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Americans Aren’t Moving Toward Data Centers, Data Centers Are Coming to Them, Realtor.com® Report Finds

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New facilities are pushing into lower-density, lower-income communities farther from major cities, but home values near newly activated data centers have so far moved in line with similar neighborhoods

AUSTIN, Texas, Aug. 11, 2026 /PRNewswire/ — A new report from Realtor.com® finds that the American home-sale market’s growing proximity to data centers is being driven by where the industry chooses to build, not by any behavioral shift among homebuyers. The share of U.S. home sales within five miles of a large (50-megawatt or larger) data center has more than doubled since 2018, rising from 0.67% to roughly 1.5% so far in 2026, as the number of large facilities operating nationwide grew more than sevenfold, from 49 to 347. Based on the full construction pipeline through 2027, that share is projected to approach 2.3% of all U.S. home sales.

The report, which draws on millions of home sales, listings and property tax records alongside facility-level data center insights from Aterio, also finds that the newest wave of large data centers is landing farther from cities, in less densely populated areas, and increasingly in communities with below-median household incomes — a reversal from the pattern that defined the early 2020s AI buildout.

“The data center buildout has moved fast and it is raising policy, community, and housing-market questions as it spreads and accelerates,” said Danielle Hale, chief economist, Realtor.com®. “Our analysis so far offers some reassurance: in the communities we studied, a new data center opening nearby wasn’t associated with meaningfully higher or lower home values than similar neighborhoods that didn’t get one. But the facilities coming online next are bigger, more remote and landing in communities with less experience managing an industrial neighbor, so that track record may not hold as a guide to what comes next.”

The Growth Is Geographic, Not Behavioral

To isolate what is driving more Americans to live near large data centers, the report models what would have happened had the data center industry stopped building in 2018. Under that scenario, the share of home sales near a large data center would sit at roughly 0.6% today, below where the market actually stands. The entire increase, in other words, traces back to facilities that didn’t exist in 2018 opening in new communities, not to more home-sale activity in neighborhoods that already had one. Housing stock turnover in ZIP codes near large data centers has tracked essentially the same as broader metro areas throughout the period, with the gap never exceeding 0.2 percentage points.

New Neighbors, Farther From the City

The physical footprint of the industry has expanded alongside its power footprint. In 2015, just 12 U.S. ZIP codes contained a large data center; by June 2026 that had grown to 108, and is on pace to reach 125 by year’s end. The land those facilities are built on looks increasingly different, too. The median large data center opening in 2026 is surrounded by roughly 70% fewer residential housing units per square mile than the median 2017 facility, and the typical 2027 opening will sit about 34 miles from its nearest major city center, 26% farther than the 2026 median of 27 miles.

Household income patterns near new data centers have shifted as well. ZIP codes receiving new large facilities ran well above the national median income from 2020 through 2023, peaking 24.7% above the median in 2023 as hyperscale investment concentrated in affluent Northern Virginia suburbs. Large data centers activated in 2026 sit in ZIP codes 2.1% below the national median income, and the 2027 construction pipeline points to communities 5.7% below the median.

“The places absorbing this next wave of data centers look different from the places that absorbed the last one,” said Glen Morgenstern, economist intern at Realtor.com®. “They tend to be lower-income, lower-density and farther from a city center, which usually also means fewer resources on hand — fewer attorneys, less organized civic engagement, and housing markets that react more slowly to new information. That doesn’t tell us those communities will be worse off, but it does mean they may be less equipped to respond if a facility turns out to be a difficult neighbor.”

Home Values Hold Steady, Listings Stay Plentiful

To test whether a large data center opening nearby affects home prices, the report compared 43 ZIP codes that gained a large data center between 2019 and 2025 against similar ZIP codes matched on pre-opening price levels and population density. In the two years following activation, home values in data center neighborhoods moved in line with their matched comparisons, with no gains or losses large enough to represent a meaningful difference. Listing prices showed a similar pattern: a small initial bump around the facility’s opening that faded within two years.

Housing inventory told a different story. Three years after a large data center opened, those ZIP codes retained 66% of their pre-opening active for-sale listings, compared with 43% for matched neighborhoods without a data center. New construction near data centers ran above the metro average in the years surrounding a facility’s opening but slipped slightly below that average by the third year.

Property tax rates near large data centers were lower than in comparison communities both before and after a facility’s arrival, a gap the report attributes to where data centers tend to be sited rather than to the facilities themselves. Effective residential tax rates near data centers ticked up modestly relative to their own pre-opening baseline over five years, while the comparison group’s rates drifted down relative to theirs — though the report cautions that county- and jurisdiction-level differences make the cause of that pattern difficult to isolate.

