Connect with us

Technology

GENESIS REVEALS U.S. PRICING FOR GV60 MAGMA, BRAND’S FIRST HIGH-PERFORMANCE MODEL

Published

on

2027 GV60 Magma has MSRP of $69,950GV60 Magma features up to 641 horsepower, exclusive driver-focused technologies and track-ready performance enhancements

FOUNTAIN VALLEY, Calif., July 29, 2026 /PRNewswire/ — Genesis today announced U.S. pricing for the 2027 GV60 Magma, the brand’s first high-performance vehicle. With a manufacturer’s suggested retail price (MSRP)* of $69,950, GV60 Magma sets a new standard by combining the brand’s “Athletic Elegance” design philosophy with exhilarating performance capabilities.

“GV60 Magma marks an exciting new chapter for Genesis as we expand our lineup to meet the evolving needs and passions of our customers,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As our first high-performance model, GV60 Magma combines exceptional performance, advanced technology and bold design to create a driving experience that is both emotional and engaging. It reflects our commitment to delivering products that inspire and give consumers new ways to experience Genesis.”

GV60 Magma adopts a wider, lower stance and incorporates Magma-specific aerodynamic enhancements including canards on the front bumper, garnishes and breathers on the fender and a winglet-style rear spoiler. Exclusive 21-inch forged wheels paired with wider tires contribute to enhanced grip, stability and control. GV60 Magma also features an upgraded dual-motor all-wheel-drive system producing more than 600 horsepower, with up to 641 horsepower and 583 lb.-ft. of torque available in Boost Mode.

GV60 Magma also features several Magma exclusive technologies that enhance driver engagement. Including:

Virtual Gear Shift (VGS): Recreates the feeling of shifting gears in a high-performance vehicle, using virtual RPM technology, authentic shift feedback, visual gear indicators and coordinated sound integration.GT Mode: Balances high-speed cruising comfort, power output and efficiency optimization, for a refined high-performance driving experience.SPRINT Mode: Maximizes handling and power performance, delivering agile and predictable driving characteristics during high-performance driving.Launch Control: Optimizes pre-torque and slip control to deliver maximum launch performance.Boost Mode: Temporarily increases maximum torque and power output to maximize acceleration and performance.Drift Mode: Delivers a simple and intuitive drifting capability tailored for premium high-performance EVs. Drift Mode also enhances driver immersion through integrated performance features, enabling the simultaneous use of VGS and virtual sound technology for a more engaging drift experience.e-Active Sound Design Plus (e-ASD+): An enhanced virtual sound technology which simulates engine sounds through two external speakers at the front and rear of the GV60 Magma. It features exclusive Magma driving sounds inspired by Goodwood Festival audio.

GV60 Magma will be available in four exterior colors: the signature Magma Orange, as well as Uyuni White, Vik Black and Makalu Gray Matte.

Inside, GV60 Magma features Genesis’ first performance bucket seat, wrapped in a suede Obsidian Black monotone interior with Magma Orange stitching. The steering wheel includes dedicated Boost and Magma Mode buttons for drive mode selection. Magma-exclusive alloy pedals and gauge cluster with performance-focused infotainment display are standard.

GV60 Magma is expected to arrive at launch at select Genesis retailers in California and New York in the coming weeks. Customers should contact their local Genesis retailer and visit www.genesis.com for additional information.

2027 GV60 Magma Pricing & Packaging Summary
MSRP: $69,950

STANDARD FEATURES:

84 kWh battery size166 / 282 kW front & rear motors448 kW / ~600 HP740 Nm / 546 lb.-ft~ 68 hours battery system capacityElectronic Limited Slip Differential (e-LSD)Virtual Gear Shift (VGS)Active Sound Design+ (e-ASD+)SPRINT ModeGT ModeLaunch ControlBoost ModeDrift ModeHigh-Performance Battery Control (HPBC)21″ Matte-finish forged wheelsPower Driver Bucket SeatPower Passenger Bucket SeatHeated Front SeatsVentilated Front SeatsConnected Cloud Platform – Personalized Cloud Profiles, Real-Time Connected Routing, Natural Dynamic Voice Recognition, Over-the-Air Software Updates27″ integrated OLED infotainment screenAndroid Auto™ & Apple CarPlay® (Wireless)Bang & Olufsen® Sound SystemRearview Camera with Parking GuidelinesSurround View Monitor w/ Blind-Spot View MonitorComprehensive suite of available advanced safety features

*MSRP excludes tax, title, license, dealer fees and destination charges. Destination charges may vary. Retailer sets actual price. Vehicles displayed may contain optional equipment at additional cost.

