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Modern Asset Lab Launches Match Protocol™ After Benchmark Finds AI Ghosts 8 in 10 Small Businesses

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The Match Protocol™ Benchmark put 100 U.S. small businesses through up to 32 blind buyer conversations with ChatGPT, Google AI Overviews, Perplexity and Gemini; the Match Protocol Score™ grades any business on the same method.

TULSA, Okla., Oct. 14, 2026 /PRNewswire/ — Modern Asset Lab today launched Match Protocol™, a proprietary five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) that engineers a business to be found, matched, recommended, trusted and chosen when ChatGPT, Google AI Overviews, Perplexity and Gemini answer a buyer’s question.

The benchmark covered 100 U.S. small businesses across 10 industries and 11 metro areas, with an average of 27.8 buyer conversations answered per business. AI never recommended 36 of the 100 and never named 31. The average business scored 50.9 of 100, and 80 of the 100 landed in the Ghosted tier.

Clint Rogers, founder of Modern Asset Lab and CEO of Techstars-backed Creativo AI, developed Match Protocol™ with Creativo AI as its proving ground. The Match Protocol Score™ (match.modernassetlab.com) applies the same methodology to any business.

What the Benchmark Found

AI can read them but will not recommend them. Businesses in the benchmark averaged 80 of 100 on the Found stage and 88 on Trusted, yet 18 on Recommended. A working website is no longer a referral.

Almost none are regularly recommended. Eighty of the 100 landed in the bottom tier, and 62 were recommended three times or fewer across an average of 27.8 buyer conversations. Only 8 were recommended in more than half of their respective conversations.

No industry escaped. Among industries large enough to quote, plumbing averaged highest at 56.6 and HVAC at 54.9; dental practices scored under 60 in 10 of 11 cases, auto repair in 9 of 10 and roofing in 9 of 11.

Fast Facts

Sample: HVAC, plumbing, roofing, dental, med spa, personal injury/family law, auto repair, independent restaurants, CPA/accounting and landscaping, across 11 metro areas in the South, West and Midwest. At n=100, results are directional rather than nationally representative.Tiers: Ghosted (0–59), Friend Zone (60–69), First Date (70–79), Going Steady (80–89) and The One (90–100). In the benchmark: 80 Ghosted, 13 Friend Zone, 5 First Date, 2 Going Steady.Five layers: Machine-Readable Architecture, Algorithmic Alignment, Targeted Extraction, Citation & Corroboration and Human Handoff (M-A-T-C-H).

How the Match Protocol Score™ Is Derived

The Score asks all four engines the questions real buyers ask, never naming the business, and weights five stages, each mapped to the layer that improves it, into a 0-to-100 score

Stage

What it asks

Weight

Layer

Found

Can AI read you?

20 %

M — Machine-Readable Architecture

Matched

Does AI name you for the right buyer questions?

20 %

A — Algorithmic Alignment

Recommended

Does AI recommend you?

35 %

T — Targeted Extraction

Trusted

Can AI verify you?

15 %

C — Citation & Corroboration

Chosen

Is your site built to convert the human?

10 %

H — Human Handoff

Business owners can see their free Match Protocol Score™ at match.modernassetlab.com
Methodology: modernassetlab.com/match-protocol
Benchmark findings: modernassetlab.com/benchmark

Founder Quote

“When your ideal customer asks ChatGPT or Google AI a question, the AI is a matchmaker scanning for the safest, most authoritative match. The benchmark confirms it: most businesses have never been introduced,” said Rogers. “Match Protocol™ aligns the algorithmic math with human trust so that when AI plays matchmaker, it chooses you, and when the human clicks, they are ready to buy.”

Frequently Asked Questions

What is Match Protocol™?

Match Protocol™ is a five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), developed by Clint Rogers and owned by Modern Asset Lab. It makes a business machine-readable, aligned, extractable, corroborated and conversion-ready so the top AI engines recommend it.

How is the Match Protocol Score™ calculated?

