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Ancient Warrior Analysis Finds UK Searches for Iconic Fictional Weapons Jump Around Major Entertainment Events

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UK search demand for “master sword,” “lightsaber,” and “witcher sword” rose between 170% and 337% around major gaming, television, and fandom events.

SCARBOROUGH, England, Aug. 28, 2026 /PRNewswire/ — Searches for recognisable fictional weapons rose sharply around three major entertainment events analysed by Ancient Warrior, with UK search demand increasing by between 170% and 337%. Searches for “master sword” climbed 258% around the release of The Legend of Zelda: Tears of the Kingdom, while “lightsaber” searches increased 170% around Star Wars Day in May 2025. Following the release of The Witcher Season 2, searches for “witcher sword” rose 337%.

The Ancient Warrior analysis examined monthly UK search volumes before and after entertainment moments tied closely to each weapon. While the three examples come from different parts of popular culture, including gaming, streaming television, and an annual fan event, each shows the same broader pattern: when a franchise moves back into public attention, interest in its recognisable objects can move with it.

The figures don’t establish that every additional search was directly caused by a game, television series, or fandom event. However, they show sizable and closely timed increases in search demand around three identifiable cultural moments.

Zelda release coincides with a 258% increase in Master Sword searches

UK searches for “master sword” increased from 3,172 in April 2023 to 11,360 in May 2023, according to the search-volume data analysed by Ancient Warrior. That represents a month-on-month increase of approximately 258%.

The timing closely follows the launch of The Legend of Zelda: Tears of the Kingdom on 12 May 2023. Nintendo reported five days later that the game had sold more than 10 million copies worldwide in its first three days, making it the fastest-selling title in the history of the Zelda series at the time.

That scale of attention provides useful context for the rise in searches. The Master Sword is one of the most recognisable objects associated with the Zelda series, so renewed interest around a major release isn’t unexpected. The size of the increase is more notable. May search volume was more than three and a half times the April level.

The finding also illustrates how interest generated by a game doesn’t necessarily remain confined to gameplay. Franchise objects can become search subjects in their own right, particularly when a new release puts familiar designs, characters, and symbols back in front of a large audience.

Star Wars Day coincides with a 170% jump in lightsaber searches

The pattern of increased search isn’t limited to new releases. UK searches for “lightsaber” rose from 12,484 in April 2025 to 33,717 in May 2025, an increase of approximately 170%.

Unlike the Zelda example, the May increase centres on a recurring event. May the 4th has developed into an annual celebration of Star Wars, and Lucasfilm has formally embraced the fan-created tradition. StarWars.com describes the date as a worldwide Star Wars Day and regularly uses it for new content, merchandise, games, and fan activity.

Ancient Warrior reports that the May search increase isn’t actually unique to 2025, with the same broad pattern appearing around Star Wars Day in other years. The 2025 figures provide the clearest supplied example, with search volume reaching roughly 2.7 times its April level.

That distinction matters because it suggests that search demand can be seasonal even when no single new film or game is responsible. A well-established fan event can bring an older franchise back into concentrated public attention and create a predictable period in which people search for objects closely associated with it, including light sabers and other collectibles.

The Witcher Season 2 is followed by a 337% rise in sword searches

Streaming television produced the largest percentage increase among the three examples. UK searches for “witcher sword” stood at 460 in November 2021. By January 2022, they had reached 2,011, representing an increase of approximately 337%. The increase spans the release of The Witcher Season 2 in December 2021.

Netflix’s own viewing data shows how much attention the series attracted at the time. Season 2 debuted at number one on Netflix’s English-language television chart, recording 142.43 million viewing hours during the week of 13 to 19 December 2021. Both seasons of the series appeared in Netflix’s Top 10 in more than 90 countries that week. The following week, Season 2 remained the platform’s top English-language television series with 168.46 million hours viewed.

The rise in “witcher sword” searches coincided with a period of exceptionally high visibility for the franchise. As with Zelda, the search behaviour extended from the entertainment itself to one of the objects most closely associated with its central character and world.

The Witcher example is also useful because it broadens the pattern beyond video games. A weapon design can move between books, games, streaming television, cosplay, display collecting, and other areas of fan culture, giving audiences several routes from watching or playing a franchise to searching for physical representations of it.

Three different events show the same search pattern

The three cases cover very different entertainment triggers, yet all produced triple-digit search increases.

