Technology
Video on Demand (VoD) Market worth $270.3 billion by 2028 – Exclusive Report by MarketsandMarkets™
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2 years agoon
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CHICAGO, March 6, 2024 /PRNewswire/ — Future trends for the Video on Demand (VoD) market include sustained expansion propelled by globalisation, unique content creation, and subscription models. The landscape will be shaped by collaborations, technological breakthroughs, and personalisation; competition and innovation will be spurred by regulatory hurdles and the entry of new firms.
The global VoD Market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period, according to a new report by MarketsandMarkets™. The VoD Market is primarily propelled by shifting consumer preferences and technological advancements. As viewers increasingly seek convenience and flexibility in their entertainment choices, VoD services offer a vast array of content accessible anytime, anywhere. The rise of high-speed internet and the proliferation of smart devices have democratized access to streaming platforms, fostering a culture of binge-watching and personalized content consumption. Additionally, the emergence of original programming from streaming giants and niche content providers has intensified competition, driving innovation and investment in exclusive content creation.
Browse in-depth TOC on “Video on Demand (VoD) Market“
280 – Tables
72 – Figures
300 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2019–2028
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD Million/Billion)
Segments Covered
Offering Type, Monetization Model, Platform Type, Deployment Model, Content Type, and Vertical
Geographies Covered
North America, Europe, Asia Pacific, Middle East Africa, and Latin America
Companies Covered
Some of the significant VoD market vendors are Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), Fox Corporation (US), Lionsgate (US), Indieflix (US), Reliance Jio (India), Webnexs (US), Flicknexs (India), Kaltura (US), TargetVideo (Germany), Muvi (US), and JW Player (US)
Moreover, changing demographics and lifestyle patterns play a significant role in fueling the growth of the VoD Market. Millennials and Gen Z, in particular, prioritize on-demand content over traditional linear television, prompting traditional broadcasters and cable networks to adapt their strategies or launch their streaming services. Furthermore, the global pandemic has accelerated the adoption of VoD platforms as lockdown measures increase screen time and home entertainment demand. This has led to an expansion of VoD services into new regions and markets, as well as an emphasis on content diversity and inclusivity to cater to varied audience preferences. Overall, the VoD Market’s trajectory is shaped by a complex interplay of technological innovation, changing consumer behaviors, and market dynamics, driving continual evolution and expansion.
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The services segment is expected to capture the highest CAGR during the forecast period by offering type.
The service type segment of the VoD Market is segmented into solutions and services. The services segment accounted for the highest CAGR during the forecasted period. Services in the VoD Market encompass a wide range of offerings that contribute to the professional services, managed services, and creation, delivery, and enhancement of on-demand content. Moreover, content delivery services are critical in ensuring efficient and high-quality streaming experiences for users. These services often include content delivery networks (CDNs) that optimize the distribution of video files, reducing buffering times and enhancing the viewing experience. Encoding and transcoding services are also essential for preparing video content in various formats, making it compatible with different devices and network conditions.
Furthermore, content management services are integral to the VoD Market, providing tools for cataloging, organizing, and curating vast libraries of digital content. This includes metadata management, which enhances searchability and recommendation algorithms, leading to more personalized user experiences. Further, analytics services offer insights into user behavior, preferences, and engagement patterns, enabling content providers to refine their strategies and improve content recommendations. Lastly, monetization services also play a crucial role, facilitating revenue generation through subscription models, pay-per-view, and targeted advertising. Overall, services in the VoD Market collectively contribute to the seamless delivery, management, and monetization of on-demand content, enhancing the industry’s growth and adaptability in response to evolving consumer demands.
Based on the solutions, the over-the-top (OTT) services segment is expected to hold the largest market share during the forecast period.
The VoD Market, by solutions, is segmented into Pay-Tv, IPTV, and OTT services. It is expected that during the forecast period, the OTT services segment is expected to hold the largest market size and share in the VoD Market. OTT services play a central role in the VoD Market, revolutionizing how consumers access and consume digital content. OTT platforms deliver video content directly to users over the Internet, bypassing traditional distribution channels such as cable or satellite providers. These services provide a diverse and extensive library of on-demand content, including movies, TV shows, documentaries, and original productions. OTT platforms leverage streaming technology to allow viewers to watch content anytime on various devices, promoting a personalized and user-centric viewing experience.