The Match Protocol Score™ asks the top AI engines questions buyers ask, never naming the business, and weights five stages — Found, Matched, Recommended, Trusted and Chosen — into one 0–100 score. Recommended carries the most weight, so a business that AI never recommends cannot leave the Ghosted tier.

How is Match Protocol™ different from traditional SEO?

Traditional SEO optimizes pages for keyword rankings and backlinks. Match Protocol™ optimizes a business as an entity — structured data, extractable answers, third-party corroboration and conversion path — so an AI engine selects and recommends it inside a generated answer. SEO earns a position; Match Protocol™ earns the recommendation.

About Modern Asset Lab

Modern Asset Lab is a Tulsa, Oklahoma, client acquisition agency and creator of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark. Founded by Clint Rogers, U.S. Army veteran, author of Grow Rich With AI and CEO of Techstars-backed Creativo AI (creativo.ai). modernassetlab.com

Media Contact

Clint Rogers, Founder, Modern Asset Lab
424714@email4pr.com 
(918) 922-9294 (Text Only)
modernassetlab.com

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Eventus’ Validus platform named Best AI Solution for Trade Surveillance at the AI in Capital Markets Awards 2026

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AUSTIN, Texas and LONDON, Oct. 14, 2026 /PRNewswire/ — Eventus, a leading provider of comprehensive, at-scale trade surveillance and financial risk solutions, today was named Best AI Solution for Trade Surveillance at the second annual AI in Capital Markets Awards hosted by A-Team Group. The award for the firm’s Validus platform recognizes the innovative nature of its Frank AI solution introduced last fall within Validus.

The award category honors the AI technology that best enhances market integrity by detecting anomalies, identifying potential misconduct, and ensuring compliance in real-time trade surveillance. The AI in Capital Markets Awards are overseen by an independent Advisory Board that collaborates with the A-Team Insight editors to determine the shortlist. Members of the financial markets community vote for the winners.

Eventus CEO Cameron Routh said: “Our Frank AI solution is purpose-built for compliance users, ensuring that they achieve repeatable, transparent results with enterprise-grade security for any regulatory inquiries or audits. Frank gives users a fast, reliable way to get a straight answer out of their surveillance data without having to write code or wait for their IT department. We’re grateful that clients are finding important use cases for Frank and that A-Team and the industry recognize its value. We’re just scratching the surface of what Frank will be able to do for firms going forward.”

A-Team Group said the AI in Capital Markets Awards 2026 honor the “standout solutions driving real, measurable value in trading, data management, RegTech and enterprise AI” and “celebrate the breakthrough applications of artificial intelligence that are transforming financial enterprise operations.” They are recognizing vendors “who move beyond AI hype to deliver scalable, secure and impactful solutions for capital markets participants worldwide.”

Eventus’ Frank AI answers plain language queries about behavioral insights, anomalies, trends and custom data correlations through a chat interface into Validus data. Users can interact on-demand with their real-time data. Frank converts simple conversational prompts into scheduled reports and alerts that support a firm’s supervisory program. Frank’s suite of AI tools and behavioral analytics – using deterministic AI and technologies such as natural language processing (NLP) and large language models (LLMs) – helps clients automate complex processes, improve accuracy, dramatically reduce alert noise and enhance operational efficiency, as well as identify nuanced patterns of misconduct more effectively.

Eventus has won 54 awards and honors for its best-in-class trade surveillance solution since 2018. Other recent wins for Eventus include: Market Surveillance Solution of the Year at the FOW Asia Pacific Awards, Best Trade Surveillance Solution at A-Team’s Capital Markets Technology Awards APAC and Trade Surveillance Product of the Year at the Risk Technology Awards.

