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IBM Introduces ‘Watsonx Your Business’

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New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ — IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

“The Right AI” 

 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

“Transforming Business” 

 

“In this new era of AI, businesses need bespoke solutions designed for value creation,” said Jonathan Adashek, SVP of Marketing and Communications at IBM. “That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.”   

“In today’s business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand’s ‘let’s create’ platform, ‘watsonx your business’ is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business,” said Matt Curry, Global Creative Lead at Ogilvy. “We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an “x” wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we’re calling a ‘UI for AI,’ including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work,” according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte’s Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of “let’s create,” which launched in 2022 as IBM’s most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.  

About IBM  

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

Media Contact:
Laurie Friedman
laurie1@us.ibm.com 

 

 

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SOURCE IBM

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X Square Robot Unveils New Embodied AI Model, Says Robots Will Arrive in Homes in 35 Days

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Backed by Alibaba, ByteDance, Xiaomi and Meituan, X Square Robot unveiled a next-generation embodied AI foundation model for home robots and said its first deployments in everyday households will begin within 35 days.

BEIJING, April 23, 2026 /PRNewswire/ — X Square Robot on Tuesday unveiled Wall-B, a new embodied AI foundation model designed for deployment in real-world homes, marking what the company described as a major step toward bringing general-purpose robots into daily family life.

At a launch event themed “Born to Bot, Bot to Family,” the company also introduced its World Unified Model (WUM) architecture, a training framework that combines vision, language, action and physical prediction within a single system from the outset. X Square said the model is intended to help robots operate in the far more unpredictable setting of a home, where tasks, layouts and interactions vary from moment to moment.

“Robots in factories and robots in homes are fundamentally different,” said Qian Wang, founder and CEO of X Square Robot. “In factories, they repeat the same action 10,000 times. In a home, they may need to perform 10,000 different actions, each in a different context. The real challenge is not repetition, but whether a robot can execute new, untrained actions in an unstructured environment.”

Wall-B is the company’s first full implementation of its World Unified Model architecture. Unlike modular systems that train perception, language and control separately, X Square Robot said World Unified Model optimizes those capabilities jointly from the very beginning. The company said that allows physical prediction — including force, friction and collision dynamics — to emerge as part of the model itself, rather than being layered on afterward.

“We train vision, language, action and prediction in the same network from day one,” said Wang Hao, chief technology officer of X Square. “Human infants do not learn to see, move and communicate in isolated stages. They learn by integrating perception and action at the same time, with constant feedback from the physical world. That is the principle behind our architecture.”

X Square Robot said the model was built on two core foundations. The first is a data strategy centered on real, non-staged home environments, aimed at exposing the system to the long tail of household scenarios — misplaced objects, temporary occlusion, unexpected obstacles and spontaneous human activity. The second is a physics-aware predictive mechanism that enables the robot to anticipate physical outcomes before taking action, rather than merely reacting after contact occurs.

Together, those elements are meant to narrow one of robotics’ hardest gaps: moving from controlled demos to reliable performance in live environments. The company said its work on physical robotic platforms has helped it accumulate practical experience in bridging simulation and reality across diverse operating conditions.

At the event, X Square demonstrated a series of live tasks. In one experience zone, a robot arranged flowers while adjusting its grip and motion in real time as stems shifted position under visual occlusion. The task was completed without pre-set trajectories, according to the company, and drew attention from both domestic and international media attending the event.

Even so, X Square acknowledged that the technology remains early. Wang said current systems can make mistakes that require remote intervention — such as placing slippers in the kitchen or pausing mid-task to process the next action. But he said the robots’ ability to operate continuously and generate new real-world data around the clock gives the system a path to rapid improvement.

That learning loop is central to the company’s next milestone: within 35 days, X Square plans to place its robots into everyday homes, underscoring the company’s long-term commitment to the home robotics sector.

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Manhattan Associates Announces Latest Enhancements for Retailers

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SYDNEY, April 23, 2026 /PRNewswire/ — Manhattan Associates (NASDAQ: MANH), the global leader in supply chain commerce with unmatched AI capabilities, today announced major enhancements to Manhattan Active® Omni. These innovations are designed to help retailers maximise in-store and online sales while delivering best-in-class customer experiences across all touchpoints. New capabilities include embedded agentic AI for store associates and customer service teams, real-time sales, and fulfilment insights delivered natively within the user experience, and brand-new capabilities focused on maximising both revenue and profit when shipping from stores.

Manhattan announced commercial availability of three new AI agents, a Store Associate Agent, a Contact Centre Agent, and an OMS Configuration Agent, all available within the Manhattan Active Omni user interface, to support retailers’ selling and service teams. Using a natural language interface, these agents deliver immediate, actionable insights into store activity, sales trends, inventory, returns, and customer behaviour, helping associates and customer service teams resolve issues faster and provide more personalised support.

“Retailers are under constant pressure to move faster, operate smarter, and deliver seamless experiences across every touchpoint,” said Brian Kinsella, SVP of Product Management at Manhattan Associates. “Our latest updates reflect Manhattan’s ongoing commitment to delivering cutting edge artificial intelligence within our applications. Whether it’s the myriad machine learning algorithms present for years or our new Agentic AI and Fulfilment Simulation capabilities, we’ve long believed true AI needs to live within rather than alongside our applications. We’re proud to partner with a number of world class retailers on the design and development of these breakthrough technologies.”

