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Your Ecommerce Accountant : MTD Rollout Expands to 2.9 Million Sole Traders and Landlords by 2028

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HMRC data shows 864,000 people fall into the first £50,000-plus MTD income band, with more than two million additional sole traders and landlords entering as the threshold falls in 2027 and 2028.

STANSTED, England, Sept. 4, 2026 /PRNewswire/ — Making Tax Digital for Income Tax is set to encompass approximately 2.9 million UK sole traders and landlords by April 2028 as the qualifying-income threshold falls in stages, according to an analysis published by Your Ecommerce Accountant.

HM Revenue & Customs data identifies 864,000 individuals with qualifying self-employment or property income above £50,000, the first group brought into mandatory MTD for Income Tax from 6 April 2026. A further 1.077 million people fall within the £30,000 to £50,000 band scheduled to enter from April 2027, followed by another 975,000 with income between £20,000 and £30,000 from April 2028. Together, the three groups represent roughly 2.9 million people based on HMRC’s 2023-24 business-population data.

The change affects sole traders across industries, including people selling through Shopify, Amazon, Etsy and eBay. MTD eligibility isn’t determined by the platform a business uses. Instead, it depends on qualifying gross income from self-employment and property.

MTD also involves more than submitting an annual tax return online. Those within the scheme must maintain digital records and submit quarterly updates through compatible software. Before the first mandatory phase, HMRC data showed that 63% of the £50,000-plus population used commercial software to submit their 2023-24 Self Assessment return. That figure provides useful context, but it isn’t a measure of MTD readiness.

864,000 Entered the First MTD Phase

The first mandatory stage of MTD for Income Tax began on 6 April 2026 for sole traders and landlords with qualifying income above £50,000.

HMRC estimates that 864,000 individuals fall within this income band based on 2023-24 tax data. While substantial, that first group accounts for less than one-third of the approximately 2.9 million people expected to fall within the eventual £20,000-plus threshold.

For ecommerce businesses, the relevant figure is qualifying income rather than profit from a particular marketplace. Someone trading across Shopify, Amazon and Etsy doesn’t assess each platform independently for MTD purposes. Gross income from applicable self-employment and property sources is considered together.

That can be particularly relevant for online businesses whose transactions are spread across several marketplaces, storefronts and payment processors. The underlying tax rules are the same as for other sole traders, but keeping records across several channels can make digital bookkeeping a more practical consideration.

The April 2026 phase is already live. Businesses in the £50,000-plus group are now operating within the first mandatory tax year rather than preparing for a future introduction.

More Than Two Million More Enter by 2028

The rollout expands considerably over the next two tax years. HMRC estimates that 1.077 million people have qualifying income between £30,000 and £50,000. That group is scheduled to become subject to MTD for Income Tax from 6 April 2027. Another 975,000 individuals fall into the £20,000 to £30,000 band scheduled to enter from April 2028.

Combined with the first phase, these groups total approximately 2.916 million people, commonly rounded to 2.9 million. The staged timetable means most of the eventual MTD population hadn’t yet reached mandatory participation as of August 2026. More than two million additional sole traders and landlords fall into the two income bands due to enter during 2027 and 2028.

For smaller ecommerce businesses and creators, the later stages bring the system closer to businesses that may have started as side ventures before growing beyond the qualifying-income threshold.

However, HMRC’s figures cover self-employed people and landlords nationally. They don’t identify how many of those 2.9 million people operate ecommerce businesses, so the figures shouldn’t be presented as ecommerce-specific population estimates.

Commercial Software Use Wasn’t Universal

Compatible software and digital record keeping are central to MTD, making existing software use relevant context for the transition.

Among the 864,000 people in the £50,000-plus band, HMRC found that 548,000, or 63%, used commercial software to submit their 2023/24 Self Assessment return. The remaining 316,000 didn’t.

The figure doesn’t mean that 37% were unprepared for MTD. HMRC’s statistics measure how annual returns were submitted, not whether taxpayers already maintained compatible digital bookkeeping systems or were ready to provide quarterly updates.

