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Japan Loyalty Programs Market Report 2024: 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics and Consumer Demographics – Forecasts to 2028

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DUBLIN, March 5, 2024 /PRNewswire/ — The “Japan Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

The loyalty market in Japan was expected to grow by 10.7% on an annual basis to reach US$11.79 billion in 2024. In value terms, the Japanese loyalty market has recorded a CAGR of 12% during 2019-2023. The loyalty market in Japan is set to continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the country will increase from US$10.65 billion in 2023 to reach US$16.86 billion by 2028.

The loyalty program market is expected to record steady growth over the medium term in Japan. The adoption among Japanese consumers is strong and the trend is projected to continue in 2024. The reward point system is common in the Japanese market. Various schemes are offered by big as well as smaller corporations.

From giants like Rakuten to Docomo and Softbank to grocery retailers like Family Mart and Lawson, several loyalty programs are provided to consumers in Japan. These loyalty programs are not just driving the competitive landscape but also aiding industry growth. Overall, a positive growth outlook is forecast for the Japanese loyalty program industry over the next three to four years.

Japanese firms are forging strategic alliances enabling members to convert their points to access other services

Firms, across industry verticals, are entering into strategic partnerships to allow members to convert their points for accessing other services. Japanese firms are also forging such collaborations creating more value for their loyal members.

Rakuten Japan, in November 2023, entered into a strategic partnership with Marriott. The collaboration will enable Rakuten’s loyalty members to convert their points to Bonvoy at a 3:1 ratio. The maximum conversion allowed per transaction is 3,000 points. The partnership is part of the firm’s strategy to create more value for loyal members, thereby targeting higher growth for the scheme and the business over the medium term.

From the short to medium-term perspective, more such strategic partnerships are expected to take place in the Japanese loyalty program industry. This will support the growth of the industry over the next three to four years.

The Japanese government plans to offer shopping points to promote contactless deliveries

The Japanese government plans to reward individuals who opt to have their packages left outside their front doors during online shopping deliveries. This initiative is designed to alleviate the strain on delivery personnel, especially in light of upcoming stricter regulations on overtime for truck drivers. The overall goal is to reduce the current 12% of redelivery for items when recipients are not at home to 6% by the start of fiscal year 2024.

The government intends to reward individuals with points if they opt for alternative delivery options such as receiving packages outside their front doors, at convenience stores, or with flexible delivery dates when making online orders. The government is determining the point values and the start date for this initiative.

They are also planning to provide subsidies to online shopping platforms for system modifications to implement the points system. Additionally, there are plans to allocate funds in the extra budget to cover a portion of the points awarded, with the expectation that online shopping platforms will continue offering this incentive even after the official project concludes.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in Japan. Below is a summary of key market segments:

Japan Retail Sector Spend Value Trend Analysis

Ecommerce SpendPOS Spend

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Japan

Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Loyalty SchemesLoyalty Platforms

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Points programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs

Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel

In-StoreOnlineMobile

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Seller DrivenPayment Instrument DrivenOthers

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail

Diversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther

Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Card Based AccessDigital Access

Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

B2C ConsumersB2B Consumers

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

FreeFree + PremiumPremium

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Analytics and AI DrivenManagement Platform

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

In HouseThird Party Vendor

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

CloudOn-Premise

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

SoftwareServices

Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

Custom Built PlatformOff the Shelf Platform

 Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

By Age GroupBy Income LevelBy Gender

For more information about this report visit https://www.researchandmarkets.com/r/rluukp

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Simply announces compatibility with AI glasses from Meta

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NEW YORK, April 29, 2026 /PRNewswire/ — Simply, the creative hobbies leader behind the market leading apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw, today announced compatibility with AI glasses from Meta.

 

The launch signals Simply’s next leap – from mobile and augmented reality into AI glasses – as part of its long–term vision to build a fully multimodal AI platform that connects physical creativity, digital experiences, and wearable interfaces.

