NEW YORK, Oct. 8, 2026 /PRNewswire/ — WePlay, a social entertainment app operated by Singapore-based WEJOY PTE. LTD., will launch a themed collaboration with the TV anime Attack on Titan for users in the United States from October 9 to 31, 2026. The campaign will introduce themed pages, limited visual content and online interactive experiences throughout October, giving users new ways to discover the collaboration while playing and connecting with friends.
An October Collaboration Built Around Shared Participation
The campaign will bring the TV anime Attack on Titan into WePlay’s U.S. social entertainment experience through a series of themed content updates. Rather than presenting the collaboration as a separate destination, WePlay will integrate it into the multiplayer games, avatars, voice rooms and community interaction that users already encounter across the app.
Content will be introduced according to the campaign schedule, creating recurring moments for users to return, follow updates and talk about the collaboration together. Users will be able to experience the campaign during everyday game sessions and online gatherings, making the collaboration a shared topic across different parts of the WePlay experience.
The U.S. campaign with the TV anime Attack on Titan will add another theme for users to discover, discuss and experience together. It also reflects WePlay’s continued exploration of cross-cultural content collaborations that can complement multiplayer play and real-time online interaction.
“Users in the United States connect interests across games, animation and online communities in many different ways,” said a WePlay spokesperson. “This collaboration will introduce a new shared topic while allowing users to participate through the multiplayer games and real-time interaction they already know on WePlay. We will continue developing localized content and cross-cultural collaborations that give users more to discover, enjoy and share whenever they open the app.”
Multiplayer Games as a Natural Starting Point for Online Interaction
WePlay combines multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events in one social entertainment app. Games provide a clear shared activity, giving participants something immediate to discuss, react to and enjoy together.
WePlay offers different styles of play for different group dynamics. Who is Spy centers on language, deduction and expression. Space Werewolf brings social deduction and team interaction into a real-time multiplayer setting. Draw & Guess encourages creative interpretation, while Grab Mic combines music with voice-based participation. Together, these experiences give users multiple ways to join a group, spend time with friends and take part in casual online entertainment.
Interaction can continue after a round ends. Users can move into voice rooms, express themselves through avatars and profiles, and discover new themes through ongoing in-app events. This combination allows shared play to develop into a broader social experience, connecting the immediate energy of a multiplayer game with continued conversation and personal expression.
Building Localized Content Across Markets
Alongside product updates, WePlay develops anniversary celebrations, seasonal campaigns, locally inspired programs and IP collaborations for users in different markets. These initiatives are designed to enter the same spaces where users already play and interact, including games, voice rooms, avatars and community features.
WePlay adapts communication and content presentation to local languages, cultural contexts and user habits. Previous initiatives have included Songkran-themed content in Thailand, anniversary campaigns in Japan, culturally focused collaborations in the Middle East and IP programs across multiple regions. WePlay has also launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej.
In April 2025, WePlay’s Thailand Songkran campaign was featured on the App Store Today homepage in Thailand. In January 2026, WePlay’s brand campaign appeared on a Times Square digital billboard in New York. These milestones form part of WePlay’s ongoing effort to connect localized content experience with broader international brand communication.
About WePlay
WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It brings together multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events. Through language-based deduction, social deduction, creative expression and music-driven games, WePlay offers accessible multiplayer entertainment and helps shared play develop into richer online interaction. WePlay’s mission is to “bring joy and friends to young people around the world.” Its vision is to “bring people together through games and lead the trend of global online social entertainment.” Game availability and features may vary by market and app version.
Frequently Asked Questions About WePlay
Q: What is WePlay, and who operates it?
A: WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It combines multiplayer party games, real-time voice interaction and avatars, bringing shared play, conversation and personal expression together in one app.
Q: What games can users play on WePlay?
A: WePlay offers a variety of multiplayer games. Examples include Who is Spy for language-based deduction, Space Werewolf for social deduction and team interaction, Draw & Guess for creative expression, and Grab Mic for music and voice-based participation. These represent some of the ways users can play and interact on WePlay.
Q: How can friends interact on WePlay?
A: Friends can play multiplayer games together and share reactions during each round. After a game, they can continue conversations in voice rooms, express themselves through avatars and join themed events, extending their time together beyond a single session.
Q: Which IPs has WePlay previously collaborated with?
A: WePlay has previously launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej in different markets. These projects were adapted to local cultural contexts and user interests.
Q: How does WePlay localize content across markets?
A: WePlay adapts content to local languages, cultural contexts and user habits through seasonal events, anniversary celebrations and IP collaborations. Examples include Songkran-themed activities in Thailand, anniversary campaigns in Japan and culturally focused collaborations in the Middle East.
Q: Where can users find official information and updates?
A: Users can visit the official WePlay website to learn about the app and check in-app event pages for campaign information and content updates in their region.
©Hajime Isayama, KODANSHA / “Attack on Titan” The Final Season Production Committee.
Media Contact
Company: WEJOY PTE. LTD.
Contact: Bryant
Email: bryant@wejoysg.com
WePlay: https://weplayapp.com/news-article/oAR6QKkl
WeJoy: https://wejoyhub.com/
WePlay Official Subreddit: https://www.reddit.com/r/WePlay_official/
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SOURCE WEJOY PTE. LTD.
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