OTT services have become synonymous with the democratization of content distribution, allowing established media companies and new entrants to reach global audiences without expensive infrastructure. Subscription-based models, such as those employed by popular OTT providers, generate revenue while offering users ad-free or premium content options. The convenience and accessibility provided by OTT services have significantly impacted consumer behavior, contributing to the rise of cord-cutting and transforming how audiences engage with digital media. As a result, OTT has emerged as a dominant force in the VoD Market, shaping the industry’s landscape and influencing the future of entertainment consumption.
North America is projected to hold the largest market share during the forecast period.
By region, North America is projected to hold the most market share in the worldwide VoD Market in 2023, and this pattern is anticipated to be valid throughout the forecast period. VOD solutions and services are pivotal in the North American region, reshaping the entertainment landscape and consumer behavior. With the rise of VoD platforms such as Netflix, Hulu, and Disney+, VOD has become the preferred method for accessing vast content on-demand. These services allow users to conveniently watch movies, TV shows, and original content, eliminating the need for satellite subscriptions and traditional cable. The North American market has witnessed a significant shift towards cord-cutting, where consumers are opting for VOD solutions as a cost-effective and personalized alternative. Moreover, the US and Canada are the major contributors, as most of the major companies in the VoD Market are based in these countries.
Moreover, the competitive nature of the VOD industry in North America has led to constant innovation and content creation. Major studios and production houses have entered the streaming arena, producing exclusive content to attract subscribers. This has transformed the content distribution model and fueled the production of high-quality, diverse content. The North American VOD landscape is characterized by a dynamic ecosystem where technology, content creation, and consumer preferences converge, influencing the broader media and entertainment industry.
Top Key Companies in Video on Demand (VoD) Market:
Some of the significant VoD vendors, Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), Fox Corporation (US), Lionsgate (US), Indieflix (US), Reliance Jio (India), Webnexs (US), Flicknexs (India), Kaltura (US), TargetVideo (Germany), Muvi (US), and JW Player (US).
Recent Developments:
In February 2024, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024. Through this partnership, Expedia Group will accelerate its international expansion while also reinforcing Netflix’s multi-country advertising offering to marketers and members.In January 2024, The Walt Disney Company’s collaboration with Apple Vision Pro represents leaps forward into the future of entertainment and storytelling. By harnessing the capabilities of Apple’s cutting-edge augmented reality (AR) technology, Disney aims to revolutionize how audiences experience their beloved stories and characters.In December 2023, Amazon and IPG Mediabrands entered into a significant three-year deal to assist brands in reaching audiences through Prime Video ads. This partnership underscores the increasing importance of streaming platforms in advertising strategies and the growing influence of Amazon in the digital advertising space. Through this partnership, brands will access a wealth of targeting and measurement capabilities to engage with viewers on Prime Video effectively. This includes leveraging Amazon’s rich data insights to target specific audience segments and optimize ad campaigns for maximum impact.In December 2023, Apple introduced its Apple TV app interface to enhance the viewing experience for users. The redesigned app offers a more intuitive interface, making it easier to discover and access content across various streaming services. It features personalized recommendations, curated collections, and enhanced search capabilities, allowing users to find more efficient content tailored to their preferences.In November 2023, Google’s YouTube Premium recently received several noteworthy updates, enriching the user experience with cutting-edge features. One notable addition is the integration of AI-driven enhancements, which leverage advanced algorithms to personalize recommendations, improve content discovery, and enhance overall user engagement.
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Video on Demand (VoD) Market Advantages:
The industry is expanding quickly due to the growing use of edge computing technologies in a variety of sectors and the rising security risks related to decentralised edge settings.By offering protection nearer to the data source, guaranteeing prompt threat detection, and mitigating risks at the network’s edge, edge security solutions solve the particular security issues of dispersed edge environments.These solutions provide edge-native security services, customised to the unique needs and limitations of edge devices and settings, including firewalling, intrusion detection and prevention, data encryption, and safe bootstrapping.Edge security solutions use machine learning and artificial intelligence (AI) algorithms to analyse traffic patterns and identify anomalies at the network’s edge. These tools enable dynamic threat detection capabilities that adjust to changing threats in real-time.Cloud-based security platforms and edge security solutions can be seamlessly integrated, allowing for shared threat intelligence, centralised management, and policy enforcement between edge devices and cloud environments.By putting zero trust architecture concepts into practice, edge security solutions guarantee continuous authentication and authorization of all users and devices accessing the edge environment, irrespective of their location or level of trust.In order to guarantee compliance with legal requirements and industry standards, edge security platforms offer compliance and governance features. These features also furnish edge computing environments with audit trails, reporting capabilities, and policy enforcement methods.
