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LG ELECTRONICS SHOWCASES EXPANDED AI HOME ECOSYSTEM FOR EUROPEAN LIFESTYLES AT IFA 2026

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Company Showcases Intelligent and Premium Lifestyles Tailored to European Consumers

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LG Electronics is showcasing its expanded AI Home ecosystem at IFA 2026, demonstrating how AI seamlessly connects appliances, spaces and services to deliver greater convenience while reinforcing its leadership in the global premium home appliance market. IFA visitors can experience AI Home solutions centered on LG ThinQ™ ON and LG ThinQ; the space- and energy-efficient Fit & Max Solution; immersive media entertainment experiences featuring LG OLED evo AI; and a premium lifestyle space dedicated to LG SIGNATURE lineup.

SEOUL, South Korea, Sep. 2, 2026 /PRNewswire/ — LG Electronics (LG) is showcasing its expanded AI Home ecosystem at IFA 2026 in Berlin. Under the theme “Innovation in tune with you,” LG is demonstrating how advanced AI technologies can understand customers’ lifestyles and connect appliances, spaces and services to deliver personalized convenience and greater energy efficiency across everyday life.

At LG’s booth, visitors can experience the LG AI Home centered around the LG ThinQ™ ON AI home hub and LG ThinQ platform, alongside the expanded Fit & Max Solution, immersive media entertainment featuring LG OLED evo AI, and a premium lifestyle space dedicated to LG SIGNATURE. LG is also operating its private business partner consultation space at IFA, strengthening engagement with local retailers and business customers and expanding commercial opportunities in Europe.

LG AI Orchestra and the Connected AI Ecosystem
Greeting visitors at the booth entrance, the LG AI Orchestra unfolds across a 16-by-4-meter kinetic LED installation, where LG CLOiD serves as conductor of a connected AI ecosystem that seamlessly brings together appliances, spaces and services. The AI Orchestra showcases how LG’s diverse products, technologies and services – spanning home appliances, TVs, HVAC and robotics – work in harmony to deliver a connected AI Home experience. The engaging installation embodies LG’s Zero Labor Home vision, which aims to reduce household chores and give customers more time for the things that matter.

AI Home Tailored to Everyday Life
In the AI Home Zone, LG is revealing how its next-generation AI home hub, LG ThinQ ON, together with the LG ThinQ AI home platform, connect appliances, spaces and services into a single, cohesive system. Authentic home environments allow visitors to experience firsthand the ability of LG’s AI to understand both users and the characteristics of each space to provide relevant and personally-optimized functions.

ThinQ Claw, making its public debut at this year’s IFA, is a text-chat-based AI agent integrated with ThinQ ON. By combining natural-language interaction with contextual understanding, it recommends relevant actions and helps simplify everyday life. Throughout the AI Home Zone, visitors can experience how it provides personalized support based on household conditions, user preferences and daily routines.

This year, LG is extending the convenience of AI Home beyond private residences to commercial spaces. LG’s ThinQ Pro, an integrated B2B management solution, enables the centralized control and monitoring of appliances and HVAC systems to support more efficient facility operations. Another AI-based solution on display is the Home Energy Management System (HEMS) powered by Homey – the smart home platform developed by Athom, which LG acquired in 2024. The demonstration shows how Homey HEMS can coordinate energy generation, storage and consumption across the home.

Fit & Max Solution Optimized for European Living Spaces
Developed to European customers’ needs, LG’s expanded Fit & Max Solution features built-in-style appliances that integrate seamlessly into living spaces while supplying large capacities and everyday convenience. Originally applied to select LG refrigerator models, the Fit & Max design now spans washing machines, dryers, and dishwashers.