A new game release coincided with a 258% increase in “master sword” searches. A recurring annual fan event coincided with a 170% increase in “lightsaber” searches. A major streaming release was followed by a 337% increase in searches for “witcher sword”.

That makes the common pattern more useful than any one franchise result. Search interest appears capable of responding not only to new releases, but also to moments that reactivate an established audience.

For specialist retailers and collectors, that behaviour can blur the line between entertainment merchandise and more traditional collecting. Someone searching for replica swords after encountering a fictional weapon may begin with a specific franchise, then move towards historical reproductions, fantasy designs, martial arts pieces, or culturally distinctive blades such as kukris.

The data doesn’t show that all of those searches become purchases, nor does it measure the entire UK collectibles market. What it does show is that public attention can move quickly from a screen event to a specific object. For recognisable fictional weapons, that shift can be measured within weeks.

Methodology

Ancient Warrior analysed monthly UK search-volume data for three weapon-related search terms around identifiable entertainment events between 2021 and 2025.

For The Legend of Zelda: Tears of the Kingdom, the analysis compared searches for “master sword” in April and May 2023. For Star Wars Day, it compared “lightsaber” search volume in April and May 2025. For The Witcher Season 2, it compared “witcher sword” search volume in November 2021 with January 2022, spanning the December release period.

Percentage changes were calculated from the monthly search volumes supplied for the analysis. The findings describe changes in search demand occurring around the selected events and should not be interpreted as proof that the releases or events caused every additional search.

Frequently Asked Questions

The data raises several broader questions about the relationship between entertainment releases, fandom, and interest in collectible or replica weaponry. Here are some of the most commonly asked questions around those trends.

Do film, television, and game releases increase searches for replica weapons?

Entertainment releases can coincide with substantial increases in related searches. In Ancient Warrior’s analysis, the three selected examples produced increases ranging from 170% to 337%. The strength and duration of that effect is likely to vary by franchise, the prominence of the object, and the scale of the release or event.

Why did Master Sword searches increase after Tears of the Kingdom?

Master Sword searches rose 258% between April and May 2023, the same month The Legend of Zelda: Tears of the Kingdom launched. Nintendo reported that the game sold more than 10 million copies worldwide in its first three days, indicating the scale of attention surrounding the release. The search data shows that interest in the franchise’s recognisable weapon increased sharply during the same period.

Why do lightsaber searches increase around Star Wars Day?

Lightsaber searches increased 170% between April and May 2025 in the Ancient Warrior data. May the 4th is widely recognised as Star Wars Day and has become an annual period for franchise announcements, events, merchandise, and fan activity. That recurring concentration of attention provides a clear context for higher search interest each May.

Are fictional weapons the same market as historical collectibles?

Fictional and historical collecting overlap, but they’re not identical. Some buyers focus on screen-accurate designs or fantasy objects, while others are interested in historical reproductions, craftsmanship, martial arts, or cultural history. Interest in a fictional weapon can nevertheless act as an entry point into the wider world of swords and other collectible blades.

About Ancient Warrior

Ancient Warrior is a UK-based specialist retailer founded in 2005 and based in Scarborough. Its range includes historical and cultural weaponry, replica arms, swords and sabres, kukris, martial arts equipment, antiques, curiosities, and film and gaming memorabilia.

Media Contact

Contact: Brian Doolin
Email: brian@ancientwarrior.co.uk
Location: Scarborough, UK

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Wise F&I’s Amy Counts Named 2026 NAMAD Woman of the Year

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ST. LOUIS, Aug. 28, 2026 /PRNewswire/ — AD). Wise F&I is proud to announce that Amy Counts, Regional Vice President of Client Success, has been named the 2026 NAMAD Woman of the Year by the National Association of Minority Automobile Dealers (NAMAD). The annual award recognizes outstanding female leadership, dedication, and impact within the automotive industry, honoring women who champion minority dealers, build meaningful industry relationships, and promote diversity and inclusion.

“I’m incredibly honored to receive this recognition from NAMAD. Throughout my career, I’ve had the honor of building relationships with many incredible industry leaders. I’m grateful for the opportunity to continue supporting and advocating for the people who make this industry so special,” said Amy Counts.

