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Fairtrade Unveils First-Ever ‘Non-Fungible Banana’ Amid Rising Climate Threat to Global Agriculture



At COP27 Climate Conference, The Last Banana will warn delegates and governments alike that the future survival of the world’s most popular fruit is at risk

WASHINGTON, Nov. 3, 2022 /PRNewswire/ — Fairtrade International, the leading certification for social justice and sustainability, is set to launch the world’s first Non-Fungible Banana, or NFB, in an effort to spotlight the increasing threat climate change poses to the planet’s most beloved food products and the livelihoods of the farmers and agricultural workers who grow them, the organization announced today.

Dubbed The Last Banana, Fairtrade’s NFB, which differs from a Non-Fungible Token in that it is not commercially accessible and does not rely on energy-intensive processes for production, will be unveiled on 10 November at the United Nations Climate Change Conference (COP27) in Sharm el Sheikh, Egypt, where it will be on view at the FAO Pavilion as a definitive warning to visiting delegates that the future of the global food system hangs in the balance. The Last Banana will also be accessible to audiences in over 21 Fairtrade markets as Fairtrade organizations around the world encourage viewers to visit the NFB’s virtual gallery space online.

“The Last Banana is Fairtrade’s call to the world that if we don’t step up and achieve inclusive and equitable climate solutions with farmers and agricultural workers at the centre of climate action, we risk losing our favourite food products forever,” said Melissa Duncan, Executive Director at Fairtrade International.

Bananas are hands down the world’s most popular fruit. And with an estimated global export value of $7 billion dollars per year, they are also likely one of the most essential, as the banana trade remains the cornerstone of many countries’ economies.

For more than 450 million people around the world, bananas and plantains are vital staple crops. But amid the impact of climate change and the threats posed by plant diseases like Fusarium TR4, the future of bananas is increasingly at risk – a frightening reality brought out in the Fairtrade and Climate Change study released in late 2021. 

According to the study’s findings, dramatic weather patterns spurred by climate change will likely deliver severe blows to agricultural production in key regions around the world, from Latin America to the Asia-Pacific. Banana producers in the Caribbean and in Central America, for instance, are expected to face less rainfall and more extreme temperatures, while those in Southeast Asia and Oceania will see an increased risk of tropical cyclones.

“Farmers and workers are not only on the frontline of the climate crisis, they also have critical know-how that can mitigate and address climate risks for the benefit of humanity,” Ms. Duncan continued. “If governments fail to include them in the COP27 outcome and empower them to be the custodians of our planet’s food supply, the only future for one of the world’s most popular fruits may very well be a digital NFB.”

Representing more than 1.8 million farmers worldwide, Fairtrade’s delegation will be active at COP27 calling on leaders of government and the private sector to immediately deliver on climate targets by meeting the $100 billion USD climate aid commitment promised by the end of 2022; ensuring climate finance delivers for small holder farmers and workers by including them in the design of climate programmes; agreeing on regulations that tackle the root causes of environmental degradation, such as deforestation, by penalising non-compliance; and supporting farmers and workers with the costs of adaptation and mitigation.

“We already know that the impacts of the climate crisis are being felt by local communities in low-income countries through unprecedented heatwaves, calamitous droughts, intensified hurricanes and destructive downpours,” noted Juan Pablo Solis, Fairtrade International’s Senior Advisor for Climate and Environment.

“The unveiling of a Non-Fungible Banana is a powerful way for us to remind everyone – from global leaders to consumers – that they cannot take their favourite foods for granted. The current climate crisis could very well mean that the last banana is not too far away.”

Visit The Last Banana in Fairtrade’s Virtual Gallery Space

About Fairtrade America

Fairtrade America works to rebalance trade, making it a system rooted in partnership and mutual respect rather than exploitation. It’s about businesses, shoppers, farmers and workers all partnering so we can all experience the benefits of trade. Fairtrade America is the US chapter of Fairtrade International, the original and global leader in fair trade certification with more than 30 years of experience working for fair trading practices in more than 30 countries across the globe. A non-profit 501(c)3 organization, Fairtrade America is the world’s largest and most recognized fair trade system—part of a global movement for change. Learn more at, and by connecting with Fairtrade America on Facebook, Instagram and LinkedIn.