Genesis Motor North America

Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 190 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 100 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

View original content to download multimedia:https://www.prnewswire.com/news-releases/genesis-reveals-us-pricing-for-gv60-magma-brands-first-high-performance-model-302838156.html

SOURCE Genesis Motor America

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

FUJIFILM GFX100RF: A 102 MP Point-and-Shoot Medium Format Camera; YouTube Video at B&H

Published

on

By

FUJIFILM GFX100RF features a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers.

NEW YORK, July 30, 2026 /PRNewswire/ — B&H is pleased to share the medium format camera built to fit in a to-go bag, the compact, rangefinder-inspired GFX100RF packs all the quality and performance of its 102MP sensor and X Processor 5 into a sleek, lightweight, all-metal housing.

Coming in silver and black finishes, the camera features a built-in fixed focal length FUJINON GF 35mm f/4 lens and offers photographers an array of creative options, including the innovative Aspect Ratio Dial, 20 FUJIFILM film simulations, digital tele-conversion at three different focal lengths, and an Internal ND filter. While capable of 4K30p internal and external recording, this camera was designed for photographers seeking an uncompromising tool for their all-day, everyday creative practice.

FUJIFILM GFX100RF Digital Camera (silver) 
https://www.bhphotovideo.com/c/product/1884991-REG/fujifilm_16938065_gfx100_rangefinder_camera.html

FUJIFILM GFX100RF Digital Camera (black) 
https://www.bhphotovideo.com/c/product/1884990-REG/fujifilm_16938039_gfx100_rangefinder_camera.html 

Key Features

Smallest, Lightest GFX + Built-In Lens102MP 43.8 x 32.9mm BSI CMOS II SensorFUJINON GF 35mm f/4 Lens (28mm Equiv.)Aspect Ratio Dial, Digital TeleconverterInternal 4-Stop ND Filter + Leaf Shutter5.76m-Dot OLED EVF3.2″ 2.1m-Dot 3-Way Tilting TouchscreenDCI 4K30p + External ProRes Recording20 Film Simulation Modes & Q MenuIncluded Lens Hood and Filter Adapter

The heart of GFX100RF camera is its massive 43.8 x 32.9mm, 102MP CMOS sensor, with a native ISO 80 sensitivity and a whopping 70% more light-gathering area than a full-frame camera. It’s the same sensor in its bigger GFX siblings, and unlocks the same expanded low-light capabilities, image detail, accurate 16-bit color, dynamic range, and low depth-of-field effects. The sensor is paired with FUJIFILM’s fastest X-Processor 5 to optimize the camera’s performance and functionality.

See our YouTube Video  https://www.youtube.com/watch?v=qjQR0ZeeEYE

About B&H Photo Video

As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

The B&H Payboo Credit Card offers the industry’s best instant savings and special financing, subject to credit approval. Visit B&H’s Payboo Page to learn more and apply.

Contact Information
Geoffrey Ngai

B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/ 

View original content to download multimedia:https://www.prnewswire.com/news-releases/fujifilm-gfx100rf-a-102-mp-point-and-shoot-medium-format-camera-youtube-video-at-bh-302839520.html

SOURCE B&H Photo

Continue Reading

Technology

Transit Technologies Launches Inaugural Transit Mobility Alliance Conference Client Impact Awards – Nominations Open Now

Published

on

By

New industry awards program will recognize the leaders, teams, and frontline professionals shaping the future of transit, with winners honored live in San Antonio at the 2026 Transit Mobility Alliance Conference

CHARLOTTE, N.C., July 30, 2026 /PRNewswire/ — Transit Technologies today announced the launch of the inaugural TMAC Client Impact Awards, a new recognition program celebrating the people and teams driving transit forward. Nominations are open now through October 2, 2026, and winners will be honored live on Thursday, October 29, during the 2026 Transit Mobility Alliance Conference (TMAC) in San Antonio, Texas.

“Every day, transit professionals solve problems that most riders never see: a reroute that saves a commute, a maintenance fix that keeps a fleet moving, a program that brings transportation to a community that didn’t have it before,” said Gerry Leonard, CEO at Transit Technologies. “The Client Impact Awards exist to put those people on stage and say: what you do matters, and the industry is watching.”

Behind every successful transit system are the people who make it happen, from agency leaders and frontline staff to the teams working behind the scenes. It’s their dedication that keeps service running, improves the rider experience, and strengthens the communities transit serves. The Client Impact Awards were created to bring that work into the spotlight, in front of an audience of peers who understand exactly what it takes.

Three Awards, Three Kinds of Impact

Rider Impact Award – For the individual or agency whose work has made a meaningful difference in the rider experience, through improved reliability, accessibility, safety, customer service, or innovation.

Operational Excellence Award – For the teams and individuals who keep transit systems running at their best, demonstrating outstanding performance, efficiency, and innovation in day-to-day operations.

