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Stowers Institute partners with Google DeepMind and leading research institutions to help reveal the regulatory language of the human genome

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Researchers provided biological expertise and feedback that helped guide the development of a new AI-powered resource released today. For the first time, scientists can explore a comprehensive map of more than 9 billion possible single-letter DNA changes through a web browser, helping them more quickly prioritize and interpret variants that may influence biology and disease and lay groundwork for future treatments. 

KEY HIGHLIGHTS 

Developed over several years, AlphaGenome Atlas is a one-petabyte dataset containing molecular-effect predictions for more than 9 billion possible single-letter DNA changes across the human genome.Until now, researchers lacked a single resource that could both rank variants across the genome and reveal the biological processes they are predicted to disrupt, a combination that could accelerate foundational discoveries, disease research and the search for therapeutic targets.Researchers from Google DeepMind, the Stowers Institute for Medical Research, Broad Institute, the University of Exeter, Memorial Sloan Kettering Cancer Center and Stanford University contributed scientific input and explored applications of the resource.

KANSAS CITY, Mo., Sept. 8, 2026 /PRNewswire/ — The human genome contains approximately 3 billion DNA letters, creating more than 9 billion possible single-letter changes. Testing the effects of each change in a laboratory would be practically impossible. Google DeepMind’s new AlphaGenome Atlas, available beginning today, gives scientists a comprehensive, searchable resource designed to accelerate understanding of the human genome.

The one-petabyte resource contains artificial intelligence-generated predictions for the molecular effects of more than 9 billion possible changes, creating what Google DeepMind describes as the most comprehensive catalogue of its kind.

Stowers Institute for Medical Research Investigator Julia Zeitlinger, Ph.D., partnered with the Google DeepMind team led by Vice President of Science and Chief Scientist Žiga Avsec, Ph.D., to map and interpret the patterns in DNA that regulate biological processes inside cells. At the same time, additional scientific collaborators from leading institutions across the United States and England helped test how the new resource could be used to identify impactful genetic variation in humans. The work is now available as a preprint on bioRxV. 

Zeitlinger has made significant contributions to the field of gene regulation and computational biology. In 2019, in an international collaboration that included Avsec, Zeitlinger and her team at the Stowers Institute developed a powerful AI framework, BPNet. This framework is now widely used to extract and dissect the DNA sequences that explain genome-wide biological data. Just last month, her lab unveiled a new AI method, PISA, which generates high-resolution visualizations of what AI models have learned from DNA. 

Stowers Institute Bioinformatics Scientist and Zeitlinger Lab member, Melanie Weilert, served as a lead author on the AlphaGenome project. With her deep expertise in interpretating AI models, she helped build the AlphaGenome Atlas resource to ask one of biology’s biggest questions: How does a cell know which genes to turn on and off?

“This is a very difficult problem because every cell type speaks a slightly different language, making it hard to know which rules are general,” Zeitlinger said. “With AlphaGenome, we can quickly query many cell types and look for general patterns by which genes are activated and repressed.”

Google DeepMind developed the technology behind the Atlas. Zeitlinger, who also leads the Stowers Institute’s AI Initiative, helped connect its predictions to the biological processes that give cells their identities and allow them to function.

“AlphaGenome Atlas is a powerful example of how AI can expand human knowledge and advance scientific discovery,” said VP Science, Google DeepMind and Chief Scientist, Google Cloud, Pushmeet Kohli, Ph.D. “By making this resource widely available, we hope scientists around the world can use it to better understand the language of life and what happens when individual letters in the human genome change.”

Scientists can access the resource through a web browser without writing code, allowing more researchers to explore genetic variation at a scale that was not previously possible.

“AlphaGenome Atlas is foundational research with the potential to have an impact across multiple areas of biology,” said Avsec. “We worked with experts in the field, including Julia, whose biological insight helped us explore how the resource can map functional elements in the genome and reveal their roles at the molecular level.” 

How Stowers scientists helped reveal the regulatory “words” of the genome

Every cell in the human body contains essentially the same DNA, yet different cells use that information in very different ways. Short DNA sequences called motifs act as regulatory instructions, helping control which genes are active, when they are activated and how strongly they operate.

Zeitlinger and her team used AlphaGenome Atlas to analyze regulatory motifs across the genome and determine what they reveal about the proteins, called transcription factors, that control gene activity. The researchers categorized these regulatory signals by function, distinguishing transcription factors that change whether DNA is accessible from those that also activate or repress genes.

