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TEXAS DELIVERY APP FAVOR SHOWS “HOW TEXAS ORDERS IN” WITH A NOD TO THE STATE’S RAPIDLY-EXPANDING POPULATION

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Preacher’s first work as Favor’s Agency of Record uses humorous Texas truths to prove no delivery service gets Texans better

AUSTIN, Texas, Aug. 21, 2023 /PRNewswire/ — Favor Delivery, the only restaurant delivery app by and for Texans, is launching its largest ad campaign to date, placing its stake in the ground as the indisputably Texas way to have food delivered to your door. The integrated campaign, “How Texas Orders In,” features Texas newcomers learning the unique, and at times, funny ways in which things are done in their new home state–food delivery included.

 

The new campaign, developed by Austin creative agency Preacher, proudly leverages Favor’s identity as Texans’ go-to food delivery app. This marks Preacher’s first work since being named creative agency of record for the brand earlier this year.

The centerpiece of the campaign, which is running exclusively in Texas across all major markets, is three 30-second spots featuring newly-arrived Texans sharing what they’ve learned about their neighbors since moving in. The first, that Texans love ordering food delivery through Favor. The second, always a signature Texan quirk–like that neighbors will want to help with whatever it is you’re doing in the yard, or that your neighborhood will likely turn into a ghost town on Saturday during football season. The spots will run across local linear broadcast, connected TV and digital channels. 

View the spots here: Neighbors, Yard Signs, and Ghost Town.

Out-of-home ads echo the local angle with messages like, “Proudly Unavailable in 49 States,” and “Welcome New Texans. No State Income Tax = Extra Guac.” Social media posts will provide helpful hints for Texas newcomers (“Don’t rush out to buy boots. We don’t all wear them. But do download Favor. We all use it for delivery.”) and playfully reference the four seasons in Texas. (“Winter, Spring, Summer, and Football”). 

View a selection of the out-of-home ads here.

As a Texas-born and based brand, Favor’s hyper focus on its home state provides an ownable position to help differentiate it from the national behemoth delivery app brands that make up the bulk of its competition.

“As a homegrown Texas brand, keeping the rich Lone Star State’s history, tradition and culture alive is important to us. It’s what makes us unique, including how we order in,” said Chris Rogge, Favor’s senior director of brand and creative. “This campaign is a special nod to show how much we love our loyal Texas fan base while demonstrating a Texas-sized welcome to those who are new to our state.”

The strategy—to tell a story of Texas through the lens of new Texans—is rooted in the remarkable population growth the state has seen in recent years–and the challenges of assimilating to life in a state with such a unique and proud culture. From 2000 to 2022, Texas gained close to 10 million new residents—a 43% increase in population, according to Census.gov. That’s more than any other state and almost 3 million more than Florida, the next largest-gaining state. By speaking to a massive cultural moment that all Texans can relate to, Favor uses this campaign to create connection not only around food, but also around the shared experience that is Texas.

“The idea to show people who Favor is by way of newcomers was big. Over the past few years, there’s been this constant conversation in Texas about all the people moving to the state. Everyone has an opinion about whether it’s a good thing or not, and they’re always quick to share it,” said Justin Ralph, creative director at Preacher. “Having some fun with that and letting newcomers tell us about what they’ve learned so far, allowed us to both introduce Favor to a new audience and connect with Texans through these funny truths anyone who’s lived here a while can relate to.”

About Favor
Founded in Austin in 2013, Favor currently operates in more than 200 cities across Texas with over 100,000 Runners (drivers), who have delivered more than 75 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905. For more information, visit favordelivery.com and follow Favor on Facebook, Twitter, Instagram and TikTok.

About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We’re spreading the good word for brands we believe in like Foot Locker, Shake Shack, High Noon, StreetEasy, ESPN and Sport Clips. For more information visit http://preacher.co.

Media Contact: press@favordelivery.com

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“Think Large & Demanding EMC Chambers, Think ERETEC” ERETEC Brings Its Large-Scale, Specialized EMC Chamber Expertise to Global Markets

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30 minutes ago

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October 27, 2026

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ERETEC Inc. is accelerating its global expansion, drawing on its expertise in large-scale and specialized EMC chambers for defense, aerospace, and future mobility. Its 10-meter full-vehicle EMC chamber at KATECH demonstrates the company’s engineering capabilities in meeting the complex testing requirements of large electric and hydrogen-powered vehicles.

Accelerating global expansion on Korea’s largest track record of ultra-large chambers, including the nation’s first satellite launch vehicle and high-power RCS EMC chambersProving proprietary engineering that surpasses global standards, as demonstrated by KATECH’s large-scale 10-meter full-vehicle chamberSecuring global competitiveness with turnkey solutions that go beyond construction, from bespoke design to maintenance

SEOUL, South Korea, Oct. 26, 2026 /PRNewswire-PRWeb/ — ERETEC Inc. (CEO Man Young Chi), Korea’s largest electromagnetic compatibility (EMC) chamber specialist, is launching a full-scale expansion into global markets, building on its track record of constructing large-scale and special-purpose chambers for advanced industries, including defense, aerospace, and future mobility.

