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Union Savings Bank Uses AI to Reduce Churn, Grow Deposits and Increase Customer Lifetime Value

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Celent Solution Brief examines how USB’s deployment of NGDATA AI Hub identifies 74% of likely churners and achieves 79% next-best-product accuracy to help retain and deepen customer relationships
 

NEW YORK, Sept. 1, 2026 /PRNewswire/ — NGDATA today highlighted a new Celent Solution Brief examining how Union Savings Bank (USB) is using NGDATA AI Hub to reduce customer attrition, protect and grow deposits, and increase Customer Lifetime Value (CLTV) by activating the customer data already within its existing infrastructure.

The independent report, “Targeted Customer Engagement in Retail Banking,” profiles USB, a $3.3 billion community bank based in Danbury, Connecticut. Celent examines how USB uses NGDATA’s Intelligent Engagement Platform (IEP) and AI Hub to identify relationships at risk, understand the factors driving that risk, and engage customers proactively — without replacing its core banking platform, building a data lake, or disrupting existing systems.

“NGDATA’s AI capabilities have significantly enhanced our customer intelligence. Their predictive models help us identify retention opportunities and uncover the next best products for our customers, allowing us to deepen relationships through more personalized and timely engagement.”
— Frank Sottosanti, SVP, Director of Brand & Innovation, Union Savings Bank

While most financial institutions are using AI for operational efficiencies, USB is using AI to drive deposits and increase CLTV.

USB’s approach connects prediction with action. The attrition model identifies customers at risk of leaving based on early warning signals. When a risk signal is detected, the platform can launch a targeted customer journey with personalized retention or promotional outreach designed to address the underlying cause and re-engage the customer.

From Predicting Churn to Strengthening the Relationship

According to the Celent Solution Brief, USB has achieved:

74% churn catch rate.79% Top-3 next-best-product recommendation for retention accuracy.90% retention from targeted Certificate of Deposit renewal campaigns.

Together, the capabilities address the banker’s practical question: How to identify who is at risk and once you know a customer relationship is at risk, what should you do next? AI Hub helps identify both the risk and the relevant next action, giving USB the opportunity to intervene before the relationship is lost and to better anticipate the customer’s financial needs.

Existing Data, Activated Within Existing Infrastructure

NGDATA’s Intelligent Engagement Platform sits within a financial institution’s existing infrastructure to activate customer, account, product, and transaction data. AI Hub applies predictive models to that activated data, while customer interactions and measured outcomes continuously inform subsequent predictions and actions.

“The firm’s Intelligent Engagement Platform allows community and regional financial institutions to ‘leapfrog’ up to the capabilities of much larger banks,” wrote Michael Bernard, Principal Banking Analyst at Celent, in the Solution Brief.

Celent notes that USB’s approach combines rich data, proactive churn detection and explainable AI to deliver personalized customer journeys and empower the bank’s digital product and marketing teams to act decisively. The platform also explains the factors behind each churn prediction in plain language, helping teams understand why a customer is at risk rather than simply receiving a score.

“Community and regional financial institutions already have decades of customer and transaction data that can help them compete on relationships, not just products,” said Doug Gross, Chief Executive Officer of NGDATA. “The opportunity is to activate that data so teams can anticipate financial needs, advise proactively and engage customers before the relationship is at risk. Union Savings Bank demonstrates what that looks like in production — measurable intelligence that helps strengthen the trusted relationships customers expect from their financial institution.”

The full Celent Solution Brief, “Targeted Customer Engagement in Retail Banking,” details USB’s deployment and the broader opportunity for community and regional financial institutions to use existing customer data, AI and intelligent engagement to improve retention, relationship growth and Customer Lifetime Value.

The Solution Briefing can be downloaded on www.NGDATA.com

About Union Savings Bank

Established in 1866 and headquartered in Danbury, Conn., Union Savings Bank is a +$3 billion mutual bank dedicated to being the bank of choice. As a full-service financial institution, Union Savings Bank provides provides financial services to individuals, businesses, not-for-profit organizations, and government entities through its commercial, residential and consumer lending, corporate services, retail banking and wealth management divisions. Please visit www.unionsavings.com for more information; the bank can also be found on LinkedIn and Facebook. Member FDIC. Equal Housing Lender.

About Celent

Celent is a research and advisory firm that helps financial institutions navigate business and technology transformation. We combine deep industry expertise, in-depth research, and practical consulting to support strategic decisions and drive innovation. With a global team of experienced analysts and a rich database of best practices and solutions, we deliver objective insights that help firms operate more effectively and stay ahead of change. Celent is part of GlobalData, the intelligence and productivity platform.

About NGDATA

NGDATA helps financial institutions activate the customer data already within their existing infrastructure and transform it into immediately usable intelligence. Its Intelligent Engagement Platform and AI Hub help institutions identify relationships at risk, anticipate financial needs and engage customers proactively at the moments that matter.

Media Contacts

Allie Bruhn
Advisory Technologies
847-309-5552
allie.bruhn@advisorytechnologies.com

Thomas Graham
Crosswind Media
512-537-1414
media@crosswindpr.com

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SOURCE Union Savings Bank

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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