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IBM Introduces ‘Watsonx Your Business’

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New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ — IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

“The Right AI” 

 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

“Transforming Business” 

 

“In this new era of AI, businesses need bespoke solutions designed for value creation,” said Jonathan Adashek, SVP of Marketing and Communications at IBM. “That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.”   

“In today’s business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand’s ‘let’s create’ platform, ‘watsonx your business’ is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business,” said Matt Curry, Global Creative Lead at Ogilvy. “We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an “x” wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we’re calling a ‘UI for AI,’ including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work,” according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte’s Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of “let’s create,” which launched in 2022 as IBM’s most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.  

About IBM  

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

Media Contact:
Laurie Friedman
laurie1@us.ibm.com 

 

 

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SOURCE IBM

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AB DAO Partners with AB Charity Foundation

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Building a Trustworthy Infrastructure, Advancing Global Philanthropy Through Technology

DUBLIN, May 11, 2025 /PRNewswire/ — On May 8, 2025, AB DAO and the AB Charity Foundation jointly hosted the inaugural “Technology-Driven Philanthropy Closed-Door Forum” in Dublin, Ireland.

The forum was chaired by H.E. Bertie Ahern, Chairman of the AB Charity Foundation, former Prime Minister of Ireland, and former President of the European Commission. He delivered a keynote speech titled “Technology and Trust – A New Order for Philanthropy.”

Distinguished attendees included H.E. Olusegun Obasanjo, former President of Nigeria and former Chairperson of the African Union, as well as Mr. Malcolm Byrne, Member of the Irish Parliament and Chairman of the Committee on Artificial Intelligence. The forum featured deep discussions on how emerging technologies can empower global welfare systems.

Anthony Tsang, representing AB Chain, presented the latest technical developments, including the high-performance mainnet, cross-chain protocol AB Connect, and the gas-free transaction protocol Universal Transfer. These innovations reflect AB DAO’s vision of building a globally compliant blockchain infrastructure dedicated to philanthropy.

Key proposals from the forum will be compiled by the AB Charity Foundation and submitted to the United Nations and global partner networks to further promote the global practice of “technology for good.”

About the AB Charity Foundation

The AB Charity Foundation is a legally registered international NGO in Ireland with full legal status under EU law. Supported by AB DAO in both funding and technology, the foundation is committed to building a transparent and traceable global philanthropic infrastructure using blockchain and artificial intelligence technologies.

For more information, please visit: www.ab.org

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SOURCE AB Foundation

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Miracle-48 Launches in the U.S., Bringing Regenerative Skincare to the Forefront

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Beauty-Stem debuted Miracle-48™ in the U.S., featuring a patented microsphere delivery system and exosome-derived extraction. The launch event included a live performance and testimonial by actress Victoria Summer, who praised the product’s visible skin-renewing effects. Experts call it a breakthrough in medical-grade anti-aging skincare, as the brand begins its global expansion starting with the U.S. market.

LOS ANGELES, May 11, 2025 /PRNewswire-PRWeb/ — Beauty-Stem Biomedical, a biotech-driven beauty and wellness company, officially unveiled its flagship product Miracle-48™ at a high-profile brand event held in Southern California. Attended by leaders from the business, medical, and philanthropic sectors, the evening marked a significant milestone for the brand’s U.S. expansion and showcased its latest innovation in skin rejuvenation.

A Science-Based Breakthrough Years in the Making

Developed by an international R&D team led by Dr. Chai-Ching Lin, President of Power-Stem Biomedical, Miracle-48™ is the result of years of cross-disciplinary research and clinical testing. The formula blends regenerative science with modern skincare, powered by a patented microsphere delivery system that precisely carries and releases exosome-derived extraction deep into the skin’s layers.

Each milliliter contains over 100,000 microspheres and 800 million active factors, delivering 48 skin-revitalizing ingredients that help reduce fine lines, dullness, and sagging—kickstarting the skin’s natural renewal process.

Victoria Summer‘s Testimonial and Performance

International actress and singer Victoria Summer, fresh off a Best Supporting Actress win at Portugal’s FARO International Film Festival, lit up the launch with a heartfelt live performance. She also shared her personal experience using Miracle-48™, saying it made a visible difference in her skin.

“In just two months, my skin looked smoother, firmer, and more radiant,” said Victoria. “It brought back a youthful glow—and my confidence too.”

