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Peloton Unveils Holiday 2022 Creative Campaign Highlighting How Motivation Transcends Beyond the Workout

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NEW YORK, Nov. 7, 2022 /PRNewswire/ — Today, Peloton launched its 2022 holiday campaign entitled, “The Peloton Effect.” Produced in partnership with Mother LA, the campaign showcases how the motivation provided by Peloton’s world-class content and Instructors stay with you long after the workout is over – motivation that keeps you moving forward in life, towards your goals, even through the busyness of the holiday season.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9105951-the-peloton-effect-holiday-2022-creative-campaign/

The hero TV ad shows a mother and father in the middle of their workouts on the Peloton Bike+ and Tread. Suddenly, they are reminded that they have family coming over for a holiday dinner and need to shift gears to prepare for their guests. In the throes of completing their holiday to-do lists, the couple is able to draw inspiration from their earlier classes with Peloton Instructors Robin Arzón and Alex Toussaint – calling upon mantras that struck a chord with each of them – as they race against the clock to prepare for their family gathering. With the help and motivation of Arzón and Toussaint, the couple powers through their tasks and are ready to enjoy their holiday.

“We wanted to capture the unique effect that our Instructors’ words have on our Members, both in and out of the class experience,” said Peloton’s SVP of Global Creative Bryant Brennan. “We know our Instructors’ words inspire and motivate, as we’ve heard countless stories of how Members apply what they hear in class to their everyday lives – it’s one of the things that makes the connection between Instructor and Member so special. Our 2022 holiday campaign brings to life how the kind of motivation you find at Peloton is there for you, wherever and whenever you need it.”

The hero :30 spot featuring Arzón and Toussaint will air in the US and Canada across various channels including television, digital and social. A localized :30 spot featuring Peloton Instructors Hannah Frankson and Jon Hosking will air in the UK and Australia.

Simon Bruyn, Executive Creative Director at Mother LA, summarizes the inspiration behind this year’s holiday campaign stating, “Peloton has a very special connection with its Members. They don’t just work out with Peloton, they find motivation with Peloton. In this work we wanted to show how the motivation you find with Peloton can help you get through one of the busiest, most stressful times of the year.”

Peloton Credits

Bryant Brennan – SVP, Global Creative
Oliver Snoddy – VP, Consumer Marketing
Sade Balogun – Director, Consumer Marketing
Jo Soulas – Creative Director
Kyra Hurwitz – Senior Manager, Consumer Marketing

Agency Credits

Mother LA

Press Contact

Press@onepeloton.com 

About Peloton

Peloton (NASDAQ: PTON) is the leading connected fitness platform with a loyal community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

 

View original content:https://www.prnewswire.com/news-releases/peloton-unveils-holiday-2022-creative-campaign-highlighting-how-motivation-transcends-beyond-the-workout-301670221.html

SOURCE Peloton Interactive

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Persistent Expands Executive Leadership Team in Support of Its Ambitious Growth Plans

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SANTA CLARA, Calif. and PUNE, India, Dec. 1, 2023 /PRNewswire/ — Persistent Systems (BSE: PERSISTENT) and (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, is pleased to announce the expansion of its executive leadership team with the addition of four seasoned industry leaders. These leaders bring in unique skills to contribute to unlocking the full potential of the company’s client impact.

Ayon Banerjee joined earlier this quarter as Chief Strategy and Growth Officer. He brings rich technology experience, combining a unique blend of operational expertise with a consulting heritage. Ayon will be responsible for shaping Persistent’s corporate strategy and execution. Additionally, he will spearhead non-linear growth, encompassing M&A, investments, growth through private equity channels, and large deals, fuelling Persistent’s next phase of expansion. In his recent role as Managing Director and Partner at Boston Consulting Group, Ayon worked closely with multiple IT and Engineering services clients globally on strategy formulation and growth acceleration.

Dhanashree Bhat joined today as the Chief Operating Officer at Persistent. She will lead IT, Administration & Facilities, Learning & Development, Enterprise risk management, ESG and Delivery excellence. She comes with diverse experience from multiple leadership roles at Tech Mahindra over the last two decades. In her last role, she served as Chief Delivery Officer of the Communications, Media and Telecom (CMT) group. Dhanashree is an advocate for women in tech, DEI, and education for the girl child. Dhanashree’s service delivery rigor combined with her deep operations experience will further strengthen Persistent’s service delivery.

