Connect with us

Technology

GrowthLoop Expands AI Decisioning Capabilities Into Biopharmaceutical Marketing, Turning Customer Context Into Smarter Campaigns for Healthcare Providers

Published

3 days ago

on

Continuous experimentation informs AI decisions on when and how to engage healthcare professionals

NEW YORK, Nov. 4, 2026 /PRNewswire/ — GrowthLoop, a pioneer in agentic AI-powered marketing solutions, and EVERSANA®, a leading independent provider of global services to the life sciences industry, today announced an expansion of their Composable AI Decisioning solution to include biopharmaceutical marketing, improving when and how marketers engage healthcare professionals. Building on GrowthLoop’s composable CDP and AI Studio, the AI decisioning applies continuous experimentation to identify which marketing actions improve healthcare professional engagement and use those findings to inform AI decisioning and guide subsequent interactions.

The work addresses a practical challenge for biopharma marketers more broadly. First-party data can show past engagement metrics, but marketers also need evidence of which marketing actions make a difference, for which audiences, and under what circumstances — causal data. Powered by continuous experimentation, the GrowthLoop team, together with partners including EVERSANA, is building a Causal Context Graph, a knowledge graph unique to each organization that continuously captures healthcare professional context and learnings from prior interactions to provide reliable, verifiable feedback for AI decisioning.

“Our pharmaceutical clients need more than just another performance report or audience segment. They need to understand which marketing decisions result in a measurable, impactful difference for the metrics that matter most to their bottom line and the marketing decisions that are most likely to yield the highest returns in the future,” said Faruk Capan, Chief Innovation Officer, EVERSANA. “GrowthLoop’s expanded AI decisioning capabilities are a huge step for the industry.”

Experiments reveal opportunities to improve engagement

In one campaign, GrowthLoop’s decisioning capabilities identified opportunities to improve send timing and channel selection. The results were measured using a weighted composite engagement score that combines digital engagement and prescription activity, allowing life sciences customers to bridge optimization across clinical and digital outcomes:

Experimentation can uncover opportunities that predictive models alone may miss. Existing models predicted audiences would respond better to afternoon sends, but GrowthLoop’s experimentation and AI decisioning uncovered that morning sends delivered a 13% higher weighted composite engagement score than afternoon sends.Channel selection can make a meaningful difference for specific audiences. Digital display advertising, such as banner ads on websites or apps, delivered a 52% higher weighted composite engagement score per user than email for audiences sourced through peer-to-peer (P2P) programs. Other audience sources showed no difference, indicating an opportunity to shift P2P-sourced audiences toward display advertising rather than change the channel mix across all audiences.

GrowthLoop’s enhanced capabilities are especially important in highly regulated industries, where teams must adhere to detailed restrictions for both messaging cadence and data security. With its warehouse-native architecture and journey orchestration tool, GrowthLoop was able to support the team’s specific goals while maintaining industry compliance.  

Connecting immediate signals with longer-term objectives

To evaluate campaign performance, customers can use a weighted score combining email views, email engagement, and prescription activity. Prescription activity receives the greatest weight because it is the primary business objective. But prescription data is often delayed by months and provides less frequent feedback, so GrowthLoop’s multi-objective optimization also uses digital engagement signals to help clients learn from campaigns as they progress.

That learning builds across repeated interactions. Each time a healthcare professional moves through a campaign journey, the system uses those learnings to inform subsequent choices, including send timing, the interval between touchpoints, and channel selection.

“Frontier AI has made remarkable progress in math and coding because those fields are verifiable: you can run tests at scale and check the proof. But AI can’t solve enterprise growth yet, because — unlike math and coding — marketing is not a verifiable domain.” said Anthony Rotio, Co-Founder and Co-CEO of GrowthLoop. “Historically, marketing has lacked causal evidence of what actually engages a customer or changes an action. But these results demonstrate how GrowthLoop is making marketing verifiable and applying causal learnings to move the needle for the business.”

GrowthLoop’s composable CDP foundation brings audience segmentation, customer journey orchestration, campaign activation, and performance analysis together on the data cloud. With AI Studio, Composable AI Decisioning, experimentation tools, and newly released Engagement Suite, it creates a Compound Marketing Engine — a closed-loop marketing system that learns and improves with every campaign.

Building on this closed-loop system, GrowthLoop’s roadmap includes real-time decisioning for known and unknown audiences using customer context already available in the data warehouse, with the ability to incorporate new in-session behavior planned for a later phase.

See this case study on stage live at Martech World Forum, New York, November 4-5, 2026

Rotio and EVERSANA’s Head of AI Agency Abid Rahman will showcase their work together at Martech World Forum, in a session titled “AI is superhuman at math and code. Why not marketing?” They will share practical starting points for experimentation and explain how they built the Causal Context Graph to support AI-powered campaign optimization.

