Technology

Insider Acquires MindBehind Signaling A New Era In End-To-End Conversational Commerce & Messaging

Published

3 years ago

January 10, 2023

Inside r‘s acquisition of Meta-verified, Messaging Platform, MindBehind, heralds a new age in Conversational Commerce & Messaging. This strategic acquisition will enable brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp.

LONDON, Jan. 10, 2023 /PRNewswire/ — Insider, one platform for individualized, cross-channel experiences, today announced that it has acquired MindBehind, a Conversational Commerce and Messaging platform.

This strategic acquisition will enable Insider to accelerate its development of conversational solutions, rooted in MindBehind’s world-class technology. The move will mean marketers can design and deploy highly effective conversational customer experiences, that improve customer engagement, increase lead generation, and boost sales revenue.

With the move, Insider becomes one of the official WhatsApp Business Solution Providers (BSP) and, together, with Meta’s product teams, look forward to developing the next generation of WhatsApp Business solutions, forever changing the dialogue between brands and consumers.

Mark Zuckerberg, CEO at Meta recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As one of the first movers in this field, Insider is preparing to launch its revolutionary WhatsApp and Messenger products with Meta.

The latest industry research highlights that more than 58% of consumers are willing to pay more for a better experience, showcasing that in the modern world of commerce, it is not always the product or price that has the most significant impact on conversion and revenue – but the power of the customer experience a brand delivers.

Conversational experiences enable brands to connect with consumers via a dialogue, enabling consumers to discover, inform, educate and convert, with confidence, in real-time, in the messaging applications they use, and in the conversational style they use with friends and family.

Businesses able to engage consumers in these dialogues via popular channels like WhatsApp, can address needs immediately, remove buyer hesitancy and convert more, to deliver the results and outcomes that matter most to their businesses; from increasing revenue and conversions to driving Average Order Value, reducing Bounce Rates, boosting customer loyalty and repeat-purchase rate.

Insider’s 1,200+ customers, which include 1/3 of the Fortune Global 500, have been able to send 1:1 rich promotional and transactional messages via WhatsApp for three years, and will now be able to further increase engagement and sales with personalized conversations. Consumers will be able to view products, engage in unstructured conversations, add-to-cart and take payment actions all from within WhatsApp.

The user sends a message to their favorite brand via WhatsApp (or the brand can initiate a conversation if the user has given prior communication permission).The user is able to discover and shop available products within WhatsApp, as part of the chat experience.The user can add products to their cart, as simply as on a mobile shopping application or websiteAfter confirming their address, the user is directed to complete their payment to confirm their orderOnce completed, the user receives their order confirmation via WhatsApp and is able to track their order progress within WhatsApp too

“MindBehind’s Conversational Commerce and Messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses,” said Muharrem Derinkök, Insider Co-Founder and Chief Product Officer. “Insider has enabled brands and retailers to send individualized rich promotional and transactional messages via WhatsApp for three years. The acquisition of MindBehind’s WhatsApp solutions into the Insider platform will accelerate our product roadmap to enable our partners to deliver end-to-end customer experiences from within messaging apps to further increase engagement and sales through meaningful dialogues.”

MindBehind’s 70-person team will remain under the guidance of Oguzhan Basegmez, CEO at MindBehind and Anil Kiper, Co-Founder and Chief Growth Officer at MindBehind, to continue developing and innovating this market-leading solution, whilst integrating into Insider’s wider ecosystem.

“Since 2016, MindBehind’s mission has been to create seamless messaging experiences between businesses and consumers,” said Anıl Kiper, Co-Founder and Chief Growth Officer at MindBehind. “We are excited to be part of the Insider family. This acquisition brings together two innovative companies with a shared vision for the future of customer experience. By combining our technologies, we will be able to offer brands and retailers the most powerful platform for building meaningful connections with their consumers.”

“At Insider, we fundamentally believe that A Brand New Way™ of crafting customer experiences exists; a way that finally embraces the individuality of consumers,” said Insider Co-Founder and CEO Hande Cilingir. “With the acquisition of MindBehind, we are delivering on our mission to develop market-leading technologies and AI that enable brands to deliver next-generation, end-to-end shopping experiences – on the messaging channels, their consumers use and love. Our acquisition of MindBehind signifies our continued commitment to developing industry-leading products that deliver more profitability, growth and revenue for our partners. We are proud that our partners will lead the way as some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers”.

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #1 Leader in G2 Winter ’23 reports across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

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Technology

2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

Published

3 hours ago

April 19, 2026

NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

Technology

TCL Solar: Powering Pakistan with advanced solar module innovation

Published

4 hours ago

April 19, 2026

LAHORE, Pakistan, April 19, 2026 /PRNewswire/ — TCL Solar made a strong impact at this year’s Solar Pakistan exhibition (17th-19th April, at Expo Centre Lahore) by unveiling a range of advanced solar solutions designed to meet the growing demand for low-carbon energy in South Asia and the Middle East.

The new T5 Pro solar module represents a major leap in N-type TOPCon technology, delivering breakthroughs in both conversion efficiency and power output. It is designed to be the new flagship product in the industry, offering enhanced performance and long-term value.

Key Highlights of the T5 Pro:

A unique product design: The T5 Pro specificity remains in its design architecture, with an overlapping tri-cut cell construction. This innovative structure significantly boosts the module’s performance, ensuring superior output and higher energy yield.

Product Reliability: The T5 Pro’s low-current technology ensures precise temperature control, with hotspot temperatures up to 45°C lower than conventional modules. This reduces the risk of fire hazards and improves overall module longevity. The module has also passed rigorous reliability tests, making it ideal for diverse applications, including commercial rooftops and ground-mounted power stations.

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

Superior Heat Dissipation: The ultra-thin glass design enhances heat dissipation, lowers operating temperatures and reduces overall weight and making the modules ideal for aging rooftops or structures with limited structural integrity.

Building on the momentum at Solar Pakistan 2026, TCL SOLAR and TAIMOOR TRADING CO. have signed a Memorandum of Understanding (MOU), marking a key step in advancing solar energy solutions. This partnership aims to expand clean power access and drive sustainable development across Pakistan and beyond, with a shared focus on innovation and a low-carbon future.

Focusing on innovation, efficiency, and reduced environmental impact, TCL Solar continues to lead the way in solar technology in Pakistan and across the region, providing solutions that meet today’s energy needs while enabling measurable emissions reductions across the energy value chain.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar

Technology

TCL Solar: Powering Pakistan with advanced solar module innovation

Published

4 hours ago

April 19, 2026

Key Highlights of the T5 Pro:

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar