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Peloton Unveils Holiday 2022 Creative Campaign Highlighting How Motivation Transcends Beyond the Workout



NEW YORK, Nov. 7, 2022 /PRNewswire/ — Today, Peloton launched its 2022 holiday campaign entitled, “The Peloton Effect.” Produced in partnership with Mother LA, the campaign showcases how the motivation provided by Peloton’s world-class content and Instructors stay with you long after the workout is over – motivation that keeps you moving forward in life, towards your goals, even through the busyness of the holiday season.

Experience the full interactive Multichannel News Release here:

The hero TV ad shows a mother and father in the middle of their workouts on the Peloton Bike+ and Tread. Suddenly, they are reminded that they have family coming over for a holiday dinner and need to shift gears to prepare for their guests. In the throes of completing their holiday to-do lists, the couple is able to draw inspiration from their earlier classes with Peloton Instructors Robin Arzón and Alex Toussaint – calling upon mantras that struck a chord with each of them – as they race against the clock to prepare for their family gathering. With the help and motivation of Arzón and Toussaint, the couple powers through their tasks and are ready to enjoy their holiday.

“We wanted to capture the unique effect that our Instructors’ words have on our Members, both in and out of the class experience,” said Peloton’s SVP of Global Creative Bryant Brennan. “We know our Instructors’ words inspire and motivate, as we’ve heard countless stories of how Members apply what they hear in class to their everyday lives – it’s one of the things that makes the connection between Instructor and Member so special. Our 2022 holiday campaign brings to life how the kind of motivation you find at Peloton is there for you, wherever and whenever you need it.”

The hero :30 spot featuring Arzón and Toussaint will air in the US and Canada across various channels including television, digital and social. A localized :30 spot featuring Peloton Instructors Hannah Frankson and Jon Hosking will air in the UK and Australia.

Simon Bruyn, Executive Creative Director at Mother LA, summarizes the inspiration behind this year’s holiday campaign stating, “Peloton has a very special connection with its Members. They don’t just work out with Peloton, they find motivation with Peloton. In this work we wanted to show how the motivation you find with Peloton can help you get through one of the busiest, most stressful times of the year.”

Peloton Credits

Bryant Brennan – SVP, Global Creative
Oliver Snoddy – VP, Consumer Marketing
Sade Balogun – Director, Consumer Marketing
Jo Soulas – Creative Director
Kyra Hurwitz – Senior Manager, Consumer Marketing

Agency Credits

Mother LA

Press Contact 

About Peloton

Peloton (NASDAQ: PTON) is the leading connected fitness platform with a loyal community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit


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IDTechEx Looks at 5 Key Areas Metal-Organic Frameworks Can Help Decarbonize




BOSTON, May 27, 2024 /PRNewswire/ — According to IEA’s 2023 update to its net zero roadmap, carbon capture technologies, more efficient space cooling equipment, and clean energy transitions are all cornerstones of achieving net zero by 2050 and limiting global warming to 1.5°C. Emerging technologies utilizing metal-organic framework (MOF) materials for carbon capture, refrigerant reclamation, direct lithium extraction, HVAC equipment, and various other chemical separations and purification processes can see the advent of disruptive next-generation technologies that are essential for industrial decarbonization. IDTechEx’s new report, “Metal-Organic Frameworks (MOFs) 2024-2034: Market, Technology, and Players“, evaluates the role of MOFs in accelerating industrial decarbonization and the challenges associated with industrial adoption.

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5 key MOF-enabled technologies that can help address industrial decarbonization. Source: IDTechEx

1.  MOF sorbents for point source carbon capture solutions targeting hard-to-abate industries

Deploying carbon capture technologies is key to addressing emissions from industries that are hard to decarbonize (e.g. cement, steel, etc.), support low-carbon hydrogen production, and remove CO2 from the atmosphere. MOFs can function as highly selective filters that can adsorb CO2 in the presence of other gases, such as N2 and water vapor, with fast kinetics. The key advantage is that saturated filters can be regenerated within minutes using low-grade industrial heat or mature pressure swing processes, offering lower energy regeneration pathways compared to the incumbent. While these technologies are operating at a substantially lower scale than the incumbent amine scrubbing, there is potential to rapidly scale these modular technologies in the medium term.