Conducting this type of analysis experimentally across thousands of sites and many different cell types would require enormous time and resources. By making genome-wide predictions available in one searchable resource, the Atlas allowed Zeitlinger’s team to identify broader patterns in how genes are regulated and begin defining the general rules underlying the regulatory language of DNA.

“Having these motifs mapped at base-pair resolution across the genome and in many cell types gives us a searchable dictionary for non-coding DNA,” Zeitlinger said. “By giving the scientific community access to these predictions, AlphaGenome Atlas can accelerate how we identify potentially disease-causing variants while helping us understand the fundamental rules by which genes are regulated.”

“This collaboration demonstrates how Stowers scientists are helping shape emerging technologies, not simply adopting them,” said Stowers Institute President and Chief Scientific Officer Alejandro Sánchez Alvarado, Ph.D. “By pairing deep biological knowledge with the capabilities of AI, researchers can ask questions at a scale that was not previously possible and create new opportunities to more clearly understand human health and disease.”

The Atlas does not replace laboratory research. Instead, it can help scientists determine which variants and biological mechanisms should be investigated first, focusing experimental time and resources on the most promising questions.

“Tools such as AlphaGenome Atlas become most valuable when their predictions can be connected to meaningful biological questions,” said Stowers Institute Scientific Director Kausik Si, Ph.D. “Julia’s work brings together deep expertise in gene regulation and computational biology to help move us from simply reading DNA sequence toward understanding the rules that control gene activity.”

From billions of variants to focused biological questions 

AlphaGenome Atlas contains thousands of molecular-effect predictions for each variant across hundreds of human cell types and tissues. These predictions contribute to the new AlphaGenome Variant Impact, or AVI, score. They also enabled researchers to identify and map recurring DNA motifs, short sequences where transcription factors bind to help control gene activity.

The AVI score brings together predictions from AlphaGenome, AlphaMissense and evolutionary conservation data. It gives researchers a single measure for ranking variants by their potential impact across protein-coding and non-coding regions of the genome. Researchers can then examine which molecular processes, including gene expression, RNA splicing and protein function, are predicted to be affected.

The collaborating institutions explored how the resource could support several areas of human genetic research. Scientists at the Broad Institute used the AVI score to prioritize a previously overlooked non-coding variant associated with an unsolved rare disease case. At the University of Exeter, researchers applied Atlas to genomic data from more than 54,000 UK Biobank participants, uncovering additional associations between rare noncoding variants and protein levels. 

Watch a video from Google DeepMind and read a blog post announcing AlphaGenome Atlas.

Learn more and watch a tutorial of AlphaGenome Atlas 

AlphaGenome Atlas is available for non-commercial use through Google DeepMind’s website at deepmind.google.com/science/alphagenome/atlas. Its predictions are intended to support research and have not been validated or approved for clinical use.

About the Stowers Institute for Medical Research 

Founded in 1994 through the generosity of Jim Stowers, founder of American Century Investments, and his wife, Virginia, the Stowers Institute for Medical Research is a nonprofit, biomedical research organization with a focus on foundational research. Its mission is to expand our understanding of the secrets of life and improve life’s quality through innovative approaches to the causes, treatment, and prevention of diseases.

The Institute consists of 24 independent research programs. Of the approximately 500 members, over 370 are scientific staff that include principal investigators, fellows, technology center directors, postdoctoral scientists, graduate students, and technical support staff. Learn more about the Institute at stowers.org and about its graduate program at stowers.org/gradschool. 

Read an online version of the release here. 

Media contact 

Joe Chiodo 
Director of Communications 
Stowers Institute for Medical Research 
724-462-8529 
chiodo.joe@stowers.org 

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SOURCE Stowers Institute for Medical Research

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AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

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Partnership focuses on co-innovating industry-specific solutions, enhancing customer intelligence, and accelerating operational innovation

HONG KONG, Sept. 10, 2026 /PRNewswire/ — AXA Hong Kong and Macau (“AXA”) announced the signing of a Memorandum of Understanding (“MOU”) with BytePlus Pte. Ltd. (BytePlus), a leading enterprise-grade technology solutions provider. The partnership marks a major milestone in integrating BytePlus’s Artificial Intelligence (AI) and Large Language Models (LLM) solutions into AXA’s operations, accelerating digital transformation and responsible AI adoption across the insurance value chain.