After pioneering music learning through augmented reality with Simply Piano for Apple Vision Pro and Simply Piano for Android XR, Simply is now expanding its creative hobbies ecosystem into AI–powered wearables. The new integration with Simply Draw and AI glasses from Meta lets learners capture their drawing process in real time, generating AI–enhanced timelapses and shareable creative assets that showcase their creation. 

“This is an exciting step toward a new era for creativity,” said Yuval Kaminka, CEO and Co–Founder of Simply. “We believe that the way we experience the arts, learning, playing and creative expression at home will become fully contextual. AI glasses allow us to move closer to a true AI creative companion – a multimodal AI, one that understands what you’re doing and supports you in the moment.”

“AI glasses are becoming a natural extension of how we learn and create,” added Eliran Douenias, Head of Product Innovation at Simply. “Our products already enable immersive and virtual experiences with XR and spatial computing, now we’re adding AI glasses from Meta as the next interface – and it’s just the first of an exciting roadmap ahead.”

“Simply’s early move into the AI glasses space puts us ahead of the curve and positions us to lead in how wearables – specifically AI glasses – become part of everyday creative life,” said Douenias.

With this launch, Simply is expanding its platform for the AI era. The new compatibility with AI glasses from Meta enhances how learners see, capture, and share their creative process, with many more experiences to follow.

About Simply

Simply is the world’s leading AI creativity platform redefining how people learn and express themselves through music, arts, crafts, and more. Its award–winning apps – Simply Piano, Simply Guitar, Simply Sing, and Simply Draw – have empowered millions globally to pick up and develop fulfilling creative hobbies that last.

Contact info: eliran@hellosimply.com

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SOURCE Simply

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Levine Leichtman Capital Partners Hires James Smith as Managing Director

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LONDON, April 29, 2026 /PRNewswire/ — Levine Leichtman Capital Partners (“LLCP”) announced today that James Smith has joined the Firm as a Managing Director in the Investment Management group. James will be based in LLCP’s London office.

Josh Kaufman, Head of Europe at LLCP, said, “We are thrilled to welcome James to LLCP. James adds valuable experience to the team within our core Business Services sector vertical. We look forward to the impact he will have as our European business and team continues to grow.”

James joins LLCP from Advent International where he was a senior member of the European Business & Financial Services team and participated in numerous successful transactions over his 12-year tenure. Prior to Advent, James worked at Bain & Company. James’ full biography can be found at https://www.llcp.com/team

About Levine Leichtman Capital Partners

Levine Leichtman Capital Partners, LLC is a middle-market private equity firm with a 42-year track record of investing across various targeted sectors, including Business Services, Franchising & Multi-unit, Education & Training and Engineered Products & Manufacturing. LLCP utilizes a differentiated Structured Private Equity investment strategy, combining debt and equity capital investments in portfolio companies. LLCP believes that by investing in a combination of debt and equity securities, it offers management teams growth capital in a highly tailored, flexible investment structure that can be a more attractive alternative than traditional private equity.

LLCP’s global team of dedicated investment professionals is led by 9 partners who have worked at LLCP for an average of 20 years. Since inception, LLCP and its affiliates have managed approximately $18.5 billion of capital across nearly 20 investment funds and has invested in approximately 120 portfolio companies. LLCP currently manages $12.6 billion of assets and has offices in Los Angeles, New York, Chicago, Miami, London, Stockholm, Amsterdam and Frankfurt.

Media Contact: Isabel Moon, imoon@llcp.com

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Appian Advances AI in Process to Deliver Enterprise Outcomes at Scale

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New capabilities in agentic automation and AI-assisted spec-driven development transform complex work.

ORLANDO, Fla., April 29, 2026 /PRNewswire/ — Appian [Nasdaq: APPN] today announced enhancements to the Appian Platform, including AI-assisted spec-driven development and Model Context Protocol (MCP) integration for agents. By anchoring AI within processes, Appian eliminates the primary hurdles to AI value: fragmented data, and a lack of reliability and control. Process models provide the structure needed to deliver results safely, and at scale.