 As Data Centers Grow, So Do Concerns Over Power and Water

The average large data center that opened in 2018 drew about 24 megawatts of power; by 2026 that figure had climbed to 60 megawatts, meaning more generators, more cooling infrastructure and more round-the-clock truck traffic per facility. Electricity and water use are also emerging as more visible pressure points, particularly in Sun Belt markets already navigating water scarcity, and rising utility bills tied to data center demand have already drawn public attention in states including Georgia and Virginia.

In March 2026, seven major AI companies signed a Ratepayer Protection Pledge committing to cover the cost of new power supply and grid infrastructure rather than pass it on to residential customers, a commitment that has since expanded to companies representing 80% of U.S. power delivery, though it remains voluntary. The Realtor.com® report points to these dynamics, along with the industry’s shift into lower-density, lower-income and more remote communities, as reasons the modest track record on home values documented so far may be harder to sustain as the buildout continues.

Large Data Center Openings and ZIP Household Income by Activation Year

Activation Year

New Large Data Centers

Median Data Center ZIP Income
vs. National Median

2020

24

+22.3 %

2021

22

+15.5 %

2022

20

+14.1 %

2023

34

+24.7 %

2024

58

+7.4 %

2025

83

+11.0 %

2026

178

-2.1 %

2027*

212

-5.7 %

*2027 reflects the construction pipeline. 2026 includes active and construction-stage sites with estimated 2026 activation dates. Recent incomes are based on 2024 American Community Survey estimates; each ZIP code is weighted equally regardless of population size.

Methodology

Data center inventory comes from Aterio’s facility-level database as of June 30, 2026, covering U.S. facilities with at least 50 megawatts of selected power capacity and a known ZIP code; the main analyses use active facilities only, while 2026 and 2027 community-income comparisons also include construction-stage facilities. Residential proximity is measured as the straight-line distance from each home sale or listing to the nearest large data center, using Aterio facility coordinates and Realtor.com deed and listing records; sales within five miles are classified as near. The home-price event study covers 43 ZIP codes that received a large data center between 2019 and 2025, matched to comparison ZIP codes on pre-activation price level and population density, drawn from the same metro area in most cases and from the broader state for five ZIP codes in smaller markets, using Realtor.com deed records in states that publicly disclose sale prices (Texas and 11 other non-disclosure states are excluded). The property tax event study compares effective residential tax rates within three miles of a large data center against properties 10 to 25 miles away in the same state, using Realtor.com property records and activations between 2017 and 2023. The inventory event study uses annual June snapshots of active listings matched on pre-period list price, days on market and metro area. Community income figures use year-matched American Community Survey 5-year estimates and are compared against the national median household income from the Census Bureau’s Current Population Survey, retrieved via FRED.

About Realtor.com®

For over 30 years, Realtor.com® has connected buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR® agents recommend, Realtor.com® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media Contact: Mallory Micetich, press@realtor.com

 

View original content:https://www.prnewswire.com/news-releases/americans-arent-moving-toward-data-centers-data-centers-are-coming-to-them-realtorcom-report-finds-302847528.html

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PVFARM Commercially Launches Energy Storage Design Platform RE STACK

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Integration into the PVFARM workflow streamlines renewable energy project design while unlocking new energy storage market opportunities

NEWPORT BEACH, Calif., Aug. 12, 2026 /PRNewswire/ — Today, PVFARM launched the commercial version of its platform for utility-scale battery energy storage (BESS) layout exploration, RE STACK. Together with PVFARM, RE STACK forms an expanding suite of tools for utility-scale renewable energy design that enable teams to explore a wide range of layout options before progressing into detailed engineering.

RE STACK enables engineers to configure utility-scale BESS projects from manufacturer specifications and rapidly explore site layouts, road concepts, and medium-voltage collection topologies before detailed engineering begins.

Key features include

Battery recommendationEquipment configurationBESS layout generationRoad strategy planningMedium-voltage collection topology planning

Collaboration with over 80 companies during RE STACK and RE PILOT’s beta testing directly shaped the platforms’ capabilities. Throughout the beta testing process, participants provided feedback on critical design considerations, ranging from equipment selection to power conversion system (PCS) architecture, augmentation planning, fire safety access, and site topology. Beyond ensuring that the platforms solve real-world project challenges, this extensive collaboration also provided the insight needed to shape RE STACK and RE PILOT so they could deliver intuitive, informed decision-making while reflecting the latest technology and market dynamics.

