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GP Launches AI Video Contextual Platform

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NEW YORK, Sept. 20, 2022 /PRNewswire/ — GP US, a FONA company (FreakOut North America), is pleased to announce the launch of its AI-powered video contextual platform in the US. Although the platform has been live and running with numerous Fortune 500 brands internationally, across 23 countries, the GP US team has been developing several localized features for the US market expansion. GP US technology helps brands, and their respective agencies distinctly increase the effectiveness of video campaigns by bringing a level of granular and intent-based targeting to the Youtube channel that has been unattainable with traditional buying tools. 

 

Clients have seen increases in engagement metrics, time on page and page views, by an average of 3.4x and 12x, respectively.

One of the biggest challenges with video contextual advertising over recent years has been realizing enough granularity with video processing and analysis to truly identify, understand, and separate appropriate videos from inappropriate ones. Nobody wants their video advertising campaigns to appear adjacent to mislabeled segments, misaligned audiences or unsuitable content, which can result in negative ROI, or worse, reputational damage.

Up until now the top industry players have resorted to solving this by implementing bulky Youtube channel-level blocks or introducing numerous one-size fits all contextual categories. However, the power of Youtube and other large video content platforms is that one can target ads to intent-based video content specifically curated to the advertiser’s product or brand messaging. 

GP video contextual platform has been consistently outperforming affinity targeting tactics. Clients have seen increases in engagement metrics, time on page and page views, by an average of 3.4x and 12x, respectively. Not only does it give some breathing room for brands trying to navigate the new era of a privacy centric ad industry but also the ever-changing and complex cookie-replacement solutions developing in the market. 

“Bringing a video contextual platform to market that can utilize greater quantity and quality of signals in a smarter way allows for a similar approach to audience-based targeting but considerably more real-time and accurate, “said Francisco Quiroga, CCO at GP US.

About

GP US is a next-generation video intelligence platform that bridges the gap between content and ads by offering contextual advertising tools unavailable to buyers on other platforms. GP US significantly minimizes targeting unsuitable content for brands, which reduces wasted impressions, and improves user sentiment, brand recall, and brand safety. Understanding the content users consume at a more granular level allows GP US to deliver more effective messaging for your brand and better ROI. Website: https://xgp.ai

View original content to download multimedia:https://www.prnewswire.com/news-releases/gp-launches-ai-video-contextual-platform-301628827.html

SOURCE GP

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Explorer1 Music Group (EX1) Announces The Acquisition And Relaunch Of Music Benefactors, An Sec Registered Music Crowdfunding Platform

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Explorer1 Music Group (EX1) is proud to announce the strategic acquisition of MUSIC BENEFACTORS, an SEC Registered Crowdfunding company, the launch of a new technology and marketing platform, and the release of its latest Crowdfunding offering.

LOS ANGELES, October 01, 2022 /PRNewswire-PRWeb/ — Explorer1 Music Group (EX1) is proud to announce the strategic acquisition of MUSIC BENEFACTORS, an SEC Registered Crowdfunding company, the launch of a new technology and marketing platform, and the release of it’s latest Crowdfunding offering.

Explorer1 Music Group (EX1) is very pleased to announce it has completed the acquisition and relaunch of Music Benefactors (http://www.musicbenefactors.com).

Crowdfunding is a recognized way for individuals and companies to raise money, and the music industry has seen many companies launch in the last few years. Music Benefactors developed a music focused platform which enables instant online investments, with equity ownership being issued in tours, albums and careers of artists and musicians, allowing individual and institutional investors directly receive a portion of income and profits.

Music Benefactors and EX1 consult with and approve each offering, and unlike most other platforms that expect the artist to promote the fundraise, EX1 and Music Benefactors leverage EX1’s global marketing network to promote the offerings, allowing artists and musical projects at any stage of their career to reach a far wider and music focused audience than any other crowdfunding solution. For EX1, the transaction not only adds a crowdfunding platform to it’s fast growing portfolio of brands, but also creates a new pipeline of potential artists for its GRAMMY® Nominated, award winning record label – EX1 Records.

Music Benefactor founder and President, Matt Lutz is joined by Karen Johnson, a seasoned financial professional who serves as Vice President, and advertising guru Terry Balagia, formerly of Saatchi & Saatchi, and founder of Snowball Media, to serve as Chief Marketing Officer. Karen and Terry work closely with Matt, the artists and EX1’s CFO, Philip Slavin, to maximise the opportunity while ensuring full compliance with the various SEC and FINRA requirements.

