BEIJING and HONG KONG, Sept. 1, 2026 /PRNewswire/ — UJU HOLDING (hereinafter referred to as the “Company” or the “Group”) announced its 2026 interim results. In the first half of 2026, against the backdrop of the digital marketing industry accelerating its shift from traffic expansion to technology-driven, refined value-based business operations, the Company kept pace with the two major industry trends of AI and Chinese enterprises expanding overseas and continued to upgrade its business matrix. During the Reporting Period, the Company recorded a net profit of RMB 82.94 million, representing a year-on-year increase of approximately 28%; the Company’s online marketing solutions business recorded gross billing of approximately RMB8.22 billion, with the core business fundamentals remaining stable.
The Company has now established a presence across six core business units: (i) Online Marketing Solutions Business, (ii) Overseas Business Operator, (iii) Integrated Service Provider for User Growth and Creative Content, (iv) A Service Provider for Integrated Influencer Ecosystem and One-stop Local Life Solutions, (v) Optimization Service Provider Specialized in Traffic Monetization for Small and Medium-Sized Developers, and (vi) AI Token Operation and Distribution Services, further strengthening its positioning as “an in-depth collaboration partner across the entire ecosystem of leading domestic Internet companies”. At the same time, the long-term strategy of “Reengineering UJU Overseas” is progressing steadily and is expected to open up new medium- to long-term growth opportunities.
Diversified Business Matrix Continues to Improve, with Synergies Becoming the Foundation for Growth
In the first half of 2026, the online marketing solutions business continued to serve as the core business foundation. The Company continued to deepen its partnerships with core customers. At the same time, the Company proactively expanded its matrix base and continued to expand its portfolio of high-quality media channels. During the Reporting Period, the Company secured 181 new customers. In terms of industry coverage, the Company continued to broaden its coverage across Internet services, gaming, finance, and e-commerce, further expanding the breadth of its customer base and continuously enhancing the level of business diversification.
At the same time, the Company continued to advance its integrated services for user growth and creative content and the penetration rate of key projects continued to rise. The Company has begun to establish a new talent system, including prompt trainers and AI image trainers. The influencer ecosystem and local life business further extended into high-margin businesses areas, providing customers with integrated solutions covering the entire operational chain from market promotion, brand marketing, influencer-driven product recommendations, and IP development to live-streaming operations. It has already secured leading brand customers in high-frequency consumption sectors such as tea beverages, dining, and medical aesthetics.
Catering to small and medium-sized developers, the Company continued to provide integrated services encompassing creative asset production, advertising placement, and traffic monetization. The business expanded into multiple verticals, including gaming, film and television, and education. The number of customers has grown steadily. By consolidating upstream multimodal AI Token resources, the AI Token Operation and Distribution Services business delivers professional AI support to customers. During the Reporting Period, token consumption significantly exceeded expectations.
As the various business units continue to expand, the Company’s business structure is shifting from being driven by a single business to synergistic development across diversified businesses. Going forward, the Company will further extend its capabilities to both upstream and downstream units of the industry chain. Through the reengineering of middle-platform processes, the iterative upgrading of tools, and the synergistic evolution of both the technical and organizational middle platforms, the Company will continuously improve operational efficiency and overall risk resilience, laying a solid foundation for the long-term and steady development of its businesses.
From the Domestic Business Foundation to Overseas Growth, the “Reengineering UJU Overseas” Strategy Sets Sail
While the diversified domestic business matrix continues to improve, overseas markets are becoming an important source of growth for the Company.
Following focused operations, the Company’s overseas expansion team has achieved phased progress in areas such as localized delivery, market expansion, and closed-loop business operations, and its overseas business capability system has essentially taken shape. On this basis, the Company formally proposed the long-term strategy of “Reengineering UJU Overseas”, with a plan to scale up and replicate globally its mature experience proven in the domestic market, thereby establishing its overseas business as the Group’s second growth engine.
In terms of specific business progress, overseas short drama operations have become an important breakthrough point for the Company’s overseas business. In 2026, the Company continued to expand its presence in the overseas short drama unit. By further integrating high-quality external resources, it has enriched its content reserves in the overseas short drama sector, further elevating its comprehensive competitiveness. At the same time, the Company established a preliminary content copyright center, with its business covering commissioned productions, in-house productions, and IP adaptations. The business scope covers the international distribution of domestic dramas and the production of local overseas dramas, marking the Company’s initial establishment of a closed-loop business model encompassing “content production — material output — copyright compliance”. Currently, monthly production capacity has reached nearly 200 short dramas. Going forward, the Company will further release production capacity and enhance production efficiency by leveraging its self-developed AI Agent and AI workflows.
In addition to the short drama business, the Company’s cross-border merchandise operation and supply of overseas creative contents also maintained steady growth. In the first half of 2026, the Company recorded a GMV of nearly RMB28 million, representing a 25% year-on-year increase. The average daily number of livestream sessions and host productivity increased significantly, with a repeat purchase rate exceeding 50% during the period. The supply of overseas creative contents business expanded its reach into major Southeast Asian markets such as Thailand, Indonesia, and the Philippines, and further into regions such as South America.
