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TEXAS DELIVERY APP FAVOR SHOWS “HOW TEXAS ORDERS IN” WITH A NOD TO THE STATE’S RAPIDLY-EXPANDING POPULATION

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3 years ago

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Preacher’s first work as Favor’s Agency of Record uses humorous Texas truths to prove no delivery service gets Texans better

AUSTIN, Texas, Aug. 21, 2023 /PRNewswire/ — Favor Delivery, the only restaurant delivery app by and for Texans, is launching its largest ad campaign to date, placing its stake in the ground as the indisputably Texas way to have food delivered to your door. The integrated campaign, “How Texas Orders In,” features Texas newcomers learning the unique, and at times, funny ways in which things are done in their new home state–food delivery included.

 

The new campaign, developed by Austin creative agency Preacher, proudly leverages Favor’s identity as Texans’ go-to food delivery app. This marks Preacher’s first work since being named creative agency of record for the brand earlier this year.

The centerpiece of the campaign, which is running exclusively in Texas across all major markets, is three 30-second spots featuring newly-arrived Texans sharing what they’ve learned about their neighbors since moving in. The first, that Texans love ordering food delivery through Favor. The second, always a signature Texan quirk–like that neighbors will want to help with whatever it is you’re doing in the yard, or that your neighborhood will likely turn into a ghost town on Saturday during football season. The spots will run across local linear broadcast, connected TV and digital channels. 

View the spots here: Neighbors, Yard Signs, and Ghost Town.

Out-of-home ads echo the local angle with messages like, “Proudly Unavailable in 49 States,” and “Welcome New Texans. No State Income Tax = Extra Guac.” Social media posts will provide helpful hints for Texas newcomers (“Don’t rush out to buy boots. We don’t all wear them. But do download Favor. We all use it for delivery.”) and playfully reference the four seasons in Texas. (“Winter, Spring, Summer, and Football”). 

View a selection of the out-of-home ads here.

As a Texas-born and based brand, Favor’s hyper focus on its home state provides an ownable position to help differentiate it from the national behemoth delivery app brands that make up the bulk of its competition.

“As a homegrown Texas brand, keeping the rich Lone Star State’s history, tradition and culture alive is important to us. It’s what makes us unique, including how we order in,” said Chris Rogge, Favor’s senior director of brand and creative. “This campaign is a special nod to show how much we love our loyal Texas fan base while demonstrating a Texas-sized welcome to those who are new to our state.”

The strategy—to tell a story of Texas through the lens of new Texans—is rooted in the remarkable population growth the state has seen in recent years–and the challenges of assimilating to life in a state with such a unique and proud culture. From 2000 to 2022, Texas gained close to 10 million new residents—a 43% increase in population, according to Census.gov. That’s more than any other state and almost 3 million more than Florida, the next largest-gaining state. By speaking to a massive cultural moment that all Texans can relate to, Favor uses this campaign to create connection not only around food, but also around the shared experience that is Texas.

“The idea to show people who Favor is by way of newcomers was big. Over the past few years, there’s been this constant conversation in Texas about all the people moving to the state. Everyone has an opinion about whether it’s a good thing or not, and they’re always quick to share it,” said Justin Ralph, creative director at Preacher. “Having some fun with that and letting newcomers tell us about what they’ve learned so far, allowed us to both introduce Favor to a new audience and connect with Texans through these funny truths anyone who’s lived here a while can relate to.”

About Favor
Founded in Austin in 2013, Favor currently operates in more than 200 cities across Texas with over 100,000 Runners (drivers), who have delivered more than 75 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905. For more information, visit favordelivery.com and follow Favor on Facebook, Twitter, Instagram and TikTok.

About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We’re spreading the good word for brands we believe in like Foot Locker, Shake Shack, High Noon, StreetEasy, ESPN and Sport Clips. For more information visit http://preacher.co.

Media Contact: press@favordelivery.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/texas-delivery-app-favor-shows-how-texas-orders-in-with-a-nod-to-the-states-rapidly-expanding-population-301905627.html

SOURCE Favor

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Alogent Receives Federal Reserve Authorization to Directly Exchange X9 Check Image Files for Banks and Credit Unions, Expanding its Role as a Payments Infrastructure Provider

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28 minutes ago

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April 21, 2026

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PEACHTREE CORNERS, Ga., April 21, 2026 /PRNewswire/ — Alogent (@AlogentCorp), a global software leader in the banking and financial services market, announced it has been authorized by the Federal Reserve to send and receive X9 check image exchange files on behalf of its financial institution clients, enabling end-to-end check presentment and returns without the need for intermediary processors.