The MOU outlines a co-innovation framework focused on three key areas:  

Insurance Innovation and Future Capabilities: AXA and BytePlus will combine their respective domain expertise to research, design, and co-innovate pioneering, insurance-specific AI models and applications, intelligent agents, and decision-intelligence solutions. The collaboration aims to explore future-oriented solutions to transform end-to-end operational workflows across the insurance value chain – spanning knowledge management, underwriting support, claims processing, and multi-channel distribution.Customer Intelligence for Personalised Engagement: AXA will leverage BytePlus’s advanced predictive data analytics, consumer persona modelling, and AI-driven decision support, to deepen customer insights to enhance end-to-end customer journey and experience.    AI-Powered Creativity and Marketing Enablement: AXA will harness BytePlus’s advanced multimodal capabilities and generative AI technology solutions to establish a dynamic “creativity hub”. This will transform content creation and optimise time-to-market efficiency, enabling highly interactive, personalised customer engagement at scale.

David Ng, Deputy Chief Executive Officer, AXA Hong Kong & Macau, said: “This partnership represents a major milestone for our AI roadmap. Access to BytePlus’s cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers’ needs across every touchpoint. Looking ahead, by exchanging our deep insurance knowledge with BytePlus’s technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey.”

Elsa Wang, General Manager, BytePlus Hong Kong & Macau, said: “Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions. Insurance is one of the most dynamic sectors for AI adoption, and AXA’s forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus’s advanced AI solutions with AXA’s deep knowledge to set new standards for AI innovation in the regional and global insurance market.”

About AXA Hong Kong and Macau 

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. 

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation. 

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles – as an investor, an insurer and an exemplary company.

THIS PRESS RELEASE IS AVAILABLE ON AXA’S WEBSITE: AXA.COM.HK 

IMPORTANT LEGAL INFORMATION AND CAUTIONARY STATEMENTS CONCERNING FORWARD-LOOKING STATEMENTS

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 – “Risk factors and risk management” of AXA’s Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA’s business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

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SOURCE AXA Hong Kong and Macau

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TP Receives Frost & Sullivan’s 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for AI-Led Customer Experience Transformation

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TP is recognized for combining AI orchestration, operational excellence, regional scale, and customer-centric innovation to transform customer experience management services across the region.

SAN ANTONIO, Sept. 10, 2026 /PRNewswire/ — Frost & Sullivan is pleased to announce that TP has received the 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for its achievements in AI-led transformation, operational excellence, customer impact, and regional growth. The recognition highlights TP’s ability to evolve beyond traditional customer experience (CX) outsourcing by combining intelligent automation, human expertise, responsible AI, and outcome-focused delivery.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: visionary innovation and performance, and customer impact. TP excelled in both, demonstrating its ability to align its strategy with evolving enterprise demand while executing with scale, consistency, and market responsiveness.

“TP is helping shape the next phase of CX management by moving AI from experimentation into governed and measurable operations at scale. Its combination of AI orchestration, regional delivery depth, and operational discipline gives enterprises a practical path to transform CX while preserving the human judgment and empathy that remain essential,” said Krishna Baidya, Vice President, ICT Practice at Frost & Sullivan.

Guided by a strategy centered on AI orchestration, responsible innovation, regional expansion, and customer outcomes, TP has strengthened its position across the rapidly evolving Asia-Pacific CX management services landscape. TP.ai, the company’s AI framework, orchestrates the hybrid and agentic workforce, bringing together multiple technologies including chatbots, agent assist, analytics, knowledge management, workflow automation, with data services, industry-specific applications and global TP Experts. 

Innovation remains central to TP’s approach. Its pre-built modular capabilities, including TP.ai Connect, TP.ai Assist, TP.ai Growth, TP.ai Collect, and TP.ai Data Services, enable enterprises to integrate AI into customer care and back-office operations while supporting flexibility across technologies, models, and hyperscaler ecosystems. The approach helps clients improve CX including speed and accuracy of support, productivity, automation, compliance, and program agility and success. TP’s responsible AI approach also incorporates governance controls, configurable guardrails, safety thresholds, escalation protocols, and risk monitoring.

“AI is changing the economics of customer experience, but the technology itself was never the point. The opportunity is in how enterprises rewire workflows, decisions and operating models around AI, data and human expertise — that’s the shift we talk about as Opportunity AI, and it’s where the measurable value sits. At TP, that’s the work we’re doing with clients across Asia-Pacific every day. This recognition from Frost & Sullivan is a credit to our teams for turning that opportunity into real impact,” said David Rizzo, President and CEO – APAC at TP. 

