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2 Teens Spotted an Opportunity in the E-Motorcycle Market. Their Solution Grossed $10K in Year One.

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At ages 15 and 16, Nico Bennetti and Kelton Fernandes spotted a problem in the booming e-motorcycle industry and built a solution that grossed $10,000 in year one. Now the duo has expanded their company, Endo Powersports, to 60+ quality parts while prioritizing fair pricing for their peer demographic.

SAN LUIS OBISPO, Calif., Sept. 8, 2026 /PRNewswire-PRWeb/ — Endo Powersports, founded by Nico Bennetti and Kelton Fernandes, generated more than $10,000 in its first year selling a custom hall sensor cover and has since expanded its catalog to more than 60 e-motorcycle parts.

“A lot of businesses look at teenagers as a market to exploit. We looked at it as a market we’re part of. That changes everything about how we make decisions.” — Nico Bennetti

Nico Bennetti and Kelton Fernandes were working on their e-motorcycles when they started spitballing ideas for a product to sell in the e-moto industry. They targeted the hall sensor cover, protective shields that guard motor sensors from water and debris on Surron and Talaria models, the two most popular e-motorcycle manufacturers in the US. The problem: these covers were made of flimsy cast aluminum that cracked easily and were just blank disks.

“Every Surron and Talaria e-bike had a hall sensor cover, but none were unique or interesting,” Bennetti, now 17, recalled. “We thought to ourselves: what if we could make that part better?”

Two years ago, at ages 15 and 16, Bennetti and Fernandes conducted R&D. They envisioned a high-quality aluminum cover that could be custom-engraved, improve protection, and reflect the rider’s personality. What began as a conversation became Endo Powersports.

The journey from concept to product exposed them to challenges most teenagers never face: material sourcing, manufacturing partnerships, and quality control. They settled on 6061-T6 aluminum, an aircraft-grade alloy that’s less likely to crack under impact, offers natural corrosion resistance, and transfers heat away from motor components more efficiently than cast aluminum.

Sourcing a manufacturer proved harder than expected. Bennetti and Fernandes spent weeks cold-emailing CNC manufacturers in China, most of which ignored them. Persistence paid off. They found a partner capable of producing to spec and secured local engraving capabilities to complete the product.

“We really liked the fact that we found a material that we could source and would bring a higher quality option to our customers,” Bennetti explained.

From there, Bennetti designed the initial Shopify website and created a TikTok presence to market the covers. In their first year, selling only the custom engraved hall sensor cover, they grossed over $10,000. That success validated the idea: genuine demand existed for quality customization in an underserved market.

Building on that success, Bennetti and Fernandes expanded significantly this past year. They now offer over 60 quality-sourced e-motorcycle parts, transforming from a single-product business into a legitimate parts supplier.

The timing is right. According to Intel Market Research, the global electric dirt bike market was valued at $3.8 billion in 2025 and is projected to grow from $4.6 billion in 2026 to $19.3 billion by 2034. North America remains one of the fastest-growing electric dirt bike markets.

But growth alone doesn’t explain their pricing approach. When they looked at their target market, teenagers shopping for quality parts, they made a deliberate choice.

“E-motorcycle parts were either cheaply made and overpriced or high quality but priced even higher,” Bennetti said. “We saw teenagers getting taken advantage of and thought it was unethical. Kelton and I found a way to source quality parts, keep profit margins minimal, and price them fairly. We built a company based on what we’d expect from a business ourselves.”

This philosophy extends to Bennetti’s secondary venture, NB Designs, a custom e-motorcycle build and resale business that sources stock motorcycles and performs full-custom builds with powder coating and bespoke design work.

The dual ventures reflect something larger. Bennetti and Fernandes view their market not as a demographic to exploit, but as a community they’re part of.

“A lot of businesses look at teenagers as a market to exploit,” Bennetti reflected. “We looked at it as a market we’re part of. That changes everything about how we make decisions.”