Inspired by Beauty-Stem‘s mission, she now serves as the brand’s global ambassador, supporting its message of natural beauty and wellness from the inside out.

A Promising Contender in the High-End Skincare Market

With demand growing for high-performance skincare backed by science, Miracle-48™ hits the U.S. at the right moment. “This isn’t your average moisturizer,” said Dr. Sahar Lashin, MD, PhD, founder of IntegrUtopia. “It brings medical-grade technology into daily routines—and raises the bar for what skincare can do.”

Doctors, beauty experts, and media at the event called it a “game-changer” in anti-aging, with some describing it as a modern-day fountain of youth.

Global Strategy, Local Impact

The Los Angeles launch was more than just a product reveal—it marked the first major step in Beauty-Stem‘s global growth strategy. With North America as a key market, the brand plans to build its presence through continued innovation and strategic partnerships in regenerative skincare.

Beauty-Stem remains committed to delivering high-efficacy, science-backed solutions that support both beauty and long-term skin health for customers worldwide.

Media Contact

Customer Service, Beauty-Stem Biomedical US, 1 888-341-7505, Service.us@beauty-stem.com, https://beauty-stem.com/us/index.php

View original content:https://www.prweb.com/releases/miracle-48-launches-in-the-us-bringing-regenerative-skincare-to-the-forefront-302451611.html

SOURCE Beauty-Stem Biomedical US

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Beijing Review: 50 Years of Growing Partnership

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BEIJING, May 11, 2025 /PRNewswire/ — On May 6, 1975, China and the European Economic Community, the predecessor to today’s European Union, established diplomatic relations. This historic moment opened a new chapter of friendship and cooperation.

 

Over the past half a century, both sides have championed multilateralism, deepened collaboration and achieved mutually beneficial outcomes. Their enduring efforts have played a constructive role in advancing global peace and development. A healthy and stable partnership not only serves their interests, but also helps shape a better world.

“The wise find common ground; the unwise dwell on differences.” This slightly adapted line from the earliest known text on Chinese medicine, The Yellow Emperor’s Inner Canon, reflects the spirit of cooperation between the two sides across decades and offers a guiding vision for the future.

In March 2014, shortly before his state visit to Belgium and visit to the EU headquarters, President Xi Jinping cited this ancient Chinese quote in his article published in Belgian newspaper Le Soir. The sentence emphasizes that wise people focus on shared values and embrace diversity to achieve mutual benefit; whereas the unwise amplify differences, foment conflict and invite failure.

Through this quote, Xi conveyed his hope that China and the EU will respect each other, treat each other as equals, seek common ground while respecting differences, deepen communication and stay committed to mutually beneficial cooperation. He called for finding the greatest common interests, sharing opportunities and jointly tackling challenges.

Given their differences in history and culture, social institutions and stages of development, it is only natural for China and the EU to have varying perspectives, and even disagreements, on certain issues. Like-mindedness makes for partnership, and seeking common ground while respecting differences is also a feature of partnership.

Both past experiences and present realities have shown that as long as both sides adhere to mutual respect, treat each other as equals and engage in candid dialogue, differences cannot stand in the way of dialogue, nor can disagreements impede collaboration.

To date, China and the EU have established over 70 consultation and dialogue mechanisms, covering a broad spectrum of sectors including politics, economy and trade, people-to-people exchange, science and technology, energy and the environment.

Bilateral trade expanded from just over $2.4 billion in 1975 to over $780 billion in 2024. Two-way investment, once negligible, surged to nearly $260 billion. Since its launch in 2011, the China-Europe Railway Express, dubbed the “steel camel caravan,” has reached 227 cities across 25 European countries, completing over 100,000 freight trips, and become a key link between Asia and Europe.

Throughout history, both Chinese and European civilizations have made lasting impacts on the progress of humanity. In recent years, exchanges in education, science and technology have flourished. Cultural exchange is becoming more vibrant and connections between people are growing ever closer, continuously enriching their shared stories of mutual understanding, cooperation, exchange and mutual learning.

“The wise find common ground; the unwise dwell on differences.” At the new starting point that is the 50th anniversary of diplomatic relations, China and the EU should remain true to the original aspiration of their partnership, seek common ground while respecting differences, build mutual trust and pursue mutually beneficial cooperation. Together, they will foster global peace and prosperity, as well as usher in a new, promising chapter in the next 50 years.

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SOURCE Beijing Review

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