Media Contact: 
Emily Rado

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Denmark Buy Now Pay Later Markets Report 2022: A $15.47 Billion Market by 2028 – 75+ KPIs on End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics




DUBLIN, Dec. 7, 2022 /PRNewswire/ — The “Denmark Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics – Q3 2022 Update” report has been added to’s offering.

BNPL payments in the country are expected to grow by 27.1% on an annual basis to reach US$6,294.1 million in 2022.

The BNPL payment industry in Denmark has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with the impact of economic slowdown due to disruption caused by Covid-19 outbreak.

Medium to long term growth story of BNPL industry in Denmark remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 16.2% during 2022-2028.

The BNPL Gross Merchandise Value in the country will increase from US$4,953.4 million in 2021 to reach US$15,474.3 million by 2028.

Reasons to buy

In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.Market Share by Key Players


Denmark BNPL Market Size and Spending Pattern

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later Operational KPIs

Buy Now Pay Later Revenues, 2019 – 2028Buy Now Pay Later Share by Revenue SegmentsBuy Now Pay Later Merchant Commission, 2019 – 2028Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028Buy Now Pay Later Pay Now & Other Income, 2019 – 2028Buy Now Pay Later Accounts, 2019 – 2028Buy Now Pay Later Bad Debt, 2019 – 2028

Denmark Buy Now Pay Later Market Share Analysis by Key Players (Klarna, Viabill, Afterpay, Cashper)

Denmark Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

Online ChannelPOS Channel

Denmark Buy Now Pay Later in Retail Shopping: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later in Home Improvement: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later in Other: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Denmark Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Buy Now Pay Later Sales Uplift by Product CategoryBuy Now Pay Later Spend Share by Age GroupBuy Now Pay Later Gross Merchandise Share by IncomeBuy Now Pay Later Gross Merchandise Value Share by GenderBuy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call +1-917-300-0470
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SOURCE Research and Markets

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Jackery At Ten: A Decade of Solar Generator Innovation




FREMONT, Calif., Dec. 7, 2022 /PRNewswire/ — Celebrating its 10th anniversary, Jackery, a pioneer and global leader of innovative portable power and green outdoor energy solutions, shares a look back at how its innovative and reliable solutions change the way people access green electricity and how clean energy has been seamlessly integrated into every facet of users’ lives, from outdoor recreation, education, healthcare, and disaster rescue.

“Over the past decade, Jackery has built a wide range of flagship line-ups and sold millions of units worldwide, accompanying users across the globe to explore the world. We are extremely proud of our achievements which are the result of the dedication and hardworking of our teams as well as the support of our global customers, who have also inspired and motivated us with their unique stories. We are fortunate to have them on our side as we power up a future of green living,” said Head of Brand Department.

Power up the Nature

Designed for flexibility, portability, and sustainability, Jackery’s products are created for green off-the-grid living. For years, Jackery equips its products with the latest innovations and state-of-the-art features to cover the needs of van-lifers and outdoor enthusiasts, coupled with a weather-proof design, fast-charging, and large capacity to keep them connected and plugged in while on the go.

Extending the brand’s mission to empower global actions to protect the environment and reduce carbon emissions, Jackery participated in a campaign in 2021 through which the company provided solar generators for forest rangers to facilitate their effort to safeguard the natural environment while bringing public attention to those frontline workers who dedicate their lives to guarantee the integrity of eco-system. This year, Jackery has also teamed up with National Forest Foundation, vowing to plant 10,000 trees in the flight against climate change.

Power Up the Dream

The exploratory spirit is deeply rooted in Jackery’s brand DNA, and with which, the company pioneers green solutions and bring them to the people in need, allowing users to enjoy the benefits of renewable energy. Last year, Jackery partnered with the van-lifer family @Amunches to embark upon a journey into a sweeping desert in Colombia’s La Guajira peninsula and came to a school of an impoverished community where access to electricity is a luxury.

