Connect with us

Technology

Rathbones unveils first major brand campaign, ‘Invest well. Live well.’, as part of growth ambitions

Published

2 hours ago

on

Tagline, ‘Invest well. Live well.’, follows full rebranding after successful integration of IW&I and reflects holistic approach to wealth managementCampaign launch evidence of wealth manager’s growth ambitions and includes first-ever TV advert 

LONDON, Sept. 17, 2026 /PRNewswire/ — Rathbones, one of the UK’s leading wealth and asset management groups, today launches its first major brand campaign.

Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s lives.  

Rathbones’ purpose – to help more people invest their money well, so they can live well – was developed as part of a major rebrand after its successful combination with Investec Wealth and Investment (IW&I). Today, Rathbones’ enhanced scale and clear and consistent ambition positions it well to realise its ambition of becoming “the best wealth manager in the UK, by far”.

The new campaign, which includes Rathbones’ first TV advert, is designed to support greater confidence in investing and focusses on real-life outcomes that matter to people as they plan for the future. Its launch comes as the Government seeks to highlight the importance of investing to long-term financial wellbeing and the benefits to the national economy.

The ‘Invest well. Live well.’ campaign features at its heart the Rathbones compass, a central brand asset that represents direction, perspective and long–term thinking. It captures the firm’s belief that successful investing is not about short–term reactions, but about providing steady guidance through life’s emotional and financial milestones — helping clients make informed decisions with confidence.

Simonetta Rigo, Chief Client Officer at Rathbones, said: “‘Invest well. Live well.’ is a clear expression of our long–term approach. At Rathbones, we believe good investing is about clarity, confidence and perspective — helping people make better decisions over time so they can focus on living. This campaign brings that philosophy to life in a way that feels human, positive and grounded in real outcomes.”

Rather than focusing on market movements or financial jargon, the campaign shows how professional wealth management can support people in planning for the future in a way that feels personal, accessible and grounded in real lives. The creative centres on empowerment and reassurance, demonstrating how thoughtful, long–term advice can reduce uncertainty and help people focus on living well.

Effectiveness testing indicates the campaign, delivered in partnership with BBD Perfect Storm and media agency Medialab Group, resonates strongly with its intended audience. Independent research by leading market researcher System1 awarded the campaign a 5.9–star rating (out of 6) among high–net–worth audiences, significantly ahead of category norms, alongside a Spike Rating of 1.45, pointing to strong short–term commercial potential. Supporting eye–tracking research also showed high levels of attention and engagement.

Simonetta Rigo continued: “What sets this campaign apart is the strength of the results as much as the creative idea behind it. The exceptional scores from System1, combined with strong attention and engagement metrics, show that it’s landing with real impact, both emotionally and commercially. In a category where it’s rare to achieve both long-term brand building and short-term effectiveness, these results demonstrate that we’re doing exactly that. It reinforces our belief that when you focus on helping people truly live well, stronger business outcomes naturally follow.”

The campaign is led by a 30–second hero film, while the ‘Invest well. Live well.’ platform is supported by a series of line extensions, including ‘Relax well’, ‘Retire well’ and ‘Sleep well’, reinforcing Rathbones’ role in helping clients plan and invest in a way that is right for them, at every stage of life.

The campaign launches across TV and streaming, digital, social, display advertising and radio, with initial activity running across London and the South East.

Notes to editors

About Rathbones rathbones.com

Rathbones Group Plc (Rathbones) is one of the UK’s leading providers of investment and wealth management services for private clients (individuals and families), charities, trustees, and professional partners. Rathbones’ purpose is to help more people invest their money well, so they can live well. 

With roots dating back to 1742, the company has been trusted for generations to manage, preserve and grow its clients’ wealth. Services include discretionary investment management, fund management, tax planning, trust and company management, financial advice and banking services.

Rathbones manages £120.7 billion* of client assets, including £16.3 billion through its asset management arm, Rathbones Asset Management Limited. A FTSE 250 company, Rathbones has over 3,300 employees, including over 700 investment professionals in 21 offices across the UK and the Channel Islands, offering clients high-quality, personalised wealth management services. 