Software use also differed sharply according to whether a taxpayer had an authorised agent. Among £50,000-plus businesses represented by an agent, 78% used commercial software to submit their annual return, compared with 21% among businesses without an authorised agent.

That difference shows an association between agent representation and commercial-software use, but it doesn’t prove that using an accountant caused businesses to adopt software.

For an online seller already dealing with marketplace statements, transaction fees, VAT records and multiple income streams, an ecommerce accountant can act as an authorised agent and manage reporting on the seller’s behalf. The taxpayer’s underlying obligations, however, don’t disappear when an agent is appointed.

MTD Adds Quarterly Reporting

One of the main practical differences between MTD and conventional online Self Assessment is the requirement for reporting during the tax year.

Mandatory users must keep digital records and send quarterly updates through MTD-compatible software. For the first mandatory group, the first universal quarterly update deadline for the 2026-27 tax year was 7 August 2026.

A quarterly update isn’t the same as filing four annual tax returns. These updates provide information during the year, while taxpayers still complete the relevant end-of-year process.

HMRC isn’t applying penalty points for late quarterly updates during the 2026-27 tax year, although the updates remain required. The temporary penalty treatment shouldn’t be interpreted as making quarterly reporting optional.

By July 2026, HMRC reported that more than 350,000 sole traders and landlords had signed up for MTD for Income Tax. That figure shows that implementation is already under way.

However, the 350,000 sign-up figure shouldn’t be divided directly by the historical estimate of 864,000 people in the first income band to produce a readiness or compliance rate. The figures have different reference periods and aren’t directly comparable in that way.

HMRC Estimates a £196 Million Annual Burden

The move to digital records and more frequent reporting also brings administrative costs. HMRC’s impact assessment estimated a continuing net annual administrative burden of approximately £196 million for the population mandated above the £30,000 threshold. That provides an official basis for discussing the cost of the transition without assuming that ecommerce businesses specifically are unaware of or underestimating those costs.

The estimate applies to the relevant mandated population as a whole. It isn’t a forecast of what an individual online seller will spend on software, bookkeeping or professional support. Businesses that already maintain compatible digital records may face a different transition from those using paper records, spreadsheets or software that doesn’t support MTD submissions. Ecommerce businesses may already operate digitally, but digital sales records alone don’t necessarily mean their accounting process satisfies MTD requirements.

Methodology

Your Ecommerce Accountant analysed published HM Revenue & Customs data covering the Making Tax Digital for Income Tax business population, rollout timetable, commercial-software use, authorised-agent representation, administrative impact and 2026 implementation.

The core figures use HMRC’s 2023-24 Income Tax Self Assessment business-population data. Of 7.02 million individuals with self-employed and/or landlord businesses, approximately 2.9 million fall within the eventual £20,000-plus MTD bands. The analysis separates them into the £50,000-plus group entering from April 2026, the £30,000 to £50,000 group entering from April 2027, and the £20,000 to £30,000 group entering from April 2028.

Commercial-software figures describe how taxpayers submitted their 2023-24 Self Assessment returns. They don’t directly measure whether those taxpayers were prepared for MTD-compatible bookkeeping or quarterly reporting.

No proprietary Your Ecommerce Accountant survey or client dataset was used. The analysis doesn’t make claims about how aware or prepared ecommerce sellers are unless supported by HMRC data.

Frequently Asked Questions

The following questions address how Making Tax Digital applies to ecommerce businesses, how qualifying income works across multiple platforms, what quarterly reporting involves, and the role authorised agents can play in helping businesses meet their obligations.

Does Making Tax Digital apply to Shopify, Amazon, Etsy and eBay sellers?

MTD can apply to sellers using any of these platforms if they’re sole traders and their qualifying self-employment and property income exceeds the relevant threshold. The platform itself doesn’t determine whether MTD applies.

What counts as qualifying income if an online seller uses several platforms?