Using Jackery’s solar generator to power up a project, the Amunches family shared with the local students about their adventures across the Americas in the hope of fostering their dreams. The children’s eyes lit up in awe and excitement, with huge smiles appear on their faces the moment the projector was switched on. They listened with curiosity and rapt attention and stared at the colorful screen that transported them to different worlds filled with wonders and possibilities, as well as inspirations to bring changes to their homeland.

Power Up the Hope

A former gymnast who was the winner of the All-Japan Rhythmic Gymnastics Championships, Mr. Eiji Setoda started to perform acrobatics to help heal the national wound caused by the 2011 Tōhoku earthquake. After the COVID-19 pandemic plunged Japan into another period of uncertainty that depressed the entire country, he started a tour across the country as a street performer, taking Jackery’s solar generator with him to power his performance as he tried to bring hope to a wider population in this difficult time.

Inspired by Mr. Setoda, Jackery Japan has launched a series of initiatives and joined hands with local partners to strengthen Japan’s emergency response mechanism. In 2020, the company donated 10 solar generators to bolster local disaster prevention measures through the “JackeryCare” initiative. The following year saw Jackery tie up with JVC Kenwood to develop solar generator products that address the challenges in disaster rescue missions. In 2022, Jackery joined the Social Emergency Management Alliance (SEMA), pledging to provide portable power solutions in case of unexpected disasters.

“This 10-year journey brings us to a new starting point from which we will continue to spearhead green technology to bring more innovative products to our global customers. We will stay true to our goal of making renewable energy accessible for all, facilitating the global clean energy transition by reducing people’s reliance on fossil fuels,” said Head of Manufacture Department of Jackery.

About Jackery

Jackery, the world’s leading innovative portable power and green outdoor energy solution provider founded in California in 2012, is a global top-selling solar generator brand recognized by over 150 authorized media and organizations worldwide. Since 2018, Jackery has sold more than 2 million units globally and a footprint spanning from the US to Europe, Japan and China.

As the pioneer of the Solar Generator concept and products, Jackery offers a range of portable, versatile green generators that meet all outdoor needs, from charging a cellphone or laptop to powering large devices like electric cooking equipment, heaters, and lights. Its products have been consistently selected as Best Sellers on Amazon and have been included in Amazon’s Choice lists since 2020.

To date, Jackery has also received 25 prestigious international design awards, including the Red Dot Design Award, the iF Design Award, the A’ Design Award and Competition, and the CES Innovation Award.


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Mural Unveils Bold New Brand Transformation and Product Experience




The company aims to change how teams work together through a new brand identity, an enhanced product user interface, and the introduction of a collaboration skills development offering

SAN FRANCISCO, Dec. 6, 2022 /PRNewswire/ — Today Mural, the leading collaborative intelligence company, unveiled a provocative new brand identity, a bold new user interface (UI) for its digital whiteboard product, and a new collaboration skills development offering — the first of its kind in the market. Laying the groundwork for future product enhancements in 2023, these launches advance Mural’s mission to support how teams collaborate from anywhere in order to do their best work together.

Mural Unveils Bold New Brand Transformation and Product Experience

According to Microsoft’s most recent Work Trend Index Special Report, 85 percent of leaders at hybrid companies lack confidence in the productivity of their employees while roughly 3 out of 4 hybrid employees say they “need a better reason to [go into the office] than company expectations.” These conflicting stances are byproducts of the persistent debate regarding where work happens.

With the announcement of the brand promise — “Intentional practices. Extraordinary work.” — Mural seeks to reconcile leaders to employees by changing how people collaborate so that remarkable work happens by design and not by accident. Mural is the only company with a systematic approach for improving teamwork that combines specialized collaboration training with powerful collaboration spaces made to inspire teams to connect and innovate from anywhere.

“For more than a decade, tens of thousands of teams at global enterprise companies like IBM, Microsoft, and SAP have taught us that skillfully applying purpose and intention to how people collaborate leads to extraordinary, innovative work,” said Mariano Battan, co-founder and CEO of Mural. “Every team can do extraordinary work. They just need to know how.”

