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Guillermo Ochoa fronts new campaign backing BC.Game’s commitment to a regulated Mexican market

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Five-time World Cup goalkeeper explains the due diligence behind his partnership, as BC.GAME reinforces its SEGOB-licensed operations, local payment rails, and rapid payouts for Mexican players.

MEXICO CITY, Sept. 25, 2026 /PRNewswire/ — BC.GAME, the crypto and iGaming platform operating in Mexico via BCGAME.mx, today released a new brand campaign featuring Mexican football legend Guillermo “Memo” Ochoa. In the video, the five-time World Cup veteran explains the personal standards he applied before agreeing to represent the platform.

The video campaign features the legendary goalkeeper speaking about his reasons to partner with and endorse BC.GAME, including how he tested the platform himself, established trust and fairness, and why Mexican players can trust BC.GAME.mx.

“Trust is never given to you, you earn it,” Ochoa says in the video. “After five World Cups, if there’s one thing I’ve learned, it’s that. So before I put my name next to any brand, I ask the hard questions first.”

For Ochoa, that meant verifying BC.GAME’s regulatory standing and operational practices first hand. “I asked about their license. BC.GAME holds a legitimate SEGOB permit and operates legally in Mexico. I asked about how people pay. You can deposit at your neighborhood OXXO, or transfer straight from your bank through SPEI. I checked all of it myself.”

The goalkeeper, who is renowned for his longevity, sharp reflexes and read of the game, connected what made him great on the pitch directly to his decision to partner with BC.GAME. “The real question is: do they actually pay you when you win? The answer is yes. Withdrawals take minutes, not weeks. As a goalkeeper, you learn to sense when something’s off. Here, everything was clear.”

The campaign closes on a note of both belonging and responsibility. “In Mexico, football isn’t just something you watch, it’s something you feel. The incredible moments, and the heartbreak, too. But it’s always something we share. Now we get to share that with BC.GAME,” Ochoa says. “One more thing: remember, this is entertainment. Play smart, play responsibly. See you on the pitch.”

A broader bet on Mexico

Ochoa’s campaign lands alongside a wider push by BC.GAME to establish Mexico as a key market for regulated iGaming in Latin America. According to Erick Sapien, BC.GAME’s Mexico Country Manager, the country offers a rare combination of market size, smartphone adoption, digital infrastructure, and a strong football culture, which Sapien describes as “a recipe for success” for the sector.

“Compliance is not an afterthought, it forms a core pillar of sustainable expansion,” Sapien said, highlighting BC.GAME.mx’s alignment with local licensing requirements as the foundation for long-term player trust. “Operating within Mexico’s established regulatory framework gives responsible operators the foundation to build long-term player trust and sustainable local operations.”

Sapien also frames the Ochoa partnership as central to that strategy rather than a standalone marketing play. “Football in Mexico is not merely a sport; it is a shared cultural passion that spans generations,” he said, noting that partnerships with figures like Ochoa allow the platform to build tailored football communications and fan experiences that “standard global campaigns simply cannot match”.

Built on transparency

BC.GAME states that the campaign’s emphasis on fast, reliable payouts reflects operational commitments already built into BCGAME.mx. These include provably fair verification, local payment integration via OXXO and SPEI, and easily accessible responsible gaming resources.

“Securing a foothold in the market is only the first step,” Sapien said. “Long-term user retention depends on intuitive navigation, transparent payment processing, responsive support, and clear account management.”

Ochoa backing BC.GAME

BC.GAME announced the signing of Mexican football legend Guillermo “Memo” Ochoa as brand ambassador in July 2026. The partnership represents a significant step in BC.GAME’s localised growth strategy, with Ochoa supporting football-led brand communications, promotions and fan engagement activity designed specifically for Mexican audiences.

As one of the most recognisable figures in Mexican football, Ochoa brings strong local credibility and international profile to BC.GAME at a time when football culture in Mexico is attracting heightened global attention.