About Eventus 

Eventus provides state-of-the-art, at-scale trade surveillance software across all lines of defense. Its powerful, award-winning Validus platform is easy to deploy, customize and operate across equities, options, futures, foreign exchange (FX), fixed income, digital asset and prediction/information markets. Validus is proven in the most complex, high-volume, and real time environments of Eventus’ rapidly growing client base, including tier-1 banks, broker-dealers, futures commission merchants (FCMs), proprietary trading groups, market centers, buy-side institutions, energy and commodity trading firms, and regulators. Clients rely on the platform, coupled with the firm’s responsive support and product development, to overcome their most pressing trade surveillance regulatory challenges. For more, visit www.eventus.com.

 

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Mapbox Launches 3D Live Navigation in Neue Klasse BMW Vehicles

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Never miss a turn with lane-level guidance showing surrounding vehicles and road context in an integrated, live 3D map view.

SAN FRANCISCO, Oct. 14, 2026 /PRNewswire/ — Mapbox today announced that its Mapbox 3D Live Navigation feature powers BMW Maps with driver assistance in Neue Klasse vehicles from BMW Group. In a market first, this navigation experience combines lane-level navigation and live detections from the vehicle’s advanced driver-assistance systems (ADAS) into the map itself, showing turn-by-turn directions in context with the road, surrounding vehicles, and 3D buildings.

Mapbox 3D Live Navigation brings lane-level guidance and driver assistance to BMW Neue Klasse vehicles.

Mapbox designed the system to be the easiest for drivers to follow, so they never miss a turn. With Mapbox 3D Live Navigation, drivers simply follow the Mapbox Magic Carpet, a lane-level path that highlights the route.

Traditional in-car systems are not capable of integrating route guidance with information about the vehicle and its surroundings. Mapbox 3D Live Navigation brings these elements together, helping drivers understand their next move without piecing together information from separate displays.

The Mapbox live map powers the experience and refreshes with daily map updates, ensuring navigation reflects changing road conditions.

“Our mission is to assist drivers and machines to never miss a turn. 3D Live Navigation is a major milestone on this journey,” says Peter Sirota, Mapbox CEO. “We provide location infrastructure to our customers and enable them to invent highly differentiated experiences on top of our live map. It’s rewarding to see how BMW has turned that foundation into an experience that is distinctly their own.”

Reimagining Navigation

The power and flexibility of the Mapbox Navigation SDK gave BMW Group full control to build a navigation experience tailor-made for the Panoramic iDrive in its Neue Klasse vehicles—delivering an intuitive experience unlike anything else on the market. The vehicle’s Central Display, Panoramic Vision Display, and 3D Head-Up display present the right information at precisely the right time in the driver’s field of view.

“An important step toward highly automated driving is the intelligent interaction between navigation and driver assistance. BMW Maps with driver assistance shows drivers how route guidance, environmental perception, and assistance functions work together. This provides better orientation when driver assistance is active—developed by the BMW Group in collaboration with Mapbox,” says Stephan Durach, Senior Vice President of Digital Services, Infotainment, and Connected Company at the BMW Group.

Inside Mapbox 3D Live Navigation

Mapbox 3D Live Navigation combines Mapbox’s automotive mapping, navigation, and real-time data capabilities. For BMW, the experience includes:

A dynamic, live 3D map. Lane geometry, road markings, crosswalks, and 3D buildings come together in a detailed view of the road, supported by Mapbox’s ongoing map updates that reflect new construction and road modifications.Lane-level Magic Carpet guidance. The vehicle is shown in its lane of travel, while Mapbox Magic Carpet highlights the path through the next maneuver, helping drivers see exactly where to go so they never miss a turn. When assisted driving features are active, Mapbox shows where the vehicle intends to go.Situational awareness. ADAS camera detections, such as pedestrians, road hazards, and other vehicles, appear directly on the 3D map alongside lane-keeping and collision warnings, connecting the digital view with the road ahead in real time.

To learn more about Mapbox 3D Live Navigation, visit Mapbox.com.

About Mapbox

Mapbox provides location infrastructure for AI. Developers use it to build intelligent apps, agents, and vehicles that understand the world. Mapbox SDKs and APIs for maps, search, and navigation power tens of thousands of applications.