New brand identity elevates “intentional practices”

The new Mural brand is vibrant and welcoming, positioning teamwork as being most effective when leaders take care to plan and anticipate, first inviting and then guiding participation.

Through new typography, colors, and illustrations, the Mural brand entices engagement, prompting teams to strike a balance between structure and play as they advance ideas to impact. This balance and direction is symbolically represented by Mural’s new wordmark.


“When teams are connected to each other and to a common purpose, that’s when their best work happens,” said Kit Unger, Mural’s senior vice president of design. “It all comes together with our new brand, which reflects our core values in a distinctive, recognizable way. Our new system of expression is the foundation for our marketing, branding, and communications.”

Elements of Mural’s brand evolution include:

A transformed identity: As a prominent representation of the company, people, and brand, the Mural wordmark is rooted in the concept of “structure and play.” Built on a foundation of black bars, the wordmark gives plenty of room for imagination, exploration, and motion.New color palette: Ideas are colorful and diverse, and so is the Mural brand. The core colors are deliberately optimistic and energetic while still warm and welcoming. The new palette also reflects several changes to hue, saturation, and brightness to increase color contrast for a more accessible set of default colors.

Mural partnered with the transformation and design consultancy, COLLINS, who have done celebrated work with next-generation brands like Spotify, Dropbox, and Twitch.

New product user interface

Mural invites teams worldwide to change how they work together through collaboration spaces that are playful and simple to use and can be used regardless of where or when work happens.

The new product user interface includes improved visual thinking tools and features. Highlights of the new interface include:

New user interface and dashboard refresh: The new UI is modern looking, fresh, and playful with rounded corners, new icons, colors, animated moments, drop shadows, top left text alignment on sticky notes, and more. This makes working in Mural easier and faster through a series of enhancements to core functionality, navigation, and search. Facilitation Superpowers® features, including timer, voting, private mode, and laser pointer, are clearly and prominently grouped. Core product capabilities are more discoverable and easily understood for all experience levels, resulting in a more vibrant, engaging experience.Accessibility enhancements: Text, icons, form components, and other interface elements have gone to darker grays or black-on-white backgrounds, which is more inclusive to a larger audience. Combined with more whitespace and larger default sizes, this hierarchy ensures Mural’s interface is clearly legible and meets WCAG AA color contrast requirements. In fact, Mural’s accessibility team worked in partnership with the Canadian Broadcasting Corporation to improve keyboard and screen reader support within the canvas for the visually impaired.

Kit and the product design team go into more detail on the purposeful approach to Mural’s rebrand and product improvements in this blog post.

Today’s brand and product changes set the stage for further enhancements in the coming months.

New collaboration skills development offering

In March, Mural acquired LUMA Institute, the recognized global leader in equipping people to be collaborative problem solvers through its acclaimed learning experiences and certification programs. Building on years of partnership between the two companies, the combination of Mural and LUMA now means that it’s easier than ever for global enterprises to enable employees to creatively innovate and solve problems together.

Mural has now launched its LUMA Elevate offering, exclusively available for Mural members. The new package is a combination of customizable in-person and on-demand learning experiences focused on improving teamwork, collaboration, and problem-solving — the skills fundamental to succeeding in the modern hybrid work environment. Mural members can design the curriculum and learning paths to meet their unique needs and goals.

Mural’s new user interface is available at, and brand assets are available at There will be a generous phased rollout in the platform between December 2022 and March 2023 where members can opt-in to the new UI. Members will be given control to switch between the classic UI and the new UI to ensure that everyone can transition at their leisure. Visit Mural’s product updates for all official releases and updates.

About Mural

Mural is a collaborative intelligence company. We connect teams to unlock their potential, increasing the innovation capacity of the enterprise. Mural creates a culture of effective collaboration — where everyone is connected, contributing, and empowered to deliver business-driving outcomes. We power effective collaboration, innovation, alignment, and team building at 95 percent of the Fortune 100 including SAP and Microsoft, as well as universities, schools, and nonprofits.

Try Mural for free

Mural is a registered trademark of Tactivos, Inc.

LUMA System provided by LUMA Institute, LLC, a wholly owned subsidiary of Tactivos, Inc.


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