Overall, the Company’s overseas business is evolving from the stage of individual business expansion toward a systematic overseas expansion model featuring synergies across content, channels, operations, and technological capabilities, providing a business foundation for the further implementation of the “Reengineering UJU Overseas” strategy.
AI Drives Comprehensive Business Upgrades, Evolving from an Efficiency Tool to a Core Operating Capability
As the business matrix continues to expand and the overseas business enters a critical stage of large-scale development, AI application capabilities are gradually becoming an important technological support connecting different business units and improving overall operational efficiency. Based on this change, the Company has deeply embedded AI into every stage of the workflow from user insights to service delivery. The Company launched the FDE (Forward Deployed Engineer) business delivery model, truly “bringing AI into the business to address business problems and create business value”.
In the first half of 2026, the Company launched “Juguang Theater”, an integrated platform for AI-animated drama productionan, and continued to upgrade “U-Engine”, the intelligent marketing delivery platform and “U-Crane”, the AI-powered content creation platform.
“Juguang Theater” covers script management, content asset management, storyboard and shot list generation, automated narration generation, cost accounting, and online team collaboration. The platform enables unified management and shared reuse of production assets, including characters, scenes, storyboards, shots, and voice, further advancing animated drama production toward industrialization.
U-Engine has achieved enterprise-level AI Agent-powered intelligent management. It further enhances automation in refined management of content assets, intelligent delivery and real-time monitoring, and omnichannel data real-time monitoring and analysis. It consolidates cross-platform data, enables real-time monitoring of delivery data, and automatically adjusts bidding and budget allocation strategies based on performance data.
In creative production, U-Crane continued to interface with the mainstream AI tool ecosystem, including DeepSeek, Seedance, Kling, and Vidu, and incorporated the relevant AI capabilities into daily workflows. By the end of the Reporting Period, U-Crane generated on average over 400,000 pieces of content per month, with the production cost per unit of content decreasing by a further 62% compared to 2025.
This means that AI is evolving from a tool focused solely on cost reduction and efficiency improvement into a core operating capability covering content production, marketing delivery, data analytics, and business delivery. Particularly for content-based businesses such as creative content and overseas short dramas, the further integration of AI capabilities with the Company’s established content copyright system and production system is expected to create stronger capabilities for scalable content supply.
Outlook: Driving Growth Through Synergy, Expanding Growth Through Overseas Markets, and Empowering Development with AI
Looking ahead, the Company will continue to deepen synergies across the six core business units, further deepen customer cooperation, extend its content, channel, technological, and organizational capabilities to both upstream and downstream units of the business chain, broaden application scenarios, and continuously identify new profit growth points. Through the reengineering of middle-platform processes and the iterative upgrading of tools, the Company will continuously improve operational efficiency and service quality, laying a solid foundation for continued growth in business scale.
Building on the synergistic development of its domestic businesses, the Company will further accelerate the implementation of the “Reengineering UJU Overseas” strategy and position overseas markets as an important source of future business growth. With a focus on the overseas short drama business, the Company will continue to prioritize three key areas of the technological foundation, overseas advertising campaigns, and the content supply chain. With respect to technology, the Company will iteratively upgrade user products, data analytics, and distribution systems to build a technology middle platform that supports scalable growth across multiple businesses. Regarding overseas advertising and traffic acquisition, the Company will further strengthen its professional teams and enhance its ability to capture opportunities in overseas markets. On the content side, leveraging its in-house content copyright center, the Company will further improve the complete industrial system encompassing “scriptwriting — contracting — production — distribution”, and build a global AI-powered short drama content supply chain.
The Company’s overseas product business will continue to expand product categories and systematically expand into overseas regional markets and sales platforms. It will deepen refined operations, improve conversion rates in live-streaming, and continuously enhance user acquisition, retention, and monetization capabilities. At the same time, the Company will comprehensively enhance supply chain responsiveness and order delivery capabilities, while continuously strengthening user loyalty and lifetime value through refined user community management, thereby driving steady growth in the overseas product business.
Alongside the expansion of its overseas business, AI will continue to empower the Company’s various businesses. Going forward, the Company will adhere to the philosophy of “integrating AI into business operations, solving business problems, and creating business value”, continuously iterate on and optimise core AI application platforms such as “Juguang Theater”, “U-Engine”, and “U-Crane”, and further integrate AI capabilities into key areas including content production, marketing delivery, data analytics, and business delivery. At the same time, the Company will continue to encourage employees to update their knowledge frameworks, refine their professional skills, and enhance their ability to apply cutting-edge AI technologies, further unleashing work efficiency and business value.
2026 is both a critical year for the accelerated shift in the industry’s growth paradigm and an important stage in the Group’s strategic upgrade. Looking ahead, the Company will take synergetic business development as its foundation, overseas expansion as a source of growth, and AI technologies as the core driving force to fully implement all development plans, seize the industry’s window of opportunity, continuously improve operational quality and growth resilience, and strive to deliver higher-quality, more resilient business results in 2026.
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SOURCE UJU Holding Limited
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