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Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events

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Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. Federal elections in 13 of the top 20 markets, as well as the Winter Olympics and FIFA World Cup will fuel a 15.3% gain in 2026, according to new research from leading media economist PQ Media.

STAMFORD, Conn., Aug. 4, 2026 /PRNewswire-PRWeb/ — Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. Federal elections in 13 of the top 20 markets, as well as the Winter Olympics and FIFA World Cup will fuel a 15.3% gain in 2026, according to new research from leading media economist PQ Media.

“It’s become a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day,” said PQ Media CEO & Founder Patrick Quinn.

DOOH media has become one of the fastest-growing media sectors in the world in 2026, rivaling other media platforms and channels, such as mobile media, streaming audio & video and influential marketing. The pandemic, which caused a 26.0% decline in 2020, is in the rear mirror, with global and US DOOH posting its fourth consecutive year of double-digit growth in 2025, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030.

Global digital place-based ad networks (DPNs) posted slightly stronger growth rates, rising 12.4% to $18.20 billion in 2025, compared with digital billboards & posters (DBBs) that increased 11.3% to $9.28 billion. Among the drivers of growth during the year was an increase in film releases that fueled growth in the cinema venue; brands embracing the concept of retail media propelling growth in the both DPN and DBB retail venues; musical acts expanding concert tour dates to fuel growth in sports & entertainment venues; and employees returning to corporate headquarters from home offices pushing growth in the roadside, transit and corporate & education venues, according to PQ Media. In 2026, the elections and international sporting events will drive a surge of growth in many of the same venues.

“Increasingly, brands and agencies are telling us that DOOH is an integral part of omni-media campaigns as it drives engagement near the point of decision, such as gas station and mall DPNs when one is shopping. Aiding that sentiment are DOOH operators using technology, like AI and programmatic buying, to help develop stronger messages, make national media buying easier, and to track results more efficiently to provide ROI metrics for their clients. It’s become a convincing story that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day,” said PQ Media CEO & Founder Patrick Quinn.

Despite all the positive trends, the DOOH industry worldwide is concerned about the negative headwinds that have been caused by the global tariff battles and the Iran War that have caused inflation to rise once again. The Iran conflict has also caused the closing of the Hormuz Strait, which has led to significant supply-chain issues for operators attempting to expand DPN and DBB networks, meaning signage deliveries have been delayed and ordering new digital screens has become more expensive.

PQ Media’s new research shows that nearly all key indicators and drivers of overall OOH and DOOH media growth are showing strong growth signals. Among these are the following:

Consumers are shopping at brick-and-mortar stores again, as monthly foot traffic has risen in each of the last two years;People are taking mass transit again, with trains, subways, and buses reporting higher passenger counts;However, miles driven by car and flown in airplanes flattened for a short period in mid-2026 due to rising gas prices, but there is an anticipated increase during the summer vacation months and beyond;Movie theaters are reporting their highest admissions in 2026, although still lower than pre-pandemic 2019, with highest number of blockbusters in seven years;Attendance at the 2026 Winter Olympics in Italy and FIFA World Cup in the United States, Canada & Mexico has surpassed admissions at the 2022 Winter Olympics in China and FIFA World Cup in Qatar, with many official sponsors offering real-time stats and results via DOOH nets and signage.

China has become the largest OOH market in the world, reaching $16.65 billion in 2025, while Australia was the fastest growing, up 9.7% during the year. Fourteen of the 20 leading OOH markets with post double-digit growth in 2026, led primarily by the countries hosting the international sporting event. Australia also is the leading market in DOOH’s share of overall OOH spending, where it accounted for 60.6% in 2025, one of four countries that exceeded a 50% share.

The United States is now the second largest overall OOH market at $14.64 billion in 2025, ranking 10th in growth at 6.2%, according to PQ Media. The largest venue categories were Cinema in DPNs, Roadside in both DBBs and Static BBs, and Foot Traffic in Ambient OOH. Transit was the fastest-growing venue category in all four OOH platforms – DPNs, DBBs, Static BBs and Ambient OOH.

Global consumer exposure (or time spent with) OOH rose 0.7% to 1.12 hours per week (HPW) in 2025, according to PQ Media. Consumer exposure to DOOH accounts for 40.6% of time spent engaged with OOH, growing 6.7% in 2025. Traditional OOH exposure fell 3%. Taiwan consumer exposure is the highest worldwide at 6.33 HPW, while Germany posted the fastest growth, up 3.8% in 2025. Netherlands leads in traditional OOH exposure, at 3.54 HPW, while Russia posted the fastest growth, up 1.1%. Australia leads in DOOH exposure and share of DOOH to overall OOH exposure at 3.40 HPW and a 73.3% share, while Germany registered the fastest DOOH exposure growth in 2025, rising 11.1%. The United States ranked 12th in total OOH exposure at 3.12 HPW in 2025, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030.