About Endo Powersports

Founded in August 2024, Endo Powersports is an e-commerce platform specializing in performance aftermarket parts for electric dirt motorcycles. The company sources quality components, maintains competitive pricing, and serves a national customer base of riders. Based in San Luis Obispo, California. Learn more at https://endopowersports.com/

About NB Designs

NB Designs is a custom e-motorcycle build and resale business founded in March 2025. The company sources electric motorcycles, executes full-custom builds including powder coating and bespoke designs, and sells high-end builds to riders and collectors. Based in San Luis Obispo, California. Website: https://nbdesignsco.com/

Media Contact

Maria Bennetti, Endo Powersports, 1 4153503969, mbennettiwrites@gmail.com, https://endopowersports.com/?srsltid=AfmBOorwNQGho81gU6zaHPgj9_XYXvot48NzJegN1g-y01SkY9Htlkvz

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SOURCE Endo Powersports

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Eliza Appoints Lori Borg as Chief Operating Officer

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SAN FRANCISCO, Sept. 8, 2026 /PRNewswire/ — Eliza, an AI-native consulting firm that embeds forward-deployed engineers into enterprises to build production AI systems and AI fluency, today announced that Lori Borg has joined as Chief Operating Officer.

Borg will oversee Eliza’s operations as the company expands its work with OpenAI and helps more enterprises adopt and build production AI systems.

“Lori brings founder experience, operating discipline, and a deep understanding of partner-driven growth,” said Stephen Garden, Co-Founder and CEO of Eliza. “She knows how to build the systems and teams that allow a company to scale without slowing it down. That experience will be critical as we expand our work with OpenAI and help more enterprises move AI into production.”

Borg brings more than two decades of experience building and scaling technology businesses across the Microsoft ecosystem. She founded and served as CEO of Northwest Cadence, a Microsoft partner focused on DevOps, software development, data, and AI. The company was acquired by 10th Magnitude in 2018, which was later acquired by Cognizant. Borg went on to serve as Cognizant’s Global Head of the Microsoft Alliance, lead MCA Connect’s Azure, data, and AI business, and most recently serve as Microsoft’s Vice President of Go-to-Market for Americas Enterprise Partner Sales.

“I’m thrilled to join Eliza at such an exciting point in its journey,” said Borg. “The growth the company has achieved in such a short time is a testament to the strength of its mission, team, and vision. I’m inspired by what Eliza has built so far and excited to help support its continued momentum and next phase of growth.”

Eliza was recently named an OpenAI Advanced Partner and is investing in new talent, deeper industry expertise, and global expansion. As COO, Borg will focus on building the operating foundation needed to support that growth while maintaining the speed and quality Eliza’s clients expect.

About Eliza

Eliza is an AI-native consulting firm that helps enterprises build and adopt production AI systems on OpenAI. Its embedded teams combine AI strategy, forward-deployed engineering, workflow redesign, and enablement to move from high-value use cases to systems that operate at scale. Eliza works alongside client teams to transfer capability, so they can own and extend what they build. Learn more at eliza.com.

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SOURCE Eliza

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Visual Graphic Systems, Inc. Acquires ImageLife, Establishing Southeast Manufacturing and Sales Presence

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Acquisition expands VGS’s architectural-signage capabilities, manufacturing capacity and regional service platform through a new Nashville operation.

CARLSTADT, N.J. and NASHVILLE, Tenn., Sept. 8, 2026 /PRNewswire-PRWeb/ — Visual Graphic Systems, Inc. (VGS), a 100% employee-owned, fully integrated visual-communications, design and manufacturing company, today announced that it has acquired ImageLife, LLC, a Nashville-based architectural-signage company. The transaction closed on September 1, 2026. Financial terms were not disclosed.

“Together, VGS and ImageLife are creating greater capacity and a stronger service platform for customers throughout the Southeast and across the country.”

Although VGS has served national clients across 12 vertical markets for over four decades, the acquisition establishes the company’s first physical manufacturing, sales and operational presence in the Southeast. Operating as ImageLife, LLC, a VGS Company, the Nashville location will complement VGS’s Carlstadt, New Jersey headquarters and manufacturing operation while expanding the combined organization’s architectural-signage expertise and regional reach.

