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Hyundai Motor Unveils the All-New TUCSON, Its Boldest SUV

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The all-new TUCSON embodies the “Boldest SUV” vision through its “Art of Steel” design, enhanced hybrid performance and intelligent efficiency, and advanced Pleos Connect infotainment systemA refined, spacious cabin enhances everyday comfort with intuitive controls, flexible storage and available relaxation featuresNext-generation Hybrid System delivers intelligent efficiency, targeting up to 42 mpg while harmonizing fuel economy with dynamic driving performancePleos Connect drives everyday progress with an ever-evolving digital experience, enabled by Gleo AI, an expanding app marketplace, and intuitive UI/UXTUCSON XRT PRO expands adventure capability with Smart Terrain Assist and advanced off-road technologiesHyundai premieres the all-new TUCSON globally against the Manhattan skyline, showcasing the vehicle’s progressive spirit and reinforcing its position as a global SUV icon.

NEW YORK, Oct. 2, 2026 /PRNewswire/ — Hyundai Motor Company today unveiled the all-new TUCSON, introducing its boldest SUV ever, which combines the “Art of Steel” design philosophy, hybrid performance enhanced by intelligent efficiency, and the advanced Pleos Connect next-generation infotainment system.

The all-new TUCSON made its world premiere against the iconic backdrop of the Manhattan skyline in New York City, underscoring Hyundai Motor’s confidence in its best-selling global SUV. The dynamic urban venue reflected the vehicle’s progressive spirit, celebrating TUCSON’s rich heritage as a global market leader while signaling a new era of versatile mobility.

Designed for ultimate versatility, the all-new TUCSON seamlessly transitions from sophisticated daily commutes to rugged weekend getaways. Guided by the “Art of Steel” design philosophy, it combines muscular exterior styling with a purposeful, tech-forward interior. Alongside the standard model, the debut of the rugged TUCSON XRT PRO further elevates its off-road capability. Integrated with Pleos Connect featuring Gleo AI, an advanced Next-generation Hybrid System, and Hyundai’s first Smart Terrain Assist (STA), the all-new TUCSON lineup empowers customers with confidence and elevated convenience across diverse lifestyles and life stages.

“Millions of families around the world count on the Hyundai TUCSON, and this is the best one we have ever built,” said José Muñoz, President and CEO, Hyundai Motor Company. “Its combination of bold design, generous cabin space, seamless infotainment, and available hybrid efficiency sets a new standard for what customers should expect in this segment. TUCSON opens the most ambitious product offensive in our history, including more than 100 new and refreshed vehicles globally by 2030 — 58 in North America alone.”

[Explore The all-new TUCSON in Detail]

Watch the official all-new TUCSON launch film on Hyundai Worldwide’s YouTube channel. Discover key highlights about the all-new TUCSON [Link].

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

SOURCE Hyundai Motor Company

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iQIYI AIGC Series “The Ferry Man” Exceeds RMB 8 Million in Revenue-Sharing as Third Instalment Debuts on October 1

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BEIJING, Oct. 1, 2026 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, announced that the cumulative revenue-sharing, a model where production partners share earnings with iQIYI based on viewership, box office for its AIGC film series “The Ferry Man” has surpassed RMB 8 million (US$1.2 million) as of September 23, marking a new milestone for the series. This comes as the third instalment, “The Ferry Man: The Dream of the Princess”, debuts on October 1 on iQIYI and iQIYI International.

Produced by iQIYI and GHY Culture & Media, the series’ first two titles, “The Ferry Man: Butterfly Dream” and “The Ferry Man: The Dream of the Celestial Maiden”, were released simultaneously on August 22 on iQIYI and iQIYI International, and quickly gained commercial traction, reflecting growing market confidence in iQIYI’s AI-driven premium content.

Rooted in traditional Chinese culture, “The Ferry Man” is an established IP spanning long-form drama, online films, musicals, and short-form series, blending mythology, folklore, and contemporary themes. The new films use AI production to render classical Chinese philosophical imagery as cinematic worlds.

Redefining Production Efficiency

The success of “The Ferry Man” series demonstrates a robust end-to-end AIGC value chain, one that successfully integrates production efficiency, market validation, and strong financial returns. By incorporating AI into its core workflow, iQIYI has fundamentally optimized the filmmaking process.

According to Zhichao LI, producer of the series, the first two films moved from project initiation to launch in less than four months. “AI significantly improved efficiency during the preparation and production stages,” Li said, noting that the script development and post-production processes remained largely consistent with traditional film and television workflows.