“We will not rest on our laurels as Korea’s first and largest. With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist.” Man Young Chi, CEO of ERETEC Inc.

ERETEC is a leading provider of turnkey solutions for large defense systems, satellite and space components (EMC/RF), automotive applications, and ultra-large commercial EMC chambers exceeding 20 meters. The company holds Korea’s largest track record in special-purpose chambers requiring advanced technical expertise, including the nation’s first satellite launch vehicle EMC chamber and first high-power RCS EMC chamber, setting the standard for Korea’s EMC infrastructure market.

An Unrivaled Track Record at Home as a Springboard for Global Expansion

Global demand for high-performance, large-scale EMC chambers has surged in recent years, driven by rising defense exports worldwide and the rapid growth of the electric vehicle and aerospace industries. Confident that its expertise in designing and building chambers of the highest technical complexity will give it a substantial technological edge in global markets, ERETEC is accelerating its overseas expansion.

A key reference project drawing significant attention from international buyers is the 10-meter full-vehicle EMC chamber for electric and hydrogen fuel cell vehicles at the Korea Automotive Technology Institute (KATECH), which showcases ERETEC’s proprietary technological capabilities.

Measuring 30 meters long, 25 meters wide, and 12 meters high, the chamber features an expansive Ø11-meter Quiet Zone, far exceeding the Ø6 meters at the upper end of conventional 10-meter EMC chambers. This allows large commercial vehicles such as electric buses and hydrogen trucks to be tested precisely in their entirety. Combined with a specialized area that supports loads of up to 50 tons, the chamber provides a world-class environment optimized for EMC testing of heavy zero-emission vehicles.

Bespoke Turnkey Solutions as a Global Differentiator

ERETEC’s core competitive advantage in the global chamber market lies in its ability to design bespoke chamber environments precisely tailored to each customer’s needs and product characteristics.

Going beyond chamber construction, the company provides comprehensive lifecycle engineering services, from proposing optimal EMC testing solutions to conducting tests, analyzing results, and providing ongoing global technical support after installation.

“We will not rest on our laurels as Korea’s first and largest,” said Man Young Chi, CEO of ERETEC. “Building on world-class references such as the KATECH full-vehicle EMC chamber, we will actively pursue opportunities in overseas markets.”

He added, “With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist that contributes to the advancement of high-tech industries worldwide.”

Founded in 1999, ERETEC has pioneered electromagnetic compatibility, antenna and reverberation chamber design, and test and measurement solutions. The company has supplied high-quality EMC chambers, measurement systems, and robust electromagnetic pulse (EMP) protection solutions to customers in Korea and abroad, building a strong foundation of technical credibility.

Media Contact

Michelle Park, ERETEC INC., 82 31-345-1134, michelle.park@eretec.com, https://www.eretec.com/en/

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SOURCE ERETEC INC.

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New electrification index shows China out front as US risks stalling and Europe’s policies outpace delivery

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31 minutes ago

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October 27, 2026

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LONDON, Oct. 26, 2026 /PRNewswire/ — China is pulling ahead on electrification, while the US risks losing momentum and some of Europe’s biggest economies have yet to translate policy into delivery, according to new analysis.

The Electrification Competitiveness Index assesses progress in 16 countries, measuring electrification delivery on the ground and the conditions needed for further progress. These enabling and deployment factors indicate how ready economies are for businesses to electrify operations.

The analysis exposes a widespread implementation gap, with policy and other enabling conditions ahead of electrification deployment across most countries.

The Index, developed by We Mean Business Coalition with support from RMI, assesses Australia, Brazil, China, Ethiopia, France, Germany, India, Indonesia, Italy, the Philippines, Poland, South Africa, South Korea, Spain, UK and US.

Electrification, combined with clean power, can reduce fossil fuel reliance, strengthen energy security, reduce exposure to volatile fuel prices, support growth and productivity, cut emissions and improve health through cleaner air. It will be a key focus at COP31.

Countries are grouped in four categories:

Solid foundation – China, France, Spain: relatively strong deployment and strong enablers. China has the highest deployment score, backed by coordinated grid investment, industrial policy and incentives. France and Spain score well on grid performance and clean power shares. In all three countries, electricity prices are more competitive against gas than in most other economies assessed.

Potential for take-off – Germany, India, Italy, Poland, UK: enablers higher than deployment. The UK has the largest gap between policy and delivery. Electricity costs around five times as much as gas per unit of energy for UK industry, while Germany faces a grid connection backlog of hundreds of gigawatts.

Risk of stalling – US, Australia, Brazil, Ethiopia, South Korea: deployment sits at/above the halfway mark with enablers below the median. In the US federal policy reversals and grid bottlenecks risk slowing momentum. The US has more than 2TW of generation and storage waiting in interconnection queues, compared with roughly 1.3TW of existing generating capacity.

