Following the inauguration of its Asia-Pacific Headquarters in Singapore, EBANX brings its payments infrastructure to Thailand, Indonesia, Malaysia, Vietnam, and Turkey, opening access to more than 380 million consumers for global merchants

SINGAPORE, April 20, 2026 /PRNewswire/ — EBANX, a global technology company specializing in cross-border payment services for emerging markets, today announced it will begin operating in five new countries: Thailand, Indonesia, Malaysia, Vietnam, and Turkey. With this expansion, EBANX will have integrated payment methods across seven economies in Asia, including India and the Philippines. Combined, they represent a USD 610 billion opportunity in digital commerce and more than 1.1 billion consumers, according to data from Payments and Commerce Market Intelligence (PCMI) and World Data Lab (WDL) analyzed by EBANX. The five new markets alone account for 57% of that volume and 386 million of those consumers — whose spending is projected to grow 97% over the next decade, faster than regions like Europe, the US, and Canada, per WDL data featured in EBANX’s Beyond Borders 2026 study.

EBANX’s announcement follows a series of milestones in the region: the inauguration of its Asia-Pacific Headquarters in Singapore, a Major Payment Institution (MPI) license from the Monetary Authority of Singapore (MAS), and the appointment of Eduardo de Abreu as Chief Product Officer (CPO) and regional CEO of EBANX Singapore.

“Asia is where the world’s fastest-growing consumer base is, and also where some of the most ambitious digital companies are headquartered,” said João Del Valle, Co-founder and CEO of EBANX. “Our investment in the region allows us to be closer to both. Global companies need local payment infrastructure to reach Asian consumers, and Asian companies need that same expertise to sell internationally. The opportunity runs in both directions.”

Among the five new EBANX’s additions, Vietnam is the fastest-growing digital commerce market, with a 22% compound annual rate through 2027, according to PCMI projections — rising from USD 36 billion to USD 44 billion. The others are not far behind. Indonesia will expand 19% over the same period, from USD 106 billion to USD 125 billion. Turkey’s 15% growth takes it from USD 123 billion to USD 142 billion. Malaysia and Thailand round out the group at 16% and 15%, respectively.

As global merchants look to diversify beyond established markets like the U.S., Europe, Brazil, and Mexico, cross-border demand in these economies is already waiting for them: international transactions account for 30% of e-commerce volume in Thailand and Malaysia, and 28% in the Philippines.

EBANX’s operations in Indonesia, Thailand, and Turkey are already available to merchants, with Malaysia and Vietnam set to follow in the next quarter. These operations will be fully supported by EBANX’s APAC HQ in Singapore.

A region that skipped the card era

Southeast Asia’s payment landscape is structurally distinct from other emerging markets. EBANX’s new countries of payment operations largely bypassed card infrastructure entirely, going from cash straight to e-wallets and account-to-account (A2A) transfers. Combined, those two methods account for 65% of e-commerce in Thailand, 61% in Indonesia, 50% in the Philippines, 35% in Malaysia, and 21% in Vietnam, according to PCMI.

“This did not happen by accident,” explained Eduardo de Abreu, Chief Product Officer and regional CEO of EBANX Singapore. “Southeast Asia has one of the youngest, most digitally fluent consumer populations in the world. Many of them got their first smartphone before they ever had a bank account, and certainly before they had a credit card. Digital wallets and instant transfers solved a real problem for a generation that was already living online.”

According to WDL data analysed by EBANX, Southeast Asia and India are the only regions where Generation Z holds the largest share of online spending across all verticals, at 27%. Elsewhere in Asia, Generation X leads at 30% — nearly double Gen Z’s 18% share.

How to reach local consumers

That payment landscape has become a barrier for global companies looking to scale in the region. According to an EBANX survey with its merchants, its fragmentation and low card usage often lead to performance issues that prevent them from reaching local consumers.

“The global companies we talk to about Southeast Asia are no longer asking about the region’s potential; they are asking how to unlock that potential and achieve high conversion rates,” said Abreu. “Our APAC Headquarters in Singapore gives us the regulatory anchor and the operational proximity to build country-by-country solutions that actually convert. We have been working toward this expansion for years, and the infrastructure is ready.”

Considering the seven Asian countries in EBANX’s portfolio, the company will have integrated more than 20 payment methods across the region. Among them are some of the most widely used alternative payment methods in each market, such as digital wallets and account-to-account (A2A) transactions—like bank transfers and QR-based payments—as well as credit and debit cards.