The Fit & Max Solution zone showcases how the lineup maximizes space without compromising capacity, with refrigerators designed for a sleek, built-in look with flexible storage and laundry appliances offering generous capacity without increasing their footprint.[1] Visitors can also see new Fit & Max dishwashers, including models that can complete a full wash and dry cycle in only one hour.[2]

Reinforcing High-Efficiency Living to More Consumers
The Energy Leadership Zone highlights a range of appliances powered by LG’s high-efficiency core technologies, including the Dual Inverter Heat Pump™ and inverter compressor solutions. Among the LG products on display is a washing machine that uses up to 70 percent less energy than the minimum requirement for an A rating under current European energy efficiency standards.[3] Alongside this are high-efficiency refrigerators, dryers and dishwashers, all offering excellent performance using fewer energy resources.

Importantly, LG is extending its core energy-saving technologies, previously introduced on flagship models, across a broader product portfolio to help make high-efficiency appliances accessible to more European consumers.

Delivering the Ultimate Viewing Experience
The Media Entertainment Zone highlights a premium media gallery concept that harmonizes LG’s unrivaled display technologies with diverse content experiences. At the center of the exhibit is the Wallpaper OLED TV With True Wireless, the ‘LG OLED W6,’ surrounded by TVs of various sizes. Together, they seamlessly transition screens to present a captivating media gallery show that blends into a single, cohesive work of art.

Among the displays showcasing LG’s unrivaled picture quality are the 2026 LG OLED evo AI and the Micro RGB evo AI, both powered by the award-winning α11 AI Processor 4K Gen3 to deliver unprecedented brightness and color accuracy. Through these cutting-edge displays, visitors can enjoy an immersive viewing experience defined by industry-leading picture quality and AI technologies, with the Micro RGB evo delivering an exceptional color viewing experience through its ‘High Purity RGB Spectrum Display, certified by TÜV Rheinland for its outstanding color purity.

Also, LG is extending its entertainment ecosystem by introducing the world’s first UltraGear monitor[4] supporting both FHD resolution and a 1,000Hz ultra-high refresh rate, as well as expansive content experiences driven by the proprietary webOS smart TV platform. Adding to this differentiated media entertainment experience are dedicated lifestyle zones demonstrating the ‘StanbyME 2 Max’ in action and a specialized listening space for the ‘Sound Suite’ home audio system.

The LG SIGNATURE Zone presents the timeless design and advanced AI technology of LG’s ultra-premium lifestyle brand. The LG SIGNATURE refrigerator features AI voice recognition that understands conversational language and can recommend appropriate refrigeration modes for different food items. Combining an internal AI camera with AI Gourmet™, the LG SIGNATURE 30-inch wall oven is able to recognize diverse dishes and suggest the optimal cooking mode, helping deliver a more intuitive and luxurious home culinary experience.

“At IFA 2026, we are showcasing how our expanded AI Home ecosystem can seamlessly connect AI appliances, home hubs and intelligent services to provide exceptionally convenient and personalized customer experiences,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “With differentiated products and solutions tailored to European lifestyles and living environments, we will continue to strengthen our leadership in the European premium home appliance market.”

Visitors to IFA 2026 can see firsthand LG’s expanded AI Home ecosystem, Fit & Max Solution and high-efficiency appliances and enjoy premium media entertainment and lifestyle experiences at the company’s booth in Hall 18 at Messe Berlin.

[1] Compared to previous LG models with the same external dimensions. Capacity increased by 3 kg compared to F4J8J**** (600mm depth) and by 2 kg compared to F4J8V****** (550mm depth). Actual capacity may vary by model.
[2] The one-hour time is an algorithm setting, and the actual operating time may vary depending on the surrounding environment. And when adding options, the total time will increase.
[3] Based on the Eco 40–60 programme, the Energy Efficiency Index (EEI) is 70% lower than the minimum EEI requirement for Class A under EU Regulation 2019/2014. Actual results may vary depending on the load, selected programme and usage conditions.
[4] Based on publicly available information as of date [May 19, 2026], among gaming monitors introduced by consumer brands.

About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.

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SOURCE LG Electronics, Inc.

