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Beyond Borders: New EternityX Research Maps an Emerging Chinese-Media Influence Ecosystem Across Asia Pacific

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Survey of 1,000 Chinese Media Users across five markets finds an audience of residents, professionals and students — not just visitors — whose blended use of Chinese and global platforms is reshaping local discovery and purchase decisions.

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HONG KONG, SINGAPORE, and BANGKOK, Sept. 1, 2026 /PRNewswire/ — “Chinese Media Users are shaping influence across borders, and AI is changing how they discover, compare and validate brands,” said Charlene Ree, CEO and Founder, EternityX. “For marketers, this is an opportunity to move beyond channel-led planning and build connected, culturally relevant experiences across Chinese and global platforms. This research reflects EternityX’s commitment to combining regional intelligence, local market understanding and technology to help brands respond to changing consumer behaviour across Asia Pacific.”

Key Regional Findings:
The research identifies several patterns shaping how marketers should approach Chinese Media Users across APAC.

Chinese Media Users should not be treated as a uniform audience. Within the sample, behaviours differed depending on residency, lifestyle and purpose of stay as well as nationality.Chinese and global media platforms were used in combination. Survey respondents moved between Chinese platforms such as Xiaohongshu, WeChat and Douyin, and international platforms depending on where they are in their decision-making journey.Media consumption is increasingly intent-driven. Different platforms play different roles—from discovery and inspiration to research, validation and purchase.AI-assisted search is emerging as a new decision-support channel, shaping how Chinese consumers seek information and evaluate brands.The report suggests that a one-size-fits-all approach may miss important local differences. Although the sample indicates some regional patterns, market-level variations suggest that marketers may consider locally adapted engagement strategies.

“For many years, brands viewed Chinese media primarily as a tourism marketing channel,” said Deric Wong, Chief Business Officer, Global, EternityX. “That view is now too narrow. Chinese Media Users are a diverse cross-border audience of residents, professionals and students whose media behaviours extend well beyond travel — and brands need to rethink how they build trust, relevance and long-term engagement across different residency and market contexts.”

Market Highlights:
While common trends emerged across the region, the research also revealed important differences between markets.

Market

Current research highlight

Hong Kong SAR

Within the Hong Kong SAR sample, residency status was associated with different patterns: Citizen+PR users reported higher spending intent, deeper multi-platform engagement and stronger brand receptivity, while working-visa users appeared more value-conscious and fragmented in their media use.

Malaysia

Responses from Malaysia indicate potential for year-round engagement beyond tourism, with surveyed resident users engaging with brands throughout the year.

Singapore

Singapore shows a highly connected audience of professionals and long-term residents who move actively between Chinese and international media ecosystems.

Thailand

In Thailand, the opportunity extends well beyond short-term visitor acquisition. Chinese Media Users here are participating in the local economy as professionals, entrepreneurs, students, investors and long-term residents, pointing to year-round engagement rather than seasonal campaigns.

Australia

Responses from Australia suggest opportunities beyond visitor marketing, with long-term residents and students forming an engaged Chinese Media User community.

Implications for Brands:
According to the report, marketers may consider treating Chinese media as more than a standalone channel for attracting visitors from Mainland China.

The report recommends that brands consider an integrated approach that recognises differences among Chinese Media Users across Asia Pacific and combines Chinese and international media according to their roles in discovery, evaluation and purchase. Such an approach may help brands build awareness, trust and commercial impact across the customer journey.

“The opportunity today isn’t simply about reaching Chinese consumers,” Wong added. “It is about understanding how behaviours vary among the Chinese Media Users surveyed across markets and developing strategies that reflect those differences. The findings indicate that marketers may benefit from combining regional consistency with local relevance.”

The report marks the first in a broader thought leadership initiative by EternityX to help brands better understand the evolving behaviours of Chinese Media Users across the region.

Download the full report here.

About EternityX Marketing Technology
At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three—PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond.

With 12,000+ successful cross-border campaigns for more than 1,000 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success. Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more about us https://www.eternityx.com

View original content:https://www.prnewswire.com/apac/news-releases/beyond-borders-new-eternityx-research-maps-an-emerging-chinese-media-influence-ecosystem-across-asia-pacific-302865755.html

SOURCE EternityX

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StarHub Powers Up Its Network with 5G+

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41 minutes ago

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September 1, 2026

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Get more with wider coverage and up to four times faster speeds indoors and underground

SINGAPORE, Sept. 1, 2026 /PRNewswire/ — StarHub has launched 5G+, powered by the deployment of 700MHz spectrum to give customers a strong, more consistent network experience. Available across every StarHub 5G mobile plan, 5G+ gives customers more from their connectivity in the places where they need it most.

From office towers and crowded malls to basements, car parks and live events, some of the places where customers rely most on their network are also where connectivity are most tested. With 700MHz reaching deeper into buildings and harder-to-reach spaces, 5G+ delivers wider coverage and speeds of up to four times faster indoors and underground, helping customers stay connected as they move through their day.

Existing customers on StarHub 5G mobile plans will get 5G+ automatically, while new customers will get it from day one. With 5G+ across every StarHub 5G mobile plan, customers can get more from their network, whichever plan they choose.

For enterprises, 5G+ provides more dependable connectivity for critical teams and operations. With StarHub’s Enterprise Priority Services, organisations can also prioritise network access for key users and workflows when demand is high, helping keep field operations and collaboration tools running when it matters most.