During production, AIGC was used to generate visual assets for concept design, sets, props, and other art elements, which could then be directly turned into video based on the director’s creative requirements. This simplified parts of the traditional production process, including physical shoots and scene transitions, while giving creators greater flexibility. For a key scene in “The Ferry Man: The Dream of the Celestial Maiden”, AI generation also streamlined a process that would traditionally involve months of visual effects and green-screen production, significantly improving production efficiency and making complex scenes more feasible to produce.

Leveraging Digital Assets for Long-Term Value

Unlike traditional productions, “The Ferry Man” series builds lasting digital asset value through AIGC. The three lead actors licensed their likenesses and provided their own voiceovers, with digital character assets, scenes, and props developed as standardized, reusable assets. These assets enable the upcoming third film to maintain visual consistency while significantly reducing production costs, establishing a scalable model for serialized content development.

Market Validation through Data-Driven Models

The commercial performance of “The Ferry Man” series further validates the viability of AIGC content as a financially sustainable production model. Through iQIYI’s revenue-sharing model, the series recovered its full production costs within the first week and surpassed RMB8 million in cumulative box office within the first month, with figures continuing to grow. This rapid market feedback also enables producers to adjust subsequent creative decisions in a timely manner, reducing the time and cost of iteration.

The series also builds on iQIYI’s continued exploration of long-form AIGC filmmaking, following “Mystic Tales – The Spider Lady’s Vendetta” — China’s first AIGC internet feature film released under an Internet Drama and Film Distribution License.

iQIYI Press
press@qiyi.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-aigc-series-the-ferry-man-exceeds-rmb-8-million-in-revenue-sharing-as-third-instalment-debuts-on-october-1-302896910.html

SOURCE iQIYI

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“a-nation 2026”, One of Japan’s Largest Music Festivals, to Stream Live for Free on the Official Avex YouTube and TikTok Channels

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TOKYO, Sept. 29, 2026 /PRNewswire/ — “a-nation 2026” will be streamed live for free on Avex’s official YouTube and TikTok channels. The festival will take place on Saturday, October 3, and Sunday, October 4, 2026, at the a-nation special venue in Odaiba, Tokyo.

“a-nation” is one of Japan’s largest outdoor music festivals, presented annually since 2002 by Avex, one of the world’s leading entertainment companies. With a diverse lineup that transcends musical genres, the festival has captivated more than six million people to date.

Now in its 22nd edition, a-nation will be held in autumn for the first time and will return to Odaiba, Tokyo, for the first time in 23 years. Over the two-day festival, a total of 39 artists will take the stage, including opening acts and performers at the PARK STAGE.

“a-nation 2026” Live Streaming: Overview
Platforms: Avex official YouTube and TikTok
Streaming Schedule:
Saturday, October 3: 12:25 PM (JST)
Sunday, October 4: 12:10 PM (JST)

【Viewing URL & Live Streaming Artists】
【Day 1】Saturday, October 3
YouTube: https://youtube.com/live/0KyO5GgOJBY
TikTok: https://www.tiktok.com/@avex_official
Artists: EXILE, Bullet Train, CHANYEOL, WINNER, NCT JNJM, NCT WISH, NEXZ, KickFlip, ONE OR EIGHT, Be-ray, Girls², VIBY
Opening Acts: BOKUAO, Pasmal, GPP, KRUNK

【Day 2】Sunday, October 4
YouTube: https://youtube.com/live/CdTcf0WVFps
TikTok: https://www.tiktok.com/@avex_official
Artists: ayumi hamasaki, J.Y. Park, Da-iCE, TRF, JUN. K, AK-69, Novelbright, FANTASTICS, ONE N’ ONLY, SHOW-WA & MATSURI, THE JET BOY BANGERZ, Ami Suzuki, GENIC, VIBY, THE MADE IN TOHOKU
Opening Acts: @onefive, PG, ONE LOVE ONE HEART

*Streaming artists and times are subject to change. Some performances may be streamed only in part due to production reasons.
*The livestream will be available free of charge to all viewers.
*No replays or archive streaming will be available.
*Rewind and catch-up playback will not be available.
*Please be aware of fake accounts, spam posts, and suspicious links impersonating the official a-nation livestream.
*PARK STAGE performances will not be streamed.

“a-nation 2026” Official Site: https://a-nation.net/

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/a-nation-2026-one-of-japans-largest-music-festivals-to-stream-live-for-free-on-the-official-avex-youtube-and-tiktok-channels-302895566.html

SOURCE avex

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New IBM CHRO Study: Canadian Employees Worry AI Is Eroding Skills as Critical Thinking Gains Importance

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62% of Canadian employees worry AI is eroding their skills54% of Canadian employees and 55% of Canadian CHROs say critical thinking and problem framing are among the skills that matter most in the AI era

MARKHAM, ON, Oct. 2, 2026 /CNW/ — A new global study from the IBM (NYSE: IBM) Institute for Business Value points to a disconnect between the skills Chief Human Resource Officers (CHROs) say AI requires and those employees prioritize. While 68% of Canadian CHROs identify the ability to supervise, validate and override AI outputs as the workforce’s most essential skill, only 29% of Canadian employees rank judgement as important.

