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Firmable launches MCP, giving sales teams a direct line from any AI tool to verified company and contact data

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New Firmable MCP brings GTM data, CRM context, and buyer intent into Claude, ChatGPT, Cursor, and more.

SAN FRANCISCO and MELBOURNE, Australia, July 28, 2026 /PRNewswire/ — Firmable, the AI-native B2B sales platform, launched its Model Context Protocol (MCP) server, giving revenue teams the ability to run go-to-market activity directly from the AI tools they already use. The Firmable MCP is available now through Firmable Connect, a new hub at https://connect.firmable.ai that brings together MCP, webhooks, native CRM integrations, and API access in one place.

Sales teams have spent the past two years bolting AI onto old workflows and legacy data platforms. Reps switch between five tabs to build a single account list. Agents hallucinate company details because they’re working from stale, unverified data. CRMs fill up with duplicate records nobody trusts. The AI tools got smarter. The connection to the data underneath them didn’t keep up.

That gap is exactly what Firmable was built to close. “Every competitor in this space talks AI now,” said Karthik Venkatasubramanian, co-founder and Chief Product & Technology Officer at Firmable. “Most of them mean an AI layer sitting on top of a legacy database. Firmable is AI-native from the ground up, continuously sourcing, assembling, and refreshing accurate data and buying signals, not retrofitting an old system to sound like a new one.”

Firmable’s Lead GTM Engineer Asher Chua will introduce the MCP connector and illustrate its use in a live and recorded webinar on August 12. Register here: https://zoom.us/webinar/register/4817852096930/WN_asz65zH-RXeB85Crg1mlqg

Kieran Krohn is Head of Growth at ScaleStation, a Firmable and HubSpot partner specializing in GTM strategy and processes. “We’re big fans of Firmable and have been impressed with the quality of their data, which is why we recommend them to our customers,” he said. “As we move deeper into a world of AI, we find it more and more useful to be able to leverage Claude as the operating layer that connects into our different systems. Having access to Firmable’s data via MCP makes a huge difference in being able to pull that data and manipulate it with intelligence.”

One connection, five unique processes beneath

The Firmable MCP gives almost any AI tool – Claude, Claude Code, ChatGPT, Codex, or Cursor – direct access to the Firmable B2B data stack. What makes it different comes down to five layers working together, continuously, before a rep ever types a prompt:

AI-native sourcing. Firmable’s proprietary AI pulls from hundreds of datasets to build its own map of the market, rather than reselling the same licensed feeds most other vendors use. That means more company profiles, deeper decision-maker detail, and stronger mobile and email coverage. Teams switching from Apollo or ZoomInfo consistently uncover meaningful net-new contacts on day one, and in head-to-head testing, Firmable delivers significantly higher verified mobile coverage than these legacy vendors in the same market.Structure at scale. AI agents map, resolve, and clean every record automatically, stripping out bots, inactive accounts, and stale profiles before anything reaches a user. Inefficient manual list curation is not required.Refreshed and verified. Database segments refresh continuously, and every record is cross-checked against live signals, so sellers aren’t calling a number that was disconnected two months ago or emailing someone who changed jobs in the spring.Insights at speed. AI agents scan constantly for what matters: role changes, hiring surges, funding rounds, and surface it as an assigned CRM action, not as a chart buried in a dashboard.Delivered for action. All of this reaches reps wherever they already work, in the Firmable app, through the new MCP connector in Claude and ChatGPT, via two-way CRM sync, or through webhooks and API access for custom workflows.

A rep can now ask their AI assistant to build a list of mid-market SaaS companies in San Francisco and map the buying committee at each one, and get verified, ready-to-action results in one step instead of ten.

Built-in guardrails, not just built-in AI

Firmable’s MCP marketplace, part of Firmable Connect, already contains an industry-leading set of 540 pre-built skills and prompts.

Some, like CRM Push Prep, add a layer that most AI tools skip. Before any list is written to Salesforce, HubSpot, or Microsoft Dynamics 365, CRM Push Prep previews exactly what will be created and what will be updated; flags duplicates; shows the cost and waits for the rep to confirm the list by name. No AI tool gets to write to a CRM unsupervised.

Other popular skills include Account Brief, which pulls firmographics, tech footprint, and ICP fit into one structured answer, and Buying Committee Mapper, which grounds its recommendations in real, verified Firmable contacts weighted by what the rep is selling.

Firmable Connect: one platform, four ways in

Firmable Connect is the new home for this capability. Alongside the MCP, the platform offers webhooks that push job and role changes, funding rounds, and intent spikes straight into Slack or any workflow tool; native two-way sync for HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365; and direct API access for teams building on Firmable data. Setup takes seconds: install the MCP, authenticate with OAuth, and run a first GTM skill in under two minutes.

