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Insider launches WhatsApp Commerce to help brands deliver end-to-end buying experiences and becomes a Meta Business Solution Provider (BSP)

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LONDON, March 21, 2023 /PRNewswire/ — Insider, a single platform for delivering individualized, cross-channel customer experiences, has announced the launch of Meta-powered WhatsApp Commerce, a powerful new capability for businesses to build two-way conversational buying experiences for their customers, on the most popular messaging channel – WhatsApp. This launch closely follows Insider becoming an official WhatsApp Business Solution Provider (BSP) after their recent acquisition of MindBehind.

 

Mark Zuckerberg, CEO of Meta, recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As a testament to this, Insider’s WhatsApp Commerce will enable users, including those who have never shopped online before, to seamlessly browse through product catalogs online, add items to their cart and make a payment to complete the purchase—all within WhatsApp’s familiar interface.

What is WhatsApp Commerce?

WhatsApp Commerce will allow businesses to deliver immersive web-style experiences within WhatsApp, combined with the power of two-way conversational messaging. This pioneering technology will enable businesses to create seamless buying experiences, from sending personalized promotions, capturing leads, and launching products to delivering post-purchase confirmations and loyalty experiences. Businesses will be able to offer more value based on the users’ willingness to engage, heralding a new age where consumers can discover, browse and buy products, and engage with businesses – right within the app where they spend most of their time – and in the conversational style they use with their friends and family.

WhatsApp Commerce for Retail, Ecommerce & Delivery

Drive higher purchase rates with end-to-end shopping experiences. Brands and retailers can leverage WhatsApp Commerce templates like product catalogs for browsing, category lists for product discovery, and detailed description cards for completing purchase orders. Additionally, retailers can improve AOV, repurchase rate, and other metrics by running conversational campaigns like replenishment reminders, price alerts, and more.

 

An Ecommerce Director at a global food retailer shared: “Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers. We are now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider’s WhatsApp Commerce allows us to build more personalized and conversational purchase experiences for our audience as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%.

WhatsApp Commerce for Automotive

Increase test-drive bookings with conversational flows within WhatsApp. Automotive brands can leverage WhatsApp Commerce to create immersive launch experiences, automate test drive booking forms, receive customer feedback, and send timely after-sale services.

WhatsApp Commerce for Travel & Entertainment

Drive 7X faster check-in and increase ancillary sales on WhatsApp. Travel brands can leverage WhatsApp Commerce to send reminders for flight check-ins and follow through with add-on catalogs to browse add-on services such as seat upgrades, car rentals, and more to drive ancillary revenue.

WhatsApp Commerce for Financial Services

Create engaging lead qualification experiences. Banking and insurance brands can leverage WhatsApp Commerce to create two-way automated flows to generate and qualify clients using tools like FAQ library, interest calculator, credit card recommender, offer product and service information, and more.

 

How can businesses leverage Insider’s WhatsApp Commerce to boost conversions?

Insider’s WhatsApp Commerce is a versatile solution for businesses in any industry seeking to expand their reach on WhatsApp and explore new ways of engaging with their users, influencing every step of their journey to becoming happy and loyal customers. WhatsApp Commerce will support brands in multiple industries, including Ecommerce and Retail, Travel and Entertainment, Banking and Financial Services, Automotive, and more.   

“At Insider, our vision has always been to provide a single operating platform that brings together data, insights, and experiences for marketers, product, CRM, digital, and commerce teams,” shared Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider, “By launching WhatsApp Commerce, we’re enabling brands to bridge the gap between marketing and customer experience by leveraging the full potential of a channel where consumers spend the most time. WhatsApp Commerce transforms how users engage and purchase from brands without leaving their favorite app and is guaranteed to boost engagement and revenue by driving stronger customer loyalty.”

How does WhatsApp Commerce work as part of an omnichannel customer experience?