The study,* which surveyed 1,500 CHROs and 8,800 employees globally, finds that 62% of Canadian employees worry about skills erosion, with critical thinking cited most often as declining. At the same time, Canadian CHROs identify critical thinking (55%) and human judgement (49%) as among the workforce’s most important capabilities.

The findings also show that organizations creating the greatest value from AI are redesigning work, decision-making and workforce capabilities around people and technology. Globally, organizations that clearly define workflows as human-led, AI-assisted or AI-executed achieve 18% risk reduction and 20% quality improvement. Yet, 37% of Canadian organizations do not involve the CHRO when AI strategy is being defined.

“As AI becomes more deeply embedded in how work gets done, organizations have an opportunity to strengthen the human capabilities that matter most,” said Brandon-Jo Mouna, Director, Human Resources, IBM Canada. “Critical thinking, judgement and the ability to challenge AI-generated outputs will become increasingly important as employees work alongside AI. Organizations that intentionally develop those capabilities will be better positioned to create value from AI while preparing their workforce for the future.”

“Offering an organization a design framework for transformation is HR work. It’s actually the HR work everyone aspires to,” geneviève bich, Vice President, Human Resources (CHRO), METRO and Board member

Other key findings include:

Concerns about skills erosion reinforce the importance of judgement and critical thinking

Among Canadian employees who worry about skills erosion, 69% say AI has already begun to erode at least some of their skills.Skills erosion ranks among Canadian CHROs’ top concerns, cited by 45% of respondents.54% of Canadian employees and 55% of Canadian CHROs say critical thinking and problem framing are among the skills that matter most in the AI era.Globally, where judgement is built into how work is done, 62% of CHROs report growing employee confidence in AI-enabled decisions; where it is not, 57% report confidence declining.

AI accountability gaps are impacting employees

39% of Canadian employees report that when something goes wrong with AI, the blame falls on them.32% of Canadian CHROs say unclear accountability complicates AI deployment.39% of Canadian CHROs report a joint roadmap with IT backed by a shared operating cadence, and 72% say they struggle to coordinate consistently across the C-suite.Globally, where the CHRO at least shares responsibility for which decisions remain human-led, 76% of employees feel safe to question or override AI recommendations, compared with 43% where HR is merely advisory.

AI gains are creating new pressure on the workforce

87% of Canadian CHROs believe AI adoption creates “invisible” work for employees, including validating recommendations, fixing mistakes, providing context and managing exceptions.51% of Canadian employees say AI increases their work or their work goes unrecognized.45% of Canadian CHROs say AI productivity gains are primarily reinvested for innovation or reskilling.

HR is expected to lead AI transformation, but its own adoption lags

63% of Canadian organizations make limited or no use of AI inside the HR function.Canadian CHROs rate HR’s capabilities particularly low in AI literacy across the team (23%), AI performance measurement (20%) and change management for AI adoption (24%).At a global level, organizations with mature HR AI capability, including governance, architecture and measurement, are nearly twice as likely to report a higher number of positive business KPIs.

To view the full study, visit: https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/chro.

*Study Methodology:

The IBM Institute for Business Value, in collaboration with Oxford Economics, conducted two complementary surveys from April to June 2026. The first survey gathered insights from 1,500 CHROs and equivalent senior executives, including 75 Canadian executives,  responsible for workforce strategy on how they design work, culture and the workforce for an AI-enabled enterprise across 21 geographies and 23 industries. Executive respondents represented organizations of varying sizes and sectors, from USD250 million to USD123.7 billion in annual revenue or budget and from 200 to more than 880,000 employees. The second survey polled 8,800 full-time employees, including 452 Canadian employees, spanning 28 countries to capture their experience with AI at work. Additional analysis was conducted to identify organizations converting AI into growth versus those converting it into savings, segmenting organizations by strategic maturity based on capabilities and culture readiness.

The IBM Institute for Business Value, IBM’s thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that help business leaders make informed decisions. For more information, visit www.ibm.com/ibv.  To receive more insights, subscribe to the IdeaWatch newsletter: https://ibm.co/ibv-ideawatch.

Media Contact:
Lorraine Baldwin
IBM Canada Communications
lorraine@ca.ibm.com 

SOURCE IBM

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