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HOME FLIPPING PROFITS CONTINUE GRADUAL TWO-YEAR DECLINE

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Typical flipped home generated 21.5 percent profit in Q2 2026; Flipping rate dipped to 6.2 percent of all home sales

IRVINE, Calif., Oct. 1, 2026 /PRNewswire/ — ATTOM, the leading provider of property data, AI-powered intelligence, and real estate analytics solutions, today released its Q2 2026 U.S. Home Flipping Report showing that 77,991 single-family homes and condominiums were flipped in the second quarter, accounting for 6.2 percent of all home sales.

The flipping rate, measured as a percentage of total home sales nationwide, was down from 8 percent the previous quarter and 7.3 percent in the second quarter of last year. The overall number of flipped homes was higher than the previous quarter’s mark of 64,760 but lower than in the second quarter of 2025 when 80,477 homes were flipped.

Q2 2026 U.S. Home Flipping Historical Trends

The typical profit margin for a home flipped in the second quarter of 2026 was 21.5 percent, down from 25.7 percent in the previous quarter and 27.6 percent at the same time last year.

Nationwide, typical returns on investment and gross profits from flipping homes have been falling steadily for two years. In the second quarter of 2026, the typical gross profit, the difference between what flippers purchased and sold homes for, was $60,526. That was down from $66,932 in the previous quarter and $71,000 at the same time last year.

“Flippers are still making money in most markets, but the typical return continues to narrow,” said Rob Barber, CEO of ATTOM. “The second-quarter numbers continue the general downward trend in profit margins and gross profits we have seen over the past two years.”

Flipping rate drops across most metro areas

The flipping rate, as a percent of overall sales, declined quarter-over-quarter in 87.1 percent (162) of the 186 metropolitan statistical areas with sufficient data to analyze. Year-over-year, the flipping rate was down in 70.4 (131) of the metro areas.

The metros with the highest flipping rates in the second quarter of 2026 were Columbus, GA (13.6 percent of all home sales); Canton, OH (11.6 percent); Akron, OH (11.2 percent); Fayetteville, NC (10.9 percent); and Macon, GA (10.6 percent).

Among metros with populations over 1 million, the highest flipping rates were in Cleveland, OH (10.4 percent); Columbus, OH (9.5 percent); Memphis, TN (9.5 percent); Dallas, TX (9.4 percent); and Phoenix, AZ (8.9 percent).

Of those largest metros, the lowest flipping rates were in Rochester, NY (2.7 percent); Seattle, WA (4 percent); Washington, D.C. (4 percent); Pittsburgh, PA (4.5 percent); and Portland, OR (4.8 percent).

Flipped home profit margins declined from last quarter

Typical profit margins for home flippers declined quarter-over-quarter in 67.7 percent (126) of the 186 metro areas analyzed.

Among metros with populations over 1 million, the largest typical profit margins were in Pittsburgh, PA (81.5 percent); Buffalo, NY (76.6 percent); New Orleans, LA (75 percent); Virginia Beach, VA (63.4 percent); and Philadelphia, PA (62.8 percent).

In San Antonio, TX, the typical flipped home posted a loss on investment of 0.3 percent. After that, the lowest profit margins in metros with populations over 1 million were in Dallas, TX (1.8 percent); Austin, TX (2.8 percent); and Houston, TX (3.7 percent); and Salt Lake City, UT (4.7 percent).

Q2 2026 Home Flipping Profit Trends Historical Chart

Flipping returns are strongest between $100,000 and $400,000

The sweet spot for flipping homes continues to be properties acquired for between $100,000 and $200,000, which generated typical profit margins of 28 percent nationwide. Returns remained relatively strong for properties acquired for between $200,000 and $300,000, at 26 percent, and between $300,000 and $400,000, at 20 percent.

At the very bottom of the market, however, homes acquired for $50,000 or less generated a typical loss of $15,000, representing a negative 38 percent return.

Home flips took less time in second quarter

Nationwide, the typical home flipped in the second quarter of 2026 took 161 days from initial purchase to resale, down from 165 days in the previous quarter and 166 days in the second quarter of 2025.

Q2 2026 U.S. Avg Days to Flip Historical Chart

Share of homes flipped to FHA buyers ticks back up

The share of flipped homes sold to buyers using Federal Housing Administration-backed mortgages rose to 10.7 percent in the second quarter of 2026, up slightly from 10.1 the prior quarter but down from 12.3 percent at the same time last year.

The metro areas with the highest shares of flipped homes sold to FHA buyers were Baton Rouge, LA (28.2 percent of flipped homes); Reading, PA (25.3 percent); Tuscaloosa, AL (23.9 percent); Scranton, PA (23.4 percent); and El Paso, TX (22.3 percent).

