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XCOTTON Helps Global Brands Protect Every Customer After Purchase

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LOS ANGELES and NEW YORK and LAS VEGAS, Sept. 6, 2026 /PRNewswire/ — As IFA 2026 enters its final days in Berlin, global brands are showcasing the next generation of products designed to improve everyday life—from smart home solutions and robotics to personal mobility and connected living. Behind every innovative product, however, is another important challenge: ensuring customers continue to have a positive experience after purchase.

At IFA 2026, Xcotton is connecting with brands, retailers, and technology companies to discuss how businesses can better protect customer purchases, reduce delivery-related risks, and create smoother resolution experiences. From shipping and delivery issues to unexpected damage, loss, and customer support challenges, every post-purchase interaction can influence how customers perceive a brand.

As a U.S.-based post-purchase protection platform, Xcotton helps modern e-commerce brands protect every order after checkout through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions. With over 1,000 five-star ratings on Trustpilot and strong reviews from Shopify merchants, Xcotton has earned recognition for helping brands deliver a more reliable post-purchase experience.

For growing consumer brands, delivering a great product is only the beginning. International expansion, increasingly complex logistics networks, and rising customer expectations require reliable solutions that help protect every order, resolve unexpected issues, and maintain customer trust. Xcotton’s protection capabilities extend beyond the U.S. Through its licensed insurance intermediary in France, Xcotton is authorized to provide compliant insurance solutions to merchants and consumers across the European Union, giving internationally focused brands access to protection solutions designed for their customers and markets.

Protecting the Customer Experience Beyond the Product

Today’s consumer brands compete on more than product innovation. Customers expect a complete experience—from discovering a product and completing a purchase to receiving their order and getting support when something unexpected happens.

For brands selling internationally, challenges can arise at every stage of fulfillment. Packages may be delayed, lost, or damaged during transit. High-value products may require additional protection, while customers may expect fast, straightforward resolutions when delivery issues occur. Without a clear process, these moments can create friction for both customers and merchants.

A delivery problem can leave customers uncertain while increasing support costs, replacement expenses, refunds, and operational complexity for brands. Customers rarely know which carrier handled the package, where the issue occurred, or which operational step failed. They know only one thing: they purchased from the brand. That makes the brand responsible for helping find a solution.

This is where post-purchase protection becomes an important part of the customer experience. Xcotton helps brands address these challenges with a structured post-purchase protection platform designed to simplify resolution, reduce delivery risk, and give customers greater confidence after checkout.

XCOTTON: A Smarter Approach to Post-Purchase Protection

Xcotton helps merchants give customers greater confidence after checkout. Through shipping protection, product protection, extended warranty, and insurance-backed coverage solutions.Here are some of the ways Xcotton helps brands manage the post-purchase experience:

Shipping protection

Packages can face unexpected issues throughout the delivery journey, including loss, damage, theft, and other transportation-related problems. Xcotton provides shipping protection solutions that give customers a clear path to support when delivery problems occur, reducing uncertainty and improving confidence after purchase.

Product protection & Extended Warranty

For higher-value products and complex consumer goods, protection can extend well beyond delivery. Xcotton helps brands offer product protection and extended warranty coverage that supports customers throughout the ownership journey, providing added peace of mind beyond the standard warranty period. These flexible protection options help merchants safeguard products that represent a significant investment while strengthening customer confidence and creating additional value for both shoppers and brands.

Streamlined claims resolution

When something goes wrong, speed and clarity matter. A complicated claims process can frustrate customers while creating additional workload for support teams. Xcotton simplifies post-purchase claims and resolution, giving brands a centralized platform to manage their post-purchase protection and claims activity through one platform.

Flexible protection solutions

Every brand has different products, customers, and business requirements. Xcotton provides flexible protection solutions that can be adapted to different business models and product categories.

For example, eligible claims can remain open beyond 30 days, giving customers more time to report certain post-purchase issues. For eligible product claims, shoppers can also have the option of receiving a replacement or refund, depending on the applicable coverage and claim circumstances. This flexibility allows brands to build a protection experience that better matches their products and customers.

For customers, Xcotton provides greater confidence when placing an order and a clearer path forward when something unexpected happens. For merchants, Xcotton provides a more reliable way to manage delivery and product-related risks, streamline claims resolution, and protect the customer relationships they work hard to build.

The goal is simple: Help brands turn post-purchase protection into a better customer experience and a smarter business advantage.

Supporting Brands Across Consumer Categories

IFA 2026 brings together companies from many different industries, reflecting the diversity of modern consumer commerce. Several brands demonstrate how companies are reimagining everyday products through innovation and customer-focused design.

