FatakPay’s integrated brand campaign begins its Financial Super App journey, introducing a new brand narrative backed by a comprehensive 360-degree ATL, BTL and digital rollout.

MUMBAI, India, Aug. 10, 2026 /PRNewswire/ — FatakPay today announced the next phase of its growth journey with its evolution into a Financial Super App, marking a strategic expansion beyond instant credit into a broader ecosystem of financial solutions. As part of this transformation, the company has launched its largest integrated brand campaign to date and onboarded actor Vaani Kapoor as its brand ambassador to bring the new positioning to life.

Conceived as a year-long integrated campaign, the initiative will unfold through multiple chapters that progressively introduce consumers to FatakPay’s expanding financial ecosystem. The campaign begins with a strategic focus on higher-ticket personal loans of up to ₹5 lakh for India’s aspirational middle class, with subsequent chapters expanding the brand story as FatakPay introduces consumers to its broader Financial Super App ecosystem.

Speaking about FatakPay’s next phase of growth, Abhishek Gandhi, Co-founder and Chief Business Officer, FatakPay said, “FatakPay was founded on the belief that every Indian deserves access to financial solutions that help them move forward in life. While we began by addressing immediate credit needs, our vision has always been to build a broader financial ecosystem that supports consumers at every stage of their financial journey. Today, we are bringing that vision to life through a Financial Super App that combines borrowing, protection, credit-building and wealth creation on a single platform. This campaign marks the beginning of that journey, introducing consumers to the wider role FatakPay is set to play in their financial lives.”

The campaign opens with an intrigue-led digital rollout before culminating in the launch of the campaign film, where the mystery is finally revealed. Challenging conventional perceptions around borrowing, the film reinforces the idea that responsible borrowing can be an enabler of life’s aspirations. It introduces FatakPay’s expanded personal loan offering while setting the stage for the brand’s broader transformation into a Financial Super App.

Commenting on the campaign, Ashwin Shetty, Head of Branding and Communications, FatakPay, added, “Every brand reaches a point where it needs to reshape consumer perception, and this campaign marks that moment for FatakPay. As our business evolves, we wanted our communication to evolve alongside it. Rather than introducing this shift through a conventional product campaign, we chose to spark curiosity first and let the story unfold organically. Vaani Kapoor’s relatability and strong connect with aspirational India made her the ideal choice to bring this narrative to life while opening conversations around responsible borrowing.”

Marking one of FatakPay’s most ambitious go-to-market initiatives to date, the campaign will be amplified through a comprehensive 360-degree marketing strategy spanning ATL, BTL and digital activations, including OTT, social media, outdoor advertising, influencer collaborations and hyperlocal outreach.

With more than 5 crore customer applications, 3 crore app downloads, and over 25 lakh new users onboarded every month, FatakPay continues to expand access to digital financial services across India. More than 65% of its users come from Tier 2 and Tier 3 markets, reflecting the growing demand for accessible financial solutions beyond India’s largest cities.

Campaign Credits

Campaign Film: https://youtu.be/Ihldgv4M6u0?si=uwYV2v4My-Uv42ln 

Vaani Kapoor IG: https://www.instagram.com/reel/DbXXeuuNBbK/?igsh=MWU3ZmQ1Mm10cjQ2NA%3D%3D
Brand: FatakPay
Brand Ambassador: Vaani Kapoor
Creative & Strategy: FatakPay Branding & Communications Team
Creative & Talent Partner: Tring (B D Innoventures Ltd.)
Media Agencies: To be confirmed

About FatakPay:

FatakPay is a Mumbai-based fintech platform focused on enabling instant, accessible financial solutions for underserved and emerging India. Through its suite of offerings, including instant loans, insurance, investments, and credit improvement tools, FatakPay aims to simplify and expand access to formal finance. Operating through its subsidiaries, FDPL Finance Pvt. Ltd. (an NBFC registered with the Reserve Bank of India) and FatakSecure (an insurance platform aligned with Insurance Regulatory and Development Authority of India guidelines), the company offers products ranging from instant loans of up to ₹20,000 and personal loans of up to ₹5 lakh, to affordable insurance solutions including cancer and accidental coverage. Its ecosystem also includes credit-building tools like FatakUdaan, along with digital investment options such as gold and silver. Founded by Ajit Kumar and Abhishek Gandhi (co-founders of RupeeCircle), along with Amit Lodha and Amit Goyal, FatakPay is committed to building a financially resilient India by empowering users with simple, transparent, and reliable financial solutions.

