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EBANX advances emerging market infrastructure with Pakistan expansion in motion and native Apple Pay decryption

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Following five country launches earlier this year, EBANX prepares operations in Pakistan with local wallets and instant-payment rail integrations, while launching native Apple Pay decryption across Latin America

SINGAPORE, Sept. 24, 2026 /PRNewswire/ — At its annual Payments Summit, EBANX, a global technology company specializing in payment services for emerging markets, unveiled a new wave of product launches and geographic roadmap expansions, doubling down on its drive to solve payment complexity and unlock merchant growth. Among the new offerings, the company added Pakistan to its operations portfolio for the next semester, and a native decryption architecture for Apple Pay across Latin America and the Caribbean.

The Summit, now in its ninth year, wrapped its APAC chapter in South Korea earlier this month and is running its global edition in Costa Rica through Friday, the 25th.  

“Solving complexity is the very core of what we do. Our expertise is transforming operational challenges into scalable growth for our merchants,” said João Del Valle, CEO and Co-founder of EBANX. “This is the underlying logic behind our moves, whether expanding into a new market or delivering advanced technological architecture.”

Mobile-first and a double-digit growth opportunity in Pakistan

Following the addition of Thailand, Indonesia, Malaysia, Vietnam, and Türkiye to its footprint in 2026, EBANX is preparing its payment operations in Pakistan for the next semester. The first alternative payment methods (APMs) to be offered are the local wallets JazzCash and Easypaisa, each reporting more than 50 million users. Next will be Raast, Pakistan’s rapidly growing national instant-payment rail. Data from the State Bank of Pakistan shows that Raast transaction volume nearly doubled in a year, going from 371.2 million in Q3 FY25 to 742.1 million in Q3 FY26.

EBANX selected the country as its next frontier due to strong merchant demand and structural market complexity. According to World Data Lab (WDL) data analyzed by EBANX, Pakistan’s e-commerce spending is projected to grow at an average rate of 22% annually (2026-2030). 

With this high CAGR, the country is on track to more than triple its online market size over the decade. Pakistani Gen Z (ages 15–30 in 2026), especially, is experiencing a massive digital boom. Their spending on Video Gaming, Streaming, and Social Media is projected to grow at 17% annually through 2036—but credit card ownership among this cohort is below 10%.

“Pakistan is a classic mobile-first market where smartphone ownership runs 20 to 40 percentage points ahead of card ownership. This makes local account-based payment methods, bank transfers, and digital wallets the key to winning market share,” said Eduardo de Abreu, CPO of EBANX and regional CEO of EBANX Singapore. “This payment fragmentation is challenging for global businesses, but bridging local payment infrastructure with global merchant needs is precisely what we have specialized in for over a decade.”

Since its founding in Brazil in 2012, out of the necessity of global brands to connect with consumers and businesses through the Brazilian bank slip Boleto, EBANX has gone global, offering 400+ rails, 200+ payment methods, and processing over 4 million transactions per day. 

Apple Pay: EBANX decrypts in-house, so merchants don’t have to

Starting in September, EBANX is rolling out a new operating model for Apple Pay that shifts the entire token decryption layer in-house. Under this setup, EBANX receives and decrypts encrypted Apple Pay tokens directly, managing certificates, security keys, and end-to-end PCI DSS compliance within its own infrastructure rather than requiring merchants to handle decryption.

“The result is less burden for merchants and faster, safer, more seamless transaction flows, with EBANX owning the full end-to-end cardholder journey inside our acquiring stack,” explained Abreu. 

Apple Pay is a tokenized digital wallet that uses a debit or credit card as the underlying payment credential. With this new offering, EBANX—the only PSP with local acquiring across all 11 Latin American and Caribbean markets where Apple Pay operates—simplifies merchants’ operations while maintaining full end-to-end PCI DSS compliance within its acquiring infrastructure. 

Early production data underscores the model’s performance impact: tokenized wallet processing delivered an 11-percentage-point uplift in approval rates compared to non-tokenized card transactions, reaching 94.4%. Average Order Value (AOV) ran 23.5% higher than standard card purchases, reflecting strong alignment with high-intent digital consumers. 