This direct connectivity allows banks and credit unions to consolidate capture, processing, clearing, settlement, and returns within a single, integrated Alogent platform, delivering faster processing, simpler integrations, fewer vendors, and greater operational control.

“Becoming authorized by the Federal Reserve to directly exchange X9 files for both outbound presentment and inbound returns marks a fundamental shift in Alogent’s role in the payments ecosystem,” said Dede Wakefield, CEO of Alogent. “By removing third‑party intermediaries, we’re repositioning Alogent as a core infrastructure provider, giving banks and credit unions a more direct path to the Fed, and a strong foundation as payments continue to modernize toward consolidation and real‑time settlement.”

Key Benefits for Banks and Credit Unions Include:

Direct exchange of X9 check presentment and return files with the Federal Reserve, without intermediary processorsFaster clearing and settlement times for check image exchangeEnd-to-end visibility across forward presentment and returns workflowsSimplified technology integrations and reduced vendor sprawlGreater operational control and transparency across payment workflowsA future‑ready foundation for real‑time and next‑generation Fed services

“This authorization translates our product strategy into tangible operational benefits for banks and credit unions,” said Ashish Bhatia, VP of Product Management at Alogent. “By consolidating critical payment workflows within a single platform, institutions gain simpler operations, stronger oversight, and sustained control.”

As adoption of faster payments and modern settlement models accelerates, Alogent’s direct Federal Reserve connectivity positions both the company and its clients at the center of the evolving U.S. payments infrastructure, while establishing a foundation for potential direct connectivity to additional Federal Reserve services, including FedNow® real‑time payments, Fedwire®, FedACH®, and FedLine®. This authorization places Alogent among a limited group of technology providers trusted to directly exchange check image files with the Federal Reserve on behalf of financial institutions.

About Alogent

Alogent provides proven, end-to-end check payment processing, and enterprise content, information, and loan management platforms, to financial institutions of all sizes, including credit unions, community banks, and some of the largest national and international institutions. Our unique approach spans the entire transaction ecosystem — capturing and digitizing transaction data, exception tracking, and automating entire transaction and loan management workflows so that information is available across the enterprise. Alogent’s solution suites leverage the latest in machine learning and predictive analytics, including enterprise-wide data intelligence and reporting solutions that enable financial institutions to deliver products and services that boost engagement through personalization and data-backed decisions. Learn more about Alogent at www.alogent.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/alogent-receives-federal-reserve-authorization-to-directly-exchange-x9-check-image-files-for-banks-and-credit-unions-expanding-its-role-as-a-payments-infrastructure-provider-302746616.html

SOURCE Alogent

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yieldWerx and Enlight Technology Extend Design-to-Test Data Continuity Across Taiwan’s Semiconductor Ecosystem

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28 minutes ago

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April 21, 2026

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HSINCHU, Taiwan, April 21, 2026 /PRNewswire/ — yieldWerx is expanding its presence in Taiwan through a collaboration with Enlight Technology Co., Ltd., bringing advanced test data aggregation and analysis capabilities to one of the world’s most concentrated semiconductor markets.

The collaboration combines Enlight Technology’s established role across Taiwan’s semiconductor design, manufacturing, and research landscape with yieldWerx’s expertise in data aggregation and statistical analysis. Together, the companies aim to address the increasing demand for data-driven yield optimization as device complexity grows across advanced packaging, silicon photonics, and heterogeneous integration.

Enlight Technology is the authorized representative of Siemens EDA in Taiwan and provides a portfolio of electronic design automation (EDA), manufacturing execution systems (MES), and engineering solutions spanning IC, silicon photonics, MEMS, PCB, and system-level applications. The company supports semiconductor and electronics customers, including fabless design houses, foundries, OSATs, and system companies, with engagement across more than 100 semiconductor organizations and 300 system companies in the region.

As part of the partnership, the companies will work together to:

Provide localized technical engagement and support aligned with Taiwan’s semiconductor workflows and language requirements.Support improved yield learning cycles and more efficient production ramp across the region.Extend yield analytics capabilities into an ecosystem spanning design, verification, and manufacturing execution.

