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e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life

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The e.l.f. UP! tycoon experience champions growth and community for every eye, lip, face, paw and fin

TORONTO, Nov. 9, 2023 /CNW/ – e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection. e.l.f. UP! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. In e.l.f. UP!, users create dream startups that represent places and causes they care most about. The highly personalized experience fosters an advanced level of self-expression while building life skills like gamified financial literacy and raising social awareness that users will continue to flex each time they return to e.l.f. UP!

“This next chapter in the ‘e.l.f.averse’ will continue to be a magical world to inform, uplift, empower and support gamers and the next generation of entrepreneurs.”

“Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “It’s part of our journey to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. We did it first on TikTok with e.l.f. Yeah, then on Twitch with e.l.f. You, and e.l.f. UP! on Roblox will be no different. This time we are able to create an experience where our community can follow their entrepreneurial dreams and empower the next generation of changemakers who flourish in these digital economies.”

Informed by the World Economic Forum’s 2023 Future of Jobs Report insight that, “creative, analytical thinking and coding are the key skill sets for today’s workplace,” and a recent study by BazaarVoice that reported, “62% of all Gen Z either are or intend to become entrepreneurs,” e.l.f. UP! provides a digital sandbox to foster creativity and entrepreneurship. e.l.f. UP! was also built on the insight that, “88% of Gen Z say expressing themselves in immersive spaces has likely helped them comfortably express themselves in the physical world,” (Source: Roblox’s 2023 Digital Expression: Fashion & Beauty Trends Report).

The e.l.f. UP! Experience

Built by Supersocial, a premiere developer and publisher of metaverse games and experiences, e.l.f. UP! features experiences inspired by e.l.f.’s hero offerings, like Big Mood, a recording studio and karaoke bar, Holy Hydration!, an underwater sea life charity and animal rescue, Halo Glow, a crystal cave jewelry and art gallery, and Power Grip, an extreme climbing gym and tech startup. Distinctive features of the tycoon experience include advanced visuals and unique immersive elements that set it apart within the Roblox platform. Non-playable characters will have unique personalities and serve as collectible ever-changing figures to be treated equally in-experience. Future developments post-launch will include a pet adoption center where users can adopt animals to join their journey, new game mechanics, more areas inspired by new products and launches, a multi-lingual rollout and more.

One Million UGC Giveaways

In another eyes.lips.first, e.l.f. will be giving away over one million user-generated content (UGC) items free in the e.l.f. UP! experience, starting with 10 unique items on launch, inspired by e.l.f.’s most popular Holy Grail products. Users will earn e.l.f.ing amazing accessories influenced by the shops within their tycoon that reflect their values and passions, like a Holy Hydration! Goldfish Pet or Big Mood Musical Wings.

“In partnering with e.l.f., we are amplifying a game-changing vision: the e.l.f. UP! experience on Roblox isn’t just another game; it’s a virtual breeding ground for tomorrow’s artists, activists and changemakers,” said Yonatan Raz-Fridman, founder and CEO, Supersocial. “It combines social impact with community-driven creativity, setting the stage for a new kind of social entrepreneurship in the virtual world.”

Every day, tens of millions of people use Roblox to connect, communicate and explore millions of immersive experiences together with their friends. Built entirely by its own community, the diverse platform aligns with e.l.f.’s mission to uplift and inspire its global community to be their best selves.

“Since e.l.f. entered into the gaming community, they have always led with purpose on making the space a better, safer and more uplifting place for all types of gamers, no matter their gender or background,” said Brad Timmins, founder and CEO of eGEN, a gaming and esports agency. “This next chapter in the ‘e.l.f.averse’ will continue to be a magical world to inform, uplift, empower and support gamers and the next generation of entrepreneurs.”

Tune in to all things e.l.f. and Roblox by visiting e.l.f.’s social channels on YouTube, TikTok, Twitch and Instagram.

About e.l.f. Cosmetics

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com.

About e.l.f. SKIN

Winning in skin the clean + kind way. Ingredient focused skincare for every eye, lip, face and skin concern. e.l.f. SKIN makes innovative formulas at get-real prices, always vegan, clean and cruelty-free. All products meet all standards of clean globally, exceeding both FDA and European Union Cosmetic Regulations and are formulated without 1600+ restricted substances. e.l.f. is double cruelty-free certified with Leaping Bunny and PETA, never testing on animals nor using any ingredients that are tested on animals. e.l.f. SKIN is widely available at leading retailers such as Target, Walmart and Ulta Beauty and has a growing international presence. Learn more by visiting www.elfcosmetics.com/elf-skin.