ABOUT EBANX

EBANX is the leading technology platform connecting global businesses to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, the platform enables global businesses to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. With a global footprint, it established a technology and regulatory headquarters in Singapore in 2026. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end users alike.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media Contact:
Shan Huang
shan.huang@ahgstrategies.com 

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SOURCE EBANX

Insights from Agoda’s latest report highlight how moving beyond basic localization can drive stronger revenue outcomes as Japan sees rising intra-Asia travel demand

SINGAPORE, April 20, 2026 /PRNewswire/ — Digital travel platform Agoda, in its latest deep dive report “Tailored to Win: Mastering Localization to Capture Asia’s Travelers in Japan“, reveals opportunities for Japanese hotels to capture more value from Asia’s fast-growing travel demand, with only 34% of properties having progressed beyond basic localization strategies.

Among surveyed properties, 71% of hotels at early stages of localization report positive revenue outcomes, compared to all hotels that have implemented more advanced localization, showing that while early efforts are delivering results, a more holistic approach maximizes commercial outcomes.

According to the Japan National Tourism Organization (JNTO), the market welcomed over 42 million international visitors in 2025, a 16% year-on-year increase, with Asian travelers accounting for over 80% of all arrivals.[1]  With such a high concentration of regional travelers, tailored strategies are becoming essential for hotels looking to better capture Japan’s Asian visitor market.

Agoda’s report highlights that with around 7 in 10 visitors coming from just five key Asian markets (South Korea, China, Taiwan, Hong Kong, and Thailand), hotels need to move beyond one-size-fits-all strategies and tailor their offerings to the distinct preferences of each market, whether through localized digital payment options, language support or culturally relevant on-site experiences. Hotels that adopt this more integrated approach are already seeing results, with around 80% of surveyed hoteliers reporting improvements in bookings.

“Only 34% of hotels have reached advanced stages of localization today with real opportunity lying in accelerating these efforts across the guest experience,” said Tadashi Ikai, Senior Country Director for Japan at Agoda. “By closing gaps across payments, language, and cultural understanding, hotels can better connect with Japan’s highly concentrated Asian traveler base and turn this into a sustained competitive advantage.”

Despite the potential results, Japanese hotels face several challenges in advancing localization efforts. According to the report, hoteliers cite limitations in payment integrations and marketing resources (each at 51%) as key barriers, alongside gaps in foreign language capabilities and awareness of cultural norms (each at 49%). These constraints continue to slow the adoption of more advanced, market-specific strategies.

As Japan’s tourism landscape becomes increasingly shaped by regional travel, the ability to deliver culturally attuned and localized guest experiences is becoming a key differentiator. To help partners navigate these challenges, Agoda’s report includes targeted “Quick Wins” based on traveler motivations:

South Korean Travelers: Seeks cultural exploration and unique local experiencesChinese Travelers: Spends more on experiences such as dining and activities rather than accommodationTaiwanese Travelers: Strongly motivated by culinary exploration and wellness experiencesHong Kong Travelers: Frequent, tech-savvy repeat visitors who value flexibility and convenienceThai Travelers: Often travel in families and favor budget-conscious, short-haul getaways

Agoda’s digital suite for localization draws on a global network of over 6 million diverse accommodations across markets, enabling partners to better align their offerings with the preferences of different traveler segments. With support for 39 languages, multi-currency payment options, and 24/7 customer support, Agoda helps hotels deliver more seamless and locally relevant experiences. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns further support partners in localizing effectively. Through Agoda’s platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.

To explore how practical localization tips and actionable insights can help hotels capture more value from Asia’s diverse traveler base, download the full report at https://ago-da.co/4bAITjm.

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SOURCE Agoda

SYDNEY, April 20, 2026 /PRNewswire/ — Tineco, the world’s #1 leader in wet and dry hard floor cleaning, has today announced details of its Autumn Amazon sale commencing today, delivering Australians up to 56% off world-leading floorcare technology that makes it easier than ever to ditch the mop and bucket and upgrade the cleaning routine to include smarter, faster, more effective tools.

With Autumn setting in and kids sports season kicking off this month, Aussie households are already experiencing more dirt, dust and mess being tracked into living spaces. As the #1 wet & dry floor cleaner brand on Amazon in Australia for three years running, Tineco’s range brings thoughtful design and a deep understanding of everyday cleaning needs.

From today through to May 3, 2026, Tineco is offering up to $500 OFF select models in its Amazon range that features Tineco’s proprietary HyperSteam, HyperStretch and FlashDry self-cleaning technologies. When combined, these features enhance the everyday cleaning routines of busy Aussie households, for a hygienic home environment.

Available via Amazon Australia, models include:

FLOOR ONE Stretch S6 – was $899, NOW $399 – 56% OFFFLOOR ONE Switch S7 Stretch – was $1199, NOW $799 – 33% offFLOOR ONE S7 Artist – was $899, NOW $579 – 36% OFFFLOOR ONE i7 Stretch Steam – was $999, NOW $599 – 40% offCARPET ONE Cruiser – was $1,199, NOW $699 – 42% OFF

What makes Tineco floor cleaners stand out?