Early-stage adoption – Indonesia, the Philippines and South Africa: below the halfway marks on deployment and enablers. Clean power accounts for 18% of generation in Indonesia and South Africa and 23% in the Philippines, while grid investment in all three is below 0.4% of GDP, against 0.65% average across the sample.

 

Report & full release: https://www.wemeanbusinesscoalition.org/blog/new-index-maps-electrification-competitiveness-of-countries/

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SOURCE We Mean Business Coalition(WMBC)

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ADSQUIRE Named 2026 PPC Agency of the Year by Search Engine Land.

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October 27, 2026

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Philadelphia-Based Legal PPC Agency Wins Top Paid Search Agency Honor for Campaign Delivering Approximately 8,000% ROI in One Month On $4,000 In Ad Spend.

PHILADELPHIA, Oct. 26, 2026 /PRNewswire/ — ADSQUIRE, a digital advertising agency specializing in pay-per-click (PPC) advertising for law firms, has been named PPC Agency of the Year at the 2026 Search Engine Land Awards, one of the search marketing industry’s leading award programs.

Search Engine Land announced the winners of its 12th annual awards on October 26, recognizing agencies, in-house teams, and individuals for excellence in search marketing. ADSQUIRE earned the overall Agency of the Year – PPC award for its entry, “How ADSQUIRE Delivered A 8,000% ROI For Their Client In One Month.”

The award recognizes ADSQUIRE’s work managing paid search campaigns and generating measurable business results for law firms. The recognition also reinforces the agency’s specialized focus on one of the most competitive digital advertising markets: legal services.

A National Award for Specialized Legal PPC Expertise

ADSQUIRE focuses on helping law firms attract prospective clients through Google Ads, Google Local Services Ads (LSAs), and performance-focused paid search campaigns. Rather than treating legal advertising as a general digital marketing service, the agency concentrates on the advertising platforms, competitive dynamics, lead-generation challenges, and performance measurement that matter to law firms.

Legal PPC requires more than generating clicks. Campaigns must reach prospective clients with relevant legal needs, manage advertising costs in highly competitive markets, and provide law firms with meaningful insight into lead quality and campaign performance.

ADSQUIRE’s approach centers on connecting advertising activity to business outcomes, helping law firms evaluate performance beyond impressions, clicks, and other surface-level metrics.

The Search Engine Land award provides independent industry recognition for that work.

“Winning PPC Agency of the Year is a tremendous milestone for ADSQUIRE and our entire team,” said Anthony Higman, CEO of ADSQUIRE. “We built this agency around a straightforward idea: law firms deserve advertising management that understands their business, takes performance seriously, and is accountable for delivering results. Being recognized by Search Engine Land at this level makes this win especially meaningful for the team.”

Helping Law Firms Compete Through Google Ads and Local Services Ads

ADSQUIRE specializes in paid search advertising for attorneys and law firms, including Google Ads management and Google Local Services Ads management.

These channels serve different but complementary roles in legal client acquisition. Google Ads enables law firms to reach people searching for specific legal services, while Local Services Ads can help eligible law firms connect with prospective clients through Google’s local lead-generation platform.

Managing both in unison requires an understanding of campaign structure, search intent, geographic targeting, budget allocation, lead tracking, and the relationship between advertising performance and signed cases.

ADSQUIRE works with law firms seeking specialized PPC management rather than a generalist agency unfamiliar with the economics and operational demands of legal advertising.

The agency’s recognition as the 2026 Search Engine Land PPC Agency of the Year adds an independent industry distinction to its legal advertising specialization.

An Award-Winning Approach to Advertising Performance

ADSQUIRE’s winning award entry highlighted a client campaign that reportedly delivered approximately 8,000% return on investment in one month on only $4,000 in advertising spend.

The case study illustrates the importance of evaluating paid search through business outcomes rather than advertising activity alone. For law firms, meaningful evaluation can include qualified leads, signed cases, cost per acquisition, and the potential value of cases generated.

ADSQUIRE continues to focus on helping law firms make informed advertising decisions, improve campaign execution, and understand how paid search contributes to client acquisition.

About ADSQUIRE

ADSQUIRE is a legal PPC agency headquartered in Philadelphia, Pennsylvania, specializing in Google Ads management and Google Local Services Ads management for law firms. The agency helps attorneys and law firms attract prospective clients through paid search advertising, with an emphasis on campaign execution, performance measurement, lead generation, and return on advertising investment.

ADSQUIRE was named Agency of the Year – PPC at the 2026 Search Engine Land Awards for its work on a campaign that delivered approximately 8,000% ROI in one month.

Law firms interested in specialized PPC management can learn more at https://adsquire.com/.

Award announcement: https://searchengineland.com/search-engine-land-awards-2026-and-the-winners-are-498526

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SOURCE ADSQUIRE

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