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Cresta Launches Deputy Agent: an AI Agent That Keeps Working Long After the Customer Hangs Up

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New long-running AI agent automates work across customer interactions and back-office operations, executing workflows across systems and teams for as long as it takes to get the job done.

SUNNYVALE, Calif., Oct. 13, 2026 /PRNewswire/ — Cresta, the AI operating system for customer experience, today launched Deputy Agent, a long-running agent that automates the behind-the-scenes work it takes to serve the customer. Deputy handles operational workflows from start to finish to complete back-office processes and resolve customer requests, increasing speed and accuracy while reducing errors and costs.

From refund requests, to transaction disputes, to insurance claim appeals, many of the most important customer experience matters take days or weeks of work across systems and teams to resolve. Deputy Agent is purpose-built for these processes.

“Customers only see the work that happens during the conversation, but the results that matter to them are achieved behind the scenes,” said Ping Wu, CEO of Cresta. “Deputy Agent takes on that work. It picks up where the conversation leaves off and carries each workflow through to completion, while human and AI agents move on to the next customer. For years, AI in customer experience centers has focused on the conversation. Deputy brings that same intelligence to everything that happens outside of it.”

Too often, employees are left gathering information, chasing updates, and keeping processes moving. Deputy Agent takes on the work across conversations and in between, carrying context forward and gathering new information along the way. When work has to wait for documents or approval, Deputy preserves each workflow’s progress, then picks up where it left off and continues until the job is complete.

What our customers have to say

“Aqua Finance’s goal is to create an operation that’s simpler, faster, and better,” said Dan Greer, SVP of Servicing Operations for Aqua Finance. “With Deputy Agent, we see an opportunity to simplify refund processing, reduce manual work and costs, and bring more of that process in-house with greater visibility and control. For us, success is more than a faster transaction. It’s a more predictable process and a better experience for our customers and employees.”

“Sunbit is committed to delivering a better financial experience to every customer,” said Katey May, VP of Customer Success at Sunbit. “Our customer care team is routinely recognized for its professionalism and positive impact on customer experience. Cresta already enables us to simplify workflows, so employees spend less time on templates and documentation and more time helping customers. What excites me about Deputy Agent is that it keeps our customer care team focused on resolving issues favorably, while further automating processes that don’t require a human touch.”

Built for the full scope of customer operations

Deputy brings together connected conversations, persistent work, and informed oversight to automate customer operations from start to finish.

Orchestration across conversations and systems: Cresta supports human-led conversations through Agentic Assist and AI-led conversations through Cresta AI Agent. Deputy connects those conversations and the operational work that surrounds them. A workflow can start during a live call, come from a handoff, or begin when a document or request enters a back-office queue. It can span multiple conversations and the steps in between, or run without a customer interaction at all.See complex work through, however long it takes: Deputy is built to stay with a workflow until its goal is reached, whether that takes a few seconds or several weeks. It keeps track of what’s done, what’s missing, and what needs to happen next. When work has to wait for a document, a response, or approval, Deputy saves its progress and picks up when the information or decision arrives.Customer context guides the work: Deputy uses Cresta’s real-time understanding of what customers are saying and trying to accomplish to recognize when a workflow should start and capture the details needed to act. It brings that information together with customer records, business rules, and standard operating procedures to determine what happens next. As new responses, documents, or decisions come in, Deputy builds on what it already knows and adjusts the next steps.Gain control and operational oversight: Teams can see which workflows are running, what step they’re on, what actions have been taken, and where someone needs to step in. An audit trail records actions and approvals so teams can follow how a request was handled. If an integration between systems is broken, Deputy detects the disconnect and flags it so it can be fixed. The business decides what Deputy can do on its own, what needs approval, and who can intervene. When a decision is needed, Deputy brings together the case details, supporting evidence, and reason for review so the person doesn’t have to search across systems.

Wu added: “The initial conversation is only the tip of the iceberg of customer experience work. With Deputy, enterprises can finally leverage AI to do everything that sits below the surface, across every team and system, and carry it through to completion.”

Learn more about Deputy Agent.

About Cresta:
Cresta is the AI operating system for customer experience, where human and AI agents work together to power the entire customer lifecycle. Cresta automates conversations and back-office processes, augments human work, and puts insight into action, so each conversation makes the next one better. Companies like United Airlines, CVS Health, and Marriott use Cresta to turn every interaction into a competitive advantage. Learn more at Cresta.com.

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Saab presents first GlobalEye for Sweden

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22 minutes ago

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October 15, 2026

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STOCKHOLM, Oct. 15, 2026 /PRNewswire/ — Saab has presented the first GlobalEye airborne early warning and control (AEW&C) aircraft ordered by the Swedish Defence Materiel Administration (FMV) for the Swedish Air Force.

