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Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI

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The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than other video formats

SAN FRANCISCO, March 4, 2024 /PRNewswire/ — Liftoff, the leading growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyzes trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

 

 

With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per install (CPI) on Android is lower across all ad types, with native ads offering the strongest value at $0.65. On iOS, banner ads deliver the most cost-efficient results with a $1.37 CPI. The data also revealed a substantial variance in video ad pricing between platforms, averaging $1.15 on Android versus over twice that at $2.83 on iOS.

The report is based on findings from over 602 billion impressions across 49.4 million clicks and 144 million installs between January 1, 2023, and January 1, 2024.

Key findings include:

For gaming apps, native ads win on iOS, while playables conquer Android

When analyzing the CPI of ad formats across different platforms, native ads proved to be the most cost-effective on iOS at $3.09. In contrast, playables were identified as the best budget-friendly option on Android at $0.60. The cost of playables on Android was less than half the cost of native ads, at $1.22.

For gaming apps, playable ads are 20x more likely to drive installs than banner ads

When it comes to mobile games, ad conversions can be tricky. However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads. They are 20 times more likely to do so. That said, native and banner ads still generate the most ROI 7 days post-install, with native ads at 20.26% and banner ads at 18.20%. However, the expectations of the game and the genre it belongs to can greatly affect the ROI outcomes.

For e-commerce apps, Android’s affordability wins with $0.65 native ads

When it comes to e-commerce advertising on mobile, there are some notable differences in performance and pricing between platforms. Overall, Android ads tend to be cheaper. Specifically for native ad formats, the best rate on Android is $0.65. For iOS, banner ads are the most cost-effective at $1.37. Looking at ad performance, video ads are significantly more likely to drive app installs compared to banners—by as much as 1400%. However, after an app is installed, native and banner ads are better at driving that critical first purchase. Install-to-purchase conversion rates for native and banner ads are over 30%, while video and interstitial ads see lower rates around 16%.

For finance apps, interstitial ads see 18x higher conversion rates compared to banner ads

When it comes to finance apps, there are major discrepancies in performance and pricing between platforms. Specifically looking at average install costs, Android hovered just under $1 across ad formats. However, three out of four formats on iOS exceeded $5, with interstitial ads costing over five times more than Android. For conversion rates, banner ads saw the lowest install likelihood for finance apps, while video and interstitial fared over 15 and 18 times higher, respectively.

UGC holds the key to unlocking advertising ROI

Liftoff’s top advertisers are employing user-generated content (UGC) for user acquisition (UA) and retargeting campaigns. UGC ads created by the Liftoff Influence team, which fosters direct relationships with influencers, assists with UGC ad production and scales UGC campaigns, exhibit a 20% lower CPI than other video creatives. Influencer UGC also showed a four times stronger return on advertising spend (ROAS) when tested against brand content, with a 152% increase on average in impression-to-install conversion rates.

Generative AI tools are already transforming ad technology and performance as well, with 91% of organizations expecting their productivity to increase from implementing generative AI, from using AI to source ideas to generating images. “When it comes to creative, the name of the game is efficiency. Leverage Gen AI for faster, more scalable creative ideation and production. On the commercial side, AI automation can help you get sales and operations teams the information they need at unprecedented speeds,” said Aidan Quest, Senior Director of Generative AI at Liftoff.

For more details about Liftoff and to download the full report, visit here.

Methodology

The 2024 Mobile Ad Creative Index report, published by Liftoff, presents a comprehensive analysis of the mobile advertising landscape. The report draws on internal data analysis conducted between January 1, 2023, and January 1, 2024, examining over 602 billion impressions, 49.4 million clicks, and 144 million installs to deliver insights on the performance of mobile ad formats. The report evaluates the effectiveness of various mobile ad formats, including banners, interstitials, playables, videos, and native ads. The report’s findings provide valuable insights into the evolving mobile advertising landscape and are a valuable resource for marketers and advertisers seeking to optimize their mobile advertising strategies.

About Liftoff

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

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View original content:https://www.prnewswire.co.uk/news-releases/liftoff-mobile-ad-creative-index-reveals-ugc-and-interstitial-ads-are-key-to-unlocking-advertising-roi-302078554.html

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Accord Specialty Pharmacy Named Finalist in MMIT’s 11th Annual Retail Specialty Pharmacy Patient Choice Awards

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ORLANDO, Fla., April 23, 2026 /PRNewswire/ — Accord Specialty Pharmacy, an independent specialty pharmacy serving patients across multiple states, has been named a finalist in the MMIT Patient Choice Awards, a recognition based on patient-reported satisfaction and experience.

Accord was selected as the only independent pharmacy among finalists in its category, alongside national pharmacy organizations such as Walgreens Specialty Pharmacy and Walmart Specialty Pharmacy. This distinction highlights the company’s commitment to delivering personalized, high-touch care for patients managing complex and chronic conditions.