You can watch the full video here: https://gosh.com/MemoOchoa/clip?file_id=5001834821236907880

About BCGAME.MX

BC.GAME is a global iGaming platform offering sports betting and casino entertainment built on regulatory compliance, local payment access, and provably fair technology. BC.GAME promotes responsible gaming and encourages players to treat all platform activity as entertainment. Players must be of legal age to participate.

BCGAME.MX operates in Mexico under permit DGAJS/SCEVF/P-06/2005-Ter, held by PRODUCCIONES MOVILES S.A DE C.V, in union with UNOCAPALI LA PAZ OPERADORA S.A DE C.V, in accordance with Dirección General de Juegos y Sorteos (DGJS) authorizations DGJS/1580/2021 and DGJS/DCRCA/2921/2021. BCGAME.MX is managed by PUBLIPLAY MEXICO, S.A. de C.V. (reg. no. N-2024037717).

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/guillermo-ochoa-fronts-new-campaign-backing-bcgames-commitment-to-a-regulated-mexican-market-302890159.html

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KuCoin PROOF Returns With “Go The Distance,” Featuring Tadej Pogačar-Inspired Prizes and Over 800,000 USDT in Rewards

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PROVIDENCIALES, Turks and Caicos Islands, Sept. 25, 2026 /CNW/ — KuCoin today announced the return of PROOF, its flagship trading competition series, with Go The Distance, a cycling-inspired campaign that brings KuCoin’s partnership with Global Brand Ambassador Tadej Pogačar to its global user community. Running from September 25 to November 15, 2026, the campaign combines spot, futures and VIP activities, individual and team competitions, and exclusive cycling prizes, with over 800,000 USDT in rewards available to eligible users.

Go The Distance draws inspiration from the discipline, resilience and sustained commitment behind Pogačar’s achievements, most recently demonstrated by his fifth Tour de France title. These values also shaped the recent Pogi Challenge, where professional riders, families and cycling enthusiasts came together while supporting community initiatives. The campaign carries this spirit into the KuCoin community, translating the mindset behind elite cycling–endurance, teamwork and the determination to keep moving forward–into a shared experience for users.

Featured prizes include a custom-branded KuCoin bicycle, 5 UAE Team Emirates – XRG jerseys signed by Pogačar, 5 Pogi Team 2026 jerseys, and exclusive KuCoin × Tadej Pogačar merchandise. These prizes bring the cycling theme to life, offering participants a tangible connection to Pogačar and the sport.

The campaign features a series of activities:

Spot trading activities: Eligible trades earn prize-draw entries for merchandise, USDT rewards and trading fee vouchers.Futures lucky draw: Starting October 8, qualifying trades and campaign tasks earn participants draw tickets.Individual futures competition: From October 12 to 30, eligible participants compete for rewards and Futures Points based on trading volume.Team futures competition: Teams compete from October 12 to 30, with rankings based on team P&L and participation subject to qualification requirements.VIP trading competition: VIP trading competition from October 26 to November 15.

This edition of PROOF gives the KuCoin community new ways to engage with the partnership through individual challenges, team competition and cycling-themed rewards. Building on a relationship rooted in long-term commitment, Go The Distance connects the values behind Pogačar’s achievements with an experience users can share.

Visit KuCoin PROOF: Go The Distance for registration and the full campaign schedule.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019 and ISO/IEC 42001:2023 certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

Disclaimer

The information is for corporate PR purposes only and does not constitute endorsement or investment advice.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kucoin-proof-returns-with-go-the-distance-featuring-tadej-pogaar-inspired-prizes-and-over-800-000-usdt-in-rewards-302890166.html

SOURCE KuCoin

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KuCoin PROOF Returns With “Go The Distance,” Featuring Tadej Pogačar-Inspired Prizes and Over 800,000 USDT in Rewards

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PROVIDENCIALES, Turks and Caicos Islands, Sept. 25, 2026 /CNW/ — KuCoin today announced the return of PROOF, its flagship trading competition series, with Go The Distance, a cycling-inspired campaign that brings KuCoin’s partnership with Global Brand Ambassador Tadej Pogačar to its global user community. Running from September 25 to November 15, 2026, the campaign combines spot, futures and VIP activities, individual and team competitions, and exclusive cycling prizes, with over 800,000 USDT in rewards available to eligible users.