Community Leadership Award – For leaders who go beyond the transit system to strengthen the communities they serve, championing equity, access, and engagement.

Nominate Someone Who Deserves It

Nominations are open to colleagues, teams, and agencies across the industry, and take just minutes to submit. The process has three simple steps:

Choose the award category that best matches the nominee’s impact.Share their story by completing a short nomination form describing how they’ve made a difference.Celebrate together, winners will be announced live during the TMAC Awards Ceremony on Thursday, October 29, 2026.

Nominees must be registered to attend TMAC 2026, and award recipients will receive complimentary conference registration. Submit a nomination before October 2, 2026 at https://tmac.transit-technologies.com.

About Transit Technologies

Transit Technologies is at the forefront of revolutionizing mobility, connecting communities, empowering individual journeys, and closing the transit equity gap. Its integrated software solutions serve more than 2,500 transit clients across more than 20 states, helping public agencies, campuses, airports, and specialized providers optimize routes, keep schedules on time, and equip riders, drivers, and fleet managers with safe, innovative transit technology solutions. Transit Technologies hosts the annual Transit Mobility Alliance Conference (TMAC), bringing the industry together to shape what comes next.

View original content to download multimedia:https://www.prnewswire.com/news-releases/transit-technologies-launches-inaugural-transit-mobility-alliance-conference-client-impact-awards–nominations-open-now-302838387.html

SOURCE Transit Technologies

Continue Reading

Technology

Armor Launches Sovereign AI: A whole-company AI work platform for regulated industries

Published

on

By

Public AI platforms were not built to adhere to punitive regulatory requirements or drive down AI costs. See how we solved this at Black Hat, booth 8308.

LAS VEGAS, July 30, 2026 /PRNewswire/ — Armor today launched Sovereign AI, a governed AI work platform for the whole company. The largest enterprises are building their own internal AI platforms because public AI hasn’t given them what their customers demand: trust. Most companies cannot afford that build. Sovereign AI is that platform for everyone else.

Sovereign AI gives companies one governed way to use AI, private and inside its own walls, with data, spend, and audit trail owned by the company, not the vendor. It covers how people actually work with AI: Chat, Build, Flow, and Data. Governed tightly enough for the board, accessible enough that the team doesn’t route around it. When the board asks whether the company’s AI can be trusted, the answer isn’t a vendor’s promise. It’s the company’s own audit log.

“Every AI vendor demos the front end. What companies actually buy is the control underneath: governance, audit trail, authority over every model and every dollar. That’s why we built Sovereign AI,” said Chris Drake, founder and CEO, Armor.

That control covers cost as much as risk. Organizations cap AI spend by team and by task, and Sovereign AI matches each request to the right resource for the job automatically, or the customer sets the rules. If a provider changes its pricing, its terms, or its availability, the work moves and the business doesn’t notice. Sensitive work never leaves the building; expensive capability is governed, capped, and audited. No surprise invoice at the end of the month because an agent ran all night.

None of it runs unsupervised. Every request and response passes through a single control layer: policy enforced, secrets never reaching user devices; every action logged. The humans who need to approve sensitive decisions still do.

Sovereign AI is built by Armor, which has spent 17 years securing regulated industries and today protects more than 1,700 organizations across 40+ countries held to the highest bars in the business, including HITRUST/HIPAA, PCI DSS, SOC 2, ISO 27001, and GDPR. When the auditor shows up, “the vendor handles it” doesn’t close the finding. Armor spent 17 years learning that. Sovereign AI is what that lesson looks like as a product.

It’s live. See it at Black Hat, booth 8308, or skip the conference floor and go straight to sovai.com.

About Sovereign AI

Sovereign AI is the governed AI work platform for the whole company, built by Armor. One control layer for every model, every team, and every dollar, inside your walls, under your rules. Armor has spent 17 years securing regulated industries, protecting over 1,700 organizations across 40+ countries held to the highest compliance bars in the business. Sovereign AI is what that experience looks like as a product. Learn more at sovai.com.

About Armor

Since 2009, more than 1,700 organizations in 40+ countries have relied on Armor to protect regulated data in the public and private cloud. AI is the next risk, so Armor built Sovereign AI to bring that same protection and compliance to how organizations use AI in the workplace: a fully governed platform that lets them leverage AI without creating undue risk to their data and their regulatory obligations. For more information, visit armor.com and sovai.com and follow us on LinkedIn

Media Contact
Michele Glassman
Marketing Director, Armor
Phone: +1 415-430-7114
Email: michele.glassman@armor.com
Website: sovai.com

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/armor-launches-sovereign-ai-a-whole-company-ai-work-platform-for-regulated-industries-302839531.html

Continue Reading

Trending