The MMIT Patient Choice Awards recognize specialty pharmacies that demonstrate excellence in patient satisfaction, service quality, and overall care experience. Finalists are determined based on direct patient feedback, making the recognition a meaningful reflection of the trust patients place in their pharmacy providers.

“Being recognized alongside national organizations and as the only independent finalist validates our belief that personalized, patient-centered care drives better outcomes. We are building a model that combines clinical depth, national reach, and operational flexibility to better serve patients, providers, and partners.” said AJ Patel, Founder and Pharmacy Manager of Accord Specialty Pharmacy.

Accord Specialty Pharmacy supports patients across complex specialty categories, including oncology, rare disease, and infusion, through a clinically driven, high-touch care model designed to improve access, adherence, and outcomes. The company’s approach emphasizes personalized support, responsive care coordination, and strong clinical engagement to help patients navigate complex therapies more effectively. With a growing national footprint and multi-state licensure, Accord is positioned to support patients, providers, and partners across diverse markets.

For more information, visit MMIT Announces Finalists of the 11th Specialty Pharmacy Patient Choice Awards – MMITNetwork.

About Accord Specialty Pharmacy:

Accord Specialty Pharmacy is an ACHC-accredited, multi-state licensed independent specialty pharmacy located in Central Florida, dedicated to delivering high-quality, patient-centered care for individuals managing complex and chronic conditions. Through personalized support, clinical expertise, and a high-touch approach, Accord helps patients navigate every step of their treatment journey. Learn more at www.accordspecialty.com.

CONTACT: contact@accordspecialty.com

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SOURCE Accord Specialty

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HAIVISION ANNOUNCES VOTING RESULTS FROM 2026 ANNUAL MEETING OF SHAREHOLDERS

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MONTRÉAL, April 23, 2026 /CNW/ – Haivision Systems Inc. (“Haivision” or the “Company”) (TSX: HAI) is pleased to announce the voting results from its annual meeting of shareholders held today in a virtual format.

A total of approximately 45.97 % of the issued and outstanding common shares of Haivision were represented at the meeting.

Election of Directors

Each of the six nominated directors of Haivision was elected as director of the Company with the following results:

Director

Votes
For

% Votes
For

Votes
Against

% Votes
Against

Miroslav Wicha

11,110,245

99.26 %

82,583

0.74 %

Harvey Bienenstock

11,155,137

99.66 %

37,691

0.34 %

Robin M. Rush

11,121,855

99.37 %

70,973

0.63 %

Neil Hindle

10,794,005

96.44 %

398,823

3.56 %

Julie Tremblay

10,941,969

97.76 %

250,859

2.24 %

Lee K. Levy II

9,084,418

81.16 %

2,108,410

18.84 %

2.   Appointment of Auditors

Deloitte LLP were reappointed auditors of the Company for the ensuing year with 12,492,582 (98.84%) votes cast in favour and 146,406 (1.16%) votes withheld.

3.   Approval of the Unallocated Awards under the Company’s Equity Incentive Plan

The Company’s unallocated awards were approved with 8,710,347 (77.82%) votes cast in favour and 2,482,481 (22.18%) votes cast against.

4.   Reapproval of Company’s Shareholder Rights Plan

The Company’s shareholder rights plan was approved with 10,572,490 (94.46%) votes cast in favour and 620,338 (5.54%) votes cast against.

Final voting results on all matters voted on at the meeting will be filed under Haivision’s profile on SEDAR+ at www.sedarplus.ca.

About Haivision

Haivision is a leading global provider of mission-critical, real-time video streaming and visual collaboration solutions. Our connected cloud and intelligent edge technologies enable organizations globally to engage audiences, enhance collaboration, and support decision making. We provide high quality, low latency, secure, and reliable live video at a global scale. Haivision open sourced its award-winning SRT low latency video streaming protocol and founded the SRT Alliance to support its adoption. Awarded four Emmys® for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision continues to fuel the future of IP video transformation. Founded in 2004, Haivision is headquartered in Montreal and Chicago with offices, sales, and support located throughout the Americas, Europe, and Asia. Learn more at haivision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/haivision-announces-voting-results-from-2026-annual-meeting-of-shareholders-302752318.html

SOURCE Haivision Systems Inc.

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Noritz upgrades EZ Pro Series of tankless water heaters with larger, multi-function panel display for faster installation and servicing

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Improved, fully integrated diagnostic interface eliminates the need for a separate remote controller, providing key system status data and enhanced digital controls to ease startup, operation, and maintenance for pro installers and service techs.

FOUNTAIN VALLEY, Calif., April 23, 2026 /PRNewswire/ — Noritz America, an international leader in tankless and electric heat pump water heaters and high-efficiency combination boilers, has further enhanced its EZ Series Pro line of residential condensing tankless water heaters by expanding both the size and the functionality of the units’ built-in control panel, whose user-friendly digital interface is mounted prominently on the front exterior.