“A lot of software takes forever to make even small changes, but RE STACK stands out from the competition. At Sun2O, we’ve received a lot of value and saved a lot of time from the platform. RE STACK is a highly useful tool for evaluating our sites, understanding the challenges we face, and being able to leverage PVFARM’s existing grading capabilities alongside it,” said Vatan Kumar, Vice President, Development Engineering at Sun2O. “Overall, PVFARM’s drive to capture all the detailed project inputs and challenge the norm is what impresses me most about RE STACK.”

“The future of engineering isn’t just designing faster. It’s exploring more before you design,” said Maksim Markevich, Chief Technology Officer of PVFARM. “With RE STACK and RE PILOT, we’re giving engineering teams the ability to evaluate far more possibilities before committing to detailed engineering. The result is better-informed decisions, greater confidence, and a workflow that keeps pace with the growing complexity of utility-scale renewable energy projects.”

The International Energy Agency has called energy storage the “fastest-growing power technology today,” and the response to RE STACK’s beta test program underscores that: 45 organizations enrolled in under a month. Yet, BESS projects often need repeated manual layout concepts before a workable site plan emerges. Stuck between increasing design work and widening applications, developer and EPC teams can rely on RE STACK to generate, evaluate, and compare alternatives earlier by generating BESS layouts automatically, exploring thousands of layout alternatives, testing different road configurations, and MV collection strategies.

About RE STACK

RE STACK enables battery developers and EPCs to start evaluating BESS layouts without the manual concept grind. Users can generate layouts and compare alternatives while the design is still flexible. This helps teams understand how much equipment can fit, how layouts perform under different assumptions, how roads affect site utilization, and how MV collection choices influence the arrangement.

Unlike traditional design methods that make equipment determinations from desired storage capacity, RE STACK answers key questions in the layout stage of BESS design. Learn more at restack.pvfarm.io.

About PVFARM

Launched by a team of builders, PhDs, engineers, and software experts, PVFARM is building the decision intelligence layer for utility-scale solar. The platform brings layout, electrical, structural, civil and financial workflows into one connected design system, helping project teams align around the same numbers, constraints, and tradeoffs early enough to shape outcomes earlier. With more than half of top U.S. utility-scale EPCs using PVFARM as part of their core workflow, PVFARM is helping drive the solar industry make better decisions – from first layout through long-term performance.

Learn more at pvfarm.io or www.linkedin.com/company/pv-farm.

Media Contact
PVFARM
media@pvfarm.io
1-949-804-9647

FAQ

Who uses RE STACK?RE STACK is designed for utility-scale renewable energy developers, engineering firms, independent power producers (IPPs), and engineering, procurement, and construction (EPC) contractors responsible for planning, designing, and optimizing solar + storage and battery energy storage projects.How does RE STACK improve battery energy storage system (BESS) design?RE STACK replaces manual concept development with automated layout generation and comparison. Users can configure manufacturer-specific battery containers, PCS equipment, transformers, spacing requirements, roads, and medium-voltage collection strategies to rapidly evaluate how different design choices affect land utilization and project configuration before committing engineering-intensive resources.How is RE STACK different from traditional BESS design software?Traditional workflows often rely on manually creating a small number of layout concepts after major equipment decisions have already been made. RE STACK allows engineers to explore numerous feasible layouts earlier in project development, helping teams understand the design implications of equipment selection, site constraints, road placement, and electrical topology before detailed engineering begins.Can RE STACK work with different battery manufacturers and equipment vendors?Yes, RE STACK allows users to configure layouts using manufacturer-specific battery containers, power conversion systems (PCS), transformers, equipment dimensions, and spacing requirements. This allows engineering teams to compare different equipment configurations and evaluate their impact on project layouts.Can RE STACK export layouts for engineering workflows?Yes, RE STACK supports importing project boundaries using KMZ and DXF files and can export layouts to DXF for continued engineering work as well as PDF summaries for project review and collaboration.Why are early-stage layout decisions important for utility-scale solar and battery storage projects?Early layout decisions influence land utilization, constructability, equipment quantities, electrical design, project economics, and long-term performance. Evaluating more layout alternatives before detailed engineering helps teams identify better-performing projects while reducing redesign work later in development.

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Advance America Introduces Program to Reward Word-of-Mouth Referrals

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The new Refer It Forward program pays participants $50 for every successful referral

GREENVILLE, S.C., Aug. 12, 2026 /PRNewswire/ — Advance America, a leading provider of consumer financial services, has launched its new Refer It Forward program. For every referred friend who becomes a new Advance America customer, the referrer earns $50. No guessing; just one flat reward.