Advancements in AI agents enable more intelligent, coordinated work

AI agents in Appian are smarter, safer and more effective because they have better structure, context and guardrails. Appian is enhancing interoperability across its AI ecosystem. By adopting powerful standards like Model Context Protocol (MCP), Appian agents will be able to interface securely with external enterprise systems. Third party AI agents will have access to powerful Appian tools like data fabric which uniquely provides unified read-write access to enterprise data.

Appian is also advancing agent learning by providing users the ability to track agent performance, and then apply an agent’s memory across processes to improve decision making. Users will soon be able to expand on this by giving AI guidance on what objectives to optimize against and recommend improvements that can be applied safely.

Customer value

Global Excel Management, a worldwide healthcare risk management provider, uses Appian to transform claims processes with AI.

“As part of our digital transformation we are evolving our claims processes by transitioning from fragmented workflows to an enhanced level of operations using technological advancements enabled with AI features,” said Pascal Tanguay, SVP, Global Technology Services, Global Excel Management. “With Appian, our processes will be unified. From initial intake to adjudication, our advanced technology will reduce redundant tasks and lessen complexity for our team members. This ensures that our claims processes are consistent and completed more efficiently and accurately.”

Context gives agents a common vocabulary for business data

To support advanced agent capabilities, Appian is augmenting its industry-leading data fabric. Appian’s data fabric has been enhanced to provide a unified metadata model that gives agents clearer context about how information is structured and connected across systems.

Furthering its commitment to supporting industry-leading data platforms, Appian is launching a technology partnership with Snowflake. This unites Appian as the AI orchestration layer with Snowflake’s AI Data Cloud, combining data aggregation, model training, and process orchestration to enable immediate business value. Direct MCP-enabled integration between Appian data fabric and Snowflake equips agents with deep enterprise context, and allows them to interact directly with Snowflake Cortex AI to drive intelligent, data-backed decisions.

“Enterprises don’t need more AI experiments, they need AI that delivers real business outcomes on governed data,” said Baris Gultekin, Vice President of AI, Snowflake. “By combining Appian’s process orchestration and data fabric with the Snowflake AI Data Cloud, we’re bringing intelligence directly into the flow of work. Together, we enable secure, enterprise-grade AI where agents can access trusted data through Cortex AI, act with context, and drive measurable impact across the business.”

AI-assisted spec-driven development

AI-assisted development has revolutionized coding, but mission-critical work needs more than fast, cheap code. Appian puts structure around AI-assisted development. Without that structure, AI-generated code can introduce compliance issues and technical debt instead of business value.

Appian is introducing AI-assisted spec-driven development. AI extracts rich specifications from legacy applications to create a clear visual plan. This plan helps visualize the UI, data models and process flows for rapid and iterative operational improvements. AI developer agents, operating under human supervision, complete tasks according to specifications, accelerating delivery and reducing rework.

New developer MCP servers will allow organizations to use their choice of AI development tools, such as Claude Code or Kiro to build and update Appian applications. Appian will support a wide range of AI models, enabling teams to work in the environments they prefer.

Together, these enhancements will deliver the speed and developer productivity of AI-assisted development, with enterprise-grade control.

“Appian Composer, Agents and Appian MCP servers enable trusted agentic process orchestration and application modernization,” said Mike Beckley, Chief Technology Officer and Founder of Appian. “Composer complements Appian’s agentic orchestration and data fabric with new spec-driven development tools that are both conversational and iterative. Beneath the covers, Appian Composer is built on Appian’s new open MCP – a model-driven representation of your complete application estate—requirements, apps, data entities, logic, workflows, security/governance rules, integrations, and multi-object dependencies—now exposed as context for developers and agents to safely evolve and optimize.”

The advancements announced today were unveiled at Appian World 2026 and will be available in coming releases. Learn more at www.appian.com

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, Youtube, Instagram, Facebook, and X.

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