Founded in 2013, Mapbox leads development of the modern geospatial stack. Trusted by automakers, logistics providers, retailers and app developers, Mapbox delivers scalable, highly customizable geospatial solutions that power billions of sophisticated location experiences worldwide. The platform is known for its built-in flexibility, elegant design, enterprise-grade security, strict data privacy and developer-first documentation.

The mission of Mapbox is to enable every team to build exceptional, location-aware applications that delight users, enhance operations and transform industries. Learn more at www.mapbox.com.

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How Behavioral Profiles Can Reduce Drop-Off and Sustain Weight Loss, Upcoming Webinar Hosted by Xtalks

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In this free webinar, learn how behavioral profiles can help identify adherence risk and support more personalized weight-management programs. The featured speakers will discuss how psychological factors, treatment beliefs and objective biometric data can help explain why some patients stay on therapy and others discontinue. Attendees will also explore how combining behavioral, biometric and social data can support earlier outreach and more sustained functional weight loss.

TORONTO, Oct. 14, 2026 /PRNewswire/ — Weight-loss medications work only while patients keep taking them. The real goal is staying on medication long enough to achieve meaningful, functional weight loss and sustain it. This webinar explores why that’s harder than it sounds: not for the clinical reasons often expected, but rather because of the beliefs and psychology, including the significance of volitional medication use in obesity, that predict who stays engaged and who drops off before seeing the long-term benefits.

For pharma professionals supporting an obesity portfolio, that gap is an important challenge to address. Clinical trials show sustained weight reduction of 15–22% over 72 weeks, but real-world discontinuation can be up to 67% within 12 months. Side effects, cost and access explain only part of that drop-off. Most support programs have no validated way to identify behavioral risk before it impacts success.

Psychological factors, such as confidence, doubt and treatment identity, are increasingly recognized as independent predictors of discontinuation. Underlying motivations and beliefs about treatment, whether rooted in appearance, day-to-day function or long-term health risk, differ from patient to patient. Left unaddressed, these differences can determine whether someone stays on treatment and reaches a functional, lasting outcome. Digital health technology can help keep people engaged and on track.

The featured speakers will discuss findings from a novel study of 1,056 US adults using a GLP-1/GIP medication for weight management, evaluated using the SPUR behavioral framework alongside validated belief and mental-health measures. They’ll introduce Kaitality™, Clinical ink‘s general wellness app, and show how connecting biometrics (weight, body composition and activity), sociometrics (social context and daily environment) and psychometrics (validated psychological drivers of adherence) can generate real-world evidence and support progress toward sustained functional quality weight loss goals.

Register for this webinar to learn how a behavioral profile can help identify adherence risk, personalize patient support and support sustained functional weight loss.

Join experts from Clinical ink, Christian Djurhuus, MD, PhD, EVP Disease Management, Chief Scientific Officer; Nicholas Alp, MD, PhD, FACC Chief Medical Officer; and Bob DiLuzio (Moderator), Senior Vice President, Disease Management, for the live webinar on Thursday, October 29, 2026, at 11am EDT (4pm CET / EU-Central).

For more information, or to register for this event, visit How Behavioral Profiles Can Reduce Drop-Off and Sustain Weight Loss.

ABOUT XTALKS

Xtalks – The Life Science Community™ empowers professionals across pharma, biotech, medtech, healthcare and research with the trusted knowledge and collaborative insights that move the industry forward. Powered by Honeycomb Worldwide Inc., Xtalks delivers news, feature articles, webinars, podcasts, videos, expert interviews, curated job opportunities and more designed to support informed decision-making in a fast-evolving sector.

Every year, thousands of professionals rely on Xtalks for timely intelligence, peer perspectives and industry thought leadership. Join our life science community to stay informed, connected and ready for what’s next.

To learn more about Xtalks, visit www.xtalks.com
For information about working with Xtalks to host your webinar, visit https://xtalks.com/partner-with-us/

Contact:
Soumya Shashikumar
Tel: +1 (416) 977-6555 x371
Email: skumar@xtalks.com

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