“We didn’t want to be another data vendor with an API bolted on,” said Leigh Jasper, co-founder and co-CEO of Firmable. “Other tools hand you a database and wish you luck, but Firmable is your AI sales teammate. We wanted to meet revenue teams inside the tools they’ve already adopted for AI, and to make sure what shows up there is data they trust enough to act on immediately, with the context they need. Smarter data, sharper timing, that’s the whole bet behind Firmable Connect.”

The launch lands as Firmable accelerates its expansion into the US and Canada, building on its established base across Australia, New Zealand, and wider APAC. The MCP is available today, with a free trial for new users.

Firmable MCP is available now at https://connect.firmable.ai/mcp, where the full skill and prompt marketplace can be browsed, and downloaded into your AI tool. Teams can start a free trial at https://app.firmable.com/sign-up.

About Firmable

Firmable is an AI-native B2B sales platform, your AI sales teammate, that helps revenue teams find, understand, and connect with the right buyers at the right time. Combining verified company and contact data with CRM context, buyer intent, and agentic AI, Firmable powers go-to-market teams across the US and Canada, Australia, New Zealand, and Southeast Asia. www.firmable.ai

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AmeriTrust Solutions Expands Point-of-Care Medicaid Application Support to All 50 States

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Available today, the platform gives hospitals and RCM partners a practical way to help eligible patients pursue coverage without a major IT project.

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — AmeriTrust Solutions today announced that its Medicaid application platform is available across all 50 U.S. states. As hospitals and revenue cycle management (RCM) partners prepare for Medicaid changes under H.R.1, the platform gives them a practical way to help eligible patients pursue coverage and address uncompensated care at the point of care.

The platform addresses a source of uncompensated care that begins before billing: patients who may qualify for Medicaid but never complete an application. By simplifying the process when the need for coverage is immediate, AmeriTrust Solutions helps patients overcome application barriers and gives hospitals a path to reimbursement for care that might otherwise be written off.

The scale of the problem is substantial: U.S. community hospitals provided $42.7 billion in uncompensated care in 2020, according to the American Hospital Association.

Uninsured encounters are often written off as uncompensated care, even when patients may qualify for Medicaid. Long applications, confusing questions and information patients struggle to gather can stand between them and coverage, leaving hospitals without payment for care that could otherwise qualify for reimbursement.

“Hospitals already know what uncompensated care is costing them,” said Peter Justen, founder and CEO of AmeriTrust Solutions. “They need a practical way to help eligible patients get covered and create a path to payment for the care they provide. That starts with an application patients can actually finish.”

AmeriTrust Solutions uses verified third-party data to prefill available information and plain-language questions to guide patients through what remains. Patients review and certify their information before submission through the state’s existing process. The state makes every eligibility decision.

Available today, the platform is designed for straightforward deployment alongside existing hospital workflows, without a major IT project or replacement of state eligibility systems. Hospitals can begin submitting applications as soon as the platform is live, creating the potential for Medicaid reimbursement within weeks, depending on state eligibility decisions and claims processing. Hospitals can offer the experience under their own brand, giving existing teams a straightforward way to help patients complete applications at intake or the bedside.

RCM partners can add this capability to their hospital offering without developing Medicaid application technology internally. That gives them another way to support hospital clients serving uninsured and self-pay patients, with a focus on helping more applications reach submission.

As healthcare organizations evaluate AI and other new technologies, AmeriTrust Solutions puts the emphasis on a clear, guided application process and the value it can deliver. The platform uses verified information, relevant questions and applicant review to make a complex administrative task more manageable.

“The questions hospital leaders are asking are straightforward: What will this do for us, and how soon can we put it to work?” Justen said. “Our focus is helping patients complete applications now, so hospitals can begin addressing the coverage gaps that contribute to uncompensated care.”

Hospitals and RCM partners can learn more about the platform and discuss deployment at ameritrustsolutions.com/.

About AmeriTrust Solutions
AmeriTrust Solutions helps hospitals and RCM partners reduce uncompensated care by simplifying Medicaid applications at the point of care. Verified data prefill and guided questions help patients complete more accurate applications for submission through existing state eligibility processes. By reducing administrative burden and helping eligible patients access coverage, the company creates a clearer path to reimbursement—supporting rural hospital financial stability and helping preserve local access to care. Visit https://ameritrustsolutions.com/

Media contact
Tina Burgess
AmeriTrust Solutions
(202) 770-0272
pr@ameritrustsolutions.com

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University of Phoenix highlights career-focused, transfer credit-friendly degree programs

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University data highlights affordability as students apply transfer credits toward business, management, healthcare, technology and other career-focused degree programs while reducing education costs

PHOENIX, Oct. 22, 2026 /PRNewswire/ — University of Phoenix is recognizing National Transfer Student Week by highlighting the degree programs receiving the highest volumes of transfer credits, demonstrating how adult learners are benefiting from affordability, transparency and certainty as they apply previously earned academic credit toward career-focused degrees. Many of these programs align with occupational fields projected for growth by the U.S. Bureau of Labor Statistics, underscoring how students are building on prior academic achievements while pursuing educational pathways connected to workforce needs.