With GlobalEye, Sweden will gain a highly advanced airborne early warning and control capability, providing the information advantage needed to support timely decision-making and effective operations. The system delivers long-range surveillance and a comprehensive operational picture across the air, land and maritime domains, strengthening Sweden’s defence capability and enhancing national security.

“The presentation of Sweden’s first GlobalEye marks an important milestone for both Saab and the Swedish Armed Forces. As the programme progresses towards delivery, GlobalEye will provide Sweden with a powerful capability for airborne surveillance and situational awareness,” says Micael Johansson, President and CEO of Saab.

The aircraft will now enter a phase of testing and verification ahead of its first flight and subsequent delivery to the customer.

Sweden has ordered three GlobalEye aircraft from Saab. The first two aircraft were contracted by the Swedish Defence Materiel Administration (FMV) in 2022, with an option for additional aircraft, and a third GlobalEye was ordered in 2024. 

GlobalEye is an advanced multi-domain AEW&C solution with an array of active and passive sensors that provide long-range detection and identification of objects in the air, at sea and over land. By providing real-time information to units in air forces, armies and navies, GlobalEye enables enhanced understanding of the operational environment and early detection of threats.  

Contact

Saab Press Centre
+46 (0)734 180 018
presscentre@saabgroup.com 

Saab is a leading defence and security company with an enduring purpose, to help nations keep their people and society safe. Empowered by its 29,000 talented people, Saab constantly pushes the boundaries of technology to create a safer and more sustainable world. Saab designs, manufactures and maintains advanced systems in aeronautics, weapons, command and control, sensors and underwater systems. Saab is headquartered in Sweden. It has major operations all over the world and is part of the domestic defence capability of several nations. 

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Rokid Opens the World’s First Self-Service AI Glasses Experience Store at Hong Kong’s Harbour City

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22 minutes ago

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October 15, 2026

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HONG KONG, Oct. 15, 2026 /CNW/ — Rokid, a global pioneer in AI-powered smart eyewear and human-computer interaction, today announced the opening of a new flagship store at Harbour City in Tsim Sha Tsui, Hong Kong. As the world’s first unmanned AI glasses experience store, it combines self-directed product demos with automated checkout to let visitors freely experience and purchase Rokid’s AI glasses at their leisure.

“Through our experience store at Harbour City, Rokid aims to reach both Hong Kong shoppers and visitors from around the world,” said Zoro Shao, Vice President and Global General Manager of Rokid, “Hong Kong’s identity as an international business hub also provides a new launch point for the company’s expansion across Asia-Pacific and other global markets. Along with expanding online product availability, we are seeking new ways to offer hands-on experiences to consumers.”

An immersive and relaxing way to experience Rokid Glasses for global shoppers

The store features eight experience zones to provide tactile hands-on product demos. Visitors can wear the Rokid Glasses and see how its real-time translation, AI answers, navigation, media capture, visual search, and other AI-powered features appear on the waveguide display in the lens. The entire experience, from testing to purchasing, is entirely self-service, which offers a leisurely and fast shopping experience.

Celebration events and prizes

To celebrate the opening, the first 500 customers who purchase Rokid Glasses at the store will receive a complimentary Rokid Joy Pack entertainment bundle (valued at HK$4,688) along with a limited-edition Rokid souvenir. The Rokid Joy Pack combines Rokid Max AR glasses with Rokid Station, a portable entertainment device with built-in Android TV for streaming content and games.

Through Oct. 31, 2026, customers who purchase Rokid Glasses through participating Hong Kong sales channels can also receive a complimentary Rokid Joy Pack and a limited-edition souvenir, while supplies last. Other event prizes include tote bag, Rokid Glasses carrying pouch, and Bluetooth keycap accessory.

Participating channels include Rokid’s official Hong Kong website, Broadway, csl, Fortress, Mobo+, Nobletime, Optical 88, SOGO, and Wilson Communications.

Another chapter in Rokid’s global success

The new store opening in a central international hub inks another chapter in the company’s milestones list. In September, Counterpoint Research ranked Rokid No. 1 worldwide in the AR and AI Glasses segment by shipment share in H1 2026. In the same month, Rokid strengthened its offerings globally by launching its AIUI Studio Development Environment worldwide, greatly accelerating the variety and speed at which spatial smart glasses experiences can be made.