Belffin is a pioneer in flexible home solutions, specializing in versatile modular sofa designs that transform modern living. Belffin is designed specifically for urban American households and consumers who value efficient space utilization, perfectly blending ergonomic comfort with functional innovation. Our core signature—the modular sectional sofa—features integrated hidden storage, tool-free assembly, and customizable layouts that seamlessly adapt to evolving spatial needs. Combining pet-friendly, easy-to-clean performance fabrics with robust eco-conscious frames, every sectional sofa offers an ideal balance of durability, style, and practical luxury. At IFA 2026, Belffin continues to redefine adaptable furniture, empowering customers to shape living spaces that truly grow with them.

Eskute was founded in 2019 and has grown into a leading global personal mobility brand. Committed to making technology more accessible, Eskute provides high-quality mobility solutions at more affordable prices. Eskute offers an extensive product portfolio covering multiple riding scenarios, including the T Series electric trikes, V Series retro moped-style e-bikes, NOVA Series high-performance electric dirt bikes, C Series urban commuter e-bikes, and F Series urban all-terrain e-bikes. In addition, Eskute has earned an impressive 4.8 rating on Trustpilot. With global phone support and dedicated after-sales service centers, the brand has built strong customer loyalty and consistently high levels of customer satisfaction.

Yarbo is a pioneering global brand in yard robotics, dedicated to making outdoor maintenance smarter and more autonomous. Starting with the Robot Snow Blower, Yarbo expanded its vision to address the limitations of conventional single-purpose yard robots, developing an innovative “1+N” modular system that transforms one universal Core into an All-Season Yard Robot. With interchangeable modules for lawn mowing, leaf collection, snow removal, and more, Yarbo provides a versatile solution for year-round yard care, bringing its vision of smart outdoor living to life.

Turning Post-Purchase Challenges Into Opportunities

For brands, unexpected issues are unavoidable. The difference is how those moments are handled. With the right protection and resolution strategy, brands can transform challenging moments into opportunities to demonstrate reliability and customer commitment.

This is especially important as DTC (direct-to-consumer) businesses expand globally.

More markets mean more customers—but also more complex logistics, more delivery scenarios, and more expectations around service quality. Brands that invest in post-purchase experiences can create stronger relationships and improve customer confidence long after the original purchase.

Xcotton helps brands create better outcomes during these critical moments with protection solutions designed to support both merchants and customers. By turning protection into part of the customer experience, Xcotton helps shoppers feel confident that the brands they choose will stand behind their purchases.

XCOTTON Connects With Global Brands at IFA 2026

IFA 2026 provides an opportunity for companies from around the world to connect, exchange ideas, and shape the future of consumer products. As commerce continues to evolve, protection and customer experience are becoming increasingly important to sustainable growth.

Xcotton connects with global brands across consumer technology, e-commerce, smart home, lifestyle, retail, and logistics to build partnerships and deliver better post-purchase protection. By helping brands reduce operational challenges and streamline resolutions, Xcotton aims to create stronger customer experiences after every purchase.

Xcotton helps businesses make the post-purchase journey more secure, efficient, and customer-focused through protection solutions designed for your business. Every order represents more than a transaction. It represents a customer relationship worth protecting.

Media Contact: merchantsupport@xcotton.ai 

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Carnegie Mellon University Names Jason Brown Next Director and CEO of the Software Engineering Institute

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Brown will lead the SEI as it drives the frontiers of software, artificial intelligence and cybersecurity research and engineering as a strategic advantage for national security.

PITTSBURGH, Nov. 2, 2026 /PRNewswire/ — Carnegie Mellon University has named Jason M. Brown as director and chief executive officer of the Software Engineering Institute (SEI), a Department of War (DoW)-sponsored, federally funded research and development center (FFRDC) operated by the university. Brown will join CMU on Nov. 16, bringing extensive experience across military operations, the DoW and other national security agencies, academia and the defense technology industry at a pivotal moment for the institute and its mission. 

Brown will lead the SEI as it drives software, AI and cybersecurity research and engineering for national security.

For more than four decades, the SEI has brought together an understanding of national security missions, deep technical expertise and Carnegie Mellon’s research strengths to address consequential challenges for the nation. As emerging technologies transform defense operations, the institute has an opportunity to expand that role—helping the department evaluate new capabilities, understand their potential and vulnerabilities and employ them responsibly at scale.

As director and CEO, Brown will set the SEI’s strategic direction, oversee its research, engineering and technology-transition activities and serve as its principal representative to federal sponsors and partners. He will work with researchers throughout Carnegie Mellon to connect the university’s strengths with emerging national security needs.

