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Pimberly: A third of UK construction suppliers lose sales as a direct result of poor data

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98% of UK merchants and manufacturers say they are confident in their product data – despite spending 26 hours per week fixing it.

MANCHESTER, England, Sept. 22, 2026 /PRNewswire/ — New data from MRA Research, in partnership with Pimberly, the leading Product Information Management (PIM) and Digital Asset Management (DAM) provider for the construction sector, reveals that 34% of UK merchants and manufacturers have lost sales as a direct result of poor product data.

The research surveyed 80 senior decision makers, from 40 merchants and 40 manufacturers, with direct responsibility for the purchasing of IT and technology within their individual organisations.

Product data is all the information that describes a product. The identifiers that are used to manage it across systems, including SKUs, product specifications, digital assets, variants, certifications and specification sheets that go with them.

92% of respondents stated that they face at least one product data challenge, with merchants and manufacturers on average spending 26 hours a week managing and fixing product data issues, close to £50,000 a year in staff time. Despite that effort, the damage is still being done. 45% have published inconsistent product information across sales channels, 43% have made errors in orders, fulfilment or returns and 41% say it has caused poor customer experience.

What makes this a hard problem to solve is that few businesses see a problem. 98% are confident in the quality of their product data and 96% in its accuracy, yet only 30% manage it centrally and 21% aren’t confident it’s even complete. Just 20% describe themselves as digitally very advanced today, though 79% expect to be within five years. The ambition is running ahead of the foundations.

In a market increasingly shaped by digital-first buyer behaviour, businesses cannot afford to fall behind.

Failure to provide a ‘central, owned source of accurate, structured product data’ will result in a failure to sell in a market led by digital-first buyers. They don’t want information at their fingertips, they expect it. The report identifies that those whose product information is optimised to be found across search engines, AI answers and marketplaces will be the winners.

Manufacturers and merchants alike, identify this need and are ready to do something about it. 99% say the buyer journey is already changing, and looking ahead five years, 80% place eCommerce in their top five investment priorities, with product information management close behind on 73%.

The report highlights that these are not two separate priorities but intrinsically linked.

‘You can’t sell online effectively without getting the product data right, and 88% agree improved product data quality is a key driver of digital and online revenue.’

Martin Balaam, CEO and Founder at Pimberly, said: “Every board I speak to has digital commerce on the agenda; almost none of them talk about the product data it runs on. You can’t win at one, without the other.

“Whether you’re a merchant or a manufacturer, clean data alone isn’t enough – quite frankly that’s table stakes. The same data as everybody else wins you nothing.  To really get in the race, you need comprehensive data enrichment. We’re already seeing the shift in preference to AI as the primary search tool for digital first buyers, and in this new ecosystem the penalty for poor data will be lost sales.”

Callum Budd, Research Director at MRA Research said: “This research is a timely benchmark for a sector facing rapidly changing customer expectations and growing pressure to improve digital capabilities. The finding that 34% of businesses admit to having lost sales directly because of poor product data shows this is no longer simply an operational issue, but a clear commercial risk. The report gives merchants and manufacturers valuable evidence to help make product data a board-level priority.”

About Pimberly

Pimberly is the leading Product Information Management (PIM) and Digital Asset Management (DAM) platform for the UK construction and building materials industry. UK-headquartered, we work with 37 merchants and manufacturers across the sector — including 3 of the top 10 builders’ merchants — bringing deep industry expertise to how product data is centralised, enriched and distributed to every channel. Trusted by names including Ibstock, Marshalls, Howarth Timber, SIG, Highbourne Group and JT Atkinson, Pimberly combines AI-driven automation with construction-specific knowledge to turn product data into a commercial advantage.

View original content:https://www.prnewswire.co.uk/news-releases/pimberly-a-third-of-uk-construction-suppliers-lose-sales-as-a-direct-result-of-poor-data-302885283.html

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Hedia Secures Regulatory Approval to Expand Digital Diabetes Care to Pediatric Patients

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September 22, 2026

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Updated MDR certification unlocks pediatric care, broader insulin regimen support, and expanded device connectivity across Hedia’s standalone app and partner platforms.

COPENHAGEN, Denmark, Sept. 22, 2026 /PRNewswire/ — Danish digital therapeutics company Hedia announced a major regulatory milestone, having secured official Medical Device Regulation (MDR) certification to expand its digital diabetes support to pediatric care. This clearance grants Hedia the right to remove its previous 18+ age restriction, paving the way for parents, guardians, and caregivers to use the Hedia Diabetes Assistant for children and teens under 18, alongside direct use by adults.

For families navigating type 1 diabetes in children, this approval enables simpler, collaborative care. The update will make pediatric support available both in the standalone Hedia app and integrated within partner digital health platforms, ensuring continuity in clinical workflows.

Furthermore, the certification enables flexible insulin regimens with broader treatment settings, which can be tailored to young patients. It also unlocks expanded data capabilities, offering seamless connectivity across continuous glucose monitors (CGMs), smart pens, smartwatches, and mobile health platforms.

Rasmus Kofoed, CEO of Hedia, commented:

“Securing this regulatory milestone allows us to expand our focus to pediatric clinics and the dedicated teams caring for young patients. Managing diabetes in children requires precision, flexibility, and trust. By lifting the age restriction and gaining approval for broader regimen and device support, we are positioned to build the connections necessary to link clinics directly with families at home. Our goal is to streamline how healthcare professionals, caregivers, and patients access data, making daily management simpler, safer, and more connected.”

By bridging the gap between home care, device data, and clinic oversight, Hedia is poised to streamline daily diabetes care for families while supporting better glycemic control. Development and rollout of these features will begin shortly.

