Connect with us

Technology

Health Care Will Never Be the Same: Mayo Clinic Breaks Convention to Usher in Future of Innovation

Published

on

In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.

ROCHESTER, Minn., April 17, 2023 /PRNewswire/ — Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.

“With this new campaign, we aim to reinforce that transformation isn’t just a vision at Mayo Clinic, it’s what we’re doing today and every day,” said Mark Pagnano, M.D., medical director, Department of Marketing for Mayo Clinic, a champion of the creative project since its inception.

The new campaign, “Transforming Health Care,” builds on Mayo Clinic’s 2020 campaign, “The Power of Answers,” to create visually stunning metaphorical representations of the futuristic practices used today across its hospital network. Each of the 30- and 60-second spots — “Imaginable,” “Predictable” and “Seeable” — illustrate the ways Mayo Clinic is literally removing barriers through its innovation and team-based model of care.

Mayo Clinic’s new internal creative agency developed the campaign concept and strategy, which centers on engaging, vivid visuals. The campaign features words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology — currently ranked first out of 300 health care organizations in Newsweek’s list of “World’s Best Smart Hospitals 2023” — these words visibly change from negative to positive in each spot.

“At Mayo Clinic, we have reimagined health care and continue to challenge what was previously commonplace — the unknowns, the limitations, the lack of options,” said Sherri Gilligan, chief marketing officer, Mayo Clinic. “We’ve dedicated ourselves to removing these barriers from the patient experience during treatment and are applying that same dedication to bring these capabilities to life through our latest advertising creative.” 

To bring its groundbreaking practices to life visually, Mayo Clinic’s creative team selected directing team Espadaysantacruz and 1stAveMachine as their production partners. To capture the state-of-the-art work taking place at Mayo Clinic, the team took its production partners on a tour of Mayo Clinic in Rochester, Minnesota, providing a firsthand look at the spaces, technology and talent that would ultimately be infused into the final creative work. 

The cutting-edge innovations developed at Mayo Clinic pushed its creative team and production partners to innovate their own design abilities, filming processes and creative treatments. Instead of relying on computer-generated graphics to illustrate the technology, which ranges from surgical robots to AI and data stored in the Mayo Clinic Platform, the teams worked collaboratively to build each scene in real life. 

To accomplish this feat, the team researched, developed and created entirely new production techniques to replicate the ways Mayo Clinic’s innovative practices remove the “un” from words like “unsolvable,” “untreatable” and “undefinable” to create a positive reality. The technology featured in the foreground was filmed in front of state-of-the-art LED walls and floors to create unique backdrops and lighting environments.

“We set out to create a campaign that translates the high quality of care we provide our patients into an imaginative creative campaign, because ultimately, our goal is to inspire patient confidence when they choose Mayo Clinic as their health care provider,” said Wes Weleczki, executive creative director at Mayo Clinic. “With this campaign, we are challenging the category’s traditional approach to advertising, much like we continue to challenge traditional approaches in health care more broadly.”

The high-impact TV spots will air nationally in association with a national PGA sponsorship and in select local TV and OTT markets in Minnesota, Arizona and Florida throughout the year. The ads will be accompanied by digital and social extensions. 

About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to innovation in clinical practice, education and research and providing compassion, expertise and answers to everyone who needs healing. Visit the Mayo Clinic News Network for additional Mayo Clinic news.

Press Contact
Brittany Trangsrud
brittany.trangsrud@clynch.com
612-375-8588

View original content to download multimedia:https://www.prnewswire.com/news-releases/health-care-will-never-be-the-same-mayo-clinic-breaks-convention-to-usher-in-future-of-innovation-301798554.html

SOURCE Mayo Clinic

Continue Reading

Technology

TCL Inspires Her Greatness at the FIBA Women’s Basketball World Cup 2026

Published

on

By

As a FIBA Global Partner, TCL brings TCLforHer to life through technology-enabled fan experiences that celebrate women athletes, connect fans, and extend the energy of the game beyond the court.

BERLIN, Sept. 5, 2026 /PRNewswire/ — The FIBA Women’s Basketball World Cup 2026 takes place in Berlin this September, with the world’s top women’s basketball teams competing on the sport’s biggest stage. As a FIBA Global Partner, TCL is bringing its TCLforHer initiative to life at the tournament with a series of technology-enabled fan experiences that let standout performances by women athletes be seen, shared and celebrated by audiences worldwide.

With the FIBA Women’s Basketball World Cup 2026 taking place in Berlin alongside IFA 2026, TCL is using this rare meeting of global sport and consumer technology to connect the energy of the court with the future of smart living.

“The FIBA Women’s Basketball World Cup is a powerful platform for celebrating the confidence, resilience and teamwork that define women’s basketball,” said Wei Xue, Vice President and ESG Director of TCL Technology and Chairman of the TCL Charity Foundation. “Through TCLforHer and our partnership with FIBA, TCL is using technology not only to enhance the fan experience, but also to help the stories and achievements of women athletes inspire more women around the world.”

TCLforHer Champions Women’s Sport On and Off the Court

During the tournament, the TCL Player of the Game award will honor standout performances across 36 games, recognizing the skill, strength, leadership and resilience shown on the court.

Beyond the court, TCL’s commitment to celebrating women’s achievements extends through TCLforHer, a global initiative launched in 2021 that brings together technology, sport, and education to support women’s personal development. Through FIBA’s “Her World, Her Rules,” TCL encourages girls and women to build confidence, challenge limitations and pursue their potential through sport.

From the Court to the Living Room, TCL Brings Elite Sport Closer to Fans

TCL’s support is visible throughout the tournament through courtside advertising boards, on-court decals, media backdrops and a dedicated fan interactive booth at Berlin Arena, while fan activations—including TCL Lucky Frame, giant TIFO display and TV giveaways—turn live game highlights into memorable fan moments.