2.  MOFs can reduce the carbon footprint associated with chemical production

Chemical separations and purification processes are one of the largest contributors to energy consumption in the chemical industry. There is a large opportunity for the development of alternative separation technologies using innovative materials (e.g., MOFs) to replace or supplement existing systems to reduce energy consumption. For example, propylene, a major chemical feedstock, can be separated from propane to produce polymer-grade propylene using MOF-based membrane technology. Swiss startup UniSieve told IDTechEx that its molecular sieve membrane technology can reduce energy consumption associated with propylene/propane separation by up to ~90% compared to conventional distillation processes.

3.  MOF-based direct lithium extraction technologies to address projected supply-demand challenges

Vast quantities of critical minerals are necessary for clean energy technologies such as electric vehicle (EV) batteries. 60% of the total demand for lithium is currently from clean energy, and this is set to approach ~90% by 2030 in the Net Zero Emissions (NZE) Scenario outlined by the IEA. The demand for lithium is projected to be over 700,000 tonnes by 2030 in IEA’s NZE Scenario, whereas the anticipated supply is expected to meet only ~70% of the demand. Additionally, IDTechEx’s report “Materials for Electric Vehicle Battery Cells and Packs 2023-2033” forecasts a supply deficit from 2026 (or earlier). Therefore, rapid expansions and diversification of robust and sustainable mineral supply chains are essential for continued growth.

The ability to tailor MOFs to selectively separate chemicals can be leveraged for direct lithium extraction (DLE) technologies, an alternative to conventional lithium isolation methods. US-based EnergyX developed its proprietary modular lithium-ion transport and separation (LiTASTM) technology, which uses MOF-based membranes. It is currently running pilot demonstrations of its technology across North and South America. The company has also received investment from General Motors (GM) to develop its DLE and refinery technology and support its commercialization. The agreement also enables GM to access competitive lithium offtakes for exclusive use in EV production and supports lithium production projects in North and South America in efforts to diversify supply chain opportunities.

4.  MOFs can widen the scope of refrigerants that can be reclaimed

Another area is refrigerant reclamation. Fluorocarbon refrigerants have a global warming potential (GWP) that is several hundred to several thousand times greater compared to CO2 (GWP of CO2=1). Following the Kigali Amendment to the Montreal Protocol, production of hydrofluorocarbon refrigerants needs to be reduced significantly by 2036. As a result, refrigerant and HVAC equipment manufacturer Daikin is actively promoting refrigerant reclamation. MOF-based separation technologies being developed are enabling the separation of fluorocarbon refrigerants with small differences in boiling points, that are not generally possible with conventional separation methods such as distillation.

5.  MOF-based HVAC systems to tackle high energy consumption associated with space cooling

Energy consumption associated with space cooling is set to more than double by 2050, with increasing demand for air conditioners in emerging markets and developing economies, according to the 2023 Update to the IEA Net Zero Roadmap. To manage the strain on electricity generation and infrastructure, more energy-efficient air conditioning systems are needed. For example, Montana Technologies is commercializing AirJoule®, which uses MOF-coated aluminum contactors for integration into HVAC and atmospheric water harvester systems and eliminates refrigerants. It claims that its technology can reduce electricity consumption by ~75%. The company announced in March 2024 that it received all necessary funding to commercialize its technology with partners, including BASF, GE Vernova, CATL, and Carrier.

IDTechEx Outlook

MOFs can unlock the advent of disruptive next-generation technologies that are essential for industrial decarbonization. However, there are several challenges with economically manufacturing MOFs for industrial applications and developing robust, scalable technologies that integrate these materials. Although early testing and pilot data demonstrate promising results, the technologies are yet to be demonstrated at an industrial scale. Partnerships between MOF manufacturers with technology developers are essential to advance these technologies and realize the potential of these materials, with strategic investments by industrial partners being key to bringing these technologies to market.