Rajiv Sodhi joined Persistent last quarter as Senior Vice President – Hyperscaler Business & Strategic Alliances. In his role, he will be responsible for scaling global GTM with leading Hyperscalers and enhancing Persistent’s positioning as an ecosystem partner of choice, working with leading technology providers globally. Rajiv comes with extensive experience at Microsoft, where for over 16 years, he directed initiatives in global market strategy, ecosystem alliances, and corporate transformation, in addition to his role as Chief Operating Officer for Microsoft India. Prior to that, he served as Chief Executive Officer at GoDaddy India, where he was instrumental in the company’s establishment and growth in India and Australia.

Sumit Arora has joined as Senior Vice President responsible for setting up and driving the Consulting practice. He comes to Persistent with extensive experience in consulting and technology services. He will play a crucial role in helping clients develop strategies to modernize core business operations, with a strong emphasis on enhancing customer experience and digital capabilities. Sumit joins Persistent from Wells Fargo, where he was Senior Vice President – Enterprise Payments Strategy and Planning.

Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent:
“As we entered this year, we proudly crossed the $1 billion milestone, a testament to our unwavering client focus, strategic technology investments, and exceptional leadership. The addition of four outstanding leaders further strengthens our team, enhancing our commitment to clients, partners, shareholders, and employees. I am thrilled to welcome them aboard as we continue to explore and expand our growth horizons.”

About Persistent

With over 22,800 employees located in 21 countries, Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance. 
www.persistent.com

Forward-looking and Cautionary Statements
For risks and uncertainties relating to forward-looking statements, please visit persistent.com/flcs

Media Contacts

Aarti Somaiya
Persistent Systems (Global)
+91 93237 42377
aarti_somaiya@persistent.com

Emma Handler
Persistent Systems (Global)
+1 617 633 1635
emma_handler@persistent.com

Logo: https://mma.prnewswire.com/media/1022385/Persistent_Systems_Logo.jpg

 

 

View original content:https://www.prnewswire.co.uk/news-releases/persistent-expands-executive-leadership-team-in-support-of-its-ambitious-growth-plans-302002838.html

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Govee Celebrates Successful Collaboration with Prime Video and Habitat for Humanity of Greater Los Angeles by Transforming Los Angeles Neighborhood into “Candy Cane Lane”

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LOS ANGELES, Nov. 30, 2023 /PRNewswire/ — Govee, an innovator in the smart lighting and smart home industries, teamed up with Prime Video and Habitat for Humanity of Greater Los Angeles (Habitat LA) to “Candy Cane Lane-ify” a Los Angeles neighborhood on November 27, 2023. The event activation served as a joyous precursor to the release of Prime Video’s highly anticipated holiday comedy, Candy Cane Lane, starring Eddie Murphy and Tracee Ellis Ross and directed by Reginald Hudlin.

 

In a heartwarming extension of the movie’s themes, the exteriors of eight new houses were transformed into a festive holiday spectacle. Govee lit up the neighborhood with their latest innovative holiday lights and ignited the holiday spirit with a dynamic light show, powered by the Permanent Outdoor Lights, Curtain Lights, Christmas Strings Lights and more.

“We’re thrilled to have collaborated with Prime Video and Habitat LA for this meaningful event,” says Eric Wu, CEO of Govee. “We were proud to see our smart holiday lights being used to adorn the neighborhood and inspire holiday spirit with dynamic light shows. This unique event embodies the spirit of giving and we’re excited to share the magic of our lights show with the Habitat LA community.”

Learn more about the communities, stories, and impact that Habitat LA makes this holiday season, and all year round, at habitatla.org. Your support allows Habitat LA to advocate for affordable housing in the U.S., and around the world.

Candy Cane Lane will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on December 1.

Event photos and film artwork to accompany your coverage can be found HERE (courtesy of Prime Video) and the trailer can be found HERE.

Social:
@goveeofficial
@primevideo
@habitatla
#CandyCaneLaneMovie

ABOUT GOVEE
Since 2017, Govee has been committed to making life smarter. As a leading global smart home solution company, the company aims to provide personalized and fun life experiences through innovation in the smart home space. This includes a close focus on ambient lighting solutions and home appliances. Govee is continuously building upon its ecosystem of smart products and improving performance, user benefits, and consumer usability in all scenarios. To learn more about Govee, please visit Govee.com.

ABOUT CANDY CANE LANE
Logline: Eddie Murphy stars in this holiday comedy adventure about a man on a mission to win his neighborhood’s annual Christmas home decoration contest and inadvertently makes a deal with a mischievous elf that brings the 12 Days of Christmas to life. The film is directed by Reginald Hudlin and written by Kelly Younger.