Insider’s WhatsApp Commerce combines the power of deep customer data segmentation to allow brands to target users based on their interests and predicted behavior to trigger relevant and timely conversations on WhatsApp that are more likely to convert.

Insider has built upon its existing market-leading capabilities to help brands grow their WhatsApp subscriber base with gamified templates and text-to-opt-in features. Other end-to-end capabilities like WhatsApp business account creation, template approval, advanced reporting, automation, frequency capping, WhatsApp intelligent virtual assistant, rich CTA messages, and more further strengthen Insider’s WhatsApp Commerce offering, thanks to their status as an official Meta Business Solution Partner

By adding WhatsApp Commerce to Insider’s existing channel support and advanced capabilities, including AI-led segmentation, real-time engagement, and predictive behavior analysis, Insider partners are now able to create end-to-end customer journeys which feature “Product Lists,” “Product Detail Cards,” and “Add to Cart” CTAs in addition to other powerful use cases like price alerts, back-in-stock alerts, cart reminders, and more.

Insider’s 1,200+ clients around the globe will be able to seamlessly integrate the power of WhatsApp Commerce into their marketing mix, effectively reducing reliance on point solutions and intermediary technologies.

Since Insider is already cited as a #1 leader in cross-channel customer journey orchestration, the news will allow businesses to consolidate their MarTech stack to optimize spend and centralize WhatsApp and all other channels into one powerful platform, during a time when cost optimization is needed most. With WhatsApp Commerce, brands can deliver unrivaled end-to-end engagement and customer experiences to consumers on WhatsApp, with no need to leave the channel to research, compare and purchase products.

Learn more about how businesses can leverage the power of WhatsApp Commerce at: https://www.useinsider.com/whatsapp-commerce

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like WebAppWeb PushEmailSMS, and Messaging Apps (WhatsApp, RCS). 

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, VirginToyotaNew BalanceIKEA, GAP, L’OrealSamsungNewsweekMediaMarktNissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

 

 

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China Hour Expands Reach of Chinese Audiovisual Content in South Africa Through Multi-Platform Partnership

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NANJING, China, Sept. 5, 2026 /PRNewswire/ — “China Hour,” a year-round media initiative jointly operated by Jiangsu Broadcasting Corporation (JSBC) and the South African Broadcasting Corporation (SABC), is significantly expanding the footprint and accessibility of Chinese audiovisual content across South Africa.

Marking the first time a Chinese broadcast media institution has established a year-round, dedicated daily broadcast mechanism with an African national public broadcaster, the project leverages SABC’s television network and digital streaming platform, SABC+, bringing over 100 hours of localized Chinese programming directly to South African households since its launch in June 2026.

The initiative first gained momentum in April 2026, when senior SABC leadership attended the 13th China Internet Audio & Video Convention and officially announced the joint project with JSBC. To solidify and expand upon these initial results, JSBC and SABC formally signed a new cooperation agreement on August at the 7th Forum on China-Africa Media Cooperation in Beijing. The signing was witnessed by senior leadership from China’s National Radio and Television Administration and South Africa’s Department of Communications and Digital Technologies.

So far, China Hour has already achieved rapid audience engagement. The popular fantasy drama series The Starry Love, which premiered on SABC2 on July in a dedicated 10:30–11:30 p.m. daily broadcast block, entered SABC+’s monthly Top 10 chart in its debut month, becoming the first Chinese television series to achieve a Top 10 ranking on the streaming platform.

Beyond hit drama series, the broader China Hour content catalog spans diverse genres designed to offer South African audiences holistic perspectives on contemporary and historical China. Featured titles include flagship documentary series such as The Grand Canal, Wetlands Our Land, Reading on the Island, and Architecture China, as well as popular short-form productions including A Dream Like True Love and Wildfire, among others.

To streamline content adaptation, JSBC deployed its proprietary Lychee Media AI Module for automated multilingual translation and dubbing adaptation. Integrated with rigorous human editorial review, this hybrid workflow enhances production efficiency while ensuring content complies strictly with local language nuances, cultural contexts, and broadcasting regulations.