Key Takeaways

Home flipping profitability continued its general downward trend in the second quarter of 2026, with both typical profit margins and gross profits declining from the previous quarter and a year ago. Flips accounted for a smaller share of overall home sales, while returns varied widely by metro area and purchase price.

Report methodology

ATTOM analyzed sales deed data for this report. A single-family home or condo flip was any arms-length transaction that occurred in the quarter where a previous arms-length transaction on the same property had occurred within the last 12 months. The average gross flipping profit is the difference between the purchase price and the flipped price (not including rehab costs and other expenses incurred, which flipping veterans estimate typically run between 20 percent and 33 percent of the property’s after-repair value). Gross flipping return on investment was calculated by dividing the gross flipping profit by the original purchase price.

In 2026, ATTOM expanded its property record coverage. As a result, transaction count-based metrics may reflect both market activity and broader data coverage compared to prior periods.

About ATTOM

ATTOM delivers AI-driven property intelligence built on the nation’s most trusted property data repository, covering 160+ million U.S. properties—99% of the population. Our engineered, multi-sourced, semantically rich real estate data spans property tax, deeds, mortgages, foreclosure, environmental risk, property conditions, natural hazards, neighborhood insights, and geospatial boundaries, rigorously validated for advanced analytics. ATTOM supports analytics, AI applications, and AI agents through flexible delivery options including APIs, bulk licensing, cloud delivery, and the MCP Server for AI-powered, agentic access to engineered property data, enabling organizations to automate analysis, power intelligent workflows, and scale property intelligence across industries.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com

Data and Report Licensing:
datareports@attomdata.com

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University of Phoenix leaders to present on scaling competency-based education at CBExchange 2026

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Marc Booker and Justin Hallock to share lessons from creating more than 5,000 competency-based education graduates in six years

PHOENIX, Oct. 2, 2026 /PRNewswire/ — University of Phoenix is pleased to announce that Marc Booker, Ph.D., vice provost of Strategy, and Justin Hallock, senior director of Change Management, will present at CBExchange 2026, taking place Sept. 30-Oct. 3 in Orlando, Florida. The annual event brings together educators, employers, policymakers and innovators to advance skills-based and competency-driven approaches that strengthen connections between learning and work.

Booker and Hallock will present the session, “Creating 5,000 CBE Graduates in 6 Years,” on Oct. 3. The session will explore how University of Phoenix aligned academic, operational, technology and data functions to build and scale a competency-based education (CBE) ecosystem that has supported more than 5,000 graduates since its inception.

“Over the past six years, we’ve seen how competency-based education can create more flexible pathways for learners to demonstrate their skills and knowledge while progressing toward their educational goals,” said Booker. “Successfully scaling CBE requires strong collaboration across academic, operational and technology teams, along with a shared commitment to supporting learners where they are at. Those efforts have helped us build a model that continues to evolve based on learner needs while maintaining a focus on quality, flexibility, value, and relevance.”

How Competency-Based Education Supports Working Adult Learners

University of Phoenix has a longstanding commitment to educational innovation designed to support working adult learners. The University’s competency-based education offerings provide flexible pathways that align learning with career goals and evolving workforce needs.

That work is further reflected in the University of Phoenix whitepaper, A Holistic Perspective to Creating Successful CBE Programs at Scale, co-authored by Booker and Hallock. The paper outlines lessons learned from designing, implementing and scaling competency-based education programs and offers insights for institutions exploring skills-focused learning models.

As employers increasingly prioritize skills and demonstrated competencies, University of Phoenix continues to contribute to conversations shaping the future of higher education and workforce readiness. Booker and Hallock are among the University’s leaders regularly invited to share their expertise at national conferences and industry events. In 2026, University representatives participated in the AACRAO Annual Meeting, ASU+GSV Summit, 1EdTech Learning Impact Conference, SXSWEDU Conference and PESC Data Summit, helping advance discussions around learning innovation, student success and workforce-aligned education.

Learn more about CBE Exchange 2026 and see the full conference agenda here.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu. 

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equipifi® Named a “Best Places to Work in the Valley” Finalist After a Year of Rapid Growth

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The recognition comes during equipifi’s fastest stretch of growth, following its Series B raise.

SCOTTSDALE, Ariz., Oct. 2, 2026 /PRNewswire/ — equipifi®, the leading provider of bank-led Buy Now, Pay Later (BNPL) solutions, today announced it has been named a finalist for the Phoenix Business Journal’s Best Places to Work in the Valley for the fourth consecutive year. Last year, the company placed second in the Extra Small category.

equipifi nearly doubled its headcount over the past twelve months, hiring across sales, customer success, product, and engineering to meet growing demand from banks and credit unions for BNPL they own and control. The hiring followed the company’s Series B raise earlier this year and reshaped nearly every team.