Counts has built a distinguished career in the automotive industry spanning three decades. She began her career with The Reynolds and Reynolds Company in 1996, where she spent 17 years and earned numerous honors, including four inductions into the 300 Sales Club and recognition as Variable Operations Specialist of the Year for the Central Area Market in 2012. She also received the company’s Core Value Award and a NAMAD Appreciation Award in 2004.

In 2015, Counts joined Wise F&I, where she currently serves as Regional Vice President of Client Success. With over 10 years at Wise F&I, she has played an integral role in building strong relationships and supporting the success of dealers and industry partners.

“Amy’s impact reaches far beyond her role at Wise F&I,” said Matt Croak, President and CEO of Wise F&I. “She has spent her career investing in people, building meaningful relationships and creating opportunities for others to succeed. What makes this recognition so special is that it reflects the person Amy has always been, an exceptional leader, a dedicated advocate and someone who genuinely believes in giving back. We couldn’t be more proud to see her recognized for the impact she has made throughout her career.”

Beyond her professional career, Counts has demonstrated a longstanding commitment to education, leadership and community service. From 2017 to 2023, she served on the Missouri State University Board of Governors, becoming the first woman of color to serve as Board Chair in 2022. She continues her service to the university as a member of the Missouri State University Foundation Board of Trustees, where she serves on the Executive Committee. Her philanthropic efforts include the creation of the Amelia Counts Scholarship and an estate commitment establishing the Amelia Counts Chair in the College of Natural and Applied Sciences.

Counts currently serves on the Boards of Directors of Great Southern Bancorp, Inc. and Great Southern Bank, a $5.7 billion financial institution headquartered in Springfield, Missouri. She began her service on the boards in January 2024, bringing her extensive leadership experience and industry perspective to the organization.

In addition, Counts is also a passionate advocate for women’s leadership and student success. She has been an active member of Bears WIN (Women’s Impact Network) since 2022 and will assume the role of Chair this year. In 2024, she served as Vice Chair of the Missouri State University Presidential Search Committee and was recognized as Volunteer of the Year by the Missouri State University Alumni Association.

Her commitment to community extends to the St. Louis area, where she has served for 17 years on the Board of St. Louis ArtWorks, supporting programs that provide diverse teens with life skills, confidence and paid creative work experience. She is also a member of FOCUS St. Louis, a network of civic leaders working to advance a thriving and equitable region.

Across her career and community service, Counts has consistently demonstrated the leadership, generosity and commitment to inclusion that the NAMAD Woman of the Year award represents.

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CASEKOO Launches New iPhone Case Colorways: Gentle Blue & Cherry Lush

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NEW YORK, Aug. 28, 2026 /PRNewswire/ — As the fall season approaches, CASEKOO, the design-led lifestyle accessories brand trusted by over 17 million users worldwide, today debuts two striking new colorways for its Fall iPhone case collection: Gentle Blue and Cherry Lush. The launch celebrates CASEKOO’s own interpretation of the two most discussed new iPhone color directions by public while offering Apple fans a fresh way to express their style — whether they’re upgrading their device this year or giving an older device a vibrant new look.

A Nod to Fashion, Powered by Innovation

Gentle Blue pays homage to one of the most unforgettable color moments in Apple history — the timeless elegance of the beloved light blue iPhone color first introduced with iPhone 13 Pro and Pro Max. Cherry Lush, meanwhile, captures the bold, playful energy of the season — a dark cherry iPhone color that’s rich and expressive.

With CASEKOO’s MagicStand™ and ClipSafe™ technology, this Gentle Blue and Cherry Lush is reimagined for a new generation of iPhone users, blending soft understanding with rich expression. The two new hues reflect CASEKOO’s commitment to helping consumers stay ahead of the curve, offering on-trend colors that complement the latest phone color trends.

Two Finishes, Two Ways to Go Hands-Free

The new iPhone color directions are available across CASEKOO’s signature collections — the glossy Halo series and the matte Frost series — giving users the freedom to choose the finish that best fits their personal aesthetic. Both series are engineered for the way people actually live. Drop protection is military‑grade, with SGS‑certified airbag structures built into the four corners to withstand 8‑foot drops from 26 different angles. Yet the most effective protection is prevention — and that’s precisely what StandKOO and LinKOO deliver.