“Jason brings an exceptional breadth of experience to this role,” said Theresa Mayer, CMU’s vice president for research. “He understands national-security missions from the perspective of a military leader, the development and deployment of emerging technologies from his work in industry and the contributions universities can make through research and education. That combination, together with his commitment to public service, makes him exceptionally well suited to lead the SEI as it builds on its success and enters its next chapter.”

Brown first worked with Carnegie Mellon and the SEI while in the Air Force, gaining an early view of how the institute connects technical expertise with national-security missions. He brings experience across each of the sectors central to the SEI’s mission. He currently serves as general manager, government, at Applied Intuition, where he leads work to develop and deploy software and autonomous technologies for government and defense customers. Before joining Applied Intuition, he led Google’s professional services business for defense. 

Brown has held senior U.S. Air Force leadership positions focused on intelligence, emerging technology and national security. As director of the Chief of Staff of the Air Force Strategic Studies Group, he developed and implemented the service’s emerging-technology strategy and founded the U.S. Air Force Artificial Intelligence Accelerator at the Massachusetts Institute of Technology.

He was a founding member of the Department of Defense’s Joint Artificial Intelligence Center. Brown is also an adjunct assistant professor at Georgetown University, where he teaches artificial intelligence and national security.

“The most powerful results occur when researchers, military professionals and industry partners work closely enough to recognize possibilities that no one organization would identify on its own,” Brown said. “The SEI can create more of those connections—bringing Carnegie Mellon’s ideas and technical capabilities together with a deep understanding of the mission and helping turn them into capabilities that make a real difference.”

Building on a Successful Legacy

Brown succeeds Paul Nielsen, who joined the SEI in 2004 and became its director and CEO later that year. Nielsen has guided the institute through more than two decades of technological change, institutional growth and expanded mission responsibility.

“It has been an honor to serve the SEI and to work alongside the individuals and leaders committed to securing our nation through advances in software, cybersecurity and AI,” Nielsen said when announcing his transition. “SEI’s strength has always been its ability to evolve as technology and national needs change, and I am confident the institute will continue to lead with impact and purpose in the years ahead.”

Nielsen will remain engaged through the leadership transition. Carnegie Mellon will celebrate his service and contributions to the SEI and the nation at a reception in early 2027, with details to come soon.

Advancing the SEI’s National Security Mission

The ability to connect research with mission needs has defined the SEI throughout its history. Its work has influenced how the DoW develops and acquires software, protects the defense industrial base, responds to cybersecurity threats and moves AI from experimental models into dependable systems.

“The SEI is exceptionally well positioned for its next chapter, with extraordinary people, deep technical capabilities and trusted partnerships with organizations in government, industry and academia,” said John Gilligan, chair of the SEI Board of Visitors. “The board thanks Paul Nielsen for his superb leadership in guiding the SEI for the past 22 years and looks forward to working with Jason as he builds on that foundation, strengthens the institute’s impact and positions the SEI to meet the nation’s evolving needs.”

With a renewed federal mandate, a record of national impact and new leadership, the SEI enters its next chapter prepared to help the nation realize the potential of emerging technologies while ensuring that the software, cybersecurity, AI and autonomous systems supporting critical missions remain secure, reliable and ready to perform.

“The SEI’s impact rests on the extraordinary expertise of its people and the trust it has built across government, industry and academia,” Mayer said. “With Jason’s leadership, the institute is well positioned to build on its success, deepen its connections across Carnegie Mellon and continue its legacy of leadership in service to the nation.”

About the Carnegie Mellon University Software Engineering Institute

The Software Engineering Institute (SEI) advances software as a strategic advantage for national security through research, development and deployment of tools, technologies and practices in software engineering, artificial intelligence (AI), cyber and acquisition transformation. We serve the nation as a federally funded research and development center (FFRDC) sponsored by the U.S. Department of War (DoW). For more information, visit the SEI website at https://www.sei.cmu.edu.

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Creative5 and Sateliot to Advance Satellite IoT Field Evaluations at SCEWC 2026

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HESTIA Plus and standards-based NB-IoT NTN connectivity help enterprises evaluate IoT applications beyond terrestrial coverage.

BARCELONA, Spain, Nov. 2, 2026 /PRNewswire/ — Creative5 and Sateliot will showcase their satellite IoT collaboration at Smart City Expo World Congress (SCEWC) 2026. The initiative combines Creative5’s HESTIA Plus devices and system-integration capabilities with Sateliot’s 3GPP standards-based NB-IoT non-terrestrial network (NTN) connectivity, helping enterprises evaluate IoT applications in areas with limited terrestrial coverage.

