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Gupshup launches Conversation Cloud, redefining customer engagement for the conversational era

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Basic one-way messaging gives way to rich two-way conversations at scale; improves returns from advertising, marketing, and support investments for digital leaders

MUMBAI, India and SAN FRANCISCO, March 5, 2024 /PRNewswire/ — Gupshup, the conversational engagement pioneer, today announced the launch of Conversation Cloud, a comprehensive suite of SaaS tools that are set to revolutionize business-to-customer interactions. AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era.

Gupshup enables businesses to drive customer acquisition, engagement, commerce, and support, on conversational channels such as WhatsApp, RCS, Instagram, Voice, etc, helping them achieve substantial ROI increase (6-10X).

The Conversation Cloud consists of three key modules, Converse, Advertise, and Communicate, that enable conversational relationship management across the full customer lifecycle.

Gupshup Converse helps businesses build rich two-way conversational journeys across the customer lifecycle. Business users can leverage advanced no-code tools to configure customer journeys, bot flows, and auto-trigger contextual messages. Interactions across the customer funnel leverage Gupshup Customer360’s unified profiles based on customer attributes and real-time conversational events. Marketers can create granular segments and engage customers better with personalized experiences. The Converse product comes packed with conversational commerce modules such as catalogs, payment integrations, and agent-assist to enable automated or human-assisted commerce.

Converse also includes ACE LLM, Gupshup’s domain-specific large language model to build AI bots that can handle all kinds of natural language queries while operating within safety guardrails appropriate for a business conversation.

“For our 2023 Switch-off campaign, we leveraged WhatsApp in partnership with Gupshup to amplify the message and engage people through a conversational survey. The results have been quite encouraging, helping us not only connect one-on-one with customers but also gain valuable insights. Gupshup has been a great partner and enabler for us to tap into the power of conversational messaging through this innovative campaign. We wish them good luck on the launch of their Conversation Cloud”, said Mayank Prabhakar, Head of Digital Marketing at smartphone maker Vivo’s India office.

Gupshup Advertise enables marketers to acquire, qualify, and convert customers by leveraging Click to WhatsApp and Click to Instagram Ads. This significantly enhances new customer acquisition, and campaign ROI while empowering brands to build their first-party database. Brands leveraging Advertise have seen 60-70% lower cost per qualified lead and 1.6X sign-ups compared to traditional channels.

Gupshup Communicate is a significant step up from traditional CPaaS, and has smart capabilities such as Gen-AI powered automatic message translation, optimized scheduling to maximize open rates, and omnichannel message failover, in addition to its pre-existing capability to send messages across 30+ channels.

“The Conversational Internet is among the biggest trends shaking up the customer experience. It is rapidly digitizing the mobile-first countries in emerging markets. Every business and brand will need new tools to build and manage conversational experiences. Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses”, said Beerud Sheth,  Co-founder and CEO of Gupshup.

“Messaging continues to emerge as a leading channel for brands to authentically connect with customers, far and wide. We are excited to see partners like Gupshup further enhancing the tools and solutions that will help brands drive even more value in customer interactions”, said Ravi Garg, Director, Business Messaging, Meta India.

To know more about our Conversation Cloud and why brands should leverage the Conversational Internet, watch this video.

Chat with Guppy, our new Gen AI-powered virtual assistant – Ask him anything about Conversation Cloud and witness Guppy in action!

About Gupshup

Gupshup is a Conversation Cloud that enables businesses to advertise, communicate, and converse with their customers by leveraging AI and CPaaS. Gupshup’s conversational engagement solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, AkzoNobel, Khan Academy, Unilever, Dream11, Netflix, Flipkart, and Ola are a few of its leading clients. With an industry-trained Conversational AI platform and real-time unified profiles, Gupshup powers over 10 billion messages per month. Valued at $1.4 bn, the company has marquee investors such as Tiger Global, Fidelity Management and Research Co. LLC, and others on its cap table. For more details, please visit www.gupshup.io.