“We have already built a successful partnership with Apple Pay in Brazil. Now, we are taking the most sophisticated version of that architecture across Latin America, from Guatemala to Argentina, for both one-time and recurring transactions,” said Del Valle. 

According to Payment and Commerce Market Intelligence (PCMI) data sourced by EBANX, tokenized wallets already represent approximately 25% of e-commerce card volume in Brazil, 20% in Chile, 16% in Mexico, 15% in Colombia, 13% in Argentina, and 9% in Peru.

Payments Summit

Hosted by EBANX, the Payments Summit brings together global leaders across payments and digital commerce to examine high-growth emerging markets. Grounded in real-world merchant case studies, market intelligence, and executive discussions, the forum spotlights the structural trends shaping digital economies across Latin America, Africa, and Asia. In 2026, the program featured an APAC edition in Jeju Island, South Korea, in partnership with Mastercard, alongside a Global edition in Guanacaste, Costa Rica, in partnership with Citi.

ABOUT EBANX

EBANX is the leading technology platform connecting global businesses to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, the platform enables global businesses to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. With a global footprint, it established a technology and regulatory headquarters in Singapore in 2026. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end users alike.

For further information, please visit:
Website: https://ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media Contact: 
Shan Huang | AHG Strategies
shan.huang@ahgstrategies.com
www.ahgstrategies.com

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Fairwinds Credit Union Data Breach Investigation: Edelson Lechtzin LLP Probes Class Action Claims After Customer Data Is Exposed

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National class action law firm offers free, confidential case evaluations to Fairwinds Credit Union investors, tenants, partners, and others whose personal information may have been exposed in the reported data breach.

NEWTOWN, Pa., Sept. 24, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from a reported data breach at Fairwinds Credit Union. Anyone who has received a data breach notice from Fairwinds Credit Union, or who believes their personal information may have been exposed, can request a free case evaluation.

Fairwinds Credit Union data breach — at a glance

Company: Fairwinds Credit Union is a federally insured financial institution focused on helping members achieve financial freedom.Reported: The company notified affected individuals and reported the incident to state regulators on or about September 23, 2026.How it reportedly happened: Fairwinds Credit Union discovered suspicious activity on November 7, 2025. An investigation revealed that between September 7, 2025, and November 7, 2025, an unauthorized actor accessed and acquired information from Mercadien’s systems. Fairwinds Credit Union hired Mercadien to conduct an independent review for quality control and regulatory compliance.When: The breach reportedly occurred on or about November 7, 2025.  Who may be affected: It is unknown what the total number of individuals affected is, but the notices went out to New Hampshire residents.  Status: Fairwinds Credit Union notified affected New Hampshire residents on September 23, 2026. It ended its relationship with Mercadien.Cost to you: Nothing. Click here for a free evaluation.

What Happened

Fairwinds’ vendor, Mercadien, suffered a cyberattack in 2025 that may have exposed members’ personal and financial information. Fairwinds was notified in August 2026 and completed its review in September. The breach affected Mercadien’s systems, not Fairwinds’, and Fairwinds is offering affected members free identity and credit protection services.

What Personal Information May Be at Risk

Based on public accounts and regulatory filings, the information potentially involved varied by individual and may include:

NamesSocial Security numbersFinancial account informationDriver’s license numbers

Who May Be Affected

The investigation focuses on Fairwinds Credit Union consumers’ exposed sensitive personal information. Anyone who has received a data breach notification connected to this incident may face an increased risk of identity theft and fraud and is encouraged to come forward.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the reported breach. A successful case could recover compensation for losses such as lost time, out-of-pocket costs, and loss of privacy, and could push Fairwinds Credit Union to strengthen how it protects personal information. The firm will evaluate your rights and potential claims at no cost.