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HONG KONG, Aug. 10, 2026 /PRNewswire/ — Hong Kong’s electric vehicle market is developing rapidly. As of the end of May 2026, the number of electric vehicles in Hong Kong had increased to approximately 178,000, accounting for around 19.4% of all vehicles in the city. With the Government continuing to promote the adoption of electric commercial vehicles and the development of charging infrastructure, enterprises’ demand for charging management, fleet operations, and carbon emissions data management is also growing. In response to market trends and enterprises’ green transformation needs, Ricoh (Hong Kong) Limited (“Ricoh Hong Kong”) signed a Memorandum of Understanding with local electric vehicle charging solutions provider Halo Energy last month, formally establishing a strategic partnership. By combining their strengths in enterprise digital services, artificial intelligence, and new energy technologies, the two parties will provide Hong Kong enterprises with one-stop smart electric vehicle charging solutions, helping businesses achieve their environmental, social and governance (ESG) goals, accelerate low-carbon transformation, and jointly drive the development of a smart mobility ecosystem.

As ESG becomes an increasingly important agenda for corporate development, market demand for low-carbon operations and green mobility solutions continues to grow. Enterprise electrification is evolving from the question of “whether charging facilities are available” to “how charging resources and energy data can be managed effectively”, covering higher-level requirements such as fleet billing management, energy usage analysis, and carbon reduction performance management. As a leader in digital services and office solutions, Ricoh Hong Kong has long been committed to helping enterprises enhance operational efficiency through digitalization, smart workplaces, and innovative technologies. This collaboration with Halo Energy marks Ricoh Hong Kong’s extension of its service scope from digital transformation to sustainability, and from smart workplaces to smart mobility, providing more comprehensive solutions to support enterprises in achieving their ESG goals.

Mr. Ricky Chong, Managing Director of Ricoh Hong Kong, said: “Ricoh Hong Kong has always believed that corporate transformation goes beyond digital transformation; it also includes sustainability transformation. With the growing adoption of electric vehicles and rising ESG requirements, we are delighted to collaborate with Halo Energy and incorporate smart charging services into Ricoh Hong Kong’s overall solution portfolio. This partnership not only provides customers with more comprehensive value-added services, but also further realizes our vision of building a smart workplace and smart mobility ecosystem, helping enterprises drive green growth through innovative technologies.”

Mr. Martin Tsang, Chief Executive Officer and Founder of Halo Energy, said: “We are very pleased to collaborate with Ricoh Hong Kong once again and establish a strategic partnership. With its extensive customer base and rich service experience, Ricoh Hong Kong has long provided high-quality solutions to enterprises, while Halo Energy is committed to becoming a leading provider of electric vehicle charging services and solutions, focusing on the development of smart charging infrastructure and the advancement of a green energy ecosystem. We firmly believe that by complementing each other’s strengths, both parties can deliver more scalable charging solutions for Hong Kong enterprises and jointly lead Hong Kong towards green transportation and a sustainable future.”

Driving the Adoption of Smart Charging and Helping Enterprises Achieve Green Operations

Through this collaboration, Ricoh Hong Kong will introduce Halo Energy’s electric vehicle charging network and management platform to provide enterprises with diversified charging solutions, including monthly subscription and prepaid charging models, while supporting the centralized management needs of corporate fleets and commercial customers. Halo Energy has already deployed charging facilities at various commercial locations across Hong Kong and continues to expand its charging network coverage, enabling enterprise customers to deploy electric vehicle charging services in a more flexible and cost-effective manner.

In addition, the solution offers enterprise-grade management features, including consolidated billing, shared usage management, and charging data analytics, helping enterprises simplify daily management processes and improve the utilization of charging resources. Looking ahead, both parties will further explore the integration of energy management, data analytics, and intelligent operations technologies to help enterprises gain a more comprehensive understanding of charging usage and energy efficiency, providing more valuable decision-making insights for ESG management, sustainability performance assessment, and carbon reduction strategies.

Halo Energy currently operates more than 160 charging points across Hong Kong and continues to expand its charging network coverage. Through this collaboration, Ricoh Hong Kong will progressively introduce Halo Energy’s charging network resources, allowing enterprise customers to enjoy broader and more convenient charging services. Leveraging Ricoh Hong Kong’s extensive experience in serving local enterprises and organizations, together with its one-stop service capabilities covering consultancy, solution design, project management, and after-sales support, customers will be able to deploy and manage electric vehicle charging solutions with greater confidence and efficiency, taking an important step towards electrification and low-carbon operations.

Looking ahead, Ricoh Hong Kong and Halo Energy will further deepen their collaboration, continue to expand charging network coverage and enterprise application scenarios, and explore the integration of more intelligent management technologies, energy management solutions, and data analytics capabilities into charging services. Ricoh Hong Kong also plans to develop more intelligent AI Agents through its InnoAI Hub platform to help enterprise customers analyze energy usage data and provide insightful operational recommendations, thereby optimizing energy efficiency, reducing operating costs, and lowering carbon emissions. In the future, the company also aims to provide customers with regular energy analysis reports to support the formulation of more comprehensive energy management strategies, enable data-driven decision-making, and accelerate the achievement of ESG and sustainability goals. In line with the Hong Kong SAR Government’s direction of promoting green transport and low-carbon city development, both parties will actively encourage enterprises to adopt new energy solutions, enhance their sustainable competitiveness, and jointly promote smart city and green economy development.