About the Forecast:

PQ Media’s Global Digital Out-of-Home Media Forecast 2026-2030 is the 14th edition of the world’s pre-eminent source of comprehensive, in-depth and actionable strategic intelligence providing exclusive industry data, drill-down market insights and five-year growth projections of DOOH and traditional OOH media revenues generated in 11 key indoor venues and outdoor locations in every leading market worldwide.

Site licenses to the new Forecast include both an in-depth PDF report with 398 slides of original data and analysis; and a deep-dive Excel databook featuring thousands of drill-down datasets and actionable datapoints for the most comprehensive coverage of the OOH media industry available.

To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Forecast, click: https://www.pqmedia.com/product/global-digital-out-of-home-media-forecast-2026-2030/

About PQ Media:

PQ Media delivers intelligent data and analysis to executives at the world’s leading media, entertainment and technology organizations through syndicated market intelligence reports, custom drill-down market research and strategic advisory services. PQ Media uses a proprietary econometric methodology to define, segment, size and project the growth of more than 300 traditional, digital and alternative media by country, sector, platform, channel and consumer demographic.

Media Contact
Patrick Quinn, PQ Media, 1 203-921-5249, pquinn@pqmedia.com, https://www.pqmedia.com
Leo Kivijarv, PQ Media, 1 203-273-7081, pquinn@pqmedia.com, https://www.pqmedia.com

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Guidepoint Relocates Shanghai Office to Strengthen Regional Presence

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SHANGHAI, Sept. 21, 2026 /PRNewswire/ — Guidepoint, a global pioneer in access to expert insight, today announced the relocation of its Shanghai office to the Bund Center on East Yan’an Road.

Building on more than a decade of sustained growth in China, the relocation positions Guidepoint in the heart of Shanghai’s business district, bringing the firm closer to the clients and partners it serves while providing a modern, collaborative workspace for its growing team.

“Research today has evolved beyond standalone expert calls to more connected, AI-enabled workflows,” said Michael Wang, Guidepoint’s Director and Head of China. “The new Shanghai office brings together capabilities across research, product innovation, compliance, and operations, reinforcing Guidepoint’s commitment to delivering source-backed insight through rigorous standards, transparency, and integrity.”

“Shanghai remains one of the world’s most influential centers for business and finance, connecting decision-makers across industries and markets,” said Chris Bonsi, Head of APAC. “This relocation reinforces our long-term commitment to the region and strengthens our ability to serve clients and attract top talent.”

As demand for expert-led, source-backed insight continues to grow, Guidepoint is focused on expanding its research capabilities by combining expert knowledge, proprietary content, and technology-enabled workflows to help clients move from uncertainty to conviction with greater speed and confidence.

About Guidepoint
Guidepoint provides real-time access to expert insights, combining human expertise with AI-powered research tools to deliver knowledge at scale. Backed by a global network of more than 2M+ subject-matter experts, Guidepoint equips institutional investors, consulting firms, and corporations with the context they need across companies, markets, and trends. Through live, asynchronous, and agentic workflows, Guidepoint embeds expert knowledge directly into decision-making, turning answers into action when timing matters most.

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View original content:https://www.prnewswire.com/apac/news-releases/guidepoint-relocates-shanghai-office-to-strengthen-regional-presence-302880268.html

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Reap Launches First Ever Managed Fraud and Risk Service for Card Programs

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Reap Sentry configures and manages fraud controls for clients’ card programs, eliminating the need for additional monitoring tools or in-house fraud specialists.

HONG KONG, Sept. 21, 2026 /PRNewswire/ — Reap, a global financial technology company that enables financial connectivity and access for businesses worldwide through stablecoin-enabled infrastructure, today announced the launch of Reap Sentry, a managed card fraud and risk service. Through Sentry, Reap manages a client’s end-to-end transaction risk management – from configuring fraud rules and screening authorisations in real time to investigating alerts, processing chargebacks, and reporting confirmed fraud to Visa. Clients do not need to build or license additional fraud-monitoring tools, or hire a dedicated fraud team.

Payment card fraud losses worldwide totalled USD 33.41 billion in 2024 (The Nilson Report, January 2026), tied to global card volume of USD 51.920 trillion (The Nilson Report, January 2026). Every card in circulation is a live payment instrument, with authorisation decisions made in milliseconds. Fraud must be stopped at the point of authorisation, not afterwards, as the knock-on costs of fraud can often exceed the value of the fraud itself. Meanwhile, evolving attack patterns make fraud management an ongoing operational function.