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Bringing Local AI Home: UGREEN Introduces Privacy-First HomeAgent for Smarter Living

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September 5, 2026

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BERLIN, Sept. 5, 2026 /PRNewswire/ — UGREEN, a leading global consumer technology brand, announced two new product lineups at a European launch event. The unveiling of the UGREENHomeAgent series of agentic local AI hubs and a new MagFlow lineup marks UGREEN’s next stage of growth. Building on its established presence in digital accessories and smart storage, the company is now dedicated to a broader spectrum of intelligent consumer electronics designed to enhance everyday life.

UGREEN HomeAgent: Agentic Local AI Hub for Homes

At the center of UGREEN’s broader intelligent consumer electronics vision is UGREEN HomeAgent, a groundbreaking Agentic AI Local Hub unifying local storage, computing, and control into one device. It connects a growing ecosystem of UGREEN AIoT devices, including security cameras, smart speakers, and smart photo frames, as well as third-party devices.

UGOS Pro is UGREEN’s in-house operating system built on a Linux architecture, offering professional storage management, robust data security, easy backup and sync, and extensive expandability.

UGREEN HomeAgent is powered by the all-new UGOS Pro, combining NAS-grade storage and data management with integrated home security features, smart home capabilities, and natural voice interaction to deliver a more complete all-in-one experience.

Traditional surveillance cameras usually only document bad news, and their footage is constantly overwritten, so the moments truly worth keeping quietly disappear. That’s why UGREEN set out to redefine the home camera system, not as a surveillance tool, but as a camera for life.

“HomeAgent proactively recognizes moments that are truly worth remembering and organizes them into a personalized daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.” – Samuel Zhang, CEO of UGREEN

As an agentic local AI hub integrating on-device intelligence, local storage, AI computing and smart-home control, HomeAgent serves as the AI brain of the connected home. Designed to keep data private and local, it enables intelligent file management, proactive home monitoring, voice-driven automation and unified device control. The ecosystem includes the HomeAgent HA100 and HA100 Pro, the NVIDIA® Jetson Thor™-powered MasterAgent MA100, SynCare smart cameras, the UGREEN Smart Speaker for Uliya, and UGREEN Gallery smart frames, while remaining compatible with third-party Matter-enabled devices. Together, they deliver a private, expandable AI platform that helps users preserve memories, monitor their homes and coordinate devices through natural, context-aware interactions.

MagFlow Pro: Active Heat Dissipation and Sustained Fast Charging

Announced alongside HomeAgent, MagFlow Powerbank is the world’s first liquid-cooled Qi2 25W magnetic power bank, featuring CryoPulse™ micro-pump liquid cooling, active heat dissipation and sustained fast charging.

The launch complements UGREEN’s strong range of charging options, outlining the brand’s commitment to true-rated performance and flagship-quality power.

Availability Timeline

Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 opened on September 4, 2026, via the UGREEN AIoT Official Store, and remain available until the official Kickstarter crowdfunding campaign launches on October 27, 2026. Other AIoT accessories will be introduced as part of the Kickstarter campaign beginning on October 27. During the pre-order period, customers can place a deposit starting at $50 to reserve the UGREEN HomeAgent HA100, HA100 Pro or UGREEN MasterAgent MA100 and secure 50% off with the Super Early Bird discount.

About UGREEN

UGREEN is a leading global tech brand creating innovative products that make everyday life smarter, easier, and more connected. From smart charging and productivity to smart storage and AIoT, UGREEN designs technology around the needs of modern life.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/bringing-local-ai-home-ugreen-introduces-privacy-first-homeagent-for-smarter-living-302870674.html

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HKC and KOORUI Receive Dual Honors at the 2026 Global Product Technology Innovation Awards

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September 5, 2026

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HKC receives the Advanced Display Technology Brand Award, while KOORUI is honored with the Innovative Monitor Brand Award during IFA 2026.

BERLIN, Sept. 5, 2026 /CNW/ — HKC and its consumer display brand KOORUI received two distinctions at the 2026 Global Product Technology Innovation Awards, presented in Berlin during IFA 2026.