Recommended Steps to Protect Yourself

Review your account statements and credit reports regularly and stay alert for suspicious activity.Confirm whether your information was involved in the Fairwinds Credit Union incident.Preserve any letters or emails you received about the breach.If credit monitoring was offered in your notice, consider enrolling before the stated deadline, and consider placing a fraud alert or security freeze with the three major credit bureaus.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492; Email: medelson@edelson-law.com; Web: www.edelson-law.com.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud.

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions. Prior results do not guarantee a similar outcome. The reported data breach described above, and certain details concerning it, remain unconfirmed.

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Bare Bones Collective turns Ganesh Chaturthi’s ‘Morya’ chant into an interactive campaign for BigBasket

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The Morya Meter transformed a giant modak into a functioning decibel meter, drawing 5,000+ participants, 10,000+ attempts and a 120-decibel “Morya” in Mumbai

MUMBAI, Sept. 25, 2026 /PRNewswire/ — Creative agency Bare Bones Collective transformed one of Ganesh Chaturthi’s most instinctive traditions into an interactive brand experience for BigBasket with the Morya Meter; a giant modak fitted with a functioning decibel meter that invited Mumbaikars at Carter Road to shout “Morya” and compete to see who could register the loudest response.

The campaign was rooted in a simple cultural observation: someone says “Ganpati Bappa” and everyone around instinctively responds with “Morya”  loudly and collectively. Rather than create another piece of festive communication for audiences to passively consume, Bare Bones turned something people already do and love doing into the experience itself.

The modak was equally intentional. Synonymous with Ganesh Chaturthi as both an offering and festive essential, it created a natural connection to BigBasket as a destination for Ganesh Chaturthi essentials.

Girish Narayandass, Co-founder & Chief Creative Officer, Bare Bones Collective, said, “The best cultural ideas often come from noticing something people already do instinctively. You say ‘Ganpati Bappa’ and everyone around responds with ‘Morya!’  loudly and collectively. We didn’t want to manufacture a festive behaviour for the brand; we wanted to build upon one that already belonged to people. The Morya Meter came from asking one very simple question: what if we could actually measure that energy?”

From an idea to a giant modak in two weeks

Bare Bones Collective had just two weeks between locking the idea and taking it live.

The agency partnered with MOMS Outdoor to turn the concept into a functioning installation, while Sujay Kulkarni and team captured the unscripted reactions on ground, allowing the physical activation to extend onto social media.

The team initially set the challenge at 90 decibels. That benchmark didn’t last long.

Participants began returning for multiple attempts, trying to beat their own scores and one another’s. Soon, queues began forming around the giant modak.

Over the course of the activation, more than 5,000 people stepped up to the Morya Meter, clocking over 10,000 attempts. The loudest “Morya” eventually hit 120 decibels.

The Morya Meter was born from BigBasket’s brief to break through the sameness of festive communication around Ganesh Chaturthi. The brand wanted an on-ground activation that could build awareness and brand love while reinforcing BigBasket as a destination for Ganesh Chaturthi essentials and an idea that could travel organically from the street to social media.

The campaign also builds on an existing relationship between BigBasket and Bare Bones Collective, with the agency having previously worked on the brand’s performance campaigns. BigBasket’s collaborative approach and willingness to explore unconventional ideas gave Bare Bones the creative freedom to move beyond conventional festive advertising and turn a cultural insight into a participative brand experience.

About Bare Bones Collective

Bare Bones Collective is an independent creative agency founded by Girish Narayandass, Anuya Jakatdar and Swati Dua, built on the belief that great brands are built through audacious work. A team of communication problem solvers, Bare Bones is led by the idea first and the medium second, creating work across film, outdoor, digital, social, influencer, experiential, 360-degree and performance marketing.

In under four years, the agency has worked with 20+ brands, including Google, Prime Video, Nykaa, BigBasket and CEEW, with its work generating 500 million+ views and appearing across 250+ billboards.

