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Authena AG Disrupting the B2B2C Supply Chain With IoT Traceability, NFT Phygital Authentication, and Metaverse Portability at Scale for Web3

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Zug-based company poised to save companies billions in counterfeiting and product fakes with powerful IoT sensor-based blockchain technology using the tap of a smartphone

@ Swisstech Pavilion, Tech West Venetian Expo, Eureka Park, Booth Demos #61433

ZUG, Switzerland, Dec. 29, 2022 /PRNewswire/ — Authena AG, the premier provider of NFT ownership certificates and “phygital” authentication at the single SKU level announces M3TA™ at CES 2023 in the Swisstech Pavilion. QR codes, holograms, and barcodes can be easily copied – product fakes and counterfeiting cost industries hundreds of billions in lost revenue and put human lives at risk by fostering exploitive forced labor that diminishes global ESG goals.

 

“In the past all objects were physical, but the explosion of cryptocurrency, avatars, and digital art has brought with it an explosion of digital objects,” says Matteo Panzavolta, founder and CEO of Authena AG. “In the future all objects will have a physical soul and a digital identity, creating the new “phygital” universe. But these phygital objects are vulnerable to attacks, leaving consumers exposed to counterfeit physical products and unknowingly purchasing fake NFTs, rendering them useless. Authena solves this for the consumer with the tap of a smartphone.”

Using powerful sensor-based, IoT blockchain technology, Authena Shield™, Authena L1VE™, and the newly-announced Authena M3TA™ puts the power of product authentication at the single SKU level in the consumer’s hands with the tap of a smartphone.

Authena allows companies to track every touchpoint in the supply chain, including environmental conditions, geo-tracking, border crossings, rough handling and offers NFT authentication with metaverse portability in multiple vertical industries.

“We started by protecting the authenticity of physical goods in the pharma, food, and luxury markets,” Panzavolta continues. “M3TA™ is the next evolution of Authena’s commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.”

Using M3TA™, Authena recently worked with Adidas and FIBA’s Serbian Red Stars team to exploit the full potential of Web3 by providing fans with NFTs for access to exclusive events, video content, and photos. At the upcoming EuroLeague game against Real Madrid on January 10, 2023, NFT owners will be invited to assist at the match, and at the end, players will personally hand them over their authentic signed jersey, a trend that will be de rigueur in the future of sports.

Product Details

Authena L1VE™ boasts the smallest rechargeable tracker at the single SKU level and monitors in real-time in 185 countries. Brands track their products using an AI-enabled dashboard with embedded alerts and analytics. Sophisticated sensors deployed via blockchain detect:

Temperature changes and multi-environmental conditionsReal-time location monitoring and “world first” capability for brands to steer supply chains across country borders, even with poor connectivitySelf-detection of diversion attempts, percussion detection, or “rough handling”

Authena M3TA™ provides authenticity and ownership certificates via NFTs associated with their physical twin. In a world of counterfeiting with the explosion of NFTs, companies can guarantee secure phygital, and product safety with authenticity and ownership certificates and experiential benefits including portability to metaverse worlds.

Authena Shield™, is an end-to-end authenticity platform integrated with physical digital-seals that provide security and authenticity for physical products, making counterfeiting difficult and unprofitable at scale. Using multiple layers of encryption, Authena Shield™ enables direct alerts from the manufacturer to the consumer related to product tampering or damage at every point in the supply chain – from initial sealing to the receipt and opening of the product by the consumer.

Authena technology has been working in more than 185 countries with more than 20 customers, many of them global corporations that are moving from pilot to production integration.

Customer Case Studies:

Pharma – working with one of the largest pharma companies in the world currently under NDA.Sports memorabilia – Phygital collectible pre-sold through NFT for the Serbian basketball team and in collaboration with Adidas.Wine and spirits – Bored Gorilla wine linked to NFT collection unlocking phygital benefits for the owners; limited release of “Karl Locher’s 60th – Founder’s Anniversary Reserve” Swiss whiskey NFT secured physically and in the metaverse, each bottle value increased to over $5000 USD.Fragrance and cosmetics, luxury goods, industrial applications.

For more information visit www.authena.io or schedule a meeting at CES.

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SOURCE Authena AG

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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