“The acquisition of ImageLife represents an important next step in VGS’s national growth strategy,” said Paul Theodore, President and Chief Executive Officer of VGS. “Our companies share a commitment to craftsmanship, customer service and building long-term relationships. By bringing together ImageLife’s architectural-signage expertise and strong Nashville presence with VGS’s integrated design, manufacturing and national rollout capabilities, we are creating greater capacity, broader expertise and a stronger service platform for customers throughout the Southeast and across the country.”

ImageLife is a boutique architectural-signage manufacturer and turnkey provider specializing in custom architectural signage, environmental graphics, wayfinding and ADA signage, branded environments, exterior signage and specialty fabrication. Its hands-on design-build approach—from engineering coordination through installation—is particularly suited to complex, highly customized work. The company’s approximately 10,000-square-foot Nashville facility and 14-person team will remain in place, with room to expand the operation to approximately twice its current size.

The Nashville team will continue delivering complete projects and serving its relationships with general contractors, developers, architects and designers, now supported by VGS’s substantially larger manufacturing platform, integrated design resources and national rollout capabilities. The combined organization will be positioned to pursue larger, more complex opportunities while providing added production flexibility and closer Southeast support. VGS expects to invest in additional equipment, personnel, technology and sales resources as the Nashville business grows.

Cody Chlebowski will continue to oversee the Nashville operation, join the VGS Executive Management Team and serve as Vice President of Architectural Sales.

“Joining VGS creates an exciting opportunity for our employees and customers,” Chlebowski said. “We are preserving the responsiveness, relationships, hands-on problem-solving and accountability that have built ImageLife’s reputation, while gaining access to VGS’s design resources, manufacturing scale and national platform. Together, we will be able to pursue larger opportunities, expand our capabilities and continue growing in Nashville and throughout the Southeast.”

VGS views Nashville as an integral component of its five-year growth plan. The region’s continued development, central geographic position and strong labor market provide a foundation for serving customers throughout the Southeast. The company anticipates that expansion of the Nashville production and distribution operation will create additional local employment opportunities and remains open to further strategic opportunities that support its national growth.

The DAK Group, Ltd. served as financial advisor to VGS in connection with the transaction.

About Visual Graphic Systems, Inc.

Visual Graphic Systems, Inc. (VGS) is a 100% employee-owned, fully integrated visual-communications, design and manufacturing company headquartered in Carlstadt, New Jersey. For 45 years, VGS has helped leading brands translate strategy into built environments through design, value engineering, rapid prototyping, fabrication and national rollout. Supported by an in-house design studio and 110,000 square feet of New Jersey manufacturing space, VGS delivers interior and exterior signage, graphics and décor, display fixtures, print production, menu boards, drive-thru systems, wayfinding and ADA signage, donor recognition, millwork and digital/interactive solutions across 12 vertical markets and thousands of projects. Learn more at www.vgsonline.com.

About ImageLife, LLC

ImageLife, LLC is a Nashville-based boutique architectural-signage manufacturer and turnkey provider serving commercial, cultural and healthcare environments. Through a hands-on design-build model, the company delivers custom architectural signage, environmental graphics, way-finding and ADA signage, branded environments, exterior signage and specialty fabrication. Known for solving complex, highly customized architectural challenges, ImageLife operates from an approximately 10,000-square-foot facility with capacity for future expansion and now operates as ImageLife, LLC, a VGS Company.

Media Contact

Patrick Benasillo, EVP & CCO, Visual Graphic Systems, Inc., 1 201-528-2224, pbenasillo@vgs-inc.com, www.vgsonline.com

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SOURCE Visual Graphic Systems, Inc.

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CPP Investments Insights Institute research identifies what makes markets investible

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New reports developed in support of the Canada Investment Summit find trust attracts global capital, but scale, bankability and execution determine whether it deploys

Highlights

Market opportunity is the primary driver of capital allocationDigital and AI infrastructure are strongest global investment themesCanada leads major countries in investor intention to maintain or increase investments

TORONTO, Sept. 8, 2026 /CNW/ — CPP Investments Insights Institute today published two complementary reports examining how global institutional investors decide where to deploy capital and what makes markets investible. The findings, published in the lead-up to the Canada Investment Summit, highlight Canada’s strong position among global markets and its opportunity to translate investor confidence into greater investment.