“Companies find out what their culture is really made of when they scale it fast,” said Bryce Deeney, Co-Founder and CEO of equipifi. “We nearly doubled the team this year, and earning this recognition in the middle of that tells me we’re bringing in the right people. They’ve matched the pace we were already moving at and even pushed us forward. That’s a testament to the culture we’ve built and the people we bring into it.”

A finalist for a fourth consecutive year, equipifi has consistently earned this recognition during fast stretches of growth. In addition to team size, the company also grew BNPL transaction volume on its platform by 128% year over year, and expanded its platform’s capabilities including enhanced underwriting and notifications.

“This was a year of growth, evolution, and lacing up our running shoes to move fast,” said Marlowe Everett, VP of People at equipifi. “equipifi attracts exceptional people, and we’re deliberate about how we hire, develop, and retain them. We look for people who want to build something meaningful and grow with the company, and once they join, they’re given true ownership to create. With a values-based culture and a wildly talented team in place, we’re set up for an even bigger year ahead.”

equipifi’s team brings together experience in banking, payments, commerce, and fintech, working across disciplines to redefine Buy Now, Pay Later as a product native to the banking experience. A finalist in the Extra Small category this year, equipifi will compete in the next size category in the coming year due to its rapid growth. Learn more about careers at equipifi at equipifi.com/careers.

About equipifi

equipifi is a fintech company that enables banks and credit unions to offer flexible payments and Buy Now, Pay Later as a native capability within their digital banking platforms. By embedding installment lending directly into the institutions consumers already trust, equipifi helps financial institutions deepen the banking relationship, grow their lending portfolio, and compete effectively in a payments landscape defined by evolving consumer expectations. Learn more at equipifi.com.

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dōTERRA “Imagine” Global Convention Inspires Thousands in Orlando and Unveils Bold New Wellness Innovations

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ORLANDO, Fla., Oct. 2, 2026 /PRNewswire/ — dōTERRA welcomed over 10,000 attendees, both in person and virtually, to its 2026 Global Convention, “Imagine,” held September 23 to 26 in Orlando, Florida, marking the first time in company history the annual event has taken place outside of Salt Lake City. Over four days, Wellness Advocates gathered to celebrate achievement, deepen their understanding of Natural Intelligence, and connect as a global community.

“Imagine was an invitation to envision what’s possible when trusted wellness solutions are combined with meaningful human connection,” said Jonathan Johnson, President of dōTERRA. “From celebrating the achievements and service of our Wellness Advocates to unveiling new products and innovations, this year’s Convention demonstrated the strength of what we can build together. As we look ahead, dōTERRA’s future will be shaped by our shared commitment to listen, collaborate, and help the world heal, together.”

The week began with a Recognition Gala honoring an exceptional year of achievement, followed by a Healing Hands Service Project, where attendees prepared more than 12,000 Days for Girls Kits for communities around the world, including Orlando.

Throughout the week, general sessions, TERRAtalks, and immersive experiences, including the dōTERRA Experience, Essential Oil Symposium, and Marketplace, brought the science behind essential oils to life. The final General Session celebrated rank advancements, community milestones, and personal stories of impact, closing with a challenge to turn inspiration into action.

Throughout Convention, dōTERRA introduced an exciting new lineup of products:

Naio 5 mL Essential OilInTune™ Focus Collection: InTune™ Focus Blend 15 mLInTune™ Stick + Hiba WooddōTERRA On Guard™ Stick + EchinaceaPocket Diffusers: dōTERRA Breathe™dōTERRA On Guard™InTune™IKISE™ Skincare Collection: Cleansing BalmFace CleanserToner Smooth & RichDual Serum Smooth & RichDay & Night Face CreamIntensive Eye CreamImmortelle Essential Oil

To explore the full lineup and shop these new products, visit the dōTERRA New Products page.

Together, the event’s experiences and innovations reflected dōTERRA’s continued commitment to inspiring meaningful wellness for people and communities around the world.

About dōTERRA
dōTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade® essential oils and essential oil products to over 10 million Wellness Advocates and customers. Through its new Wellness Made Simple program—dōTERRA’s science-backed approach to laying a strong wellness foundation—the company empowers individuals to take charge of their health. Like and follow dōTERRA on Facebook and Instagram. Learn more at doTERRA.com.

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SOURCE doTERRA International, LLC

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