Providing upgraded monitoring and diagnostic capabilities, the multi-function panel display allows professional installers to view system status, temperature settings, service reminders, maintenance data, error codes, error history, and (if applicable) recirculation timing settings. All of this vital information is built in and readily accessible on the water heater. Besides eliminating the need for a separate, external remote controller, the panel enables guided setup during installation and faster, more effective troubleshooting.

In addition, installers and users can monitor and program the unit remotely via Bluetooth® connectivity that works alongside the panel, using the EZ Start Plus app on their smartphones. A separate external remote is optional.

“The intent of our upgrade efforts was to create a more satisfying user experience for both the professional and the consumer,” says Noritz Executive Vice President and General Manager Jason Fleming. “We focused on simplified installation, advanced diagnostics, and giving professionals and their customers easier, more responsive control of the water heater.”

Essential Features of the Multi-Function Panel

Below are the main features and capabilities of the upgraded, built-in, multi-function panel and related control system:

Digital temperature control: Professional installers and service technicians will find it easier to use the enlarged panel to set the output water temperature to 100° – 140° Fahrenheit. Temperature settings are available in increments as small as 5°F.

Key benefits: More precise temperature control for professionals and, as a result, safer, more consistent hot-water delivery for end users.

Integrated Bluetooth connectivity; no more dip switches: The EZ Start Plus app enables installers and service techs to perform system setup, adjust the temperature, run diagnostics and share this information electronically with Noritz Technical Support. Installers can even register the water heater to qualify for the accompanying warranty.

Key benefits: Simplified startups mean faster installs, minimizing the manual programming that installers previously had to perform. Smartphone-based control and troubleshooting eliminate the need for old-style manual adjustment of physical dip switches.

Improved service access: Even the physical design of the EZ Series Pro has been reengineered to work more effectively with the newly enhanced multi-function panel.

Key benefits: The latched, snap-lock front cover enables quicker access to components for easier maintenance and servicing.

Industry-Best Warranty

The upgraded EZ Series Pro continues to include three models, all with a Uniform Energy Factor of 0.98, the highest efficiency rating in the tankless water heater industry:

EZ71: input range — 12,800 to 160,000 BTU/hour; flow rate — 0.4 to 9.0 gallons per minute; turndown ratio — 12.5:1EZ98: 12,800 to 180,000 BTUh; 0.4 to 9.8 gpm; 14:1;EZ111: 12,800 to 199,900 BTUh; 0.4 to 11.1 gpm; 16:1.

All three units carry a 25-year limited warranty on their stainless steel heat exchangers, the longest such protection in the industry. Further protection includes a five-year limited parts warranty and one year for reasonable labor.

The water heaters use natural gas but are field-convertible to LP with a parts kit included with every unit. Two water heaters can be linked using Noritz’s optional Quick Connect linkage to double the hot-water flow rate.

Designed for wall-mounting indoors, the EZ Series Pro heaters can be direct-vented with two-, three-, or four-inch Schedule 40 or Schedule 80 PVC or CPVC, or two-inch or three-inch polypropylene venting. They can also be installed outdoors in milder year-round climates using an optional vent cap.

All EZ Series Pro models have received approvals from CSA, NSF5, NSF372, and are Low NOx approved by the South Coast Air Quality Management District (Rule 1146.2).

For more information on the newly upgraded Noritz EZ Series Pro, visit: https://ezseries.noritz.com/

A short product video is available at: https://youtu.be/m5iDn7sOGMc

For more information on the full line of Noritz tankless water heating products, visit www.noritz.com. You can also contact us by telephone at 866.766.7489 or by email at support@noritz.com.

For editorial assistance, contact John O’Reilly or Emma Wurzer at GreenHouse Digital PR, 15255 South 94th Avenue, Suite 500 | Orland Park, IL 60462; tel.: 708.428.6385; e-mail: john@greenhousedigitalpr.com | emma@greenhousedigitalpr.com.

Hi-res versions of photographs to accompany this press release are available for immediate download by using this link: https://noritz.greenhousedigitalpr.com/ez-series-pro-upgrades.

NORITZ AMERICA CORPORATION, a subsidiary of Noritz Japan, has corporate offices in Fountain Valley, Calif., and Atlanta, offering a full line of tankless water heaters and high-efficiency combination boilers to meet the hot water demands of residential and commercial applications. Noritz supports its products with a national network of skilled representatives and employees committed to providing our communities with the finest products and services by helping consumers live a more comfortable, efficient, and healthy lifestyle. For more information on Noritz America and the entire line of Noritz’s ENERGY STAR® tankless water heaters, please call (877) 986-6748 or visit our website at www.noritz.com.

CONTACT:
Andrew Tran
Noritz America
(714) 433-7813
atran@noritz.com

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SOURCE Noritz

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