Report Objectives
To define, describe, and forecast the global VoD market based on offering type, monetization model, deployment model, platform type, content type, vertical, and regionTo provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the VoD MarketTo analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the VoD marketTo forecast the market size concerning five central regions – North America, Europe, Asia Pacific, the Middle East, Africa, and Latin AmericaTo analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall marketTo profile the key players of the VoD market and comprehensively analyze their market size and core competenciesTo track and analyze the competitive developments, such as product enhancements and product launches, acquisitions, and partnerships and collaborations, in the VoD Market globally
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Ellucian Announces 2026 Impact Award Winners, Honoring Institutions Leading with Data, SaaS, and Student-First Innovation
Published
25 minutes agoon
April 22, 2026By
Key Highlights:
Ellucian recognized four institutions for innovative use of the company’s technology solutions to improve student outcomes and operational efficiency.Award winners demonstrated measurable impact through SaaS transformation, data-driven decision-making, and student-first digital experiences.Each winning institution will receive $25,000 USD to support continued innovation and student success initiatives.
RESTON, Va., April 22, 2026 /PRNewswire/ — Ellucian, the leading higher education technology solutions provider, announced the winners of its eighth annual Impact Award at Ellucian Live, the industry’s premier technology conference. The annual Ellucian Impact Award Program celebrates visionary higher education institutions that are inspiring others to push the boundaries of technology and innovation. These institutions demonstrate the impactful use of Ellucian’s AI-powered platform and solutions to transform the student experience and institutional performance.
Recognizing Innovation that Transforms Higher Education
“Higher education is being redefined in real time, and this year’s Impact Award winners exemplify what it means to lead through change,” said Laura Ipsen, President and CEO, Ellucian. “These institutions are harnessing the full power of Ellucian’s AI-driven, SaaS-native solutions to break down barriers, unlock insights, and create more connected, student-centered experiences. Their work demonstrates how innovation, when grounded in purpose, can drive meaningful outcomes for students, faculty, staff, and communities worldwide.”
2026 Ellucian Impact Award-winning institutions will each receive a $25,000 USD award recognizing achievements across four categories, including Students First, Unlocking the Power of Data, Shaping the Future through SaaS, and Institutional Agility.
The 2026 Ellucian Impact Award Winners are:
Shaping the Future through SaaS
St. John’s University – Queens, N.Y.
St. John’s University earned recognition for its bold, institution-wide SaaS transformation through Project Genesis, modernizing core systems across student, finance, and HR on Ellucian’s SaaS-native platform. The university retired nearly 800 customizations, reduced support requests by 20%, and enabled faculty and staff to save 30–40% of their time through streamlined processes. Critical services are now significantly faster, with financial aid processing reduced from multiple days to one day and grade changes completed in about an hour instead of a full day. With 99.99% uptime and a more agile operating model, St. John’s is accelerating innovation while strengthening the experience for students, faculty, and staff.
Students First
Florida Polytechnic University – Lakeland, Fla.
Florida Polytechnic University was recognized for transforming the student experience with Ellucian solutions delivering a unified, student-first digital campus. The central workspace, MyFloridaPoly, is a single hub consolidating academic, administrative, and campus life resources. Streamlining access to essential tools and services reduced login barriers by 85%, increased mobile usage by 70%, and helped students save up to two hours per week. At the same time, the university retired more than 100 customizations and reduced infrastructure and licensing costs by 40%, creating a modern, scalable environment built around student success and continuous innovation.
Unlocking the Power of Data
Rend Lake College – Ina, Ill.
Rend Lake College earned recognition for using Ellucian Student powered by Colleague to transform a manual, paper-based state reporting process — collecting required student career and demographic data — into a fully automated, data-driven workflow. The institution expanded its data collection reach by 45%, increasing from 1,290 to more than 1,870 students, while boosting response rates by over 13%. Automation eliminated approximately two weeks of manual data entry, improving accuracy and freeing staff to focus on higher-value, student-centered support. The initiative also delivered measurable financial impact and supported a 5% enrollment growth, demonstrating how targeted data innovation can drive both operational efficiency and institutional outcomes.