Go The Distance draws inspiration from the discipline, resilience and sustained commitment behind Pogačar’s achievements, most recently demonstrated by his fifth Tour de France title. These values also shaped the recent Pogi Challenge, where professional riders, families and cycling enthusiasts came together while supporting community initiatives. The campaign carries this spirit into the KuCoin community, translating the mindset behind elite cycling–endurance, teamwork and the determination to keep moving forward–into a shared experience for users.

Featured prizes include a custom-branded KuCoin bicycle, 5 UAE Team Emirates – XRG jerseys signed by Pogačar, 5 Pogi Team 2026 jerseys, and exclusive KuCoin × Tadej Pogačar merchandise. These prizes bring the cycling theme to life, offering participants a tangible connection to Pogačar and the sport.

The campaign features a series of activities:

Spot trading activities: Eligible trades earn prize-draw entries for merchandise, USDT rewards and trading fee vouchers.Futures lucky draw: Starting October 8, qualifying trades and campaign tasks earn participants draw tickets.Individual futures competition: From October 12 to 30, eligible participants compete for rewards and Futures Points based on trading volume.Team futures competition: Teams compete from October 12 to 30, with rankings based on team P&L and participation subject to qualification requirements.VIP trading competition: VIP trading competition from October 26 to November 15.

This edition of PROOF gives the KuCoin community new ways to engage with the partnership through individual challenges, team competition and cycling-themed rewards. Building on a relationship rooted in long-term commitment, Go The Distance connects the values behind Pogačar’s achievements with an experience users can share.

Visit KuCoin PROOF: Go The Distance for registration and the full campaign schedule.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019 and ISO/IEC 42001:2023 certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

Disclaimer

The information is for corporate PR purposes only and does not constitute endorsement or investment advice.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kucoin-proof-returns-with-go-the-distance-featuring-tadej-pogaar-inspired-prizes-and-over-800-000-usdt-in-rewards-302890166.html

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Best Mattress for Couples (2026): Sleep Number Recognized for Personalized Comfort on Each Side by Consumer365

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NEW YORK, Sept. 25, 2026 /PRNewswire/ — Consumer365 has recognized Sleep Number in its 2026 review of the best mattresses for couples. Every queen-size or larger Sleep Number mattress allows each person to adjust their side of the bed separately, so one partner can choose a softer feel while the other selects firmer support.

This addresses one of the most common challenges couples face when shopping for a mattress. Two people may agree on the bed size and style but have very different ideas about what feels comfortable. With Sleep Number, neither person has to settle for the same firmness level as their partner.

Best Mattress for Couples

Sleep Number – lets you easily adjust how firm or soft your mattress feels. In queen-size beds and larger, each person can choose their own firmness level.

Consumer365 names ComfortMode Lux as its main Sleep Number recommendation for couples. ClimateCool also receives recognition for couples looking for the best cooling mattress, especially when one person sleeps hotter than the other.

Each Person Can Choose Their Preferred Firmness

Most traditional mattresses have the same firmness across the entire bed. Sleep Number takes a different approach. In queen, king, and California king sizes, each person can make their side firmer or softer without changing how the other side feels.

This can make a meaningful difference for couples with different sleeping positions. A side sleeper may prefer a softer surface that provides more cushioning around the shoulders and hips. A back or stomach sleeper may feel more comfortable with firmer support. With separate settings, both sleepers can choose what works best for them.

Firmness can also be changed over time. Someone may want to adjust their side after changing sleeping positions, increasing physical activity, becoming pregnant, recovering from an injury, or simply finding that their preferences have changed. Instead of adding a mattress topper or replacing the entire bed, sleepers can adjust the mattress they already have.

The separate sides may also help reduce how much movement travels across the bed when one partner turns over or gets up during the night.

For couples, mattress size is an essential part of the decision. Queen, king, and California king models contain dual chambers for separate firmness control. Twin, Twin XL, and full sizes use one chamber and provide one adjustable firmness setting across the mattress.

