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The Week in Canadian Press Releases: 10 Stories You Need to See

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A roundup of the most newsworthy press releases from Cision Distribution this week

TORONTO, Oct. 16, 2026 /CNW/ — With thousands of press releases published each week, it can be difficult to keep up with everything on Cision. To help journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

Red Lobster® Brings More Value to the Table this October with $3 Appetizers, NEW Weekday Daily Deals and Kids Eat Free for Halloween 
Red Lobster is giving guests more ways to enjoy their favourites this October, with four days of $3 appetizers over the Thanksgiving long weekend, NEW Weekday Daily Deals, a new Endless Shrimp flavour and a Halloween weekend offer where kids in costume eat free when families dine in. “We want guests to have more reasons to say yes to Red Lobster when they’re getting together,” said Andy Pitts, Chief Marketing Officer at Red Lobster. “This October, that means more value and choice, with some fun built in, all centered on the food, flavour and hospitality they expect from us.”SUBARU ANNOUNCES PRICING FOR 2027 CROSSTREK 
The new model year expands the Crosstrek hybrid lineup with the addition of the Hybrid Onyx, creating a new entry point to Subaru’s hybrid system while preserving the all-road, all-weather capability that has long defined the Crosstrek. For 2027, the Crosstrek is offered in six trim levels: Convenience, Touring, Onyx, Hybrid Onyx, Limited and Hybrid Limited. Gasoline-powered models feature the 180-horsepower 2.5-litre SUBARU BOXER engine, while Hybrid Onyx and Hybrid Limited models produce 194 total system horsepower from Subaru’s series-parallel hybrid system. Subaru Symmetrical Full-Time All-Wheel Drive remains standard across the lineup.Intellistake Highlights NanoAi’s Collaboration With Global Defense Helmet Leader Gentex Corporation 
Modern helmets increasingly carry cameras, night-vision systems, communications equipment, displays and sensors; devices that have historically demanded their own batteries, cables and interfaces for each piece of equipment, adding significant weight and complexity. Gentex’s RAILINK® Power and Data ARC Rail System solves this challenge by integrating power and data directly into the helmet’s accessory rail, allowing compatible devices to share power and communicate through a single headborne platform. The architecture was designed and tested with extensive U.S. military user input. [6]The CBSA is adjusting hours of service at four land ports of entry in Alberta 
The new hours will take effect at 2:00 a.m. (Mountain Time) November 1, 2026, and will remain in place until 2:00 a.m. (Mountain Time) March 14, 2027. These adjustments in hours of operation will allow for better coordination between Canada and the U.S., including in cases where a traveller is inadmissible and is directed to return immediately to the country they came from. It will also mean greater clarity for all travellers as to when the ports of entry are operating. If a port of entry is not available at the time a traveller needs to cross, travellers can use an alternate port of entry. The CBSA works with emergency services on both sides of the border to ensure that they can cross the border during an emergency situation.Canada’s Leading Financial Institutions, Telecom Providers and EnStream Join Forces to Launch the Cross-Sector Anti-Fraud Exchange 
Participating institutions will contribute confirmed fraud intelligence to CSAFE. EnStream operates the platform which aggregates, standardizes, and enriches the contributed data using secure infrastructure and controls, while applying proprietary intelligence to help assess the continuity and current relevance of each record. CSAFE operates within a defined governance framework, and each participant independently uses the intelligence generated by the platform within its own fraud management processes and controls. CSAFE is a collective effort with participating institutions each contributing intelligence on confirmed fraud, and each drawing on a shared, broader view of confirmed fraud to strengthen their own defences.Canadian Utilities breaks ground on the Yellowhead Pipeline 
“It is a great day for Canadian Utilities and our partners, a great day for Alberta, and a particularly proud day for the team that has worked tirelessly to bring the Yellowhead project from concept to construction,” said Bob Myles, Chief Executive Officer, Canadian Utilities. “Yellowhead represents a major investment in Alberta’s future and a demonstration of Canadian Utilities’ ability to plan, finance, permit, construct and operate large-scale infrastructure that our customers and economy depend upon.” Representing an estimated investment of $2.9 billion, the natural gas pipeline is expected to create approximately 2,000 direct construction jobs.National Fuel Day returns to Circle K on October 15 
“Our goal is to make life on the road just a little easier, because we know that every trip adds up,” said Stéphane Trudel, Senior Vice President of Operations at Alimentation Couche-Tard. “National Fuel Day is an opportunity to turn an everyday pit stop into meaningful savings at the pump, reinforcing our commitment to give back to the communities we serve.” In Ontario, the impact of Fuel Day will extend beyond the pump. Circle K is partnering with local children’s hospitals to support pediatric healthcare across the region. For every fuel transaction completed during Fuel Day in Ontario, Circle K will donate $1, up to a total contribution of $50,000.Intellistake’s Acquisition Target NanoAi Proves Explosive Threat Detection in Under One Second at a 10ft Standoff Distance 
In many field settings, the only way to confirm a threat has been to approach it. Widely used field screening methods, including swab-based screening and ion mobility spectrometry, require physical contact or close proximity to the object being tested. NanoAi’s platform is designed to perform standoff detection, removing the requirement for an operator to approach a suspected threat. Today’s result demonstrates that capability against the first targeted explosive. NanoAi has developed a proprietary sensor designed to identify specific threat signatures in the air without physical contact with the source.[1] Maverick Distillery Is Building Canada’s Bourbon House, One Barrel at a Time 
Ask Canadian whisky drinkers what’s missing from the shelf lately, and most will say bourbon. With the Canada-U.S. trade war making many American spirits hard to find, Maverick Distillery went straight to the source, scavenged the best barrels and brought them home, keeping more of the work, and the jobs, in Canada. “Bourbon is born in Kentucky. That’s the rule, and we respect it,” said Craig Peters, founder of Maverick Distillery. “So we went and found great barrels and brought them home. Everything after the border is Canadian: the blending, finishing, bottling and jobs. Canadians shouldn’t have to give up great bourbon because of politics.”Geely Auto Officially Announces Entry into the Canadian Market
“Canada represents an important next step in Geely Auto’s international growth,” said Mr. Bryan Wu, MD of Geely Auto Canada. “We are entering this market with a long-term commitment, bringing our global technology and engineering capabilities to Canadian drivers while building strong local partnerships and the support customers need to feel confident in choosing Geely. We know that trust is earned over time, and we are committed to earning it here.” Geely Auto Canada is building its presence in Canada by bringing together Geely’s global capabilities, local market expertise and a customer experience designed around the needs of Canadian drivers.

Read more of the latest releases from Cision, see our resources for journalists, and stay caught up on the top press releases by following @cnwnews.

About Cision Canada

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.ca and follow @CisionCA on Twitter.

SOURCE Cision Canada

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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7 hours ago

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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