About Supersocial

Supersocial builds virtual worlds that empower digital natives to play, socialize, and express themselves on metaverse platforms like Roblox. Our extensive portfolio of games, experiences, and virtual merchandise collections are known throughout the industry for their iconic visuals and a relentless focus on user experience. As the premiere partner to the world’s leading brands, our mission is to create boundary-pushing experiences that represent the brand at the highest standards while feeling authentic and meaningful to metaverse communities. Learn more by visiting supersocialinc.com.

About eGEN

eGEN is a gaming and esports consultancy business that specializes in helping brands legitimately enter and stay in these online communities. With a mix of qualitative and quantitative consumer research, subject matter expertise & relationships with all of the players, eGEN offers brands opportunities to get behind the fourth wall of gaming. Learn more by visiting egen.co

About Karta

Karta is an award-winning metaverse studio that helps brands, artists and sports teams connect with the billions of people that inhabit the world’s most popular virtual worlds. With a marketer mindset and over 50 years of experience in gaming, music and esports, Karta has carved a new, accessible and effective way for brands to build long-term presence and achieve real tangible success within the metaverse. The London-based company was founded in July 2021 by ex-Fnatic Erik Londré and music business veteran Tony Barnes.

For further information, please contact: 

e.l.f. Beauty Corporate Communications Inquiries: Melinda Fried, mfried@elfbeauty.com
PR Inquiries: Olivia Crane, olivia@1milk2sugars.com

SOURCE e.l.f. Cosmetics

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The Authority™ Introduces Industry’s First Universal Public Grading Standard for Collectibles

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For the First Time, Collectors Can Validate If Their Collectible Was Graded Correctly with the
World’s First Public Grading Standard 

PITTSBURGH, Oct. 21, 2026 /PRNewswire/ — Dynamics Inc., the leader in security and collectible technologies, today announced the publication of the Universal Public Grading Standard™, the industry’s first public collectible grading standard. For the first time, collectors can enjoy consistency in grading with the ability to confirm for themselves that an item was graded correctly.

Starting today, collectors can view the Universal Public Grading Standard™ on www.TheAuthority.com.

The first Universal Public Grading Standard introduced is the Universal Public Grading Standard for Comic Books.

“Without a public grading standard, the hobby is plagued by inconsistency, confusion, fraud, and mistrust. The dark ages of grading are coming to an end,” said Jeffrey Mullen, CEO of Dynamics Inc. “Today, The Authority introduces the industry’s first public grading standard. For the first time, everyone has access to a common standard for grading collectibles. Collectors can now independently determine, understand, and validate a collectible’s grade using a transparent and repeatable process. Confidence in grading should not depend on simply trusting someone else’s opinion. True consistency and trust can only exist when the grading standards and processes are open for everyone to see.”

The Universal Public Grading Standard is broken into three steps:

Identify the Components of the Collectible: Define the exact boundaries of each component on a collectible so each component can be independently evaluated. For the first time, collectors can understand where the spine of a comic book starts and the front cover of a comic book ends. Identify Damage and Determine Component Grade™ with Damage Tables: Different components may have different types of damage, each with their own method of quantification. Identify the damage type and use the associated damage table(s) to determine the Component Grade.Final Grade Matrix™: Once all of the Component Grades have been determined for a collectible, the final grade is found using the Final Grade Matrix. This matrix provides the final grade for each possible component combination to ensure a precise, consistent grade for each collectible.

“A comic book is historically a very difficult item to grade because of its complex, multi-material construction,” said Jeffrey Mullen. “Our goal in developing the Universal Public Grading Standard was not simply to teach a few hundred experts how to grade a collectible; it was to create a universal standard that anyone could read, understand, and apply to consistently arrive at the correct grade. We believe we have accomplished that goal.”

The Comic Book grading standard is released today as part of the Universal Public Grading Standard for Trade Paperbacks and Periodicals (Comics, Magazines, Treasuries).

Dynamics manages The Authority™, the world’s first real-time, vertically integrated, multi-category collectible e-commerce platform. The Authority™ enables users to instantly vault, purchase, encapsulate, authenticate, grade, sell, and fulfill a collectible within minutes. Dynamics is also the technical team behind the Universal Public Grading Standard™, the collectible industry’s first public grading standard.