“I am so proud that EX1 recognized the value in this business and platform I spent years developing,” said Matt Lutz, Founder and President of Music Benefactors. “Their visionary approach to vetting and marketing each of the offerings I believe is a breathe of fresh air in the crowdfunding space, and will give Music Benefactors the edge when it comes to delivering financial success for artists and musical projects.”

“Since launching EX1’s artist partnership model in 2019, we are constantly approached by amazingly talented songwriters, performers and artists that we would like to support, but are not fiscally or creatively a fit for our full partnership model,” said Paul Woolnough, founder and CEO of the Explorer1 Music Group. “With Music Benefactors, we can now provide them a platform to raise the funds they need to take their career to the next level, while opening the door to a deeper relationship that may see them work with EX1 in the future.”

While Music Benefactors has successfully funded music projects in the past, most recently the financing of country artist Karen Waldrup’s latest album, Kendall County Road that was released September 9th, the first offering under EX1’s ownership is for the creation of a Las Vegas extravaganza, and global expansion through franchising of The Violution, a female empowering, all-girl electric stringed instrument band and live experience that delivers a genre crossing, multicultural live musical experience never heard or seen before. To view the offering please visit: http://www.musicbenefactors.com/theviolution

ABOUT MUSIC BENEFACTORS: Founded by CEO Matt Lutz, Music Benefactors Music Benefactors is an SEC registered company with a technology platform that strengthens the connection between performing and recording artists and music fans and investors around the world. By becoming a Music Benefactor you can invest and help your favorite artist fund their careers, tours, albums, or new and exciting projects. becoming a part owner of the assets and content they create, and sharing in the income and profits they generate. Music Benefactors is owned by the GRAMMY® nominated, award winning Explorer1 Music Group (EX1). For more information visit: http://www.musicbenefactors.com

ABOUT EXPLORER1 MUSIC: Explorer1 Music Group (EX1) is a Los Angeles based global full-service music company, run by highly experienced and respected industry professionals who first and foremost are music lovers. EX1 owns and operates EX1 Records a Grammy® nominated, award winning, independent record label who want to self-release music, but still require the distribution, marketing, funding & infrastructure a record company provides.
#Explorer1music | @Explorer1music

For more information visit
http://www.musicbenefactors.com, http://www.explorer1music.com, http://www.ex1records.com

General Contact: contact@explorer1music.com

Music Benefactors Enquiries: contact@musicbenefactors.com

Media Contact

Music Benefactors, Explorer1 Music Group, 1 4243625364, contact@musicbenefactors.com

 

SOURCE Explorer1 Music Group

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Living Opera Pioneers Decentralized Grantmaking Through Magic Mozart NFT Collection

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WASHINGTON, Sept. 30, 2022 /PRNewswire/ — Living Opera, a web3 multimedia startup, announces the launch of Magic Mozart, a non-fungible token (NFT) collection consisting of 1,791 NFTs based on the music and image of Wolfgang Amadeus Mozart and his seminal composition of The Magic Flute that premiered on September 30th, 1791. Each layer of the NFT contains artistic features from The Magic Flute, as well as unique and personalized on-chain musical compositions from the first wide-scale demonstration of generative music through a dice game called Muskalisches Würfelspiel attributed to Mozart.

 

In addition to the unique digital art and music, NFT holders will gain access to several dimensions of utility, such as first access to Living Opera music NFTs and a chance to win an all-expenses paid trip to see Soula Parassidis and Norman Reinhardt – two of the founders – perform in Athens, Greece or Valencia, Spain in 2023, as well as a guest appearance in an upcoming documentary in Greece.

The funds will also contribute towards the launch and maintenance of the Living Arts DAO, an ecosystem for decentralizing grant-making in the performing arts and bringing practitioners and lovers of classical music together to build and journey. Decentralized autonomous organizations, or DAOs for short, leverage smart contracts and distributed governance to execute tasks at scale, often among geographically dispersed communities united by a common goal.

“The way we have funded the arts, especially in opera, over the last several decades has not changed much, but our research finds that individual artists have experienced wage stagnation and/or decline,” said Canadian-Greek soprano and CEO of Living Opera Soula Parassidis. “NFTs provide a way for people to directly support the artists they love, and receive rewards, access to special content, and participate in global artistic communities via the blockchain,” she continued.