For users who want a hands‑free iPhone case with a built‑in stand, StandKOO integrates CASEKOO’s MagicStand™, providing stable portrait and landscape viewing for video calls, streaming, reading, and everyday desk use. By keeping your phone securely propped on flat surfaces or firmly in your grip, it reduces accidental slips before they happen. For users looking for a crossbody or wrist‑strap iPhone case, LinKOO features CASEKOO’s patented ClipSafe™ system — a foldable built‑in attachment point designed for lanyards, wrist straps, and compatible accessories. It folds flat when not in use, helping keep the case slim, while the included strap keeps your phone tethered to you — so even if it slips from your hand, it never hits the ground. Together, StandKOO and LinKOO form a hands‑free system built on prevention — keeping your iPhone safe before a drop ever happens, from life in motion to moments of focus.

A Lifestyle, Bold and Expressive

For CASEKOO, a phone case has never been just an accessory. It’s a lifestyle — bold, expressive, playful, and proud. The new Gentle Blue and Cherry Lush colorways embody that spirit, inviting users to make a statement without saying a word.

As the brand steps into its second decade, CASEKOO invites consumers to witness its continued growth — a journey built on deep heart, GRS-certified craftsmanship that helps the planet grow greener from the very beginning, obsessive attention to “invisible details,” advanced anti-yellowing technology that keeps the case back crystal clear over time — so your iPhone’s original colors always shine through, turning your device into a genuine canvas for your personal identity and lifestyle, and an unwavering belief that technology should support life, not interrupt it.

About CASEKOO

CASEKOO is a design-led lifestyle accessories brand built around a simple idea: freeing your hands in everyday life. Guided by the philosophy of “Less Effort, More Living,” the company has sold more than 20 million phone cases across 32 countries, building a global community of over 17 million users. From its breakthrough StandKOO MagicStand™ to the revolutionary LinKOO ClipSafe™ system, CASEKOO continues to redefine what a phone case can be — not just protection, but liberation.

Which CASEKOO case is better for an understated look? The new Gentle Blue and Cherry Lush colorways are available now at CASEKOO’s official channels here.

Media Contact:

Charlotte Yu
brandteam@casekoo.com

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Canada and Chile advance critical minerals partnership to diversify trade, grow our economy and create jobs

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Available in: Spanish | Español

SANTIAGO, Chile, Aug. 28, 2026 /CNW/ — Canada and Chile share a long-standing strategic partnership built on shared democratic values, strong economic ties and a commitment to sustainable growth and innovation. Canada is the largest foreign investor in Chile, reflecting the close economic relationship between our two countries. As leading mining nations, Canada and Chile are working together to advance responsible resource development, strengthen critical mineral supply chains and create new opportunities for trade and investment.

This week, Claude Guay, Parliamentary Secretary to the Minister of Energy and Natural Resources, represented Canada at the Conference of Mining Ministries of the Americas (CAMMA) in Santiago, Chile. Parliamentary Secretary Guay advanced commercial opportunities for Canadian mining companies and reinforced Canada’s position as a reliable partner of choice when it comes to secure and sustainable minerals and a globally competitive destination for investment.

Parliamentary Secretary Guay met with senior Chilean officials, including the Minister of Economy and Mining and vice-ministers responsible for mining, energy and foreign affairs. He also held bilateral meetings with counterparts from Argentina and Mexico. Discussions focused on catalyzing bilateral investment, promoting Canadian products and industry, supporting mining sector innovation and expanding collaboration across the Americas on responsible mining and critical minerals.

He also met with industry leaders, including from Codelco, Antofagasta Minerals, CORFO, Teck and MineSense, and participated in roundtables with Canadian and Chilean companies and mining services operating in Chile to discuss investment and market opportunities.

Parliamentary Secretary Guay also participated in the announcement of initiatives and commercial partnerships that reflect the growing economic ties between Canada and Chile, including:

