Competitive intelligence in about four minutes demonstrates the GTM Kernel—a machine-readable source of truth for AI-native marketing systems

FORT WORTH, Texas, Sept. 24, 2026 /PRNewswire/ — The Starr Conspiracy, an AI-native B2B agency for tech companies, today launched Battle Card Builder, a free tool that delivers competitive intelligence on a company and three competitors in about four minutes. Built for B2B tech marketing and sales teams, it combines more than 30 years of B2B marketing expertise with an autonomous AI research platform built by the agency’s own engineers. Teams can create their free battle cards at thestarrconspiracy.com.

Battle Card Builder runs three of the GTM Kernel’s 33 components—Category, Competitors and Choice Factors—using the same AI research pipeline and model tier as the agency’s paid offering. The battle cards give teams practical intelligence they can use immediately, from competitor pricing and positioning to objection handlers and deal strategy.

“A battle card is only useful when it helps someone have a better conversation with a buyer,” said Racheal Bates, chief experience officer at The Starr Conspiracy. “We wanted sales and marketing folks to see just how much they could learn in four minutes. Who are you up against? Where do you have an edge? What should you say when a buyer brings up a competitor? Those are the questions we built this to answer.”

The free Battle Card Builder experience starts with an arcade-style character selection: choose your company, then pick three opponents. Users enter a work email and click an emailed link to begin the research. The completed report arrives by email, with no account to create, no password and no credit card required.

Each competitor’s battle card includes an executive summary; strengths and weaknesses supported by evidence and sources; pricing intelligence; recent moves from the past 12 months; key products and differentiators; and customer proof points. Sales guidance includes objection handlers, competitive landmines, talk tracks, discovery questions and recommendations for when to press an advantage or adjust a deal strategy.

Across all three competitors, the report examines the category, how buyers choose, the company’s structural advantages and the alternatives buyers consider beyond the vendors on the list.

“We want people to look at these battle cards and say, ‘You got all that right without even talking to us?'” said JJ La Pata, chief strategy officer at The Starr Conspiracy. “And that’s just three components of the Kernel. Imagine what we can build when your customer insights inform all 33—your buyers, your positioning, why you win—and keep that knowledge current as your business changes. That level of accuracy and detail gives your people and AI agents so much more to work with. Better decisions, stronger execution, and a lot less time explaining your business to AI over and over.”

The full GTM Kernel organizes 33 components into a source of go-to-market truth that is both human-readable and machine-readable. It combines external research with the company’s own knowledge and data, and makes that foundation available to AI agents through a Model Context Protocol (MCP) server so connected tools work from the same facts.

“The Starr Conspiracy improved the quality and speed of everything we do in go-to-market,” said Steen Stones, head of marketing at Teamed. “Because of the Kernel and GTM Engine, for example, we built a new website in record time, and within about six weeks, we became the second-most cited employer of record by AI answer engines, behind only Deel. That’s what matters to us: better work, getting to market faster, and results we can see.”

“AI has opened up an enormous opportunity to deliver better sales and marketing outcomes, and we’re using it to build a new class of enterprise software,” said Henry Chen, chief technology officer at The Starr Conspiracy. “The Kernel is what makes that possible. It is a shared intelligence layer that is the core of all our system of agents and applications. When we make the Kernel smarter, everything built on it gets smarter too. Our job is to push what those agents can do without compromising on the fundamentals: security, architecture, testability and reliability.. We’re building for a future where businesses trust AI with increasingly complex work. Earning that trust is a software engineering challenge, and that’s what our team is here to solve.”

The Starr Conspiracy brings together the technology, engineering talent and marketing expertise B2B tech companies need to transform how they go to market in the AI era. Its TSC AI GTM Stack includes AI-native products for answer engine optimization (AEO), autonomous content and creative production, market research, web development, public relations and more.

The agency’s engineers extend those capabilities through custom AI-native applications and integrations with clients’ existing systems. They work alongside veteran B2B strategists, marketers and creatives whose expertise spans brand and positioning, GTM strategy and architecture, demand and pipeline, digital performance, and content and creative. Together, they give clients a partner that can define the strategy, build the technology and deliver the work—with more than 30 years of B2B marketing experience informing every step.

Battle Card Builder is available globally and purpose-built for B2B tech companies. To get free battle cards comparing your company with three competitors, visit thestarrconspiracy.com and select the Battle Card Builder banner on the homepage.

About The Starr Conspiracy

The Starr Conspiracy is an AI-native B2B agency for tech companies. Founded in 1995 and headquartered in Fort Worth, Texas, the agency combines more than 30 years of B2B marketing experience with AI-native products and custom solutions. Its TSC AI GTM Stack is built on the GTM Kernel, a shared source of go-to-market truth for people and AI agents. The agency also develops custom AI solutions and systems integrations and delivers services across brand and positioning, GTM strategy and architecture, demand and pipeline, digital performance, and content and creative. Learn more at thestarrconspiracy.com.

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SOURCE The Starr Conspiracy

OSLO, Norway, Sept. 25, 2026 /PRNewswire/ — On 24 September 2026, CATL opened its largest NING SERVICE centre outside Asia in Oslo, extending its battery lifecycle service network in Europe.

The 8,000 square metre centre will serve Norway and the wider Nordic region, providing battery services, training local technicians and supporting circular economy efforts across the region.

Norway is one of the world’s most advanced EV markets. In August, battery electric vehicles made up 98.7% of new passenger car registrations, and electric buses accounted for more than 60% of bus and coach registrations. As this fleet grows and ages, demand for battery diagnostics, repair and life extension is rising. The Norway Centre is built to meet it.