Initial opportunities span smart agriculture, environmental monitoring, water and utility assets, and remote infrastructure. The companies will engage solution providers and enterprise customers to define application needs, review device and network integration, and plan field evaluations against agreed performance criteria.

A complementary, standards-based approach

HESTIA Plus supports terrestrial and satellite IoT connectivity. Creative5 supplies hardware, integration and application enablement, while Sateliot provides satellite connectivity and onboarding in supported markets. Customers gain a structured route from use-case definition and technical review to time-bound field trials with agreed data flows, success metrics and deployment requirements.

Field evaluations will be planned according to network and service availability, local regulatory requirements and project-specific technical readiness.

“Enterprise customers need a clear understanding of how satellite IoT can support their operations beyond terrestrial coverage. By combining HESTIA Plus with Sateliot’s standards-based connectivity, we aim to help customers evaluate real-world performance and make informed deployment decisions,” said Jennifer Chang, CMO and GM of SATCOM Business Unit, Creative5.

“Sateliot is building satellite connectivity as a standards-based extension of cellular IoT. Our work with Creative5 gives customers a practical way to evaluate how HESTIA Plus can connect assets beyond conventional coverage and prepare suitable applications for scalable deployment,” said Gianluca Redolfi, Chief Business Officer at Sateliot.

Meet Creative5 at SCEWC

Creative5 will exhibit at the LoRa Alliance Pavilion, Hall 3, Booth B41, from 3–5 November 2026. Visitors can explore HESTIA Plus applications and discuss integration, pilot scope and field evaluations.

About Creative5

Founded in Taiwan in 2017, Creative5 develops HESTIA satellite IoT devices and the CeresHub platform. The company combines hybrid terrestrial and non-terrestrial connectivity with integration services for environmental monitoring, infrastructure and UAV applications. creative5.io

About Sateliot

Headquartered in Barcelona, Sateliot develops 3GPP standards-based LEO satellite connectivity that extends cellular NB-IoT services into areas with limited terrestrial coverage. Its network approach supports direct satellite connectivity for compatible IoT devices. sateliot.com

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Armor Names Nicholas Lee, Former CEO of Fujitsu Intelligence, as Chief Executive Officer

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Founder Chris Drake transitions to Chief Innovation Officer, remains on Board

DALLAS, Nov. 2, 2026 /PRNewswire/ — Armor, a global provider of managed cyber defense and compliance, today announced Nicholas Lee as Chief Executive Officer, effective November 2, 2026. Lee, most recently CEO of Fujitsu Intelligence, brings more than two decades of leadership experience building and scaling technology services businesses, including managed services and enterprise AI, and will lead Armor’s next phase of growth.

Former Fujitsu Intelligence CEO Nicholas Lee will lead Armor’s next phase of growth.

Founder Chris Drake will become Chief Innovation Officer in a full-time role and remain on Armor’s Board of Directors. He will work closely with Lee to explore emerging needs and develop future opportunities for the company.

“Solving hard problems for customers is what I love, and the past six months bringing Sovereign AI to market reminded me of that. My other priority was finding the right leader to help Armor scale,” said Drake. “I’ve known Nicholas for 14 years and first tried to recruit him back then. His deep experience in cybersecurity and enterprise AI, and his track record scaling services businesses, make him exactly the right person to drive Armor’s growth.”

Lee spent much of his career at Fujitsu, where he built managed security and services businesses and led global services portfolios serving enterprise and public sector customers. As CEO of Fujitsu Intelligence, he built and scaled the company’s data and AI business, turning emerging capabilities into solutions that deliver measurable customer value.

“Armor combines a proven cybersecurity business with an exciting opportunity to help customers adopt AI securely and confidently,” said Lee. “Sovereign AI is a strong example of that opportunity. My first priority is to listen to our people, customers, and partners and build on the company’s strengths. I look forward to working with Drake and the team to strengthen our cybersecurity services, secure the AI era and deliver measurable customers outcomes.”

About Armor

Armor provides managed cyber defense and compliance for highly regulated organizations globally. Trusted by over 1,700 companies across 40+ countries, the company integrates 24/7 managed defense, compliance consulting, and cloud-native detection and response. Today, Armor extends this standard to the AI era with production-ready security platforms designed to protect next-generation enterprise environments. Learn more at armor.com or connect with us on LinkedIn.

Media Contact
Michele Glassman
Marketing Director, Armor
michele.glassman@armor.com

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SOURCE Armor Defense Inc

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