Arts and culture philanthropists donated nearly $24 billion in 2021, but these donations rarely trickle through to the lives of individual artists. “We believe that blockchain can help bring transparency and accountability to arts philanthropy and our DAO is a step in that direction… our Living Arts DAO pilot among the Living Opera community opens a frontier of possibilities to remunerate artists and connect them with philanthropists so both sides grow and learn,” said Christos Makridis, COO of Living Opera.

Magic Mozart is the first of several NFT collections that Living Opera will launch, including: Dream Girl – a music NFT collection based on Wagner’s Wesendonck Lieder that takes listeners through an emotional journey exploring the fragility of love, the passing of time, and the highs and lows of human existence in just 20 minutes of heart pounding music – and Divina – a fashion and music NFT collection that pays homage to the genius of opera sensation Maria Callas on the 100th anniversary of her birth in 2023.

The full collection of Magic Mozart NFTs can be viewed and purchased at https://mozart.livingopera.org/.

About Living Opera

Founded by two opera singers and an economist, Living Opera is a multimedia art-technology company that unites the classical music and blockchain communities to produce transformative content. Living Opera takes a holistic approach to life, work, and education: “living” means “full of life and vigor,” and “opera” means (in Latin) “labor, effort, attention, or work.” Living Opera NFT collections, such as Magic Mozart, are designed to bring the art and tech worlds together by expanding the audience of people who traditionally engage with classical music and fine art.

View original content to download multimedia:https://www.prnewswire.com/news-releases/living-opera-pioneers-decentralized-grantmaking-through-magic-mozart-nft-collection-301637398.html

SOURCE Living Opera

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GITEX GLOBAL 2022 gathers world’s leaders to challenge and collaborate in the Web 3.0 economy

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DUBAI, UAE, Sept. 30, 2022 /PRNewswire/ — Dubai will transform into the ultimate digital epicentre of the world next month, as the UAE hosts GITEX GLOBAL, the world’s largest tech show, converging the most advanced companies and best minds to deep dive into the making of the Web 3.0 economy.

From 10-14 October 2022 at the Dubai World Trade Centre (DWTC), GITEX GLOBAL presents the most empowering curation ever, with seven multi-tech themes experimenting in the metaverse, a decentralised future of the internet, and a sustainable global digital economy.

The event’s record size and continued expansion mirrors the ambitions of the UAE and region’s digital transformation, as government initiatives such as the National Program for Coders, the Dubai Metaverse Strategy, and Next GenFDI propels the UAE to the forefront of the global digital economy.  

This is amplified by new GITEX GLOBAL 2022 launches of X-VERSE, sponsored by TMRW Foundation in collaboration with Decentraland, one of the world’s most immersive metaverse journeys featuring 28 experiential brands; and Global DevSlam, the Middle East’s largest ever coder and developer meetup.

H.E. Omar Al Olama, Minister of State for AI, Digital Economy & Remote Work Applications, said: “GITEX this year is bigger than ever. It spans two million sq. ft. with over 5,000 exhibitors from more than 90 countries, which makes this truly the biggest tech show in the world. This year, my office has partnered with GITEX to ensure that we’re not just showcasing technology, but actually inventing and developing technology.”

Trixie LohMirmand, EVP of Events Management at DWTC, GITEX GLOBAL’s organiser, added: “GITEX serves a profound purpose of enabling and accelerating the digital economies of UAE and many of its alliance partners through connecting earnest stakeholders with outstanding minds from the world, and materialising these connections into actionable partnerships.”

GITEX GLOBAL 2022 welcomes an unprecedented 52% new exhibitors choosing the show and the UAE as the first choice in their market access strategies. North Star will host the biggest Unicorn meetup of the year in Dubai, with 35 Unicorns from 15 countries looking to expand in one of the world’s fastest-growing markets.

Furthermore, XPENG, a leading tech company and EV manufacturer, has chosen GITEX GLOBAL to host the world’s first public flight of its pioneering eVTOL flying car X2 with the support of official partner, the Dubai Chamber of Commerce.

Photo – https://mma.prnewswire.com/media/1912014/GITEX_global.jpg
Video – https://mma.prnewswire.com/media/1912027/GITEX_2022.mp4

View original content to download multimedia:https://www.prnewswire.com/news-releases/gitex-global-2022-gathers-worlds-leaders-to-challenge-and-collaborate-in-the-web-3-0-economy-301637830.html

SOURCE GITEX GLOBAL

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