Qualifying income is based on gross income from self-employment and property before expenses. For sellers operating across several marketplaces, qualifying income is considered across applicable income sources rather than separately for each platform.

Does Making Tax Digital mean sole traders have to file four tax returns a year?

Mandatory users must maintain digital records and provide quarterly updates through compatible software, alongside the relevant end-of-year reporting process. Quarterly updates and an annual tax return aren’t the same thing.

What happens if an ecommerce seller misses a quarterly update?

Quarterly updates remain required, but HMRC isn’t applying penalty points for late quarterly updates during the 2026-27 tax year. The longer-term system uses a points-based penalty regime.

Can ecommerce accountants manage MTD reporting for an online seller?

Ecommerce accountants can act as authorised agents and assist clients with bookkeeping, compatible software and MTD submissions. HMRC data shows that agent-represented taxpayers had higher levels of commercial-software use, although that doesn’t establish causation.

About Your Ecommerce Accountant

Your Ecommerce Accountant is a specialist UK accountancy firm based in Stansted, England, founded in 2019 and trading through Your Cloud Accountant Limited. It works with ecommerce sellers, influencers and content creators, including businesses operating through Shopify, Amazon, Etsy and eBay, with services covering VAT, marketplace reconciliation, international sales thresholds and cash-flow management.

Media Contact
Ben Sztejka
Email: benjamin@yourecommerceaccountant.co.uk

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Amwell Receives Frost & Sullivan’s 2026 United States Technology Innovation Leadership Recognition for Technology-Enabled Care Platforms

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Amwell® is transforming virtual care delivery through its unified Amwell Platform, combining interoperability, clinical integration, and intelligent orchestration to improve access, efficiency, and outcomes.

SAN ANTONIO, Sept. 5, 2026 /PRNewswire/ — As healthcare organizations move beyond fragmented telehealth solutions toward connected virtual care models, Amwell is helping redefine how digital care is delivered at scale. Frost & Sullivan is pleased to recognize Amwell with the 2026 United States Technology Innovation Leadership Recognition in the Technology-Enabled Care Platforms industry for its ability to address healthcare fragmentation through a unified platform that connects patients, health plan members, clinicians, and partner ecosystems across the care continuum.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Amwell excelled in both, demonstrating its ability to align strategic initiatives with evolving healthcare needs while executing with flexibility, scalability, and measurable customer impact. “The combination of reliability, flexibility, and clinically integrated workflows positions the Amwell Platform as a strategic enabler for organizations seeking to reduce fragmentation, improve member engagement with covered programs, expand access to care, and create more connected healthcare experiences,” said Sagar Mukhekar, Industry Analyst, Frost & Sullivan.

Guided by a strategy centered on connected care, interoperability, and continuous, digital innovation, Amwell has positioned the Amwell Platform as an operating layer for next-generation healthcare delivery. Rather than relying on disconnected point solutions, the platform integrates technology, services, and clinical intelligence to orchestrate personalized care experiences across virtual primary care, urgent care, behavioral health, chronic condition management, and specialized digital programs.

Backed by 20 years of technology-enabled care innovation, more than 90 million covered lives, and over 38.7 million virtual visits, Amwell continues to help health plans and healthcare organizations modernize digital care delivery at scale.

“As healthcare becomes more digital, it risks becoming more fragmented. Health plans need more than point solutions. They need enterprise infrastructure, clinical integration, and an open platform that brings partners and programs together. Our vision at Amwell is that technology creates value when it improves access, engagement, quality, and efficiency, and produces measurable clinical and business outcomes. We’re honored by this recognition from Frost & Sullivan,” said Dan Zamansky, Chief Product and Technology Officer at Amwell.

Amwell’s enterprise scale includes supporting the digital transformation of the Defense Health Agency’s Military Health System, serving approximately 9.6 million beneficiaries. The company’s commitment to measurable outcomes is also reflected in a landmark National Institute of Mental Health (NIMH)-funded study, published in Nature Human Behaviour and among the largest studies of its kind. The study found that students offered SilverCloud® by Amwell® engaged in mental healthcare at more than double the rate of traditional care, experienced lower rates of mental health disorders, and generated an estimated $1.18 million in avoided costs for the study population.