According to University transfer-credit data for the past year, students applied more than 525,000 accepted transfer credits to the Bachelor of Science in Management program and more than 275,000 accepted transfer credits to the Bachelor of Science in Business program. University data also shows associate and bachelor students saved an average of more than $12,010 through transferred credits, excluding military students, underscoring the role transfer pathways can play in making higher education more affordable.

“Transfer credit can help students do more than save time and money,” said Devin Andrews, vice president, Office of Admissions and Evaluations. “It can help them continue making progress toward degrees that align with their professional goals. By recognizing eligible transfer credit, we help students build on what they have already accomplished and focus on the education and skills needed for the next phase of their careers.”

As University of Phoenix celebrates its 50th anniversary in 2026, the institution is reflecting five decades of helping working adults build on previous academic achievement and professional experience rather than start over. Today, transfer-credit pathways remain an important part of that mission, helping eligible students reduce costs while pursuing degrees aligned with career goals.

Students apply transfer credits across career-focused degree programs

University transfer-credit data shows students are applying significant volumes of transfer credit toward degree programs aligned with business, management, healthcare, public service and technology careers.

Programs receiving the highest volumes of accepted transfer credits include:

Bachelor of Science in Management: 525,085 accepted transfer credits and 447,622 applied transfer credits.Bachelor of Science in Business: 275,745 accepted transfer credits and 243,281 applied transfer credits.Bachelor of Science in Health Administration: 165,159 accepted transfer credits.Bachelor of Science in Criminal Justice Administration: 159,810 accepted transfer credits and 139,898 applied transfer credits.Bachelor of Science in Information Technology: 140,604 accepted transfer credits.Bachelor of Science in Social Work: 135,583 accepted transfer credits.

These programs represent areas where students are frequently building on previously earned academic credits as they continue toward degree completion and career goals.

University of Phoenix transfer student Joshua Barron decided to earn his degree while working full time and raising his child. “I have always had a goal of earning my bachelor’s degree,” said Barron, who came to the University with previous college credit. “I transferred credits from another college and used self-paced provider options to accelerate my progress. What started as a goal became a clear path toward achieving the degree I wanted for my future.”

Affordable degree pathways align with growing workforce needs

Several of the University’s most popular transfer-friendly programs align with occupations projected by the U.S. Bureau of Labor Statistics (BLS) to experience faster-than-average employment growth through 2034. Management occupations, Healthcare occupations, and Information Technology occupations all fall into high-growth categories according to BLS projections.

Learn more about transfer-credit opportunities

Students interested in learning how previously earned credits may apply toward a degree program can learn more here.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

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/C O R R E C T I O N – Verisave/

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In the news release, Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth, issued 22-Oct-2026 by Verisave over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:

Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth

SALT LAKE CITY, Oct. 22, 2026 /PRNewswire/ — Verisave, a leading provider of payments optimization solutions, today announced the appointment of Chris Lefebvre as Chief Executive Officer, effective October 1, 2026. Lefebvre, who joins from Fiserv, succeeds Jeremy Layton, who will transition into the role of Founder and Chief Commercial Officer to ensure strategic continuity.

Lefebvre brings more than 30 years of executive leadership across payments, financial services and technology, with a track record of guiding companies through growth, transformation and successful exits. He led financial services for a major retailer and was selected to serve on the Merchant Advisory Board for the card networks. As COO of BankServ, he led the company’s national expansion and its successful exit. Lefebvre has since held C-suite roles at eCommerce sales and marketing companies, after which he founded CRC, a management and strategy consulting firm serving regulated companies in healthcare, energy and financial services. Most recently, he served as Global Head of Relationship Management for Grocery, Petroleum, and Technology at Fiserv, and was instrumental in reshaping their client engagement strategy.

“I am extremely proud of the work Verisave has done over the years,” said Jeremy Layton, Verisave Founder and Chief Commercial Officer. “I am confident in our ability to continue bringing solutions and transparency to an industry that is largely unregulated and highly complex. Our clients increasingly need better solutions to control costs and manage their payments proactively. Chris brings deep payments expertise and a track record of building products and solutions around this need.”

“Verisave has built something rare: a trusted platform that delivers real and measurable value for its clients,” said Chris Lefebvre. “What drew me to the role is how much opportunity lies ahead, both in deepening our core solutions and expanding our reach across the broader financial ecosystem. I’m energized by the prospect of working with such a talented team as we look to accelerate Verisave’s growth and bring even greater value to our clients.”

About Verisave
Verisave is a payments optimization and consultancy firm, specializing in merchant account, payments stack, processing fee, and interchange fee solutions. Verisave identifies wasted spend and inefficiencies within the payments operations and merchant account settings, bringing significant direct and operational cost savings to clients. Headquartered in Salt Lake City, the company is backed by Ceto Capital. Learn more at verisave.com

Media Contact:
Samuel Barber
sam@pitchr.ai

Correction: A headshot of Chris Lefebvre has been added.

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SOURCE Verisave

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