 Vandana, Vandana.v@gupshup.io 

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View original content:https://www.prnewswire.com/in/news-releases/gupshup-launches-conversation-cloud-redefining-customer-engagement-for-the-conversational-era-302079243.html

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iMarketKorea Signs Two MOUs with Vietnam’s Phu Tho Provincial People’s Committee and BIDV

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Participates in Korea-Vietnam Economic Delegation

Accelerates development of an industrial park in Phu Tho Province near Hanoi, while attracting advanced manufacturing companies and building a supply chain ecosystemPlans parallel development of an Inland Container Depot (ICD) to strengthen logistics competitivenessExpands discussions with Bank for Investment and Development of Vietnam (BIDV) on financial support measures and new business opportunities

HANOI, Vietnam and SEOUL, South Korea, April 27, 2026 /PRNewswire/ — iMarketKorea, a leading industrial materials distribution company led by CEO Kim Hak-jae, announced that it has signed two Memoranda of Understanding (MOUs) with the Phu Tho Provincial People’s Committee and Bank for Investment and Development of Vietnam during the MOU signing session at the Korea-Vietnam Business Forum, hosted by Korea’s Ministry of Trade, Industry and Energy and the Korea Chamber of Commerce and Industry. The company participated in the official Korea-Vietnam economic delegation.

As Vietnam’s investment environment continues to advance, cooperation in production infrastructure such as industrial parks has become increasingly important. Based on prior discussions with Phu Tho Province, iMarketKorea formalized this partnership through the latest agreements.

Located near Noi Bai International Airport, Phu Tho Province is emerging as a strategic logistics hub and an attractive production base for global companies. The province recorded 10.52% gross regional domestic product (GRDP) growth in 2025, ranking fourth among Vietnam’s provinces.

Through the agreement, iMarketKorea plans to develop a national industrial park in Phu Tho Province and actively attract global manufacturing companies. The company also aims to build a supply chain-driven industrial ecosystem by strengthening collaboration among related businesses centered around the industrial complex.

To enhance logistics competitiveness, iMarketKorea will also pursue the development of an Inland Container Depot (ICD) with bonded warehousing functions. An ICD is an inland logistics hub enabling customs clearance and cargo handling. When integrated with the industrial park, it is expected to improve import-export efficiency and strengthen the region’s attractiveness to manufacturers.

Kim Hak-jae, CEO of iMarketKorea, said, “This agreement establishes the foundation for integrated production and logistics infrastructure. Through cooperation with the Phu Tho provincial government and BIDV, we plan to establish a one-stop support system covering administration, finance, legal matters, and taxation. We will also create an environment where high-tech parts and materials companies can effectively utilize local incentives and gradually expand future cooperation.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/imarketkorea-signs-two-mous-with-vietnams-phu-tho-provincial-peoples-committee-and-bidv-302753801.html

SOURCE iMarketKorea

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Global Customers Are Taking a Closer Look at Focused Photonics Inc.

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HANGZHOU, China, April 24, 2026 /PRNewswire/ — For scientific instrument companies competing globally, differentiation increasingly depends on more than product specifications alone. Customers are looking beyond performance claims to assess whether a company can consistently translate technology into manufacturable products, proven applications, reliable delivery and long-term service support.

That shift was evident during Focused Photonics Inc.’s (FPI) Global Customer Experience Day 2026 in Hangzhou, where customers and partners from dozens of countries visited the company’s Qingshanhu Innovation Base, headquarters and live application sites. For many attendees, the event offered a closer look at how a China-headquartered scientific instrument company is building capabilities across R&D, manufacturing, systems integration and lifecycle support.

At Qingshanhu Innovation Base, visitors saw key stages of FPI’s operations firsthand, including engineering, precision manufacturing, system integration, testing and service readiness. For many international customers, these visits are less about viewing a production line and more about assessing execution: whether a supplier has the engineering discipline, manufacturing depth and support infrastructure required to deliver consistently in real operating environments.

This is becoming increasingly important across the industry. As customer expectations evolve, competition is moving beyond stand-alone instrument performance toward integrated solutions, automation, data integrity, compliance and lifecycle value. In industrial and environmental applications in particular, uptime, stability and workflow fit often matter as much as analytical capability.

At its global customer conference, FPI outlined how it is responding to that transition, highlighting continued investment across environmental monitoring, industrial process analysis, laboratory analysis and life science applications. The company is also expanding the role of digitalization, automation and AI to improve application readiness and solution delivery.

