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Gig Economy Game-Changer: Hallo Helper’s 2.0 Strategy Spurs Unprecedented 6-Month Surge!

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Hallo Helper, the democratized peer-to-peer gig economy platform, launched a 2.0 Strategy in the Last Quarter of 2022 that Achieved a Remarkable 66% Surge in User Base at a -50% Reduction in monthly Platform Operating Costs. The company is set to deploy 100% of its 2.0 strategies by 2024 to continue its growth and success in both web2 and web3 spaces. To deploy strategies, a Community Round Global Growth Campaign is scheduled for August 31, 2023 on wefunder.com/halloapp.

San Juan, Puerto Rico, July 27, 2023 /PRNewswire-PRWeb/ — Hallo Helper, the democratized peer-to-peer gig economy platform, announces its comprehensive mid-year progress report for the year 2023, highlighting significant milestones achieved under the transformative Hallo Helper 2.0 Strategy.

The results offer valuable insights into strategic initiatives, operational improvements, and key performance indicators that have driven the organization forward. With a commitment to transparency and accountability, this report serves as a vital resource for the public seeking a comprehensive understanding of Hallo Helper’s progress and trajectory.

The Hallo 2.0 Strategy, introduced in the final quarter of 2022, is a strategic response to core issues identified through thorough analysis of user data, feedback, and management reports spanning from 2021 to 2023. The strategy prioritizes six essential areas for improvement to ensure sustainable growth and elevate the platform’s position in the gig economy:

Discovery: Hallo Helper recognizes the significance of consistent brand and product messaging and is now focusing on highlighting the Social Features of its Peer-to-Peer Platform. By streamlining its brand messaging, the company aims to attract a wider audience and reinforce its unique value proposition.Acquisition: To reduce the High Customer Acquisition Cost (CAC) and promote organic growth, Hallo Helper sets deploy strategic measures to optimize its acquisition channels. The goal is to expand its user base using cost-effective methods, ensuring a steady influx of new users.User Activity: Enhancing in-app engagement and user sessions is a key focus area for Hallo Helper. By providing a compelling and interactive user experience, the platform aims to increase user activity and time spent on the app.Transactions: Hallo Helper is streamlining its transaction processes and facilitating seamless peer-to-peer interactions to encourage organic transaction volume. This approach uses AI technology geared towards making the platform more conducive to transactions, boosting user satisfaction.User Retention: The company places significant importance on retaining app users and has invested efforts in implementing effective user retention strategies. By addressing user needs and preferences, Hallo Helper aims to ensure that users remain engaged while using its end-user app products.Global Growth: As part of its ambitious growth plans, Hallo Helper intends to deploy funds strategically to facilitate demand-based global user growth. Focused on expanding its presence in micro-markets, the platform seeks to cater to a diverse user base worldwide.

Hallo Helper Surpasses Expectations in the First Half of 2023

In an impressive transformation, Hallo Helper, the Peer-to-Peer Platform, achieved remarkable success in the first half of 2023, outperforming previous records and setting new milestones. The company’s 2023 Mid-year results report unveiled a series of significant accomplishments that highlight its growth and financial health.

One of the key highlights of the report was the notable reduction of monthly operating costs by 50%. By leveraging data automations and Machine-learning AI Technology, Hallo Helper improved resource allocation, leading to enhanced financial stability and efficiency within its product ecosystem.

The platform experienced a surge in its user base, with Monthly Active Users (MAUs) increasing by an impressive +66%. This growth indicates a rapidly expanding and engaged customer community. The number of Hallo Helper users surpassed 4,500, demonstrating growing trust and satisfaction among its clientele. Thousands of global users are signing up for their demand-based initiative app waitlist page (hallopr.com/app-waitlist)

In terms of user growth, the company excelled with a remarkable increase of +180% compared to the previous year. This achievement showcased substantial market penetration and adoption of its end-user apps. Additionally, new user registrations skyrocketed by an incredible +223% over the same period last year, illustrating the successful implementation of growth strategies.

Hallo Helper’s efforts to captivate and retain users were also evident through a remarkable increase of +70% in user engagement compared to the previous year. The platform’s ability to keep users engaged speaks volumes about its appeal and relevance.

Furthermore, the in-app experience proved highly effective, as in-app conversions witnessed an impressive surge of +190% compared to the previous year.

In addition to user-related achievements, Hallo Helper excelled in search engine optimization (SEO), achieving a perfect 100% SEO Website Score. This success translated into enhanced organic traffic and improved visibility in search engines, further bolstering the platform’s reach and influence.

Looking Ahead: Remaining 65% of 2.0 Strategy Deploys

Hallo Helper has exciting plans for the remainder of 2023 and beyond. The tech-based platform is set to deploy more 2.0 strategies and boost its growth metrics. To fuel this initiative, a Community Round Global Growth Campaign is scheduled for August 31, 2023, with the goal of deploying Growth Funds to continue the strategy’s implementation by the end of the year. More details about the campaign can be found on their page at wefunder.com/halloapp.

Hallo Helper has already published its strategy documentation to merge into the Web3 space by positioning itself as a Web2.5 platform for a peer-to-peer gig economy. Through this, Hallo Helper aims to build a wider community encompassing both Web2 and Web3 spaces. Information about this initiative can be found at hallohelper.gitbook.io/usdhallo-coin.

The outcome of the upcoming community growth fund campaign will be pivotal in shaping the company’s trajectory. The Mid-year report suggests that the best-case scenario envisions a one million dollar growth fund deployment in 2023, while the worst-case scenario projects a zero dollars. Reportedly, any funds raised beyond $100k will be instrumental in supporting Hallo Helper’s ongoing path to exponential growth.

Company Chief Executive Officer, Jan Reese Rondina, expressed his utmost confidence in the platform’s strategic positioning and autonomous operations. Emphasizing its cost-efficiency at any scale via proprietary tech and AI/ML algorithms. A highly lucrative selling point for acquisition or mergers with high-cost operating overhead platforms such as TaskRabbit or Angi.

To stay updated on Hallo Helper’s progress and future endeavors, interested parties can visit www.hallopr.com.

With its strong performance in the first half of 2023 and ambitious plans for the future, Hallo Helper is poised to continue making waves in the peer-to-peer gig economy industry. Access to the 2023 Mid-year report is available on the company page at: company.hallopr.com/resources/investors

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About Hallo Helper

Hallo Helper is a globally available peer-to-peer gig economy platform, enabling local users to post daily jobs for skilled individuals ready to offer their expertise within their community. With a mission to create a seamless and rewarding experience for both customers and gig workers, Hallo Helper is at the forefront of driving innovation in the gig economy. Hallo Helper is a registered product trademark of Hallo Technologies LLC.

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At -50% reduced costs, Hallo Helper achieved a +223% surge of new users in 2023. Be a part of our journey in becoming the most cost-efficient and globally available gig economy platform. We’ve currently just deployed 35% of our full 2.0 strategy.

Media Contact

Jan Reese Rondina, Hallo Technologies, 1 7876131068, press@hallohelper.com, https://company.hallopr.com

Alan Burke, BR Squared Ventures, alan@brsquaredventures.com, https://www.brsquaredventures.com

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SOURCE Hallo Technologies

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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