To learn more about The Authority, visit https://www.theauthority.com/ 

About Dynamics Inc.

Dynamics has three business units – an electronics, security and safety, and collectible business unit. The Company’s electronics division has introduced market defining electronics products such as the world’s first high-volume flexible consumer devices. During the pandemic, the Company’s security and safety division worked with NIAID biodefense to be the first group in the world to inactivate SARS-CoV-2 (COVID-19) using optical energy. Since 2012, Dynamics has also developed collectible platforms and technologies that have managed over 500 million collectibles. Dynamics operates multiple manufacturing facilities with its Global Headquarters in Pittsburgh, Pa., APAC headquarters More information on the company, its technology and applications can be found at www.dynamicsinc.com.

About the Authority™

The Authority is the world’s first real-time retailer integration, encapsulation, grading, buy/sell marketplace, and fulfillment all on a single platform. The Authority is the first trusted, vaulted marketplace for pre-authenticated trading cards, TCGs, comics, figurines, memorabilia, and associated CoAs. www.TheAuthority.com.

All Trademarks are the property of their respective owners

Media Contact
press@dynamicsinc.com 

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SOURCE The Authority(TM)

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New Days on the Roof of the World: Four Elders on 75 Years of Change in Xizang

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RIKAZE, China, Oct. 21, 2026 /PRNewswire/ — A report from People’s Daily.

Only those who have borne the bitter cold can savour spring’s gentle warmth.

Puciren was born in 1944 in Rikaze, Xizang, and spent his boyhood under a serf owner’s roof. After the peaceful liberation of Xizang in 1951, he went to school for the first time, with a satchel on his back, and learned his first Chinese character: ren, meaning “person.” His teacher told him that its two strokes support each other—only then can a person stand upright. Now 82, he volunteers as a guide at the Memorial Hall of the Emancipation of One Million Serfs in Xizang, and serves as an off-campus moral education tutor at the primary school attached to Lasa Normal University. He shares what he lived through with children to help them better know the road that brought them here.

Qiongjie County in Shannan is home to the Jiuhe Zhuo dance. In his younger years, Nima Wangjiu was a serf, and he danced only to pay taxes. After democratic reform of Xizang in 1959, he earned his first-ever income through this dance. It dawned on him that dancing could be a dignified and joyful pursuit. Now a national-level intangible cultural heritage inheritor of Jiuhe Zhuo Dance, the octogenarian has trained more than 80 young successors, bringing the millennia-old dance out of the remote mountains and onto stages across China.

In Sangba Village, Bailang County, Rikaze, the weaving craft in Baima’s family has been passed down for three generations. In the old days, she labored from dawn to dusk alongside her mother, only receiving a small bowl of thin tsampa in return. After the peaceful liberation of Xizang, every inch the family wove belonged to them. Pulu weaving has since grown into a thriving local industry. The craft is now carried forward by Baiyang, the family’s third‑generation inheritor, who is determined to take it out of Rikaze, out of the plateau, and into the global stage.

In a nursing home in Sangri County, Shannan, 82-year-old Cideji ran her fingers over her resident ID card and hummed a folk song. Orphaned at a young age, she once had nowhere to go and huddled in a cattle pen to get through the cold nights. Now she has a home, enjoying a secure old age with guaranteed care and medical treatment. “This ID card is my certificate of happiness.” she said.

From education to food security, from employment to medical services, livelihood benefits are finding their way into the daily lives of plateau families. This warmth of spring unfurls slowly, stretching across the high plateau. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-days-on-the-roof-of-the-world-four-elders-on-75-years-of-change-in-xizang-302915374.html

SOURCE People’s Daily

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Trimble Third Quarter Earnings Call and Webcast

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WESTMINSTER, Colo., Oct. 21, 2026 /PRNewswire/ — Trimble (Nasdaq: TRMB) will hold a conference call on Wednesday, November 4, 2026 at 8 a.m. ET to review its third quarter 2026 results. The call will be broadcast live on the web at https://events.q4inc.com/attendee/824595803. Analysts who wish to dial into the call may do so by first registering at https://events.q4inc.com/analyst/824595803?pwd=vT4bMLRX. Upon registration, dial-in details will be sent via email to the registrant.

About Trimble

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it is helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble (Nasdaq: TRMB), visit: www.trimble.com.

FTRMB

 

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SOURCE Trimble

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