Along with the newly announced agentic AI innovations, Manhattan Active® Point of Sale continues to advance with Customer Facing Display, a powerful new enhancement that brings shoppers into the checkout experience. Customers can view their cart in real time, attach their loyalty information to a transaction, enter shipping details, and choose how they’d like to receive their receipt, all from a dedicated display. Retailers can also capture additional customer input, ensuring greater accuracy and faster transactions at the point of sale, bridging the gap between associates and shoppers, and delivering a smoother, more engaging checkout experience.

Additionally, the Fulfilment Optimisation Simulation engine enables enterprises to model and compare alternative fulfilment strategies by balancing cost, speed, service level, and margin. It provides data-driven insights into split shipments, total fulfilment costs, location-level distribution, and key KPIs using a consistent set of orders for each strategy. Users can easily adjust optimisation rules, rerun simulations, and compare results side-by-side to understand the true impact of each change. The engine also supports “what if” scenario planning – allowing teams to anticipate constraints, evaluate operational shifts, and analyse trade-offs in a fully self-serve manner. By replaying historical or selected orders, businesses can continuously optimise fulfilment, uncover new savings, and drive meaningful performance improvements.

Together, these innovations reflect Manhattan’s continued focus on delivering practical, enterprise-ready advancements that help retailers move faster and operate with greater confidence.

Receive up-to-date product, customer and partner news directly from Manhattan on LinkedIn.

ENDS

ABOUT MANHATTAN ASSOCIATES:

Manhattan Associates is a global technology leader, providing supply chain and omnichannel commerce solutions with unmatched AI capabilities. We design, build and offer best-in-class, AI-powered, cloud-based solutions that drive resilience and efficiency for businesses. We enable enterprises to uniquely unify front-end sales with back-end supply chain execution.

Our commitment to innovation, cloud-native platform and API-first architecture create simpler experiences and faster paths to value for our customers. We empower them to preempt and react to emerging trends and global disruptions with technical expertise and operational confidence, transforming challenges into competitive advantage. For more information, please visit www.manh.com.

View original content:https://www.prnewswire.com/apac/news-releases/manhattan-associates-announces-latest-enhancements-for-retailers-302751061.html

SOURCE Manhattan Associates

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Global Telecom Leaders to Convene in Singapore for Definitive Summit on AI-Native Transformation and Industry Reinvention

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SINGAPORE, April 23, 2026 /PRNewswire/ — Twimbit, the global research and advisory firm, has finalized the strategic agenda for the Twimbit Telecom Summit & Awards 2026, scheduled for 21 May 2026 at the Capitol Theatre, Singapore. This high-level forum serves as a catalyst for addressing the shift toward AI-native architectures and digital sovereignty.

As the telecommunications sector moves beyond traditional connectivity toward a ‘Techco’ model, the 2026 summit will provide a framework for navigating margin pressure through structural innovation, with insights on ROIC growth, EBITDA optimization, and the integration of generative technologies into core business functions.

Architects of the Industry: Featured Perspectives

The 2026 summit features a curated lineup of visionaries redefining the telecom blueprint:

Soma Velayutham, VP Telecoms & AI, NvidiaWong Soon Nam, Chief Planning and Transformation Officer, TelekomselRajesh Chandiramani, CEO, ComvivaVikram Sinha, CEO, Indosat Ooredoo HutchisonAayush Bhatnagar, Chief Technology Development Officer, JioUlf Ewaldsson, Advisor, Indosat (Former President of Technology, T-Mobile)Juhi McClelland, Managing Partner, IBM Consulting APACManoj Menon, Founder & CEO, Twimbit

Strategic Forum: The Telecom Summit (08:00 – 14:35)

Designed as a high-impact leadership forum, the morning sessions will address three critical levers for telco success in 2026:

Accelerating the AI-Native Core: Leveraging generative AI to rebuild network operations and customer service modelsDigital Sovereignty & Infrastructure: Navigating data residency and localized AI infrastructure for competitive advantageGrowth Engineering & Customer Experience: Implementing high-touch service philosophies to drive customer lifetime value

The Recognition Gala: Twimbit Telecom Awards (17:00 – Late)

The day concludes with a prestigious black-tie awards ceremony, celebrating organisations and leaders demonstrating innovation and strategic transformation, using Twimbit’s proprietary research frameworks across Asia-Pacific.

Strategic Partnerships and Support

The event is supported by industry leaders. F5 joins as Strategic Partner, while Nokia and Comviva serve as Gold Sponsors, highlighting the role of secure infrastructure, customer experience, and digital financial solutions.

“We are at a point where incremental change is no longer sufficient,” said Manoj Menon, Founder & CEO of Twimbit. “This summit is about the reinvention of the telecom business model and providing a roadmap for leaders to architect the next era of digital intelligence.”

About Twimbit

A global tech and advisory firm powering customer success through research, innovation and community, Twimbit provides actionable insights that fuel innovation and growth through its proprietary research platform.

Media Contacts:
Vansh Sehgal
vansh@twimbit.com 

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