Recognition reflects the agency’s creativity and innovation, measurable client impact, team culture, and leadership in employee communications.
CHICAGO, Oct. 21, 2026 /PRNewswire/ — bswift Engagement Solutions, the full-service communications and creative agency within bswift supporting both bswift and external clients, has been named a top agency in PR Daily’s Top Agencies Awards for 2026, presented by Ragan Communications. The recognition extends an award-winning year for the agency and reflects the breadth of its work across benefits communication, wellness, onboarding, and year-round employee engagement. The annual awards recognize firms setting the pace across the PR, marketing, and communications industry.
“This recognition belongs to an incredibly talented team that cares deeply about making communications more useful, engaging, and measurable,” said Maria Keller, SVP of Marketing and Communications at bswift. “What I’m most proud of is that we’re not just creating great work. We’re helping our clients reach their people in ways that drive understanding, action, and better experiences.”
The philosophy behind the work is simple: Employee communication should receive the same strategic discipline, audience research, creative energy, and measurement that leading brands bring to consumer campaigns.
Before developing a message or selecting a channel, the team defines what employees need to know, believe, and do. Strategy, creative, and delivery are then built around that outcome.
“Consumer brands don’t guess at what people need. They research it, apply strategy, and measure what works,” said Amanda Lindsay, vice president of bswift Engagement Solutions. “Employers should know their people at least that well. We bring that discipline to benefits communications so employees know what they have and what to do next.”
Award-winning employee communications backed by measurable results
The award reflects the overall excellence of the team’s work—from creativity and innovation to client success, measurable results, team culture, and leadership in employee communications. bswift Engagement Solutions maintains a 98% client retention rate and a Net Promoter Score of 71 among enterprise clients. During the 2025 annual-enrollment season, the agency completed 483 projects, reaching 1.1 million employees.
Its team of more than 50 strategists, designers, writers, analysts, and employee engagement experts brings consumer-marketing rigor to workplace communication. That work spans everything from enrollment and onboarding to wellness and year-round engagement, including 20 active public benefits websites managed end-to-end that generated more than 12.5 million views over the past 12 months.
Recent results include:
Major furniture manufacturer and retailer: A public benefits website serving more than 11,000 employees across manufacturing, retail, and corporate environments. Campaign emails achieved open rates between 64% and 69%, compared with the 21% retail benchmark used in the campaign analysis.Global water and hygiene solutions company: A public, no-login wellness hub supporting a distributed workforce of more than 48,000 employees. Campaign emails generated open rates above 40% and click-through rates of 21%, approximately two and four times their respective industry benchmarks.Global biopharmaceutical company: A multilingual onboarding portal launched across six business units and 13 languages, generating more than 6,000 knowledge-article visits in its first 25 days.
The global water and hygiene solutions company’s campaign earned Platinum recognition, while the major furniture manufacturer and retailer’s public benefits website received an Honorable Mention at the 2026 Hermes Creative Awards. Other client outcomes include 43% fewer benefits center calls at CarMax and a 95% increase in day-one enrollments at Ulta Beauty.
“bswift Engagement Solutions showed the kind of work this program was created to recognize,” said Brendan Gannon, director of marketing for Ragan and PR Daily. “The team paired clear strategy with standout execution and proved it understands how to engage employees across channels.”
About bswift Engagement Solutions
bswift Engagement Solutions is a full-service employee engagement and communications agency within bswift. Its 50-plus experts combine communication strategy and creative execution with benefits technology, workforce analytics, and behavioral science. Backed by more than 25 years of benefits expertise, the team helps organizations turn complex HR and benefits programs into clear, actionable, and measurable employee experiences. To learn more, visit engagement.bswift.com.
About Ragan Communications and PR Daily
Ragan Communications provides news, training, and intelligence for internal and external communicators, HR professionals, and business leaders. To learn more, visit ragan.com.
Media Contact
Zoya Siddiqui, Senior Director, Marketing
zsiddiqui@bswift.com
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SOURCE bswift LLC
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