*As of 30 June 2026 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/rathbones-unveils-first-major-brand-campaign-invest-well-live-well-as-part-of-growth-ambitions-302880886.html

Related Topics:
Continue Reading

Technology

HUAWEI eKit Launches Intelligent Office Solution 2.0, Making Intelligent Office Accessible to All

Published

31 minutes ago

on

September 17, 2026

By

SHANGHAI, Sept. 17, 2026 /PRNewswire/ — Sept 16, 2026, at the 2026 HUAWEI eKit Launch Event in Shanghai, Leon Wang, President of Huawei’s Data Communication Product Line, delivered a keynote unveiling the upgraded HUAWEI eKit Intelligent Office Solution 2.0, which targets digital transformation pain points for small and medium-sized enterprises (SMEs).

“Digital and intelligent transformation is essential for the high-quality growth of SMEs,” said Leon Wang. “Featuring superior quality, simplicity, and full-scope security, the lightweight, highly adaptable, and secure solution lowers the barrier to intelligence for SMEs—bringing the intelligent world within reach and making intelligent office accessible to all.”

For startups, Huawei introduced a minimalist solution in 2025, which required only one device and one screen. This year, HUAWEI eKit has upgraded its aesthetics and performance.

Aura10: Featuring three-color ambient lighting, four proprietary folding antennas, and an industry-first dual-polarization desktop design, the router doubles signal strength and boosts Wi-Fi speeds by 40%.IdeaHub B3 Base Smart Screen: Powered by a decoupled screen-compute architecture, it supports one-click switching between Android and Windows. Integrated with the DeepSeek LLM, its smart search and generation capabilities quickly organize fragmented information to enhance workplace productivity and decision-making efficiency.

For SMEs, Huawei introduced a Wi-Fi 7 + 2.5GE high-performance networking solution with comprehensive security protection in 2025. This year, HUAWEI eKit AR281 was launched to simplify networking and O&M. A single device does the work of five by integrating routing, NVR, WAC, private line access, and online behavior management. SuperCoding 3.0 achieves up to 85% video storage compression (one disk, six times the capacity), significantly cutting enterprise storage costs. In addition, the solution supports one-stop unified deployment and O&M, minimizing deployment cycles and costs.

In office security, HUAWEI eKit applies its full-scope security philosophy to protect business secrets from hidden recording. The new DF10 premium handheld spycam detector features a new meeting guard mode. Paired with the iGuard mobile app, it enables one-touch automated scanning with a 1.5-hour battery life for silent, continuous meeting protection. With the multi-dimensional AI identification model, false alarms are reduced to 5%.

Long committed to SME intelligence, HUAWEI eKit continues to address real enterprise pain points and lowers the barrier to digital transformation—making intelligent office accessible to all SMEs.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-ekit-launches-intelligent-office-solution-2-0–making-intelligent-office-accessible-to-all-302881791.html

SOURCE HUAWEI

Continue Reading

Technology

Raytron Unveils Infrared Vision-Language Model at CIOE 2026, Advancing Thermal Imaging from Perception to Understanding

Published

31 minutes ago

on

September 17, 2026

By

SHENZHEN, China, Sept. 17, 2026 /PRNewswire/ — As AI expands beyond content generation to perceiving and understanding the physical world, intelligent sensing is becoming increasingly important across industrial applications. At CIOE 2026, Raytron, a global leader in infrared thermal imaging, unveiled its Infrared Vision-Language Model, extending infrared imaging beyond image acquisition toward intelligent understanding. Raytron also introduced Falcon 500, its third-generation AI image processing chip, and showcased the latest advancements in its 8 μm and 12 μm infrared detector portfolios.

Why Does Infrared Imaging Need a Dedicated Vision-Language Model?