Built on the technology within Reap’s issuing portfolio, Sentry combines the fraud policy, tooling, and day-to-day operations required to manage transaction risk effectively. Having issued millions of cards over eight years of card issuance, Reap brings to Sentry controls informed by fraud patterns observed across its entire issuing portfolio. These controls are tailored to each client’s business profile, including its cardholder segments, geographic footprint, and stated risk appetite.

Sentry conducts ongoing screening and declines suspected fraud in real time at authorisation; triages and investigates alerts; and continuously updates controls as new threats emerge, including BIN attacks and merchant breaches. The service also processes and represents chargebacks submitted by clients, reports confirmed fraud, and provides program performance reporting on an agreed cadence. Controls are reviewed and refined as each program evolves, without requiring client intervention. Clients can integrate with Sentry through a single Reap API.

Reap protects the authorisation layer it operates and observes, while clients retain responsibility for the cardholder relationship and key first-party fraud entry points, including onboarding, identity verification and account access.

“Most companies launching a card programme have to build a fraud function from day one. Doing so requires specialist tooling, dedicated expertise and several months of preparation before they can safely issue a single card, by which point the threat landscape may already have shifted. That is rarely how a team wants its first months to go.” said Harris Leow, Head of Product, Reap. “Sentry takes on that entire card fraud function: our controls, data and specialists, tailored to each card programme.”

Sentry is available to new Reap card issuing clients and to existing clients at contract renewal, on Reap’s own API.

To find out more about Sentry, visit our website: https://reap.global/products/sentry-fraud-risk-management

About Reap
Reap is a global financial technology company that enables financial connectivity and access for businesses worldwide through stablecoin-enabled infrastructure. We transform the financial landscape through more efficient money movement by merging traditional finance with digital assets, bridging disparate economies and connecting key financial markets.

Reap was an early leader in Asia to incorporate stablecoins into our solutions. In 2025, Reap processed billions in stablecoin-funded transaction flows. From stablecoin-enabled corporate cards to cross-border payments, we streamline financial operations and empower companies to scale with our integrated business accounts and embedded finance solutions.

Founded and headquartered in Hong Kong, Reap employs 300 people worldwide. More information about Reap can be found at reap.global.

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Envision Energy Powers Morocco’s First Large-Scale Battery Storage System at OCP’s Benguerir Mining Site

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BENGUERIR, Morocco, Sept. 21, 2026 /PRNewswire/ — Envision Energy, a global leader in green technology, today announced the successful energisation of Morocco’s first large-scale lithium iron phosphate (LFP) battery energy storage system at OCP Green Energy’s Benguerir mining site. The 25 MW / 125 MWh system was supplied and commissioned by Envision Energy under a contract signed in late 2025, and is now undergoing testing before entering commercial operation.

Envision Energy provided the full storage system and led the commissioning work, integrating the BESS with the site’s solar generation, grid conditions and industrial load profile. The system is designed to shift surplus solar power from daytime generation to peak consumption hours, reducing the site’s peak-hour electricity bill by approximately 25%.

With five hours of storage capacity, the BESS functions as an industrial energy management tool rather than a short-duration grid asset. It is supported by USD 20 million from the Clean Technology Fund, managed through the African Development Bank Group, and is designed for a 25-year lifetime with daily charge-discharge cycles. For OCP, the value lies not in battery capacity, but in the system’s ability to reduce peak-hour costs over a 25-year operating life.

“The successful energisation of Morocco’s first large-scale battery storage project demonstrates the reliability, flexibility and cost-effectiveness of integrated renewable-plus-storage solutions in industrial applications,” said John Lee, General Manager of Envision Energy for the Middle East and Africa. “Envision is proud to be part of this landmark project and to contribute green technology to Morocco’s energy transition.”

As highlighted in OCP Group’s official press release announcing the milestone, Omar Kadir, CEO of OCP Green Energy, said: Storage is the natural extension of our energy strategy. It allows us to reconcile the variable output of renewable energy with the continuous needs of our industrial platforms, while strengthening the reliability of our energy supply. Beyond OCP Group’s own needs, this technology paves the way for a more harmonious integration of renewable energy into the national power system. By bringing greater flexibility and resilience to the grid, it will help accelerate the deployment of renewable capacity.”

The project marks a significant milestone for battery storage and industrial decarbonisation in Morocco. It supports the country’s target of achieving 52% of installed electricity capacity from renewable sources by 2030 and serves as a benchmark for industrial decarbonisation across Africa.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/envision-energy-powers-moroccos-first-large-scale-battery-storage-system-at-ocps-benguerir-mining-site-302884224.html

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