Across the region, TP combines offshore, nearshore, onshore, hybrid, and work-from-home delivery models to address diverse language, regulatory, cultural, and cost requirements. Its regional footprint supports growth in Japan, South Korea, Australia, India, China, Singapore, and the Philippines, while its local leadership model enables closer engagement with enterprise customers and market-specific needs.

Frost & Sullivan commends TP for establishing a high standard in competitive strategy, execution, innovation, and market responsiveness. The ability to combine global scale with local execution, AI-enabled transformation, and measurable customer outcomes positions TP at the forefront of the evolving CX management services industry.

Each year, Frost & Sullivan presents the Company of the Year Recognition to an organization that demonstrates excellence in strategy development and implementation, resulting in measurable improvements in competitive positioning, customer impact, and market performance.

Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Tarini Singh
E: Tarini.Singh@frost.com 

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SOURCE Frost & Sullivan

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SMiT unveils UWB-enabled CI+ 2.0 dongle and Presence-Aware TV platform at IBC2026

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Joint solution combines SMiT secure TV-access hardware, TrueSense UWB technology, The Hashgraph Group’s BrandBoost product and Sofia Digital’s TV application expertise.

AMSTERDAM, Sept. 10, 2026 /PRNewswire/ — SMiT, a global provider of secure TV-access hardware and solutions, will unveil its Presence-Aware TV platform anchored by a CI+ 2.0 USB dongle integrating Ultra-Wideband (UWB) technology at IBC2026, which will be held from September 11 for September 14. The solution is designed for Free-TV and Pay-TV operators and broadcasters seeking privacy-conscious audience awareness, richer viewer engagement and measurable advertising opportunities on the main screen.

The platform brings together SMiT’s secure and deployable TV-access hardware, the TrueSense UWB integration layer for precise identity association and precise relative positioning, The Hashgraph Group’s BrandBoost TV Awareness product, and Sofia Digital’s TV application and user-interface capabilities.

As viewing and advertising budgets increasingly move toward digital platforms, Pay-TV operators need a reliable and consent-based way to understand engagement at the shared television screen. SMiT’s proposition turns the television from a reach-only device into an interactive and measurable surface while keeping the operator at the center of the customer relationship.

How it works

The UWB-enabled CI+ 2.0 dongle connects directly to a compatible iDTV without requiring a separate set-top box. Using TrueSense UWB technology, the system can securely associate an opted-in registered viewer’s smartphone or tag with the television and determine the device’s proximity and relative position with high precision. This enables the TV, the operator application and cloud services to coordinate personalized and interactive experiences.

SMiT pairs its hardware with BrandBoost, The Hashgraph Group’s TV Awareness product. BrandBoost combines privacy-conscious viewer awareness, gamification, targeted engagement and reward workflows. Developed around the UWB layer, allowing the platform to link an authorized digital identity to the viewer’s precise proximity and position relative to the television.

Sofia Digital provides the TV application, operator user experience and integration capabilities required to bring these services to screen.

Demonstrated use cases include:

Live sports ‘Guess & Glory’: prediction and polling experiences with rewards for correct answers.Ad Trivia: interactive overlays during commercial breaks, with credits, vouchers or other operator-defined rewards.Presence-aware personalization: content, menus and offers adapted to an opted-in registered viewer.Location-based authentication: an additional proximity signal supporting account security and password-sharing controls.

Where required by the operator, engagement and reward events can be recorded using Hedera DLT, supporting transparent campaign measurement and tokenized reward models. The combined platform is designed to help operators progress from broad audience estimates toward permission-based, outcome-oriented engagement and advertising metrics.

Live at IBC2026

Visitors to SMiT Stand 2.C36 will be able to experience a live demonstration in which an enabled smartphone approaching the television is associated with the TV session through UWB. The demonstration will show the combined hardware, viewer onboarding, TV interaction, gamification and operator cloud-management experience.

The architecture is extensible to personalized operator interfaces, live sports interaction, targeted advertising, loyalty programs and other presence-aware services. SMiT positions the dongle as a practical add-on for existing Pay-TV operators and conditional-access providers, supporting new services without requiring a complete replacement of the installed TV platform.

More information: www.smit.com.cn/engr/

View original content:https://www.prnewswire.co.uk/news-releases/smit-unveils-uwb-enabled-ci-2-0-dongle-and-presence-aware-tv-platform-at-ibc2026–302874587.html

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