The program kicked off in May and arrives at a moment when many U.S. households are navigating rising costs and stagnant wages. With that kind of financial pressure, people are looking for practical ways to support the friends and family they care about. Refer It Forward makes that possible while rewarding them for it.

“Word of mouth has always been one of our most powerful connections to the communities we serve,” said Laura McCutcheon, Vice President of Marketing at Advance America. “Refer It Forward is our way of recognizing that and giving back to the people who help spread the word.”

How it works

Participating is simple:

Refer a friend using a personalized referral linkEarn $50 when that friend becomes a new Advance America customer and their loan is fundedChoose your reward: a Visa prepaid card or a retail gift card

A practical way to help and earn

For many Advance America customers, the referral program isn’t just about earning — it’s about being there for someone who needs a hand. Whether it’s a friend facing an unexpected expense or a family member who needs fast access to funds, a simple referral can make a real difference. With a flat $50 reward, customers always know exactly what they’ll earn.

“We wanted to create something that felt real and achievable — not a program with so many conditions that it loses its appeal,” added McCutcheon. “Fifty dollars for helping a friend is something we can all get behind.”

About Advance America

Advance America is a licensed and regulated lender providing convenient loan options online and in store at 700+ locations across 23 states.  

Since 1997, we’ve helped millions of families navigate life’s financial moments. We believe borrowing money should be simple, fast, and free from judgment — with clear terms and real human support when it matters most.

Making it work looks different for everyone. For us, it means backing you up with simple, honest money solutions that keep you moving forward.

Media Contact: mediarequest@teampurpose.com

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Strativera Now Credentialed Across Both Major CRM Ecosystems as Salesforce Listing Goes Live

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The Cherry Hill agency pairs a new Salesforce AppExchange consulting listing with HubSpot Solutions Partner status and Google Partner standing, each independently verifiable.

CHERRY HILL, N.J., Aug. 12, 2026 /PRNewswire/ — Strativera, a digital marketing and revenue operations agency serving mid-market and private-equity-backed companies, today announced its Salesforce consulting practice is live on Salesforce AppExchange, giving the firm credentialed standing across both dominant CRM ecosystems.

The listing, Strativera Revenue Operations and Salesforce Consulting, appears in AppExchange’s Salesforce Consultants directory and covers org audits and cleanup, Sales Cloud implementation, lead lifecycle design, CRM migrations, and executive dashboards connecting campaigns to closed revenue. It joins the firm’s HubSpot Solutions Partner listing, which carries its own public 5.0 rating, and its standing in Google’s Partners directory.

“Most agencies pick a CRM camp because credentialing across ecosystems is expensive and slow,” said Janae Tanner, Co-Founder and Vice President of Growth and Client Success at Strativera. “We did it deliberately. A client’s CRM decision should follow their sales process, not whichever logo their agency happens to carry. Now we can give an honest answer in either direction, and every credential behind that answer sits in the issuer’s own directory rather than on our website.”

All three are publicly verifiable. The Google Partners listing is at https://appexchange.salesforce.com/appxListingDetail?listingId=2767129d-ff82-4774-871e-136a99f7ca04, and the HubSpot Solutions Partner listing at ecosystem.hubspot.com/marketplace/solutions/strativera.

The firm’s client ratings stand at 5.0 across Google, Clutch and GoodFirms, spanning 24 Clutch reviews and 8 GoodFirms reviews. Strativera has also joined the Clutch Guarantee, backing new engagements originating through Clutch with a 14-day, no-questions-asked money-back commitment.

“Buyers should be able to check everything an agency says about itself, and with us they can,” Tanner said. “The credentials live in the issuers’ directories. The reviews live on platforms we do not control. And new Clutch engagements now carry a 14-day guarantee. Verification is the standard our clients’ buyers hold them to, so it is the standard we hold ourselves to.”

Founded in June 2025, Strativera has grown to four offices, with headquarters in Cherry Hill Township, New Jersey, and locations in Manahawkin, New Jersey, Tampa, Florida, and Las Vegas, Nevada. The firm reports more than $104 million in client-attributed revenue growth and an average 28 percent reduction in customer acquisition cost across engagements spanning more than 17 industries.

About Strativera

Strativera is a digital marketing and revenue operations agency located at 7 Cooper Landing Rd, Cherry Hill Township, NJ 08002. Built for growth-stage, mid-market and private-equity-backed companies, Strativera connects strategy, campaigns, CRM and reporting into one revenue system delivered by senior operators rather than junior teams. Learn more at strativera.com.

Media Contact
Janae Tanner, Co-Founder and VP of Growth and Client Success
Strativera
(856) 380-0416
420580@email4pr.com 

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