“We are excited to partner with Enlight Technology as we expand into Taiwan and the broader Asian market. Their deep domain expertise and strong ecosystem presence significantly enhance our ability to deliver scalable, data-driven yield solutions to customers operating at the forefront of semiconductor innovation.” — Aftkhar Aslam, CEO, yieldWerx

“As advanced packaging and silicon photonics drive exponential test data growth, our partnership with yieldWerx equips Taiwan’s ecosystem with powerful statistical analysis. We empower customers to turn complex data into actionable insights, accelerating yield learning and time-to-market” — Su Cheng Yu, General Manager, Enlight Technology

About yieldWerx
yieldWerx is a leading data and yield analytics platform for semiconductor manufacturing, advanced packaging, and photonics I/O. The platform provides end-to-end visibility across wafer probe, optical and electrical wafer acceptance, module assembly, and system-level test. By analyzing this data, yieldWerx helps organizations understand yield performance, variability, and production trends, enabling optimized quality and faster time-to-market.

About Enlight Technology Co., Ltd.
Enlight Technology Co., Ltd. is a Taiwan-based provider of electronic design automation and engineering solutions and serves as the authorized representative of Siemens EDA in Taiwan. The company delivers solutions spanning IC, silicon photonics, MEMS, PCB, DFM, and manufacturing execution systems, supporting customers from IC-level design to system-level integration. With over three decades of experience, Enlight Technology provides customized solutions and technical services to the electronics industry.

For further information, please visit https://www.yieldWerx.com or https://www.enlight-tec.com/.

Company contacts:

yieldWerx
Tina Shimizu
Chief Marketing Director
412529@email4pr.com
+1 888-929-4022

Enlight Technology Co., Ltd.
Jamie Su
Marketing Director
412529@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/yieldwerx-and-enlight-technology-extend-design-to-test-data-continuity-across-taiwans-semiconductor-ecosystem-302748158.html

SOURCE yieldWerx

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Former UK SAS Sargeant Joins Delta Three Oscar to Drive Awareness of Next-Generation Military Protection

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28 minutes ago

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April 21, 2026

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BLACKSBURG, Va., April 21, 2026 /PRNewswire/ — Delta Three Oscar, the military and ballistic protection division of D3O, today announces former UK Special Forces veteran and expedition leader Jay Morton as its first-ever brand ambassador.

 

Morton will bring his military expertise to Delta Three Oscar and will be endorsing the company’s latest impact protection and shock absorbing footwear whilst providing experience backed insights to the team as part of the company’s ongoing innovation into protective equipment.

The partnership is a strategic move for the protection brand to increase awareness and the benefits of its impact and shock absorbing personal protection systems amongst end users. Delta Three Oscar engineers the most advanced ballistic helmet liners, impact protection body armour, and shock absorbing midsoles used in helmets, uniforms, chest plates and footwear worn by U.S. military, NATO forces and law enforcement departments worldwide. The body armour is lightweight, flexible and designed to reduce fatigue by ensuring a comfortable fit with unrivalled impact protection, tough enough to be used in the harshest environments.

Morton served 14 years in the British Armed Forces, including four years in the Parachute Regiment and ten years with the Special Air Service, touring the Afghanistan and Iraq on multiple occasions. His frontline experience and expertise in high-risk environments give him huge credibility to endorse Delta Three Oscar’s next-generation protection designed for elite performance, enhanced comfort, and impact reduction.

Now as an elite expedition leader, Morton has highlighted the importance of trust, comfort, and reliability in protective gear.

“Trust in your protective equipment is absolutely essential,” he said. “When you’re operating in high-risk environments, comfort and reliability are paramount and you can’t afford distractions. Delta Three Oscar’s body and limb protectors deliver exceptional impact and ballistic performance while remaining incredibly comfortable. It’s ‘fit and forget’ protection that allows operators to focus entirely on the mission.”

Delta Three Oscar engineers advanced protection technologies including:

Ballistic body armour protection materials to mitigate back face deformationHALO® helmet suspension systems available in 3, 7 and 9 pad configurationsImpact protection flexible moulded armour for knees and elbows including tough outer shellsUnderfoot shock-absorbing protection used in midsoles

These products and materials are engineered to reduce fatigue, improve comfort, and enhance operational effectiveness in demanding environments.

“Jay brings a huge amount of credibility and real operational insight into what frontline personnel require from their protective equipment,” said Mostyn Thomas, Chief Marketing Officer at Delta Three Oscar. “His experience at the highest level of military performance makes him an ideal partner as we continue advancing protection technology and supporting those who serve, giving them a subconscious advantage by knowing they have the best protection available”

As Delta Three Oscar’s first ambassador, Morton will feature in the company’s latest brand campaign highlighting the benefits of Delta Three Oscar’s unique military protection innovation and performance.

Media Contact:
Serena Thynne
09178533121
412519@email4pr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/former-uk-sas-sargeant-joins-delta-three-oscar-to-drive-awareness-of-next-generation-military-protection-302748124.html

SOURCE D3O

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