About Ricoh Hong Kong Limited

Established in 1963, Ricoh Hong Kong Limited is a trusted leader in digital services and office solutions. As a pioneer in digital transformation, Ricoh Hong Kong helps enterprises enhance workplace efficiency through five key areas of expertise: hybrid workplace, workflow automation, cloud and IT infrastructure, cybersecurity, and AI applications.

Guided by a spirit of innovation and a customer-centric philosophy, Ricoh Hong Kong brings people and technology together to help enterprises stay ahead in a rapidly evolving digital environment. Through tailored solutions that enhance productivity, agility, and collaboration, Ricoh Hong Kong empowers businesses to navigate change with confidence and move towards sustainable development and digital excellence. The company is committed to helping enterprises “focus on forward”, grow with purpose, and succeed in the future of work.

For more information, please visit: http://www.ricoh.com.hk

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SOURCE Ricoh (Hong Kong) Limited

Partnership with Coocon adds 500,000 Seoul Pay merchants, bringing GLN’s QR payment network to approximately 1.5 million merchants across KoreaQR payment transaction volume and value by inbound international travelers increased approximately 1,000% in the first half of 2026 compared with the second half of 2025QR payment usage expands beyond Myeong-dong to emerging shopping districts such as SeongsuMobile QR payment services to be expanded to visitors from the United States, Canada, Singapore, Vietnam and Mongolia later this year

SEOUL, South Korea, Aug. 10, 2026 /PRNewswire/ — GLN International (CEO Lee Suk, “GLN”), a subsidiary of Hana Bank, has expanded its QR payment acceptance network in Korea from approximately 1 million to 1.5 million merchants by integrating with the Seoul Pay network in partnership with Coocon. As a result, visitors to Korea can now use QR payments at even more merchants in Seoul while retaining access to GLN’s existing nationwide merchant network across major tourist destinations, including Busan and Jeju.

Seoul Pay is a QR-based payment service introduced to reduce payment processing costs for small businesses. As an open payment platform, it enables multiple domestic and international payment services to operate through a single standardized QR code.

Beginning August 3, GLN secured access to approximately 500,000 Merchant Presented Mode (MPM) QR merchants through a partnership with Coocon, the operator of Seoul Pay. Combined with approximately 1 million Customer Presented Mode (CPM) QR merchants built through partnerships with Hana Card and other payment providers, the expanded network enables international visitors to make QR payments using their existing banking or fintech apps from their home countries — without exchanging currency or carrying physical payment cards.

GLN’s transaction data shows that QR payment usage by inbound international travelers increased significantly during the first half of 2026 compared with the second half of 2025. Both transaction volume and transaction value through GLN’s QR payment network grew by approximately 1,000%.

The company began expanding its nationwide QR payment network in the second half of 2025 by launching Hana Card QR merchants and integrating with payment terminals operated by Toss and Naver Pay, securing approximately 1 million QR payment merchants. With the addition of Seoul Pay’s merchant network, the total number of QR payment merchants has increased to approximately 1.5 million, further accelerating QR payment adoption among international visitors to Korea.

Spending patterns among international travelers are expanding beyond the traditional shopping district of Myeong-dong to emerging commercial areas such as Seongsu. QR payment usage has grown significantly at popular retail brands in Seongsu, including Musinsa, Daelim Warehouse, Blue Elephant, NyuNyu, rom&nd and Ready Young Pharmacy.

QR payment usage has also increased across merchants frequently visited by international travelers, including Shinsegae Duty Free, Galleria Department Store, Daiso, as well as convenience stores, fashion retailers, restaurants and cafés, and the Seoul Metropolitan Subway.

In addition, international visitor spending is expanding beyond Seoul to major tourism destinations such as Busan and Jeju. As demand for Korea’s beauty and medical tourism continues to grow, QR payment usage has also increased rapidly at dermatology clinics, plastic surgery clinics and pharmacies in these regions.

GLN currently provides QR payment services for visitors from Taiwan (China) and plans to expand the service to travelers from the United States, Canada, Singapore, Vietnam and Mongolia later this year. By 2027, the company aims to extend the service to more than 10 countries while expanding its QR payment merchant network in key tourist destinations such as Busan and Jeju, making it easier for international travelers to pay seamlessly across Korea.

“We will continue expanding our QR payment merchant network to provide inbound international travelers with a simple and convenient payment experience while contributing to the growth of local businesses and Korea’s tourism industry,” said Lee Suk, CEO of GLN.

GLN also provides outbound Korean travelers with QR payment and QR cash withdrawal services in 15 countries, including Vietnam, China, Thailand, the Philippines, Laos, Japan and Indonesia. Supported by a global network of more than 230 million QR merchants, GLN continues to strengthen its position as one of Asia’s leading cross-border QR payment platforms.

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SOURCE GLN International