The new IDTechEx report “Metal-Organic Frameworks (MOFs) 2024-2034: Market, Technology, and Players” offers an independent analysis of these trends and considers applications of MOFs for several other early-stage technologies, including hydrogen storage, energy storage, sensors, and more. Informed by insights gained from primary research, the report analyzes key players in the field and provides market forecasts in terms of yearly mass demand and market value segmented by application.

To find out more about this report, including downloadable sample pages, please visit

For the full portfolio of advanced materials and critical minerals market research from IDTechEx, please visit

About IDTechEx:

IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact or visit

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Bankai Group President and CEO Bankim Brahmbhatt Secures Coveted Spot in Capacity’s Power 100 List for Second Year Running




NEW YORK, May 27, 2024 /CNW/ — Bankai Group’s visionary President and CEO, Mr. Bankim Brahmbhatt, has solidified his position as a telecommunications titan, achieving repeat recognition in Capacity Media’s prestigious Power 100 List. This accolade underscores Mr. Brahmbhatt’s unwavering dedication to shaping the future of global ICT infrastructure.

Industry Media Recognizes Global Leadership

Since 2000, Capacity Media has been the go-to source for news and events impacting the carrier industry, making the Power 100 List a highly sought-after distinction. The list spotlights the sector’s most influential leaders, who are driving innovation and progress.

Gratitude and Continued Focus on Progress

“Being named to the Power 100 List for the second year running is a humbling honor,” said Mr. Brahmbhatt. “At Bankai Group, we are always fueled by a constant desire to push the boundaries of what’s achievable in telecommunications.”

Dr. Raghavendra Hunasgi, Group CMO of Bankai Group, echoed this sentiment, adding, “Mr. Brahmbhatt’s future-forward guidance continues to be a driving force for Bankai Group’s success. This recognition is a testament to his exceptional leadership.”

Three Decades of Pioneering Solutions

Bankai Group continues to pioneer secure and scalable solutions for the telecom and fintech industries. They have established themselves as leaders in voice and SMS services while simultaneously developing the most secure fintech platform in existence. An unwavering commitment to excellence ensures that Bankai Group remains at the forefront of the industry.

Empowering Businesses Through Innovation

Under Mr. Brahmbhatt’s continued leadership, Bankai Group is poised to lead the charge in groundbreaking initiatives. They empower businesses worldwide by offering cutting-edge connectivity and next-gen digital transformation solutions.

About Bankai Group:

Bankai Group is a global leader in Telecom, Fintech, and Enterprise Consulting. They have been providing trailblazing global wholesale voice, VAS, and telecom technology for the past three decades. Besides being a leader in voice, Bankai is a fintech innovator as well, developing cutting-edge solutions for banks and financial institutions. Bankai has also incubated a specialized R&D and Deeptech Lab that makes businesses’ AI vision a reality.

About Capacity:

Capacity Media is a reputed source of news and events for telecommunications carrier and service provider markets. Their portfolio includes the Capacity magazine, a news portal, carrier directories, and 24 global events like Capacity Europe, International Telecoms Week (ITW), and the Global Carrier Awards.


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Canada and FCM’s Green Municipal Fund Invest $33.7 Million to Expand Composting Services in Calgary




CALGARY, AB, May 27, 2024 /CNW/ – Canadians are feeling the effects of climate change. By supporting local projects that reduce pollution and improve community infrastructure, we can create healthy places to live. That’s why the Government of Canada and the Federation of Canadian Municipalities (FCM) are investing in smart, sustainable solutions from coast to coast to coast.

Today, the Honourable Steven Guilbeault, Minister of Environment and Climate Change (ECCC), and Scott Pearce, President of the Federation of Canadian Municipalities (FCM), announced support for the expansion of the City of Calgary’s composting facility to meet the demands of its residents.