Application-focused exchanges during the event reinforced the same point. In discussions on environmental, industrial and laboratory scenarios, customers focused not only on performance metrics, but also on regulatory fit, workflow integration, long-term operation under complex conditions, and the ability of solutions to function reliably once deployed. These are increasingly central criteria in global purchasing decisions.

The clearest proof came from real-world settings. At the Hangzhou Ecological Environment Monitoring Center, visitors saw FPI’s automated water quality laboratory in operation, where sample handling, workflow continuity and data generation are integrated into day-to-day use. For customers, this offered a more concrete view of how a solution performs not just in demonstration, but in routine operation.

Taken together, the event underscored a broader industry reality: global competition in scientific instruments is increasingly defined not only by what a product can do, but by whether a company can manufacture it at scale, deploy it effectively, support it locally and sustain performance over time. That broader operational capability is becoming a decisive part of how international customers evaluate suppliers.

View original content:https://www.prnewswire.com/news-releases/global-customers-are-taking-a-closer-look-at-focused-photonics-inc-302753822.html

SOURCE Focused Photonics Inc.

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Straits Financial Services Pte Ltd Granted Overseas Intermediary Futures Broker Status by Shanghai Futures Exchange and Guangzhou Futures Exchange

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SINGAPORE, April 27, 2026 /PRNewswire/ — Straits Financial Services Pte Ltd (“SFSPL”), a member of Straits Financial Group, is pleased to announce that it has been granted overseas intermediary (OI) futures broker status by the Shanghai Futures Exchange (SHFE) and the Guangzhou Futures Exchange (GFEX).

This recognition marks an important milestone in expanding international access to China’s futures markets and further strengthens SFSPL’s ability to connect global investors with onshore opportunities.

As an overseas intermediary futures broker, SFSPL will be able to facilitate client access to selected products listed on SHFE and GFEX. The overseas intermediary model significantly lowers barriers to entry for international participants by removing the need for complex onshore structures and enabling more efficient cross-border access, while operating within China’s regulated market environment.

“As China’s futures market continues to open up, this recognition represents a meaningful milestone for both SFSPL and our clients,” said Roger Quek, Chief Executive Officer and Managing Director, Straits Financial Services Pte Ltd. “We are pleased to support international investors with more seamless access to China’s onshore derivatives market, while maintaining a strong focus on risk management, compliance, and execution efficiency.”

As China’s derivatives market continue to evolve, SFSPL is strongly positioned to support clients looking to deepen their involvement in this high-potential market.

SFSPL remains committed to delivering robust trading capabilities, seamless market access, and trusted expertise to help clients navigate global investment opportunities.

About Straits Financial Services Pte Ltd

At Straits Financial Services Pte Ltd, we distinguish ourselves by promoting key and innovative contracts to support the financial and commodity derivative markets as well as providing products and services to fulfill the needs of every trader.

With a strong presence in Asia and a deep understanding of the global markets, we provide value to our clients by enabling global access with a local perspective. Established in 2010, Straits Financial Services Pte Ltd is part of Straits Financial Group which is headquartered in Singapore.

Straits Financial Services Pte Ltd provides a fully-integrated service for our clients to access the financial and commodity derivative markets and we strive to build lasting relationships with our clients.

For more information, please visit our website at https://www.straitsfinancial.com.

This document is issued for information purposes only. This document is not intended and should not under any circumstances to be construed as an offer or solicitation to buy or sell, nor financial advice or recommendation in relation to any capital market product. All the information contained herein is based on publicly available information and has been obtained from sources that Straits Financial Services Pte Ltd believes to be reliable and correct at the time of publishing this document.

Straits Financial Services Pte Ltd will not be liable for any loss or damage of any kind (whether direct, indirect or consequential losses or other economic loss of any kind) suffered due to any omission, error, inaccuracy, incompleteness, or otherwise, any reliance on such information. Past performance or historical record of futures contracts, derivatives contracts, and commodities is not indicative of the future performance. The information in this document is subject to change without notice.

If after reading the foregoing content you have any doubts in relation thereto, please consult your own independent legal, financial and/or professional adviser.

View original content:https://www.prnewswire.com/apac/news-releases/straits-financial-services-pte-ltd-granted-overseas-intermediary-futures-broker-status-by-shanghai-futures-exchange-and-guangzhou-futures-exchange-302752994.html

SOURCE Straits Financial

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