Website: https://www.barebonescollective.com/ 

For Media/Interviews contact:

Dhvani Zatakia | PRwallahs
M: +91 99206 20987 | E: dzatakia@prwallahs.com

 

 

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EasyShiksha’s B2B Partner Network Grows Past 50 Members — Now Inviting More Educators and Institutions to Earn Commission for Life

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Individual educators, counsellors, and institutions across India and internationally have joined EasyShiksha’s referral program since launch, earning 15–30% commission on student enrollments — including on every future purchase a referred student makes, not just their first

GURGAON, India, Sept. 24, 2026 /PRNewswire/ — EasyShiksha, an online education platform operated by EdSpectra Global Private Limited, today announced that its B2B Partner Network has surpassed 54 approved partners, and is opening its doors wider to educators, counsellors, coaching institutes, colleges, and organizations looking to turn their existing networks into a recurring source of income.

The EasyShiksha B2B Partner Network, launched on earlier this month, allows partners to refer students to EasyShiksha’s catalog of certification courses, online internship programs, and university-affiliated certifications, earning commission on each paid enrollment without taking on any responsibility for teaching, certification, or student support.

Why the Program Is Drawing Early Interest

Unlike typical referral or affiliate arrangements that pay a one-time commission and end the relationship there, EasyShiksha’s model is built around what the company calls lifetime attribution: once a student is linked to a partner’s referral code, every future purchase that student makes — a second certification, an internship, a subscription — continues to generate commission for the original partner, indefinitely, with no need to refer that student again.

Commission scales with volume rather than staying flat, starting at 15% for partners referring up to 100 paid students a month and rising to 30% for partners above 1,000, a structure designed to reward institutions and high-network individuals who treat referrals as an ongoing activity rather than a one-off.

“Fifty-four partners at this stage might sound modest set against where we’re headed, but every one of them is someone who looked at this model and decided it was worth trying with their own students, colleagues, or network,” said Sunil Sharma, CEO, EasyShiksha.

“We built this program because we believe the people who already have a student’s trust — a teacher, a counsellor, an institute — are better positioned to guide them toward the right opportunity than another advertisement ever could be. Fifty-four partners in, that belief is starting to prove itself out, and we want many more people to be part of what comes next.”

Who the Program Is Built For

EasyShiksha says the partner base reflects the program’s intended breadth: individual educators and career counsellors with an engaged personal or professional network, alongside institutional partners such as coaching centres, colleges, and placement offices referring at higher volume. Both categories operate on identical commercial terms, with the only practical difference being the information collected during application.

The program is open to applicants both within India and internationally, with commission paid via bank transfer for India-based partners and PayPal for international partners.

How to Join

Applying to the EasyShiksha B2B Partner Network takes approximately five minutes and does not require any marketing or sales background. Applicants provide basic contact and account details, and — for India-based applicants — PAN details and, where applicable, GST registration information. Most applications are reviewed and approved within one to two business days, after which a partner’s referral code and dashboard access go live immediately.

Approved partners receive access to a real-time dashboard tracking referrals, commission tier, and payout history, along with ready-to-use marketing materials, message templates, and — as of recently — a dedicated partner support contact to assist with onboarding and ongoing questions.

“Anyone who’s ever been asked ‘where should I learn this?’ already has what it takes to be a partner,” Sharma added. “You don’t need to be a marketer. You just need to be someone people already trust for that kind of advice — and we’ll handle everything from there.”

Apply Today

Educators, counsellors, coaching institutes, colleges, and organizations interested in joining the EasyShiksha B2B Partner Network can apply at https://easyshiksha.com/b2b-partners. There is no cost to apply, and no obligation to hit any particular referral volume to remain an active partner.

About EasyShiksha

EasyShiksha is an online education platform offering certification courses, internship programs, and certifications in association with partner universities, spanning technology, business, and professional-skills subjects. EasyShiksha is operated by EdSpectra Global Private Limited.

About EdSpectra Global Private Limited

EdSpectra Global Private Limited is a company incorporated under the Companies Act, 2013, headquartered at Gurgaon, India. EdSpectra operates EasyShiksha and maintains educational partnerships with schools, universities, and organizations through its Educational Alliances initiative.

Media Contact

Richa Sharma
Corporate Partnerships Manager
Email: richa@easyshiksha.com
Phone: +91 8178790608

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