Synopsis: Eddie Murphy stars in this holiday comedy adventure about a man on a mission to win his neighborhood’s annual Christmas home decoration contest. After Chris (Eddie Murphy) inadvertently makes a deal with a mischievous elf named Pepper (Jillian Bell) to better his chances of winning, she casts a magic spell that brings the 12 Days of Christmas to life and wreaks havoc on the whole town. At the risk of ruining the holidays for his family, Chris, his wife Carol (Tracee Ellis Ross), and their three children must race against the clock to break Pepper’s spell, battle deviously magical characters and save Christmas for everyone. The film is directed by Reginald Hudlin and written by Kelly Younger.

Produced by: Brian Grazer, p.g.a, Eddie Murphy, Karen Lunder, p.g.a and Charisse Hewitt-Webster

Cast: Eddie Murphy, Tracee Ellis Ross, Jillian Bell, Thaddeus J. Mixson, Ken Marino, Nick Offerman, Robin Thede, Chris Redd, Genneya Walton, Madison Thomas, D.C. Young Fly, Riki Lindhome, Anjelah Johnson-Reyes, Lombardo Boyar, Danielle Pinnock, Timothy Simons

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/govee-celebrates-successful-collaboration-with-prime-video-and-habitat-for-humanity-of-greater-los-angeles-by-transforming-los-angeles-neighborhood-into-candy-cane-lane-302002738.html

SOURCE GOVEE MOMENTS LIMITED

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Reimagining a 70-Year-Old Hobby: Augmented Reality Brings Custom Paint by Numbers to Life

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Just Paint by Number, a leader in custom paint by number kits, is thrilled to announce the launch of its groundbreaking mobile app, now available for download on iOS and Android stores. The most exciting feature of the new app is the ability to purchase their exclusive MemoryLink™ Virtual Experience. This cutting-edge add-on allows a video to be linked to the finished paint by number kit, creating a unique augmented reality experience. This feature transforms each completed painting into a cherished memory, making it a perfect gift for loved ones.

MIDDLETOWN, Del. , Nov. 30, 2023 /PRNewswire-PRWeb/ — Just Paint by Number, a leader in creating paint by number kits from photos, is delighted to unveil its innovative mobile app. The app brings a new dimension to paint by number, a pastime that made its debut at the New York Toy Show in 1951 and surged in popularity during the pandemic. With the aid of advanced augmented reality technology, the Just Paint by Number mobile app transforms cherished photos into distinctive, hand-painted mementos, providing a unique gift choice for the holiday season.

We believe that this app, with its unique MemoryLink Virtual Experience, will redefine the way our customers create and share their cherished memories. We are committed to providing a unique, personalized experience, and this app is a testament to that commitment.

The highlight of the new app is the ability to purchase their exclusive MemoryLink™ Virtual Experience. This state-of-the-art feature enables a video to be connected to the completed paint by number kit, crafting a unique augmented reality experience. This functionality turns each finished artwork into a treasured memory, making it an ideal present for loved ones in time for the holidays.

With the MemoryLink™ Virtual Experience, users can submit their videos and photos through the app, bringing their artwork to life by scanning the finished painting using the app. Whether it’s a sentimental moment captured in time or a special message recorded for a gift recipient, the MemoryLink™ Virtual Experience adds a deeply personal touch to each paint by number kit.

“We are incredibly excited to introduce our innovative mobile app to our customers,” said Xan Hong, Founder of Just Paint by Number. “We believe that this app, with its unique MemoryLink™ Virtual Experience, will redefine the way our customers create and share their cherished memories. We are committed to providing a unique, personalized experience, and this app is a testament to that commitment.”

The Just Paint by Number app also allows users to purchase custom paint by number kits seamlessly at prices exclusively available in the app. The app also provides a unique proofing feature that enables customers to approve their kit designs before production. Moreover, users can receive tracking updates via push notifications, ensuring they’re always informed about the status of their orders.

The Just Paint by Number mobile app is now available for download on the Apple App Store and on the Google Play Store shortly.

About Just Paint by Number

Just Paint by Number is a pioneer in providing custom paint by number kits. With a focus on personalization and customer satisfaction, Just Paint by Number offers a unique and enjoyable painting experience that brings memories to life. For all orders from the United States, Just Paint by Number produces all their kits in the US, allowing for fast turnaround times. They also offer a free shipping option as well as 24/7 chat and e-mail support. Visit https://justpaintbynumber.com for more information.

Media Contact

Xan Hong, Just Paint by Number, 1 8669652008, sales@justpaintbynumber.com, https://justpantbynumber.com

View original content to download multimedia:https://www.prweb.com/releases/reimagining-a-70-year-old-hobby-augmented-reality-brings-custom-paint-by-numbers-to-life-302001829.html

SOURCE Just Paint by Number

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