The project receives $23 million through the FCM’s Green Municipal Fund and $10.7 million through ECCC’s Low Carbon Economy Fund, for a total investment of $33.7 million.

The expansion will increase the composting facility’s capacity to process food and yard waste from 100,000 tonnes per year to 160,000, extending the life of the city’s landfill and reducing greenhouse gas emissions by about 45,000 tonnes per year. This is the equivalent of removing nearly 14,000 cars from the road. The upgrade is in direct response to the popularity of the city’s Green Cart program, which launched in 2017.

The project is estimated to create 180 full-time jobs ranging from skilled trades to management and engineering during the two-year construction period and four full-time permanent jobs to operate and maintain the expansion.

As Canada moves towards a net-zero economy, people living and working in the Prairies are taking action and taking advantage of growing economic development opportunities that are shaping a sustainable and inclusive future for everyone.

These kinds of investments are in line with the Government of Canada’s commitment to deliver good jobs and, through greater collaboration with all levels of government, build a strong and sustainable Green Prairies Economy.


“Canadians continue to be concerned about the amount of food and yard waste that is produced and are changing the ways in which they manage their waste to help protect the environment. By investing in the expansion of Calgary’s composting facility, we are supporting the city of Calgary to meet the demands of its residents, all while reducing GHG pollution coming from landfills and waste. Green infrastructure investments in Canadian communities like the one we are announcing today help us on the path to a net-zero future.”
The Honourable Steven Guilbeault
Minister of Environment and Climate Change

“Investments like the one we’re announcing today in Calgary highlights the importance of working together to tackle climate change while improving the lives of Canadians. Expanding Calgary’s composting facility will create jobs, reduce emissions, and generate power and revenue from a renewable energy source. We are on the path to net zero, and only together can we find smart and sustainable solutions.”
Scott Pearce
FCM President

“The Composting Facility expansion is a testament to Calgary’s innovative spirit and commitment to sustainability. As we enhance our waste management capabilities and integrate cutting-edge technologies, we are propelling Calgary towards a greener future and reinforcing our role as a leader in this field. Together, we are building a legacy of sustainability that will empower Calgarians today and well into the future.”
Jyoti Gondek
Mayor, City of Calgary

Quick Facts
About the FCM’s Green Municipal Fund

The Federation of Canadian Municipalities’ (FCM) Green Municipal Fund (GMF) is a globally unique organization providing funding and education to municipalities to help them both reach net-zero and build resilient communities, while also delivering economic and social benefits such as jobs, housing and infrastructure. Since inception in 2000, it has helped reduce greenhouse gas emissions by 2.87 million tonnes, funded nearly 13,000 person-years of employment, enabled nearly 30,000 sustainable affordable housing units, and contributed $1.2 billion to the national GDP via the more than 2,100 approved projects. GMF is a $2.1 billion program funded by the Government of Canada.

About the Low Carbon Economy Fund

The Low Carbon Economy Fund (LCEF) is an important part of Canada’s clean growth and climate action plans, including the Pan-Canadian Framework on Clean Growth and Climate Change and the 2030 Emissions Reduction Plan – Canada’s Next Steps for Clean Air and a Strong Economy. The LCEF supports projects that help reduce Canada’s Greenhouse gas (GHG) emissions, generate clean growth, build resilient communities and create jobs for Canadians.

About the Framework to build a Green Prairie Economy

The Framework to Build a Green Prairie Economy sets out a vision for an economy that is prosperous, sustainable, and benefits everyone. It is a long-term commitment by the federal government to have stronger coordination between federal departments on investments for the Prairies and closer collaboration with Prairie partners on priorities to seize new opportunities in the transition to a net-zero future.

Associated links

How the Calgary Composting Facility Works
Federation of Canadian Municipalities
Green Municipal Fund
2030 Emissions Reduction Plan: Clean Air, Strong Economy

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