The project builds on more than a decade of strategic exchanges between JSBC and African media organizations, including active participation in regional markets. Continuing its commitment to industry collaboration, JSBC will once again co-organize the China Pavilion at MIP Africa in Cape Town this October, showcasing new intellectual properties and exploring cross-border content licensing opportunities.

Looking ahead, JSBC and SABC plan to deepen cooperation across program curation, platform operations, and audience development, while welcoming broader collaboration with media stakeholders across the African continent.

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viaim Rise Receives Two 2026 IFA Innovation Awards; Indiegogo Campaign Launches September 8

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BERLIN, Sept. 5, 2026 /PRNewswire/ — viaim today announced that viaim Rise, its AI Agent Earbuds, won Best in Audio and was named a Best in Design Honoree at the 2026 IFA Innovation Awards. The recognition highlights Rise’s combination of acoustic engineering, AI-assisted work features and a distinctive smart charging case.

The recognition at IFA 2026, one of the world’s most significant technology trade shows, validates viaim’s unique vision for the future of work. Following this successful unveiling in Berlin, viaim has confirmed that the viaim Rise will be available for global consumers via a crowdfunding campaign on Indiegogo, launching on September 8, 2026, at 9:00 AM ET.

Beyond Audio: Listen. Think. Act.

viaim Rise combines premium wireless earbuds with an AI Agent workflow designed for everyday work. Built around Listen. Think. Act., Rise helps users capture conversations they choose to record, understand them in context and prepare next steps that remain under the user’s control.

Engineered for the modern professional, Rise supports user-initiated recording, transcription and translation for phone calls, in-person meetings and multilingual conversations, covering 78 languages and 145 accents. The system’s breakthrough lies in its ability to connect these recordings directly to project context, surface actionable insights, and hand off tasks—by voice—to the AI platforms users already rely on after the user confirms, such as ChatGPT, Claude, and Gemini.

Award-Winning Hardware Meets Intelligent Software

The dual IFA Innovation Awards reflect the product’s commitment to both sonic excellence and functional design. The ‘Best in Audio’ win acknowledges the product’s premium acoustic architecture. The viaim Rise features a powerful 11mm + 6mm dual-driver configuration, delivering Hi-Res Audio Wireless with LDAC and LHDC support. Coupled with an advanced ANC system featuring transparency and voice pass-through modes, the earbuds ensure high-fidelity sound, while a comprehensive multi-microphone array with bone-conduction VPU guarantees crystal-clear call quality, regardless of the environment.

At the same time, Vision Intelligence officially announced a partnership with Bose, a world-leading audio brand. viaim is working with engineers from Bose’s Audio Technology business to enhance the audio performance of viaim products. Working with Bose, viaim will leverage the company’s decades of technical expertise in active noise cancellation and acoustics to improve AI Agent hardware and enable robust perception and decision-making capabilities.

The ‘Best in Design’ honor recognizes the product’s innovative form factor: a unique dual-device ecosystem. When users press the two side latches, a mechanical structure raises the earbuds from the charging case—a physical expression of the Rise name. The smart charging case also serves as a recording entry point: with at least one earbud inside, users can start a recording without opening the case or reaching for a phone. When connected to a computer over USB-C, its three-microphone array can support desktop meeting capture through the viaim PC app.

Indiegogo Launch Details

The viaim Rise will officially go live on Indiegogo on September 8 at 9 AM ET.

Super Early Bird Offer: Early backers can secure viaim Rise with a $259 pledge, compared with a planned MSRP of $399.Added Value: Every backer will receive a 3-month of the viaim Pro subscription for free, unlocking the complete potential of the AI Agent ecosystem.

“We are honored by the recognition from IFA,” said the viaim team. “Rise is built to move work forward. By merging professional-grade acoustic hardware with a sophisticated AI agent workflow, we are transforming the way professionals capture their ideas and execute their daily tasks.”