Full-lifecycle battery services

Drawing on CATL’s R&D and manufacturing expertise, NING SERVICE covers the full battery lifecycle: testing, maintenance, repair, insurance, second life and recycling. Its services span transport, energy storage and robotics.NING SERVICE is helping shift the aftermarket from replacing batteries to repairing them, and has cut turnaround for complex repairs from 72 to 48 hours.Its deep repair capability covers 76.8% of EV models and applies CATL’s production-line quality standards. The Intelligent Eagle Eye System, used in more than 150 repair facilities, provides full traceability and quality control.The centre will also serve as a brand experience space and sales agent for emerging electric applications, including vessels, eVTOL aircraft and robotics. NING SERVICE already manages agency sales for CATL’s ecosystem partners, such as AutoFlight and Galbot.

Circularity and local skills

CATL launched the Global Energy Circularity Commitment (GECC) in strategic partnership with the Ellen MacArthur Foundation. In line with its vision, NING SERVICE is building an aftermarket ecosystem that keeps batteries in use for longer and returns their materials into new batteries.

“In a circular economy, batteries stay in use at their highest value for as long as possible, and their materials are recovered to make new ones. Inspection, maintenance and repair services are an important part of making that happen at scale,” said Miranda Schnitger, Climate Lead at the Ellen MacArthur Foundation.

The centre will create skilled green jobs and become NING SERVICE’s main training hub in the Nordics. Drawing on a training network across 39 European countries and a team of 14 experienced instructors, it will offer courses certified by CATL and practical training for local technicians. NING SERVICE also plans to work more closely with Norwegian universities and technical institutions to build local expertise.

Bringing service closer to customers

CATL is expanding its local presence worldwide through local infrastructure and ecosystem partnerships. The Norway Centre will be a key hub in NING SERVICE’s European network, bringing high-quality service closer to customers in line with its promise to be “Your Nearby New Energy Service Expert.”

“CATL brings technology, industry expertise and a trusted brand. Combined with YES-EU’s local knowledge and service capabilities, we can build a stronger battery service ecosystem across the Nordics and support the long-term growth of Europe’s EV market,” said Benedikt G. Gudmundsson, Founder and Chairman of YES-EU Group.

“Customers are at the heart of everything we do at NING SERVICE. Working closely with our local partners, we will provide reliable battery lifecycle services that meet the needs of Norway’s EV market and support its continued electrification,” said Bruce Li, President of Quality Systems, Aftermarket Business Division, CATL.

NING SERVICE operates 1,394 service locations across 85 countries and regions. It aims to reach 100 countries and regions by 2027 and 10,000 service locations by 2030.

SOURCE CATL

AI Workforce Pro, the AI platform built for law firms, now handles case law research alongside the intake, billing, and follow-up work it already runs, with every citation traced back to a real opinion.

BALA CYNWYD, Pa., Sept. 24, 2026 /PRNewswire-PRWeb/ — SMB Team today announced new legal research capabilities inside AI Workforce Pro, its law firm AI platform. Attorneys can now conduct case law research and verify the citations in documents they have already drafted, with every result drawn from a live database of real court opinions.

AI Workforce Pro functions as law firm infrastructure that increases team output, handles administrative work, and draws insights from the firm’s own data through pre-built integrations. It ships with more than 45 skills built specifically for law firms and gives every firm access to today’s leading AI models within a secure environment. Data is encrypted in transit and at rest, and contractual no-training agreements with AI model providers keep client information out of model training. Legal research is among the newest of its capabilities.

“A single bad citation can end a career, which is why research has been the one task most attorneys refused to hand to AI,” said Bill Hauser, Founder and CEO of SMB Team. “We built this capability so that fear no longer holds firms back. When an attorney watches the AI surface a real case, cite it correctly, and link directly to the opinion, the question stops being whether to use AI and becomes how much of the firm to run on it. The firms that make that shift early will spend the next few years pulling ahead of firms that did not.”

Grounded, verifiable results

Research queries in AI Workforce Pro are grounded. This means the AI is connected to an authoritative repository of court opinions and must pull its answers from that source, so it reports what the database actually contains instead of producing a citation from memory. This directly addresses the fabricated-citation problem that has drawn sanctions and headlines across the profession.

In plain terms, the system points to cases that exist. It returns the case name, the citation, the court, the date, and a link, so the attorney can open the opinion and read it.

The research capability is built into the platform itself, not tied to a specific model, so a fast citation check and a deep research memo can each run on the model best suited to the task while drawing on the same data sources.

Built around how attorneys actually work

Users can apply the capability in two ways:

Citation verification. An attorney who has already drafted a brief runs the document through the platform to confirm citations are real, correctly named, and accurately cited, catching fabricated or garbled cites before anything is filed.First-pass research. An attorney starts from a question and receives a grounded set of cases to read, evaluate, and build from.

Both workflows assume a human in the loop. SMB Team is explicit that the platform produces a verified starting point and that the attorney remains responsible for reading and confirming every authority relied upon.

Availability

Legal research is live now for all AI Workforce Pro clients at no additional platform cost. Firms can learn more at smbteam.com.

About SMB Team

SMB Team is a law firm growth company that helps law firm owners build practices that grow predictably, run profitably, and no longer depend on the owner for everything. Serving law firms nationwide, SMB Team brings marketing, intake, finance, operations, hiring, and AI together under a single accountable partner, so owners get one roadmap and one team instead of a patchwork of vendors. Headquartered in Bala Cynwyd, PA, SMB Team has been named to the Inc. 5000 list of America’s fastest-growing private companies for five consecutive years. Learn more at smbteam.com and follow SMB Team at linktr.ee/SMBTeam.

Media Contact

Delinda Tinkey, SMB Team, 1 (855) 943-0956, delinda.tinkey@smbteam.com, smbteam.com

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SOURCE SMB Team