HKC received the Advanced Display Technology Brand Award, recognizing its continued commitment to display technology and integrated display solutions. KOORUI received the Innovative Monitor Brand Award, highlighting the brand’s ongoing efforts in monitor innovation and user experience.

According to the organizer, the Global Product Technology Innovation Awards were established by IDG in 2014 to recognize outstanding brands and products across the global consumer electronics and home appliance industries. Presented annually in Berlin during IFA, the awards highlight notable achievements in technology and product innovation for audiences across Europe and global markets.

As display technologies and applications continue to evolve, users increasingly expect products that combine strong performance, high quality and meaningful visual experiences. With more than 20 years of focus on display technology, HKC has developed into a global provider of integrated display solutions. KOORUI builds on this technological foundation to bring innovative monitor products to a broader range of consumers and usage scenarios.

“We are honored to receive these two awards,” said a representative of HKC Group. “They recognize HKC’s long-term commitment to display technology and KOORUI’s continued focus on product innovation. We will keep developing advanced display solutions that respond to evolving user needs and create high-quality visual experiences worldwide.”

The two honors mark another milestone for HKC and KOORUI as they continue advancing display technologies, improving product experiences and strengthening engagement with global partners and consumers.

About HKC

HKC has focused on the display industry for more than 20 years and provides integrated display solutions for global markets and diverse applications.

About KOORUI

KOORUI is HKC’s consumer display brand, creating innovative monitor products and visual experiences for users worldwide.

View original content:https://www.prnewswire.com/news-releases/hkc-and-koorui-receive-dual-honors-at-the-2026-global-product-technology-innovation-awards-302870688.html

SOURCE HKC

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ATTACK SHARK Announces Strategic Partnership with Cloud9 Esports’ League of Legends Team

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September 5, 2026

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NEW YORK, Sept. 5, 2026 /PRNewswire/ — High-performance gaming peripheral brand ATTACK SHARK today announced a partnership with leading esports organization Cloud9 Esports. Focused on Cloud9’s League of Legends team, the collaboration will showcase professional gaming insights, esports culture, and competitive gear content across digital, social media, and e-commerce channels.

A Championship Legacy in North American Esports

Founded in 2013, Cloud9 Kia has grown into one of North America’s most iconic esports organizations. Originally established through League of Legends, it has built a global reputation through competitive success, including 6 League Championship Series (LCS) titles, 10 World Championship appearances, the 2018 ELEAGUE Major Boston title, the inaugural Overwatch League championship, and a Rocket League World Championship. Cloud9 Kia remains one of North America’s most influential League of Legends teams.

Deep Collaboration: From Pro Scenes to Player Communities

The partnership will center on professional player training, competitive performance, and player-focused content. ATTACK SHARK will equip the Cloud9 League of Legends team with its latest gaming peripherals to support daily training and competitive preparation.

By combining Cloud9’s professional competitive expertise with ATTACK SHARK’s focus on hardware innovation, the partnership aims to explore the increasing demands placed on gaming equipment in high-level esports environments. Trusted by over 10 million players worldwide, ATTACK SHARK translates professional esports insights into accessible, high-performance gaming peripherals for competitive gamers. 

“At Cloud9 Kia, we believe gaming can unlock the best in everyone. ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that’s the same idea from two directions. I’m proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fan’s hands,” said Jonathan Tran, President of Cloud9.

“Partnering with Cloud9 Kia is a significant milestone for ATTACK SHARK,” said Gavin Cheng, CEO and Co-Founder of ATTACK SHARK. “Their competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK from the beginning. This collaboration creates an opportunity to learn from professional competition and share those insights with players around the world.”

The partnership represents a deeper investment by ATTACK SHARK in the global esports ecosystem. Together, ATTACK SHARK and Cloud9 Kia will continue creating new experiences for competitive players and gaming communities worldwide.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

View original content to download multimedia:https://www.prnewswire.com/news-releases/attack-shark-announces-strategic-partnership-with-cloud9-esports-league-of-legends-team-302870659.html

SOURCE ATTACK SHARK

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