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Honda Combines Personal Mobility and VR in World’s First Extended Reality Mobility Experience to Debut at SXSW 2024

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Honda will introduce all-new entertainment experience fusing virtual reality with UNI-ONE, a hands-free, personal mobility device users steer by shifting their center of gravity Honda envisions UNI-ONE having applications at theme parks, entertainment facilities and retail spaces across the U.S.

TORRANCE, Calif., Feb. 28, 2024 /PRNewswire/ — Fasten your seatbelt, Honda will hold the global debut of a first-of-its-kind extended reality1 (XR) experience at SXSW 2024, merging the joy of mobility with virtual reality (VR) adventures. The all-new Honda XR Mobility Experience integrates digital environments with the real-world experience of riding the Honda UNI-ONE, a hands-free, personal mobility device. 

Honda is seeking to collaborate with AR and VR developers to create custom digital experiences.

SXSW attendees will be able to immerse themselves in the all-new Honda XR Mobility Experience at the company’s booth #729 located in the SXSW Creative Industries Expo at the Austin Convention Center, March 10-13, 2024. Watch a demonstration of the Honda XR Mobility Experience at https://honda.us/ExtendedReality.

“With the Honda XR Mobility Experience, we are expanding the joy and freedom of personal mobility into entertainment applications,” said Hirokazu Hara, vice president of New Business Development, American Honda Motor Co., Inc. “By combining the unique, physical experience of riding the Honda UNI-ONE with highly immersive digital entertainment, Honda is creating a brand new multimodal experience that takes extended reality technologies to the next level.”

Making Mobility More Fun with UNI-ONE

 SXSW 2024 marks the U.S. debut of the Honda UNI-ONE, a hands-free, personal mobility device that features advanced self-balancing technology and sensors that enable the user to move in any direction based on postural movements.

UNI-ONE features a seat that can be raised and lowered, making mobility more fun when interacting with people at the same eye level. In “high position,” the user is closer to the eye level of someone standing and can move in all directions – forward, backward, sideways or diagonally – as well as turn around with both hands free, simply by leaning in one direction to shift their weight. In “low position,” the user is able to better communicate with those who are seated or small children and can move in any direction by steering with a joystick.

The electric UNI-ONE is equipped with Honda’s original wheel mechanism, Honda Omni Traction Drive System (HOT Drive System), an evolution and advancement of the Honda UNI-CUB β device – first introduced in 2013. UNI-ONE has two units of the HOT Drive System – one on each side – enabling the user to move smoothly in any direction. Based on a user’s posture, UNI-ONE can estimate the user’s intentions, such as a desire to stay in place or move in a specific direction and speed. The stabilization function controls UNI-ONE’s wheels so it does not lean too far and applies feedback to achieve natural behavior that is neither too fast nor too slow.

Beginning in 2023, Honda has been demonstration testing UNI-ONE for multiple use cases in Japan, including at the Mobility Resort Motegi in Motegi, Tochigi; Suzuka Circuit Park in Suzuka, Mie; and the Gotemba Premium Outlets in Gotemba, Shizuoka. For the demonstration testing at Suzuka Circuit Park, Honda integrated UNI-ONE with AR technology to create a game. Users play by holding a tablet and navigate UNI-ONE according to scenes displayed on the tablet. These demonstration trials are helping to validate UNI-ONE as a mobility device for entertainment applications.

UNI-ONE is designed to offer stress-free mobility and appeal to a wide range of users. It is battery-operated and has a maximum speed of 3.7 miles per hour. The maximum user weight capacity is 242 pounds.

New Entertainment Applications with UNI-ONE

 SXSW attendees can ride UNI-ONE and immerse themselves in their own “choose your VR adventure” at the Honda XR Mobility Experience. While wearing a VR headset and shifting their body weight to steer UNI-ONE, users can experience the peaceful feeling of floating in the sky or the exhilarating feeling of gliding along a half-pipe path.

Working toward commercialization in the U.S., Honda envisions people enjoying the XR mobility experience in indoor and outdoor obstacle-free spaces, including theme parks, entertainment facilities and retail spaces such as shopping malls. Honda also believes that UNI-ONE can be used as a mobility device in XR games, such as a racing game where players use their hands while moving freely or a game in which players follow certain routes.

In addition to entertainment and retail business partners, Honda is seeking to collaborate with AR and VR developers to create custom digital experiences choreographed with the movements of riding UNI-ONE. Interested companies can visit Honda’s booth #729 at the SXSW Creative Industries Expo or contact unione@na.honda.com.

UNI-ONE Specifications

Dimensions

(length x width x height)

30.3 × 26.8 × 30.3 inches (lowered)

25.6 × 22.8 × 36.2 inches (raised)

Seat Height

21.7 inches (lowered)

27.6 inches (raised)

Weight

Approx. 154 pounds

Riding Capacity

1 person

Maximum User Weight

242 pounds

Maximum Speed

3.7 miles per hour

Range

5 miles (at 2.5 miles per hour)

Battery

Lithium-ion battery (replaceable)

Drive Wheels

Honda Omni Traction Drive System (HOT Drive) – 2 wheels

*When UNI-ONE is in the low position, HOT Drive wheels and four auxiliary wheels are on the ground. 

Honda in America
Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet.

Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 600 U.S. suppliers to produce a diverse range of Honda products. Honda has built automobiles in America for over 40 years, and in 2022, more than two-thirds of all U.S.-sold Honda and Acura automobiles were produced in America, using domestic and globally sourced parts.

Honda also conducts research and development activities at 23 facilities in America where we fully design, develop and engineer many of the products the company manufactures in America.

Learn more with Honda’s Digital FactBook. 

1 XR stands for “extended reality,” an umbrella term for technologies such as VR (virtual reality), AR (augmented reality) and MR (mixed reality) that fuse the real world with the virtual world to enable the perception of things that do not exist in reality.

 

 

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SOURCE Honda

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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