Institutional Agility
American University of Beirut – Beirut, Lebanon
The American University of Beirut was recognized for its exceptional institutional agility, leveraging Ellucian solutions to sustain operations and expand global reach amid ongoing national crises. Through the launch of AUB Online and modernization of its digital ecosystem, the university increased its program portfolio to more than 30 offerings and generated $6 million in tuition revenue, with continued growth projected. At the same time, AUB unified access to services through Ellucian’s central workspace capability, simplifying the digital environment by 83% and increasing user adoption from 45% to 90%. Operational efficiency improved significantly, with 80% fewer support tickets, 20% faster registration processes, and a 40% reduction in IT costs — positioning the university to deliver resilient, scalable education to learners worldwide.
To learn more about Ellucian solutions, visit: https://www.ellucian.com/
WHAT IS ELLUCIAN
Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian’s AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrolment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian’s innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.
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Technology
Bahamas Grid Company Appoints Two New Board Directors
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25 minutes agoon
April 22, 2026By
NASSAU, The Bahamas, April 22, 2026 /PRNewswire/ — Bahamas Grid Company (BGC) today announced the appointment of Nikolai Sawyer and Debra Symonette to its Board of Directors, effective April 20, 2026.
These appointments follow the company’s recent transition to a fully independent, Bahamian-led operating model, including the conclusion of Island Grid Solutions’ management role and the appointment of new executive leadership.
Mr. Sawyer is a senior financial attorney with over 20 years of experience across corporate law, banking, and financial services. He brings deep expertise in regulatory strategy, risk management, and corporate governance.
Ms. Symonette is President and Director of Super Value Food Stores Limited and a Certified Public Accountant with over 25 years of financial leadership experience. She has held senior roles in accounting, audit, and corporate governance, and currently serves as a Director of Commonwealth Bank.
“With these appointments, BGC continues to strengthen its governance as we move forward as a fully Bahamian-led organization,” said Anthony Ferguson, Chairman of BGC. “Nikolai and Debra bring extensive legal, financial, and operational experience that will support the company’s long-term performance and accountability.”
“This is an important step in BGC’s continued evolution,” said Dareo McKenzie, Chief Executive Officer. “I look forward to working with the Board to drive long-term performance and reliability across the system.”
The company’s Board of Directors now comprises Anthony Ferguson (Chairman), Nikolai Sawyer, and Debra Symonette.
About Bahamas Grid Company
Bahamas Grid Company (BGC) is a utility company in New Providence responsible for upgrading, maintaining, and operating the island’s transmission and distribution infrastructure, with the goal of delivering reliable, resilient, and sustainable power to all residents and businesses.
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SOURCE Bahamas Grid Company
Technology
Auburn’s College of Education embraces an AI-powered future to advance its mission
Published
25 minutes agoon
April 22, 2026By
AUBURN, Ala., April 22, 2026 /PRNewswire/ — As Artificial Intelligence (AI) becomes more integrated into daily life, Auburn University’s College of Education is sharpening its focus on this powerful tool and exploring how it can strengthen the preparation of future educators and healthcare workers.
Throughout the College of Education (and featured in the recent release of the college’s Keystone Magazine), artificial intelligence is being thoughtfully integrated across its four academic units, reflecting both the breadth of the college and a shared commitment to ethical, human-centered practice. Auburn College of Education Dean Jeffrey Fairbrother shared his perspective on how artificial intelligence aligns with the college’s vision for the future.
“In the College of Education, we’re committed to opening doors and improving lives, and artificial intelligence is an important door to opportunity,” he said. “I am proud of our faculty who are embracing AI to expand access, enhance learning and empower educators, always guided by ethics and integrity. By opening these doors today, we’re building a better future for all, far into the future.”
In the Department of Curriculum and Teaching, faculty are focused on teacher preparation and continuously improving methods of learning. Paul Fitchett, head of C&T, oversees several faculty members leading AI-focused initiatives, including some who are developing a course on the applied use of AI in the workplace that will come with industry credentialing.
“We are exploring AI through a number of different, applied facets,” Fitchett said. “Some individuals are leveraging AI to expand research capabilities while others are engaging AI to support teaching and learning, improving the educational experience for instructors and students alike.”