About Hedia

Founded in 2016, Hedia develops digital therapeutics solutions that help adults, children, and families with insulin-dependent diabetes manage insulin therapy. The Hedia Diabetes Assistant supports insulin dose calculations using glucose data from connected continuous glucose monitors (CGMs), blood glucose monitors (BGMs), and smart pens, carbohydrate counting through an integrated food database, and physical activity support. Hedia works with healthcare providers, clinical teams, and digital health partners to improve diabetes management through connected, data-driven care.

Website: www.hedia.com

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As iPhone 18 Arrives, AUKEY Introduces the Aivyo Swift Smart Wall Charger Lineup

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September 22, 2026

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SHENZHEN, China, Sept. 21, 2026 /PRNewswire/ — Apple’s iPhone 18 Pro lineup has officially launched. The new models support Qi2 wireless charging at up to 25W, while faster wired charging depends on coordination among the phone, charger, cable and charging protocol. As charging evolves from a focus on wattage alone toward system-level coordination, AUKEY is introducing Aivyo Swift, the first product line available under the Aivyo smart charging family. For users, real-world charging performance increasingly depends on compatibility, power management and information transparency, not simply maximum output.

The Aivyo Swift lineup includes four GaN wall chargers rated at 45W, 70W, 100W and 140W. The compact 45W model features a single USB-C port for everyday mobile charging. The 70W and 100W models each provide two USB-C ports and one USB-A port, while the 140W model expands to three USB-C ports and one USB-A port. Together, the four power levels cover charging needs ranging from a single smartphone to combinations of phones, tablets and laptops.

Every Aivyo Swift charger features a Smart TFT Display that presents real-time output, charging status and safety alerts. It can also recognize supported iPhone 18 models and display remaining battery information. By bringing charging information to the screen, Aivyo Swift makes a process that traditionally runs in the background more visible and easier to understand. On multi-port models, users can also monitor simultaneous charging more clearly.

Aivyo Swift combines AUKEY’s AI Power smart charging technology, third-generation GaN, Intelligent Stacked Architecture and the EntireProtect Safety System. Together, these technologies support compact design and efficient power management while providing multiple layers of protection against abnormal voltage, current and temperature conditions. Multi-port models can also allocate available power according to connected devices, helping users manage different charging needs through a single charger.

Founded in 2010, AUKEY has accumulated 16 years of technology and product experience in consumer electronics. The company has received 34 iF Design Awards and 27 Red Dot Design Awards, reflecting its long-term ability to combine technological innovation with practical industrial design. With Aivyo Swift as the first available line under the Aivyo platform, AUKEY is building a more intelligent, transparent and coordinated everyday charging experience.

Follow AUKEY Official on social media for the latest product details, launch updates and availability by market. More information about AUKEY and its products is available at www.aukey.com.

CONTACT: pr@aukey.com, support@aukey.com  

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Motsi Mabuse Wows Manchester Crowd with Show-Stopping Surprise Zumba® Performance

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September 22, 2026

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Television judge and professional dancer swaps the judging panel for the dancefloor as she surprises hundreds of Zumba® instructors at ZIN™ Academy in Manchester

MANCHESTER, England, Sept. 22, 2026 /PRNewswire/ — Television judge and professional dancer Motsi Mabuse sent hundreds of dance fitness fans into a frenzy last weekend as she made a surprise appearance at Manchester’s Bowlers Exhibition Centre for an electrifying Zumba® performance alongside the programme’s creator, Beto Perez.

Hundreds of members of the UK’s Zumba® Instructor Network had gathered for a day of training led by international talent, unaware that one more dancer was waiting in the wings.

Cue Motsi Mabuse.

As Motsi stepped onto the stage, the room erupted. Bringing her trademark energy and powerhouse moves, she joined Beto and the Zumba® team for a show-stopping performance that had the unsuspecting crowd dancing, cheering and calling for more.

Having spent decades competing professionally and judging television dance shows, Motsi swapped the judging panel for the dance floor, throwing herself into the party alongside the Zumba® instructor community.

ZIN™ Academy is an educational and fitness event for Zumba® instructors across Europe, featuring high-energy classes led by international presenters, professional training and networking opportunities. The event celebrates Zumba®’s unique blend of dance, fitness, music and community.

Fresh from the stage, Motsi said “Teaching a Zumba® class to 500 professional instructors was such an incredible experience! I’m normally on the other side, watching, judging and giving feedback, so suddenly having 500 Zumba® Instructors in front of me was something completely different.

She added “And let me tell you, they know what they’re doing! So you have to bring the energy, give everything and just go for it. But that’s exactly what I loved about it. The energy in that room was amazing. Everyone dancing, smiling, sweating and just enjoying the moment together. I absolutely loved it!”

Zumba® creator Beto Perez said, “Being here in Manchester and dancing alongside so many incredible Zumba® instructors is the perfect way to celebrate 25 years of Zumba®. When we created Zumba®, we never imagined it would grow into such a global community. It’s truly amazing to see that, 25 years later, the energy and passion are still as strong as ever”.

Motsi’s connection with Zumba® extends beyond ZIN™ Academy. As a passionate dancer, she has embraced the programme’s energetic, inclusive approach to fitness, supporting the brand’s efforts to inspire more people to discover the joy of dancing and movement through social campaigns.

Often described as “exercise in disguise”, Zumba® combines easy-to-follow choreography with Latin and world rhythms, turning a workout into a dance fitness party. Available across the UK, classes bring people of all abilities together to move, have fun and experience the physical and social benefits of group exercise.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/motsi-mabuse-wows-manchester-crowd-with-show-stopping-surprise-zumba-performance-302885904.html

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