An agreement between Codelco, Chile’s state-owned copper producer, and Canadian company MacLean Engineering to accelerate innovative technologies for underground mining operations that will strengthen worker safety and contribute to more efficient and sustainable underground mining.The five-year collaboration will focus on three key areas: trench scaling, tunnel development and the deployment of service infrastructure.The agreement will support the testing and implementation of solutions tailored to the operational and safety requirements of El Teniente, one of the world’s largest underground copper mines.Canada’s support, through the G7 Minerals Skills Network, for critical minerals capacity-building across Latin America and the Caribbean, including:a hybrid training program, with an in-person component in Santiago, Chile, to strengthen public-sector capacities for critical minerals development; anda seminar on Financial and Economic Planning for Sustainable Critical Mineral Projects, to be held in Santiago in late 2026.The first Canada–Chile Eureka project, a contribution of up to $450,000 in research and development funding from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) to Cheetah Networks, an Ottawa-based company specializing in network analytics and Industrial Internet of Things (IoT) connectivity solutions to support collaboration with Chilean partners. This project, in collaboration with Chile’s development agency, CORFO, will develop sustainable, resilient and energy-efficient solutions to improve connectivity, productivity and safety for critical infrastructure and mining operations. An announcement that, in October 2026, NRC IRAP, in collaboration with Global Affairs Canada’s Trade Commissioner Service (TCS), will lead the Canadian Cleantech in Mining Mission to Chile of 12 innovative Canadian companies. This mission will help them enter the Chilean market, strengthen their commercial readiness and accelerate the deployment of scalable, cost-effective solutions to address key challenges in the Chilean mining sector, including water management, decarbonization, energy efficiency and environmental performance.

Parliamentary Secretary Guay also highlighted progress being made under the Canada–Chile Memorandum of Understanding (MoU) on Critical Minerals and the Sustainable Development of Minerals and Metals, including initiatives that support innovation, skills development and commercial partnerships. Since 2024, the MOU has been instrumental in connecting Canadian companies and technologies with opportunities in one of the world’s leading mining jurisdictions while supporting sustainable economic growth and competitiveness in both countries. Notable achievements to date include the launch of the first bilateral Canada–Chile Eureka Network call for applied research and development projects and capacity-building initiatives delivered through the G7 Minerals Skills Network, the University of British Columbia’s Bradshaw Research Institute for Minerals and Mining (BRIMM) and the international Extractive Industries Transparency Initiative (EITI).

The Parliamentary Secretary’s participation at the conference and his meetings with government officials and industry leaders reinforced Canada’s role as a reliable global partner and opened opportunities for further collaboration between Canada and Chile. By advancing co-operation with Chile and countries across the Americas, Canada is diversifying our international partners, identifying reliable markets for our minerals and businesses, strengthening critical minerals supply chains and supporting long-term economic prosperity and security for Canadians.

Quote

“In a time of uncertainty and changing trade and economic relationships worldwide, Canada is expanding and strengthening our network around the world. These efforts ensure we have the minerals our economies need, diversify and secure our trade and create opportunities for Canadian workers and businesses. Canada and Chile share a strong and long-standing partnership built on investment, responsible resource development, innovation and shared economic interests. This trip reinforced for our Chilean partners that Canada is a partner of choice for investment, business and collaboration.”

Claude Guay
Parliamentary Secretary to the Minister of Energy and Natural Resources

Quick Facts

Chile is a key partner for Canada and a leading global mining jurisdiction, with significant production of critical minerals, including copper and lithium. Canada is the largest foreign investor in Chile’s mining sector, with approximately C$43.5 billion in assets in 2024 held by about 52 companies, and Chile is the second-largest destination for Canadian mining assets abroad.The strong bilateral relationship is underpinned by the Canada–Chile Free Trade Agreement and the 2024 Canada–Chile Memorandum of Understanding on Critical Minerals and the Sustainable Development of Minerals and Metals, which advances co-operation on critical mineral value chains, innovation, investment and responsible mining. Together, Canada and Chile are working to strengthen secure and sustainable mineral supply chains that support the global energy transition.On the margins of the CAMMA, Parliamentary Secretary Claude Guay met with several Chilean officials, including:Daniel Mas, Chile’s Minister of Economy and Mining, and Alvaro Gonzalez Gorroño, Undersecretary of Mining, to advance Canada–Chile co-operation on critical minerals and sustainable mining under the bilateral Memorandum of Understanding; Hugo Briones, Undersecretary of Energy, to discuss energy co-operation and opportunities for Canadian clean energy and nuclear technology expertise; andPaula Estévez, Undersecretary of International Economic Relations, to discuss critical minerals supply chain resilience and broader Canada–Chile co-operation.

Associated Links

Canada–Chile relationsOur critical minerals strategic partnershipsGlobal Partnerships InitiativeFederal Investments Support B.C. Talent and Labour Development for Critical Minerals and Sustainable Supply Chains

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