In Agricultural Education, Leadership and Communications, AI is treated as both a research tool and an object of study, with faculty developing a new AI course and even patent-pending technologies that support agriculture, Extension work and global food systems, always emphasizing the “expert in the loop” and transparency over blind automation. In Elementary Education, future teachers learn to use AI as a collaborative planning and efficiency tool, refining outputs through pedagogical expertise and deep knowledge of learners.
Margaret Flores, interim head of the Department of Special Education, Rehabilitation, and Counseling, emphasized the importance of research regarding how AI will impact these professions. SERC faculty members are working to integrate AI into their classrooms to inform their students about future uses in their careers.
In Clinical Rehabilitation Counseling, faculty are embedding AI directly into applied coursework, training students to critically evaluate AI-generated vocational data, labor market information and assessment recommendations while grounding decisions in professional judgment and ethics. In the School Counseling Program, students are prepared to navigate AI’s possibilities and limits through ethics-focused coursework and national research, reinforcing that empathy, nuance and confidentiality remain irreplaceable.
Meanwhile, the Education to Accomplish Growth in Life Experiences for Success (EAGLES) Program is leveraging AI as an equalizer for students with intellectual disabilities, using federally funded digital literacy and AI modules to promote independence, self-advocacy and access.
“AI can enhance the services or instruction that we provide, reduce administrative tasks and increase efficiency in research,” Flores said. “We must ensure that researchers are shaping how AI is changing our fields.”
In the Department of Educational Foundations, Leadership, and Technology, faculty are working with AI in multiple ways. Through basic and applied research, faculty are addressing early childhood vocabulary learning and mathematics learning, and learning how AI can help with research workflow, STEM learning and even the development of education policy.
Several faculty members are also incorporating AI into their classrooms, including the use of an AU tutor to support independent learning and AI-explicit language in teaching materials such as syllabi.
EFLT Department Head Hank Murrah said that his unit’s approach is about embracing the changes that come with AI while also working to shape how it will affect the future of education.
“We view AI as both a transformative research tool and a catalyst for innovation in teaching and learning,” Murrah said. “Our faculty are developing AI-driven interventions for STEM education, leveraging AI to streamline research workflows and exploring ethical frameworks for its use in classrooms. These efforts position us to prepare graduates who are not only AI-literate but capable of shaping evidence-based policy and practice. We believe AI will redefine how educators design learning experiences and how researchers generate insights—making education more adaptive, fair and impactful.”
Matt Miller serves as the director of the School of Kinesiology, whose faculty members are exploring how AI can help with conducting research and processing data to find ways to improve a person’s health. Within the School of Kinesiology, AI is being introduced in coursework related to exercise prescription and programming, helping students analyze data, tailor training plans and think critically about how emerging technologies can support safe, individualized, evidence-based practice.
“School of Kinesiology faculty members conduct research that yields large and complex datasets involving measures related to human movement, including but not limited to their physical activity throughout the day, brain activity during exercise, joint angles while walking or throwing a ball and protein expression after exercise training,” Miller said. “AI helps faculty members make sense of these measures to translate research findings into practical knowledge that can be used to enhance health and performance.”
Additionally, in the School of Kinesiology, the Sensorimotor and Rehabilitation (SMART) Neuroscience Lab studies the neuroscience of human movement using virtual and augmented reality simulations. And now, a new member of the lab has joined the team to help understand things like balance and walking: Circuit, the robotic “dog” who comes complete with artificial intelligence built in. Circuit is what’s called a quadruped robot (“robot dog”), and he’s used to explore new ways of supporting older adults’ safety at home.
Led by Director of Physical Therapy Harsimran Baweja, the SMART Neuroscience Lab is using Circuit to study whether robot dogs equipped with artificial intelligence and advanced sensors can reliably track human movement during everyday activities.
While there are many uses for AI, College of Education faculty members are also acutely aware that the human touch is an essential part of their work. The overall goal is to use AI to enhance the service provided to another human being, whether they are a student or a patient.
“Whatever their approach, integrity and professional ethics remain the driving force for our use of generative Artificial Intelligence,” Fitchett said. “Maintaining these principles is essential as we navigate an ever-changing landscape.”
Together, these efforts highlight a college-wide approach to AI that spans disciplines and populations, using emerging technologies not as replacements for human expertise, but as tools to expand opportunity, insight and impact.
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SOURCE Auburn University College of Education
Ellucian Announces 2026 Impact Award Winners, Honoring Institutions Leading with Data, SaaS, and Student-First Innovation
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