MHCBS (Maintain Hygiene Clean Brush System) Technology: Continuously cleans the brush roller with fresh water while removing dirty water at high speed, helping prevent streaks and deliver a more hygienic, residue-free clean. This makes a significant difference in the effectiveness of the floor clean, with only clean water used at all times of the cleaning process.iLoop Smart Sensor Technology: Automatically detects dirt and adjusts suction power and water flow.HyperStretch Technology: 180° lay-flat design that fully reclines to make it easy to get into hard-to-reach places – giving dust nowhere to hide.FlashDry Self-cleaning: With the push of one button the appliance cleans itself from the rollers to the brush in just 5 minutes.Hypersteam Technology: 140°C steam works to remove stains, bacteria, and naturally disinfect floors – providing a hygienic environment for kids and pets.

Further detail about Tineco’s models on sale via Amazon Australia, along with links to imagery are available below:

FLOOR ONE Stretch S6 I NOW $399 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Stretch S6 cleans up wet and dry messes in one step and offers Dual-sided Edge Cleaning to get close up to skirtings and walls. Its 45° swivel design helps easily manoeuvre around furniture such as chairs and table legs and combined with a lay-flat design that reduces to just 13cm to get under low furniture, the Stretch S6 has daily spot cleaning covered. The inclusion of Tineco’s signature FlashDry self-cleaning system that uses 70° fresh water and air to clean and dry from the pipes to the rollers means hands-free maintenance and an appliance that is always at the ready for its next task.

FLOOR ONE Switch S7 Stretch I NOW $799 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Switch S7 Stretch is a 5-in-1 multi-function cleaner that features a SwitchPro Motor to switch between floor washer and vacuum for whole-house cleaning on the go. DualBlock Anti-Tangle design and ZeroTangle Brush design targets hair messes and pet fur with ease and prevents tangling. An upgraded FlashDry self-cleaning system uses fresh water heated to 85°C to effectively dissolve stains from the pipe to the brush roller after use and the 85°C hot air effectively dries every part of the machine.

FLOOR ONE S7 Artist I NOW $579 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Boasting an elegant design, Tineco’s FLOOR ONE S7 Artist subtly blends into the aesthetic of modern homes while retaining high performance, effective deep cleaning with powerful 22kPa suction and a 50-min run time. Its ultra-slim lay-flat design means the appliance compresses to just 12.85cm to fit under beds and sofas, and DualBlock Anti-Tangle scrapers prevent hair tangling and clogging – ideal for homes with fur-friends sharing living areas. FlashDry self-cleaning also features in this model, giving consumers every reason to smile thanks to a value-packed deal.

FLOOR ONE i7 Stretch Steam I NOW $599 (was $999) I Available from 20th April to 3rd May 2026 at Amazon Australia
Featuring Tineco’s premium HyperSteam Technology, the FLOOR ONE i7 Stretch Steam uses super-heated steam (up to 140℃ and reaching the floor at no less than 99℃) to dissolve stubborn grease, stains and sticky residue from floor surfaces. The 180° lay-flat design effortlessly reaches low areas, enabling the cleaning of hidden dust at heights as low as 13 cm. An 80-min run time allows for whole-house cleaning on a single charge and FlashDry self-cleaning makes post-use clean up quick and easy.

CARPET ONE Cruiser I NOW $699 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
The CARPET ONE Cruiser integrates SmoothPower Technology and bi-directional assist-wheels which improve maneuverability across carpeted surfaces. Combined with a repositioned water tank, less effort is required by the user to push and pull the appliance during the carpet cleaning process. It also incorporates clever high temperature PowerDry Technology that extracts water powerfully and dries washed carpets with 75°C heated air to accelerate the drying process. It reduces drying time by 50% or more compared to traditional models, helping to prevent mould and mildew and allowing carpeted areas to be used sooner. The CARPET ONE Cruiser includes additional cleaning tools for spot cleaning. For hands-free maintenance, the CARPET ONE Cruiser features FlashDry Technology – an automatic, two-minute self-cleaning cycle that flushes the brush, suction inlet, and roller cover, followed by a five-minute 55°C flash drying cycle that completely dries each component, preventing odours. Plus, iLoop Smart Sensors to automatically adjust water flow and suction power based on the level of dirt and debris detected.

Tineco’s ongoing commitment to provide feature-rich and value-for-money cleaning solutions for consumers has led the company to be recognised as the #1 global leader in the household wet & dry floor cleaner category* for the fourth consecutive year by Euromonitor International, the world’s leading independent provider of strategic market research.

To learn more about Tineco’s Amazon range of intelligent stick vacuums, floor washers, and carpet cleaners, visit https://www.amazon.com.au/tineco

ABOUT TINECO
Tineco (“tin-co”) was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 23 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit https://au.tineco.com/  

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SOURCE Tineco