About GrowthLoop

GrowthLoop is a pioneer in composable, AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. The GrowthLoop agentic, composable CDP drives compound growth by accelerating the marketing cycle using agentic AI powered by your enterprise cloud data. Working alongside AI agents, teams use GrowthLoop to translate customer data into precise audiences and activate those audiences across real-time customer journeys, measuring and improving performance through always-on analysis — all with zero data movement. Thousands of marketers at enterprises like Costco, Albertsons, Fanatics, and Ford rely on GrowthLoop to bring their AI strategy to life, grow faster with every experiment, personalize every customer touchpoint, and drive rapidly compounding results.

About EVERSANA

EVERSANA® is the leading independent provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners, and payers. The company serves more than 650 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com.

Media contact
press@growthloop.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/growthloop-expands-ai-decisioning-capabilities-into-biopharmaceutical-marketing-turning-customer-context-into-smarter-campaigns-for-healthcare-providers-302928426.html

SOURCE GrowthLoop

Related Topics:
Continue Reading

Technology

Pigeon Showcases Parenting Innovations at CIIE 2026 Under “Boundless Joy of Newborn” Theme

Published

4 hours ago

on

November 7, 2026

By

SHANGHAI, Nov. 7, 2026 /PRNewswire/ — Pigeon, a global leader in baby feeding and care, returned to the China International Import Expo (CIIE) for the fourth consecutive year, showcasing baby care products and research innovations from around the world, together with its latest achievements in product development, smart manufacturing, and sustainability in China.

Bringing Together Global Feeding Expertise to Celebrate the Boundless Joy of Newborn

The joy of welcoming a baby is a feeling families everywhere share. Cultures and ways of living differ from country to country, but the love for a baby is universal.

As a highlight of this year’s exhibition, Pigeon has brought together, for the first time at CIIE, its most popular baby bottles from markets around the world, each bottle carries global newborn blessings, backed by Pigeon’s decades of feeding research. The Lamb Blessings Newborn Bottle Gift Set, inspired by traditional Chinese zodiac, also makes its debut at the show.

Pigeon has also created a dedicated newborn care area, showcasing products and solutions developed for the essential moments of a newborn’s daily routine—from feeding and cleansing to delicate skin care.

Building on Local Innovation and Smart Manufacturing to Support Families Worldwide

With more than two decades of experience in China, Pigeon continues to strengthen its local R&D, manufacturing, and supply chain capabilities. What began with bringing products and advanced technologies from around the world to China has grown into a comprehensive network of local research, product development, and smart manufacturing capabilities.

At this year’s CIIE, the Shanghai Climate Week 2026 Climate Lighthouse White Paper was officially unveiled, with the Green Manufacturing Project at Pigeon’s Shanghai Qingpu factory selected as a model case study. Through the use of clean energy, automated production processes, greater energy efficiency, and the development of more sustainable products, the project is enhancing product quality, manufacturing efficiency, and environmental performance in tandem.

Pigeon is also bringing the benefits of greener manufacturing directly to the products families use every day. The SofTouchⅢ Pure Series feeding bottles, combine science-based feeding, elegant design, and a commitment to reducing carbon emissions. The series reduces its carbon footprint through the use of lower-carbon raw materials and clean energy in production.

Looking ahead, Pigeon aims to bring more insights and innovations developed in China to parents and babies worldwide, sharing the boundless joy of welcoming newborn with families across cultures and borders.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/pigeon-showcases-parenting-innovations-at-ciie-2026-under-boundless-joy-of-newborn-theme-302932570.html

SOURCE Pigeon

Continue Reading

Technology

Muyuan Foods Group, a Global Leader in Pig Farming, to Showcase Smart Pig Farming and Green Development Solutions at EuroTier 2026

Published

6 hours ago

on

November 7, 2026

By

HANOVER, Germany, Nov. 7, 2026 /PRNewswire/ — From November 10 to 13, Muyuan Foods Group (002714.SZ/02714.HK) will participate in EuroTier 2026 in Hanover, Germany. As a global leader in pig farming, Muyuan marketed 77.98 million pigs and slaughtered 28.66 million pigs in 2025. At Booth J04 in Hall 15, Muyuan will showcase integrated solutions across two key areas: Smart Pig Farming and Green Development.

Smart Pig Farming: This section will focus on pig house upgrades, biosecurity management, and intelligent equipment. Smart pig houses enable precise control of environmental parameters, while more than 30 types of intelligent equipment across five categories, including inspection robots and intelligent feeding systems, integrate key production operations into digital management systems. These solutions help improve operational efficiency, optimize costs, and drive the development of standardized and precision-driven farming practices.