The company further differentiates its platform through intelligent orchestration and navigation, helping guide members to appropriate programs while giving clinicians visibility across care plans. Amwell also evaluates integrated third-party programs for clinical effectiveness, scalability, and enterprise readiness.

Frost & Sullivan commends Amwell for setting a high standard in competitive strategy, execution, and technological innovation. The company’s unified approach to digital care is helping reduce fragmentation, improve access, strengthen operational efficiency, and support more equitable and sustainable healthcare delivery.

Each year, Frost & Sullivan presents the Technology Innovation Leadership Recognition to a company that demonstrates outstanding strategy development and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition identifies forward-thinking organizations that are reshaping their industries through innovation and growth excellence.

Frost & Sullivan Best Practices Recognition

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Ashley Shreve
E: ashley.weinkauf@frost.com 

SOURCE Frost & Sullivan

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MiniTool Released MovieMaker 8.9 with Advanced Keyframe Animation

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VANCOUVER, BC, Sept. 4, 2026 /PRNewswire/ — MiniTool Software Limited has released MiniTool MovieMaker 8.9, a significant update to its video editing software. The latest version focuses on empowering creators with advanced keyframe animation controls, a more streamlined installation experience, and an optimized export button for a smoother experience.

Precise Control with Keyframe Animation

The hallmark of MiniTool MovieMaker 8.9 is the introduction of keyframe animation for video, images, and elements. Users can now set keyframes for position, scale, and rotation at different points. As a result, they can easily generate smooth, cinematic motion effects.

The position parameter supports accurate X- and Y-axis adjustments, allowing flexible horizontal and vertical movement of clips to achieve natural screen scrolling and displacement effects. The scale feature allows for seamless zoom-in and zoom-out transitions, enabling users to zoom in on a clip and highlight key visual elements. Coupled with rotation control, which supports precise angle adjustments, the three tools work together to deliver smooth, dynamic visual effects.

Designed with simplicity and accessibility in mind, this update brings intuitive keyframe animation tools without complex settings. It balances powerful editing capabilities and ease of use, allowing users to easily bring static photos to life and create custom movements for high-quality visual content.

Installation Package Optimization for Faster Setup

MiniTool MovieMaker 8.9 places a strong emphasis on the installation package. In this latest release, the development team has reduced the overall installation package size, enabling a faster, more streamlined download and setup experience. This enhancement not only saves disk space but also improves application launch speeds. As a result, creators can quickly run the software and start working on their projects with minimal delay.

Enhanced Export UI for a Seamless Final Step

The final export stage is crucial to the editing workflow. This time, MiniTool MovieMaker 8.9 brings a new export button with a redesigned interface. This update optimizes the export button and provides intuitive guidance. Therefore, users can quickly locate the button for exporting their projects, whether they are absolute beginners or experienced editors.

About MiniTool MovieMaker

MiniTool MovieMaker is an easy-to-use video editing program designed for beginners, featuring a clean interface and a variety of effects, text templates, stickers, filters, and transitions for quick video creation.

The software offers a flexible multi-track timeline where users can layer and independently manage video tracks and audio tracks to create complex compositions, such as picture-in-picture (PiP) effects and video collages. Users can also place visual elements on different layers and lock tracks to prevent accidental edits.

More importantly, this editing tool can export videos in 1080P or 4K for free and without watermarks, ensuring high-quality, professional-looking results.

About MiniTool® Software Ltd.

MiniTool® Software Ltd. is a software development company specializing in providing software services across multiple fields, including video editing, screen recording, video conversion and compression, video enhancement, as well as disk partition management.