Outside the arena, TCL is extending the passion of the game to home entertainment and mobile through TVs, RayNeo glasses, and mobile devices. Whether watching the game on a large living-room screen, exploring more personal viewing through wearable displays, or following and sharing moments on mobile devices, TCL is bringing the game’s energy into more everyday settings through a richer range of on-screen experiences.

Inspiring Greatness Through Global Sports Engagement

Sport is a key pillar of TCL’s global brand strategy and a shared language through which it creates emotional connections with audiences across cultures. Spanning football, basketball, American football, esports, and more, TCL is building a global partnership network that connects fans with world-class sport.

As an Official Worldwide Olympic and Paralympic Partner and FIBA Global Partner, TCL brings international sporting moments into everyday life through its display technologies, smart home appliances, and smart living experiences. Beyond these global sports platforms, TCL is also connecting with fans locally through football partnerships with major European national teams and clubs, creating more everyday touchpoints for fans to experience their favorite sports and teams. Together, these partnerships help TCL bring fans closer to their favorite athletes and teams, igniting more moments that Inspire Greatness every day.

About TCL

Founded in 1981, TCL—short for “The Creative Life”—is dedicated to empowering smarter, healthier lifestyles through next-generation experiences. Operating through two independent entities, TCL Industries and TCL Technology, TCL delivers innovative solutions spanning TVs, smartphones, audio products, smart home devices, display technologies, and clean energy.

Today, with 50 R&D centers and 47 manufacturing bases globally, TCL operates in over 160 countries and regions, reinforcing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. 

https://www.tcl.com/global/en
 

View original content to download multimedia:https://www.prnewswire.com/news-releases/tcl-inspires-her-greatness-at-the-fiba-womens-basketball-world-cup-2026-302870648.html

SOURCE TCL Technology Group Corporation

Continue Reading

Technology

TWSE deepens global capital market partnerships in London

Published

on

By

TAIPEI, Sept. 5, 2026 /PRNewswire/ — The Taiwan Stock Exchange (TWSE) will lead a delegation to London this September to strengthen investor engagement for Taiwan-listed companies, promote the Asian Asset Management Center (AAMC) initiative, and deepen collaboration with global financial institutions.

The visit comes as international participation in Taiwan’s equity market continues to expand. Foreign investors’ share of TWSE-listed market capitalization increased from 39.56% in 2022 to 48.61% in the second quarter of 2026, approaching half of the market’s total value and underscoring their increasingly important role in connecting Taiwan-listed companies with global capital.

“London is a key market for Taiwan as we deepen engagement with global investors and financial institutions,” said TWSE Chairman Sherman Lin. “Through this visit, we look forward to showcasing the latest developments and strengths of Taiwan’s companies and capital market, advancing the Asian Asset Management Center initiative, and strengthening two-way connections between Taiwan and global capital markets.”

Following the successful investor outreach program in New York in March, TWSE will partner with SinoPac Securities in London to facilitate meetings between Taiwan-listed companies and institutional investors. A luncheon presentation will also provide investors with an update on developments in Taiwan’s capital market and its investment opportunities.

TWSE will participate in the Taiwan Financial Briefing Forum – London Edition, jointly organized by the Taiwan Academy of Banking and Finance and Z/Yen Group. Under the theme, “Unlocking Taiwan’s Edge as Asia’s Asset Management Hub,” the forum will showcase Taiwan’s deep and liquid capital markets, substantial private wealth, and growing demand for wealth management services. TWSE will also highlight the policy direction of the Asian Asset Management Center initiative and its role in supporting Taiwan’s development as a leading asset management hub in Asia.

About TWSE

The Taiwan Stock Exchange (the TWSE) commenced operations on February 9, 1962, and is responsible for operating and advancing Taiwan’s securities market. Its core business activities include listing, trading, clearing and settlement, and market surveillance. These functions encompass listing promotion and review, post-listing supervision and corporate governance, maintaining orderly market operations, securities firm services, investor protection, clearing and settlement activities, safeguarding against market defaults, and monitoring illegal trading activities. Through these efforts, the TWSE provides comprehensive services to support the development and integrity of Taiwan’s securities market.

View original content:https://www.prnewswire.com/apac/news-releases/twse-deepens-global-capital-market-partnerships-in-london-302870637.html

SOURCE Taiwan Stock Exchange (TWSE)

Continue Reading

Technology

Asia-Pacific Media Forum Launches “Gather in Shenzhen, Create a Better Asia-Pacific” Media Cooperation Initiative

Published

on

By

SHENZHEN, China, Sept. 5, 2026 /PRNewswire/ — Shenzhen is a city born from China’s reform and opening-up. In just over four decades, it has grown from a small fishing village into a modern international metropolis. It is a remarkable story of development created by the Chinese people, and a window through which the world can better understand China.

As part of the overall outcomes of Asia-Pacific Media Forum, Shenzhen is launching three long-term initiatives under a media cooperation program titled “Gather in Shenzhen, Create a Better Asia-Pacific.”

The three initiatives are: Technology sharing ; Content co-creation; and Talent development.

On the occasion of the opening of the Asia-Pacific Media Forum, Shenzhen is officially launching this media cooperation initiative and inviting media partners from across the Asia-Pacific to take part. Together, we hope to contribute the strength of the media to building an Asia-Pacific community and promoting shared prosperity.

Video link: https://youtu.be/oJmxc-nYo10
Video produced by Shenzhen Media Group

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/asia-pacific-media-forum-launches-gather-in-shenzhen-create-a-better-asia-pacific-media-cooperation-initiative-302870640.html

SOURCE Shenzhen Media Group

Continue Reading

Trending