Competing for Capital: How Global Investors Choose Markets explains how global institutional investors evaluate markets, while Trusted, But Untapped: Canada’s Next Competitive Advantage Is Investibility applies those findings to Canada. Together, the reports examine how markets can convert investor interest into long-term capital deployment.

The Canada Investment Summit, scheduled for September 14 and 15 in Toronto, will bring together global investors, business leaders and public-sector representatives to explore investment opportunities in Canada, strengthen relationships with partners and advance commercial conversations that can translate investment interest into action.

The research draws on insights from 65 senior investment professionals across 20 countries, representing approximately $65 trillion in assets under management, which is roughly one-third of estimated global AUM. Respondents included pension funds, sovereign wealth funds, asset managers and other institutional investors across public and private markets.

Leading drivers of capital allocation

Market opportunity is the leading driver of capital allocation, cited by 80% of respondents, followed by regulatory efficiency and predictability at 72%, and policy stability at 69%. Leading barriers include unattractive risk-adjusted returns, policy reversal and regulatory uncertainty, among others.

“Global capital is looking for opportunity, but opportunity alone does not make a market investible,” said Naomi Powell, Director, Insights Institute, CPP Investments. “Trust and predictable rules build confidence, but capital ultimately moves to opportunities with sufficient scale, profitable structures and a credible path to execution.”

Investors also see a shift in where opportunities are coming from. Digital and AI infrastructure leads global investment themes at 65%, followed by energy at 43%, technology and semiconductors at 42% and defence at 35%.

Investors increasingly see AI, energy, transmission, critical minerals and logistics as an interconnected infrastructure system. Data centres require reliable electricity; electricity requires generation, transmission and distribution; and those systems depend on permitting, financing, engineering and secure critical-mineral supplies.

Canada’s opportunities and challenges

Against that backdrop, Trusted But Untapped finds Canada well positioned. Among eight developed markets, it has the strongest investor retention profile: 94% expect to maintain or increase Canadian exposure over the next three years, ahead of Japan at 82% and the United States at 77%.

Canada is valued for policy stability, regulatory predictability and openness to global capital, and ranks second to the United States for access to sophisticated local investment partners. Its strengths in energy, natural resources and critical minerals also align with growing global demand for infrastructure supporting AI, electrification, advanced manufacturing and strategic industries.

The challenge is converting these advantages into investible opportunities at scale.

“Canada has already earned something increasingly valuable: the trust of global investors,” Powell said. “The opportunity now is to turn that confidence into profitable investments. Connecting Canada’s strengths in energy, critical minerals and infrastructure to AI and other emerging themes can position the country for the next wave of global capital.”

The reports find that investibility can be strengthened through clear project pipelines, predictable regulation, revenue certainty, effective risk-sharing and institutional-scale investment structures.

About CPP Investments Insights Institute 

CPP Investments Insights Institute delivers actionable insights on the most pressing challenges facing long-term investors. Drawing on CPP Investments’ global expertise, the Institute partners with business leaders, academics and leading think tanks to publish high-impact research and convene conversations that advance investing excellence and long-term value.

About CPP Investments

Canada Pension Plan Investment Board (CPP Investments™) is a professional investment management organization that manages the Canada Pension Plan Fund in the best interest of the more than 22 million contributors and beneficiaries. In order to build diversified portfolios of assets, we make investments around the world in public equities, private equities, real estate, infrastructure, fixed income and alternative strategies including in partnership with funds. Headquartered in Toronto, with offices in Hong Kong, London, Mumbai, New York City, São Paulo and Sydney, CPP Investments is governed and managed independently of the Canada Pension Plan and at arm’s length from governments. At June 30, 2026, the Fund totalled C$863.6 billion. For more information, please visit www.cppinvestments.com or follow us on LinkedIn, Instagram or on X @CPPInvestments.

SOURCE Canada Pension Plan Investment Board

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