Store location

Shop 323A, Level 3, Ocean Centre, Harbour City, 3–27 Canton Road, Tsim Sha Tsui, Hong Kong

About Rokid

Founded in 2014, Rokid is a global pioneer in augmented reality (AR) and AI, creating human-centered smart glasses that integrate intelligence seamlessly into everyday life. The company has introduced a range of innovations across AI and AR hardware, including the first open AI ecosystem for wearables, dual-chip architecture, multilingual voice interaction, intuitive AI shortcuts, and mass-produced smart glasses with display capabilities.

Learn more at global.rokid.com

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Sandbox VR to Open First New York City Location in Times Square, Marking 100th Location Milestone

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23 minutes ago

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October 15, 2026

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Opening October 23, the 10,324-square-foot Manhattan venue will feature six private VR rooms, two party rooms, and a bar

NEW YORK, Oct. 15, 2026 /PRNewswire/ — Sandbox VR, the world’s premier destination for location-based virtual reality experiences, will open its first New York City location on October 23 at 777 7th Avenue in Times Square. The 10,324-square-foot Manhattan venue marks the company’s 100th location milestone and places Sandbox VR within walking distance of Broadway’s Theatre District, Rockefeller Center, and Radio City Music Hall. Guests who book by October 22 can save 20% on all tickets at sandboxvr.com/new-york/times-square.

The Times Square venue will include six private VR rooms where groups of up to six guests suit up with headsets, haptic vests, and motion sensors for full-body immersion. Players can see and physically interact with one another inside the virtual world, creating a shared experience built for friends, families, and co-workers. The venue will also include two party rooms and a bar, expanding the options for birthdays, celebrations, and corporate events. After each experience, guests receive personalized highlight videos to relive and share their adventures.

“Reaching our 100th location as we prepare to open in Times Square shows how far Sandbox VR has come and where we want to go next,” said Steve Zhao, founder and CEO of Sandbox VR. “Introducing our experience to New York City for the first time is a major moment for us, and we’re fortunate to have Jason, Carolyne, and their team help make this opening possible.”

“Times Square is where the world comes together, so it is the perfect home for the most social VR experience in the world. We welcome families, friends, and teams who want to step out of everyday life and into an adventure together. October 23 can’t come soon enough. And this is just the beginning; we plan to open more locations across New York City,” said Carolyne Chan, co-owner of JLG Ventures.

Guests can choose from 12 exclusive full-body VR experiences, led by the newly released Deadwood Origins, the fourth installment in Sandbox VR’s fan-favorite Deadwood zombie series. The first three Deadwood titles have sold more than 2.66 million tickets and generated more than $140 million in sales. The lineup also includes Stranger Things: Catalyst and Squid Game Virtuals, developed in collaboration with Netflix; the family-friendly Age of Dinosaurs, created in collaboration with the Natural History Museum, London; and Sandbox VR originals such as Seekers of the Shard: Dragonfire. No previous gaming or virtual reality experience is required.

The Times Square venue marks Sandbox VR’s 100th location milestone as the company continues its global expansion. The company welcomes more than 150,000 guests each month and has sold more than 6 million tickets worldwide. Its proprietary full-body platform combines motion tracking, haptic feedback, and content developed by an in-house studio to turn a group outing into a shared adventure.

Advance tickets plus location details are available at sandboxvr.com/new-york/times-square.

ABOUT SANDBOX VR
Sandbox VR is the world’s premier destination for location-based virtual reality experiences. Operating across 100 venues around the globe through a robust franchise and corporate-owned model, Sandbox VR attracts over 150,000 guests each month. Sandbox VR provides guests the opportunity to step out of everyday reality into unforgettable adventures through exhilarating, group-play immersive experiences. Using a proprietary full-body VR platform, the company develops original and licensed content, including exclusive experiences like Stranger Things: Catalyst and Squid Game Virtuals in collaboration with Netflix, and the Sandbox VR original Deadwood series. With over 6 million tickets sold worldwide, Sandbox VR has become the leader in immersive entertainment, combining premium technology with emotionally engaging storytelling. Recognized as one of Fast Company’s Most Innovative Companies and a two-time honoree on the Inc. 5000 list of America’s fastest-growing private companies, Sandbox VR is headquartered in San Francisco with offices in Hong Kong and Vancouver. The company has raised over $70 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners and Craft, with individual backers including Justin Timberlake, Kevin Durant and Will Smith.

ABOUT JLG VENTURES: JLG Ventures invests in, operates, and partners with high-potential hospitality and entertainment brands. Its portfolio includes Sandbox VR’s Times Square flagship, Raku, Double Chicken Please, Patisserie Fouet, and Unnecessary, a growing collection of category-defining concepts shaping New York’s hospitality and entertainment landscape. Learn more at jlg.ventures.

Media Contact: media@jlg.ventures

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SOURCE Sandbox VR

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