View original content to download multimedia:https://www.prnewswire.com/news-releases/minitool-released-moviemaker-8-9-with-advanced-keyframe-animation-302869995.html

SOURCE MiniTool® Software Limited

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From Trust to Value: Miles Group Signs Bo Jin and Isaac Lam, Launching into the Athlete Representation Track

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HONG KONG, Sept. 5, 2026 /PRNewswire/ — Miles Group, specializing in international sports marketing, announced today the signing of two outstanding professional golfers, Bo Jin and Isaac Lam. This milestone concurrently marks the official launch of the company’s athlete representation business.

Founded in 2012, Miles Group has spent over a decade providing Asian market marketing services for premier global golf brands, including Major Championships, the LPGA Tour, and the United States Golf Association (USGA). In 2026, the group’s domestic arm, Miles Shanghai, launched its proprietary tournament IP—the Junior Charity Classic—which offers top Asian junior golfers a direct pathway to elite junior tournaments in the United States.

“I have always believed that elite athletes are among the rarest and most valuable brand assets, yet their commercial potential remains vastly underestimated. Miles Group is entering the talent representation arena not simply to sign established names, but to leverage our 15 years of international sports marketing expertise. Our mission is to build a dedicated value-amplification system for Asia’s athletes, empowering them to command top-tier commercial influence far beyond the field of play.” said Smile Xu, founder of Miles Group and a top-tier marketing strategist.

“Having known Smile for ten years, I’ve watched her grow from an industry rising star into someone who drives real change. I have absolute faith in her capabilities, but what I admire most is her vision—helping more players use innovative methods to unlock true, long-term value, and even rewrite the rules of the industry,” said 24-year-old Bo Jin, who currently competes on the China Tour. “Entering my second year as a professional, I chose Miles Group because I believe in the future she sees, and it’s a future I want to be part of.”

Bo is the first Chinese player to reach the finals of the U.S. Junior Amateur, a member of the 2019 Junior Presidents Cup International Team, the individual runner-up at the 2021 NCAA D1 Championship, and the runner-up at the 13th Asia-Pacific Amateur Championship in 2022. Turning professional in 2025, Bo delivered a remarkable rookie year, capturing two runner-up finishes on the China Tour and placing in the top 20 during his DP World Tour debut.

Isaac Lam, 27, hails from Hong Kong, China, and turned professional in 2024. Now an active competitor on the China Tour, he boasts the title of a two-time Tour champion. Following his maiden China Tour victory at the 2025 Wuyishan International Open, Lam lifted his second trophy this past August at the Fanling Golf Classic in front of his home crowds.

“On the course, I am a champion, but in the business world, I am a complete novice. Two China Tour titles didn’t bring the commercial breakthrough I had anticipated,” Lam shared. “Since my amateur days, Smile has always given me unconditional advice. Joining Miles Group now is a choice born from seeing her selfless dedication to young players. She brings both the wisdom to sharpen my direction and the resources and capability to translate a championship title into real commercial value.”

Play Beyond • More than just the game—from amateur to professional, from trust to value! In launching its talent representative agency business, Miles Group is dedicated to systematically developing athletes’ multidimensional commercial value off the course. Moving forward, Miles Group will leverage precise resource matching and long-term strategic planning to create sustainable growth opportunities for players, while introducing high-value sports IPs to partners for mutual empowerment.

About Miles Group

Miles Group is a marketing agency headquartered in Hong Kong that has been deeply rooted in the Asian market for 15 years. With teams across Mainland China, South Korea, Japan, Singapore, Malaysia, India, and Thailand, it focuses on the sports and lifestyle sectors. The group provides one-stop services covering public relations, digital media, content creation, KOL management, and event management for top global clients. Its client portfolio includes industry benchmarks such as USGA, LPGA, LIV Golf, BLAST and more. Since 2025, the group has focused on developing its own tournament IPs and content; its inaugural Junior Charity Classic immediately became an industry market benchmark. 思迈超牛 is the affiliated operating company of Miles Group in Mainland China.

View original content:https://www.prnewswire.com/apac/news-releases/from-trust-to-value-miles-group-signs-bo-jin-and-isaac-lam-launching-into-the-athlete-representation-track-302870107.html

SOURCE Miles Group

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