Green Development: This section will feature solutions for environmental management, sterilization and deodorization, and renewable energy. Muyuan achieves 100% resource utilization of livestock manure, promoting the crop-livestock cycle and supporting a circular agricultural model. Sterilization and deodorization technologies continuously improve the farming environment, while renewable energy solutions contribute to carbon reduction and emissions mitigation. In 2025, Muyuan achieved carbon emission reductions of 6.06 million tons across its entire value chain, demonstrating its commitment to low-carbon and sustainable development.

Together, these two areas provide customers with a comprehensive, one-stop solution covering the entire pig farming process.

Throughout the exhibition, Muyuan’s international business team will provide multilingual technical presentations, one-on-one business consultations, and live demonstrations of intelligent equipment. Muyuan warmly welcomes industry professionals and partners from around the world to visit Booth J04 in Hall 15. Let us work together to advance the high-quality development of the global livestock industry and explore new opportunities for cooperation!

View original content to download multimedia:https://www.prnewswire.com/news-releases/muyuan-foods-group-a-global-leader-in-pig-farming-to-showcase-smart-pig-farming-and-green-development-solutions-at-eurotier-2026-302932559.html

SOURCE Muyuan Foods Group

Continue Reading

Technology

Home Companion Robot Mobo to Debut Globally and Open Pre-orders as AiMOGA Showcases Its Robot Family at the 2026 OMODA & JAECOO International User Summit

Published

7 hours ago

on

November 7, 2026

By

WUHU, China, Nov. 7, 2026 /PRNewswire/ — As AI becomes part of everyday family life, how will it transform the homes of the future? The 2026 OMODA & JAECOO International User Summit, co-presented by CHERY, OMODA｜JAECOO, ICAUR, Lepas and AiMOGA, took place in Wuhu from October 19 to 24 under the theme “DRIVE TO THE NEXT VIBE.” During the summit, AiMOGA Robotics officially launched Mobo—its consumer-grade humanoid robot for home companionship—and opened global pre-orders. The launch took embodied AI into the home, extending proven automotive-grade technologies and supply-chain capabilities beyond vehicle manufacturing to a broader ecosystem of intelligent living.

Meet Mobo: A Thoughtful, Expressive and Caring Companion. A key highlight of the summit, Mobo makes its global debut with pre-orders opening worldwide. Having previously appeared at the World Robot Conference and the World Manufacturing Convention, it has already drawn strong interest. Powered by AiMOGA’s proprietary MoAgent AI brain, Mobo goes beyond rigid single-command responses: it independently breaks down complex instructions and plans long-horizon tasks, turning Q&A into goal-driven assistance. Designed for family life, it combines spatial perception with multimodal interaction—autonomous navigation, dynamic obstacle avoidance, and voice-plus-vision conversation that identifies objects and makes companionship feel natural. With a full-body motion system of 22 degrees of freedom, it delivers smooth movements and dance routines, remembers each family member’s habits and preferences, and builds in privacy protection from the outset—a companion blending advanced technology with warmth and care.

Bringing Automotive Expertise to Robotics. Unlike start-ups building from scratch, AiMOGA draws on the extensive automotive engineering experience and global R&D network of CHERY and its brands—OMODA｜JAECOO, ICAUR and Lepas—adapting proven technologies, including high-precision environmental perception and automotive-specific large AI models, for robotics. During the summit, its full robot portfolio will appear in zones recreating real-world applications: police robots patrolling mock traffic settings, healthcare robots guiding visitors, Mornine acting as an AI presenter, the Argos Pro quadruped demonstrating following and load carrying, and Mobo offering hands-on demonstrations as pre-orders open. AiMOGA already operates robots across more than 100 use cases—from dealerships and retail to traffic management, security, education and healthcare—with cumulative deliveries exceeding 3,000 units across more than 60 countries and regions.

Beyond Automotive Manufacturing. As these brands move from vehicles into robotics, they extend accumulated R&D, supply-chain and manufacturing expertise to wider intelligent applications; automotive–robotics integration provides the industrial foundation, while the MoAgent brain supports understanding, planning and execution. Guided by the philosophy “In Somewhere, For Somewhere, Be Somewhere,” CHERY, OMODA｜JAECOO, ICAUR, Lepas and AiMOGA are bringing intelligent technology into everyday life and delivering meaningful support to people worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/home-companion-robot-mobo-to-debut-globally-and-open-pre-orders-as-aimoga-showcases-its-robot-family-at-the-2026-omoda–jaecoo-international-user-summit-302932549.html

SOURCE OMODA & JAECOO

Continue Reading

Trending