Get More Out of Your Lunchtime at Lau Pa Sat

More coverage, more speed, and now more ice cream. For one day only on 2 September 2026, StarHub is bringing “more” to lunchtime at Lau Pa Sat. From 11.30am to 3pm, diners can enjoy unlimited complimentary ice cream as part of StarHub’s 5G+ launch celebrations. Competitive eater and influencer Zermatt Neo will kick off the fun with a lunchtime eating challenge, livestreamed on TikTok using StarHub’s 5G+ network.

5G+ builds on StarHub’s continued investment in its network and capabilities to give customers a better experience and more from their connectivity, wherever the day takes them.

For more information on StarHub 5G+, visit http://www.starhub.com/5g-plus.

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SOURCE StarHub Ltd

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Hinen at Solar & Storage Live UK 2026: Powering Smarter UK Homes with A15 RESS

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41 minutes ago

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September 1, 2026

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BIRMINGHAM, England, Sept. 1, 2026 /PRNewswire/ — Hinen will exhibit at Solar & Storage Live UK 2026, taking place at the NEC Birmingham from September 22–24, 2026. Visitors can find Hinen at Booth G12B, where the company will showcase its latest energy storage solutions, with the A15 Residential Energy Storage System taking centre stage.

As the UK’s largest solar energy exhibition, Solar & Storage Live UK brings together buyers, installers and industry leaders from across the energy value chain. Hinen will engage with partners and homeowners to explore smarter, more flexible residential energy solutions.

Smarter Energy for Modern UK Homes

As more UK households adopt solar PV, EVs and heat pumps, smart energy storage can help homeowners make better use of renewable energy and reduce reliance on grid electricity.

At the show, Hinen will highlight the A15 RESS, combining an A-series hybrid inverter with the B15 high-voltage battery. The system offers 14.4 kWh of storage per battery, up to 86.4 kWh of total capacity, 8,000+ cycles and an ultra-slim 180 mm design. Its smart energy management capabilities help homeowners optimise when to store and use energy, supporting greater energy independence and flexibility.

Comprehensive Energy Solutions

At the event, Hinen will also showcase a range of solutions tailored to different energy needs:

A Series H6S: 3.6–6kW single-phase all-in-one system for small homes.A Series H25T: 10–25kW three-phase all-in-one system for larger homes and small commercial applications.H6000-EU + B5000D-W: Flexible low-voltage solution for everyday home energy needs.H6000S + B5000D-W: Reliable Low-voltage solution with parallel function.E2400S + E2560B: 2400W balcony energy storage for space-constrained homes.PU1800 & PS3000: Portable power for travel, outdoor use and backup.

Visit Hinen at Booth G12B, NEC Birmingham, September 22–24, 2026, to discover the A15 and Hinen’s latest energy solutions.

About Hinen

Hinen is an energy storage technology company backed by more than 20 years of manufacturing experience from Hinen Group. Listed on the Shenzhen Stock Exchange (stock code: 300787), Hinen develops residential energy storage solutions including battery systems, hybrid inverters and intelligent energy management technologies. With offices and service teams across Europe, the UK, Australia and Africa, Hinen provides localised support to customers and partners worldwide.

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GOFO Deploys Automated Narrow-Belt Sorter at Rome Hub, Lifting Southern Italy Capacity by 40%

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41 minutes ago

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September 1, 2026

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ROME, Sept. 1, 2026 /PRNewswire/ — GOFO, a fast-growing, technology-driven last-mile delivery provider, today announced that its Rome sorting center has officially entered full production with a new automated narrow-belt sorting system featuring integrated singulation technology. The system began trial operation in May 2026 and, following more than three months of stable performance, is now fully operational, lifting the hub’s overall efficiency by 40%.

The linear narrow-belt sorter’s integrated singulation technology automatically separates overlapping parcels before they enter the sort loop. Because the system relies on proven mechanical separation rather than AI-based vision recognition, it is designed to deliver consistent throughput day after day, with reliability confirmed during the trial period and now carried into full production ahead of the autumn peak season.

The system has a design capacity of 6,500 parcels per hour and 120 sorting chutes, providing routing coverage across southern Italy, including Bari, Catanzaro, Naples and surrounding areas. It integrates dimensioning and weighing in a single pass, with volume accuracy of ±10 mm and weighing accuracy of ±20 g. Around 80% of the sorting process is now automated, with manual handling limited to loading and exception processing.

“The Rome hub is our primary gateway to southern Italy, and this upgrade ensures we can meet the growing demand from our e-commerce partners without compromising on speed or accuracy,” said Jacqueline Chan, General Manager of GOFO Italy. “As we head into peak season, this investment gives us the reliability and sufficient processing capacity our customers need across the south.”

About GOFO

GOFO, founded in the United States in 2023, is a technology-driven last-mile logistics network serving merchants and consumers across the U.S., Canada, France, the Netherlands, Italy and Spain. Guided by the brand philosophy “Drive Efficiency, Deliver Trust,” GOFO combines advanced technology with localized operations to deliver precise, reliable, and scalable delivery solutions. Operating nationwide through sorting centers and delivery centers across the country, GOFO Italy serves a broad population with high-performance last-mile delivery solutions. Its operations are powered by automated sorting, intelligent routing, and disciplined execution. For more information, please visit www.gofo.com/it.

Media Contact:

Email: branding.eu@gofo.com

Website: www.gofo.com/it

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