Unlike visible-light imaging, which primarily captures reflected light, infrared thermal imaging detects radiation emitted by objects, revealing unique information such as temperature, heat distribution, and thermal signatures. Most general-purpose vision models are trained primarily on large-scale visible-light data and are not specifically designed to interpret the unique characteristics of infrared imagery. Raytron’s Infrared Vision-Language Model is designed to address this challenge through:

5M+ Proprietary Infrared Data: More than five million high-quality multimodal infrared data samples cover specialized scenarios including industrial temperature measurement, night vision, and gas detection.Dedicated Infrared Visual Encoder: Designed specifically for infrared imaging, the dedicated encoder enhances the model’s ability to capture and interpret thermal distributions and infrared signal features.Industry-Specific Training: The model is trained for application-specific scenarios, such as gas detection, electrical inspection and perimeter monitoring. Training data covers gases such as methane, sulfur dioxide, ethanol, R-134a, R-152a, and sulfur hexafluoride, while accounting for gas plume patterns, dispersion behavior, and background interference to improve the identification of potential leakage areas.Edge AI Deployment: Enables local deployment and hardware acceleration of AI models on edge chips, allowing devices to perform real-time intelligent sensing without relying on cloud connectivity. This reduces latency, enhances data security, and helps optimize overall hardware costs.

Advancing Infrared Sensing with Falcon 500 and 8μm HD Infrared Detectors

The launch was accompanied by further advances in infrared image processing and detectors. The company unveiled Falcon 500, its third-generation infrared AI image processing chip, bringing enhanced image quality, intelligent sensing, multimodal fusion, and precision temperature measurement.

At the exhibition, Raytron also showcased its expanded 8 μm lineup, spanning resolutions from 640×512 to 1280×1024, alongside upgraded 12 μm products offering NETD as low as 15 mK.

For Further Information

Email: sales@raytrontek.com
Website: https://en.raytrontek.com
LinkedIn: Raytron Technology Co., Ltd.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/raytron-unveils-infrared-vision-language-model-at-cioe-2026-advancing-thermal-imaging-from-perception-to-understanding-302881706.html

Continue Reading

Technology

STARPRIME Responds to Diverging Gold Market Demand with AM/PM Fixing and XAU24/7

Published

31 minutes ago

on

September 17, 2026

By

New offerings address two distinct market needs: fixing-related exposure management and continuous quote-driven gold access.

PORT LOUIS, Mauritius, Sept. 17, 2026 /PRNewswire/ — STARPRIME is expanding its gold offering with AM/PM Fixing and XAU24/7, giving market participants two distinct ways to manage and access gold exposure. Both offerings will be available in time for Forex Expo Dubai 2026, where STARPRIME will showcase its expanded liquidity offering as a Platinum Sponsor.

The additions complement STARPRIME’s existing gold suite, including Spot XAUUSD, with contract variations for Top of Book and Order Depth, as well as XAU Futures. Together, they respond to increasingly different client requirements across physical and electronic gold markets.

AM/PM Fixing is designed for physical hedgers and other market participants managing exposure around fixing prices. Clients can trade fixing contracts directly with the STARPRIME Trading Desk, with orders subsequently converted into spot contracts. This enables exposure to be offset against other positions and may reduce margin requirements associated with maintaining separate exposures.

XAU24/7 addresses a different shift: growing demand for quote-driven products beyond conventional market hours. As continuous access becomes increasingly familiar across financial markets, the product provides around-the-clock gold trading while operating as a distinct instrument with its own pricing environment and contract specifications, including pricing generated outside traditional reference-market hours.

“Physical gold participants increasingly need efficient ways to value and hedge inventory, while another segment is seeking continuous, quote-driven access. These are very different requirements, and liquidity solutions need to evolve around both,” said Jay Mawji, CEO of STARPRIME.

STARPRIME will showcase its expanded liquidity offering as a Platinum Sponsor of Forex Expo Dubai 2026, taking place 22–23 September at Dubai World Trade Centre. Visitors can meet the team at Booth 152. STARPRIME will also contribute to the event programme through a Liquidity Panel and fireside chat, exploring how liquidity requirements are evolving across brokers, institutions and professional trading businesses.

About STARPRIME

STARPRIME is an institutional CFD liquidity provider and market maker, combining multi-asset liquidity with pricing technology, low-latency execution and dedicated client coverage. Its solutions are shaped around each client’s flow, scale, and market requirements, with a focus on transparency, consistent service, and long-term partnerships.

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/starprime-responds-to-diverging-gold-market-demand-with-ampm-fixing-and-xau247-302881806.html

Continue Reading

Trending