How Sleep Number Adjustable Firmness Works

Sleep Number mattresses use air chambers to change how firm or soft the bed feels. Adding more air makes the mattress firmer, while releasing air makes it softer.

Firmness settings range from 0 to 100, with 100 being the firmest. Sleepers can make adjustments using the Sleep Number app or a compatible remote.

In queen-size and larger mattresses, separate air chambers allow each person to select their own setting. Smaller sizes use a single air chamber, so one setting applies across the whole mattress.

Foam layers sit above the air chambers to provide cushioning and pressure relief. These layers vary across Sleep Number models, which is why different mattresses can offer the same adjustable firmness feature while still feeling different.

Some models also include Responsive Air technology, which senses movement and makes small support adjustments during the night. Because this feature is not included with every model, shoppers should check the product details before purchasing.

ComfortMode Lux Is the Main Recommendation for Couples

Consumer365 selected ComfortMode Lux as its main recommendation for couples who want Sleep Number’s adjustable firmness along with added cushioning and cooling.

The 11-inch mattress combines foam layers with adjustable air support. In queen-size and larger models, each partner can choose a separate firmness setting.

ComfortMode Lux also provides additional support and pressure relief around the hips, which may be helpful for side sleepers. According to Sleep Number, it contains 25 percent more built-in cooling material than the standard 10-inch ComfortMode mattress.

The design allows couples to make two separate choices. Each person can select their preferred firmness, while both sleepers share the same cushioning and comfort layers above the air chambers.

The 10-inch ComfortMode offers a simpler option with pressure-point relief and built-in cooling materials. ComfortMode Lux adds more cushioning, hip-focused relief, and cooling while remaining below Sleep Number’s more advanced ComfortNext and Climate collections.

ClimateCool Offers Separate Cooling on Each Side

Firmness is not the only area where couples may disagree. One person may sleep comfortably while the other regularly feels too warm.

ClimateCool allows each person to control the cooling on their side of the bed. Each side can be set up to 15 degrees cooler, so one partner can use a cooler setting without changing the temperature on the other side.

Active cooling is available with Sleep Number’s ClimateCool and Climate360 mattresses. Climate360 offers both cooling and warming on each side, making it suitable for couples with very different temperature preferences.

ClimateCool may be the more straightforward choice for couples primarily concerned about sleeping too hot. Climate360 provides more temperature options for couples who want one side cooler and the other warmer.

Other Sleep Number Models Expand Pressure-Relief Options

Other mattresses in the Sleep Number range offer the same separate firmness settings in queen sizes and larger but vary in their cushioning, cooling, and pressure-relieving features.

ComfortNext is 12 inches high and provides added pressure relief around the hips, shoulders, and knees. ComfortNext Lux increases the height to 13 inches and adds lower-back relief, more cooling material, and improved airflow.

The 14-inch ComfortNext Ultra offers the highest stated levels of pressure relief, built-in cooling, and airflow within the ComfortNext collection.

The best choice depends on how much cushioning, pressure relief, and temperature control a couple wants. ComfortMode offers a simpler starting point, while Climate360 provides the most advanced cooling and warming options. ComfortMode Lux sits between them, combining separate firmness settings with additional cushioning, hip support, and cooling.

Consumer365’s recognition reflects a straightforward idea: the best mattress for couples should not force two people to sleep at the same firmness level. Sleep Number allows each person to adjust their side separately in every queen-size or larger mattress, while ComfortMode Lux provides a balanced combination of adjustability, pressure relief, and cooling.

To read the full review, visit Consumer365.

About Sleep Number

Sleep Number® is the leader in personalized sleep wellness. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number beds adapt to customers’ changing needs, night after night, year after year. Backed by almost 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep.

Sleep Number mattresses, bases, bedding, and furniture are available at its stores nationwide and at SleepNumber.com.

About Consumer365.org: Consumer365 provides consumer news and industry insights. As an affiliate, Consumer365 may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-mattress-for-couples-2026-sleep-number-recognized-for-personalized-comfort-on-each-side-by-consumer365-302889554.html

SOURCE Consumer365.org

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