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The University of Colorado Anschutz Receives The Largest Federal Research Award in Campus History, Up to $120 Million, to Advance New Treatments and Diagnostics for Severe Hemorrhage

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DARPA Award makes CU Anschutz a key external research site in first-of-its-kind effort to evaluate emerging technologies and novel therapeutics for human clinical trials and FDA review

AURORA, Colo., Oct. 13, 2026 /PRNewswire/ — The University of Colorado Anschutz will receive up to a $120 million award over three years from the Defense Advanced Research Projects Agency (DARPA) to accelerate the evaluation and advancement of emerging technologies designed to improve care for patients experiencing severe hemorrhage. The award is the largest federal research award since CU Anschutz was established in 2006.

The award makes CU Anschutz a key external research site for DARPA’s Resuscitation and Prevention of Ischemia-Induced Dysfunction (RAPIID) program, an initiative focused on developing and evaluating novel products to improve treatment of severe hemorrhage, including blood and blood-like products and diagnostic technologies.

CU Anschutz will independently verify and validate multiple emerging technologies and therapeutics, helping determine which products meet the safety and performance requirements needed to advance from laboratory and translational research into clinical trials and, ultimately, FDA review and approval.

The campus expects to evaluate as many as 11 products over the next 3 years. These may include novel blood or blood-like products, such as oxygen carriers, plasma- and platelet-based products, and diagnostic technologies designed to help detect hemorrhage and guide treatment.

The effort is notable for both its size and structure. Rather than focusing on a single technology, CU Anschutz will serve as an independent research institution across multiple products, evaluating them through successive stages of development and providing DARPA with objective data to guide decisions about which technologies should continue moving forward.

“Bleeding is the leading cause of preventable death after traumatic injury,” said Vik Bebarta, MD, chair of the CU Anschutz Department of Emergency Medicine and founding director of the CU Anschutz Combat Medicine Research Center. “DARPA chose us for the testing models, clinical trial infrastructure, and combat casualty care research we’ve built on this campus. Our job now is to identify which technologies work. The ones that do could improve care for wounded service members, trauma patients, mothers with postpartum hemorrhage, and any patient facing life-threatening bleeding.”

Not every technology evaluated through the program is expected to reach clinical use. CU Anschutz will assess products against established safety and performance requirements, allowing promising approaches to advance while identifying technologies that do not meet those benchmarks. This process will help DARPA rapidly determine which technologies warrant continued investment, development and advancement.

The program will be carried out through an Other Transaction agreement, a flexible federal contracting mechanism that allows DARPA and CU Anschutz to adapt the scope of the work as technologies and program priorities evolve.

“This is an extraordinary opportunity for CU Anschutz and a reflection of the trust DARPA places in the expertise of our people,” said Don Elliman, chancellor of the University of Colorado Anschutz. “Our roots are military, and our future is about using the strength of this campus to turn discovery and innovation into better care for patients. This effort brings those missions together in a very meaningful way.”

Researchers note severe hemorrhage is one of the most urgent challenges in trauma and emergency care. The technologies being evaluated through the program could eventually provide additional options for patients experiencing severe trauma and other forms of significant blood loss, including postpartum hemorrhage and bleeding during major surgery.

More shelf-stable and readily manufacturable blood products could also help address challenges associated with the nation’s blood supply. By providing alternatives or complements to conventional blood products, these technologies could give clinicians additional tools while reducing reliance on donated blood.

“The United States is facing significant challenges related to the availability of donated blood. By advancing alternatives or complements to conventional blood products, the effort could help strengthen the nation’s blood supply and provide clinicians with additional tools to care for critically ill patients,” said Anne Ritter, DrPH, MPH, the senior director for the CU Anschutz Combat Medicine Research Center and associate professor in the CU Anschutz Department of Emergency Medicine.

CU Anschutz will draw on expertise across emergency medicine, anesthesiology, surgery, pharmacy, bioengineering, informatics, biostatistics, and other disciplines. The CU Anschutz Combat Medicine Research Center will contribute expertise in military medicine and the operational environments in which these technologies may ultimately be used. UCHealth University of Colorado Hospital will support the clinical component of the effort, including human clinical trials as technologies progress. The clinical trial efforts will be led by CU Anschutz’s ATLAS Research Program, which brings together researchers studying serious injuries and illnesses to find better ways to treat critically ill patients.

“This significant government-academic-industry collaboration is designed to address urgent clinical needs and save lives of military and civilian patients with uncontrolled bleeding,” said Adit Ginde, MD, MPH, senior associate dean for clinical research, assistant vice chancellor of clinical trials and professor of emergency medicine at the CU Anschutz School of Medicine. “While combat casualty care is the primary programmatic focus, these advances also have the potential to improve care for patients in rural and prehospital settings and those experiencing severe bleeding during surgery, childbirth, or gastrointestinal emergencies. With the ATLAS Research Program’s strong track record in acute care clinical trials and CU Anschutz’s world-class research capabilities, we’re positioned to evaluate these cutting-edge therapeutics and diagnostics with exceptional speed and high quality.”

The program builds on CU Anschutz’s experience conducting translational research and rapidly moving promising technologies into clinical evaluation.

The initial year of the program will focus on laboratory and translational research, including work needed to evaluate technologies and prepare for clinical trials. Subsequent work will depend in part on the performance of individual technologies and DARPA’s decisions about which products should advance through the program.

The program represents a significant expansion of the alliance between CU Anschutz and DARPA, while creating new opportunities for technologies designed to address military medical needs to also benefit civilian patients.

This research was, in part, funded by the U.S. Government. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied, of the U.S. Government.

About the University of Colorado Anschutz
The University of Colorado Anschutz is a world-class academic medical campus leading transformative advances in science, medicine, education and patient care. The campus includes the University of Colorado’s health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals – UCHealth University of Colorado Hospital and Children’s Hospital Colorado – which see nearly three million adult and pediatric patient visits each year. Innovative, interconnected and highly collaborative, CU Anschutz delivers life-changing treatments, exceptional patient care and top-tier professional training. The campus conducts world-renowned research supported by $890 million in funding, including $762 million in sponsored awards and $128 million in philanthropic gifts for research.

Find the latest CU Anschutz news here.

Contact: Laura Kelley, CU Anschutz
               (303) 704-5222, laura.kelley@cuanschutz.edu 

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SOURCE University of Colorado Anschutz

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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October 17, 2026

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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6 hours ago

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October 17, 2026

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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