For those interested in experiencing the future of AI-powered productivity, join the Indiegogo campaign at https://www.indiegogo.com/en/projects/viaim/viaim-rise, or visit viaim’s official website at https://store.viaim.ai/ to learn more

About viaim

viaim develops AI-native hardware and intelligent agent services designed to help people capture information, understand context and move work forward. As of May 2026, viaim has served more than 1.5 million registered users across over 200 countries and regions worldwide.

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Bringing Local AI Home: UGREEN Introduces Privacy-First HomeAgent for Smarter Living

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BERLIN, Sept. 5, 2026 /PRNewswire/ — UGREEN, a leading global consumer technology brand, announced two new product lineups at a European launch event. The unveiling of the UGREENHomeAgent series of agentic local AI hubs and a new MagFlow lineup marks UGREEN’s next stage of growth. Building on its established presence in digital accessories and smart storage, the company is now dedicated to a broader spectrum of intelligent consumer electronics designed to enhance everyday life.

UGREEN HomeAgent: Agentic Local AI Hub for Homes

At the center of UGREEN’s broader intelligent consumer electronics vision is UGREEN HomeAgent, a groundbreaking Agentic AI Local Hub unifying local storage, computing, and control into one device. It connects a growing ecosystem of UGREEN AIoT devices, including security cameras, smart speakers, and smart photo frames, as well as third-party devices.

UGOS Pro is UGREEN’s in-house operating system built on a Linux architecture, offering professional storage management, robust data security, easy backup and sync, and extensive expandability.

UGREEN HomeAgent is powered by the all-new UGOS Pro, combining NAS-grade storage and data management with integrated home security features, smart home capabilities, and natural voice interaction to deliver a more complete all-in-one experience.

Traditional surveillance cameras usually only document bad news, and their footage is constantly overwritten, so the moments truly worth keeping quietly disappear. That’s why UGREEN set out to redefine the home camera system, not as a surveillance tool, but as a camera for life.

“HomeAgent proactively recognizes moments that are truly worth remembering and organizes them into a personalized daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.” – Samuel Zhang, CEO of UGREEN

As an agentic local AI hub integrating on-device intelligence, local storage, AI computing and smart-home control, HomeAgent serves as the AI brain of the connected home. Designed to keep data private and local, it enables intelligent file management, proactive home monitoring, voice-driven automation and unified device control. The ecosystem includes the HomeAgent HA100 and HA100 Pro, the NVIDIA® Jetson Thor™-powered MasterAgent MA100, SynCare smart cameras, the UGREEN Smart Speaker for Uliya, and UGREEN Gallery smart frames, while remaining compatible with third-party Matter-enabled devices. Together, they deliver a private, expandable AI platform that helps users preserve memories, monitor their homes and coordinate devices through natural, context-aware interactions.

MagFlow Pro: Active Heat Dissipation and Sustained Fast Charging

Announced alongside HomeAgent, MagFlow Powerbank is the world’s first liquid-cooled Qi2 25W magnetic power bank, featuring CryoPulse™ micro-pump liquid cooling, active heat dissipation and sustained fast charging.

The launch complements UGREEN’s strong range of charging options, outlining the brand’s commitment to true-rated performance and flagship-quality power.

Availability Timeline

Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 opened on September 4, 2026, via the UGREEN AIoT Official Store, and remain available until the official Kickstarter crowdfunding campaign launches on October 27, 2026. Other AIoT accessories will be introduced as part of the Kickstarter campaign beginning on October 27. During the pre-order period, customers can place a deposit starting at $50 to reserve the UGREEN HomeAgent HA100, HA100 Pro or UGREEN MasterAgent MA100 and secure 50% off with the Super Early Bird discount.

About UGREEN

UGREEN is a leading global tech brand creating innovative products that make everyday life smarter, easier, and more connected. From smart charging and productivity to smart storage and AIoT, UGREEN designs technology around the needs of modern life.

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