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Wellness and Activity-Based Health Insurance Market to Reach $302.1 billion globally, by 2032 at 12.3% CAGR: Allied Market Research

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The increasing health awareness and wellness trends and the increase in advancements in wearable technology and health monitoring devices boost the growth of the global wellness and activity-based hea32lth insurance market. In addition, factors such as government support and regulatory initiatives have positively impacted the growth of the market.

PORTLAND, Ore., March 6, 2024 /PRNewswire/ — Allied Market Research published a report, titled, “Global Wellness and Activity-based Health Insurance Market by Type (Individual Plans and Group Plans), Program (Fitness Programs, and Mental Health and Well-being Programs), and Service Provider (Insurance Companies, Healthcare providers, and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032″. According to the report, the wellness and activity-based health insurance market was valued at $97 billion in 2022 and is estimated to reach $302.1 billion by 2032, exhibiting a CAGR of 12.3% from 2023 to 2032.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 & 𝐓𝐎𝐂 : https://www.alliedmarketresearch.com/request-sample/A313936

Prime determinants of growth 

The increase in health awareness and wellness trends and the rise in advancements in wearable technology and health monitoring devices boost the growth of the global wellness and activity-based health insurance market. In addition, factors such as government support and regulatory initiatives have positively impacted the growth of the market. However, privacy and data security concerns and limited adoption among older populations are expected to hamper market growth. On the contrary, rising demand for personalized health and wellness solutions is expected to offer remunerative opportunities for the expansion of the market during the forecast period. Each of these factors is projected to have a definite impact on the growth of the global wellness and activity-based health insurance market.

Report coverage & details:

Report Coverage

Details

Forecast Period

2023–2032

Base Year

2022

Market Size in 2022

$97 Billion

Market Size in 2032

$302.1 Billion

CAGR

12.3 %

No. of Pages in Report

239

Segments covered

Type, Program, Service Provider, and Region.

Drivers 

The increase in health awareness and wellness trends 

The increase in advancements in wearable technology and health monitoring devices

Government support and regulatory initiatives

Opportunities

Rising demand for personalized health and wellness solutions

Restraints

Privacy and data security concerns 

Limited adoption among older populations

The group plans segment to maintain its leadership status throughout the forecast period

Based on the type, the individual plans segment held the highest market share in 2022, accounting for nearly three-fifths of the global wellness and activity-based health insurance market revenue, owing to an increase in the adoption of innovative features and riders to enhance policyholder benefits, such as income guarantees, and accelerated death benefits helps to opt for indexed wellness and activity-based health insurance policies in the global market. However, the group plans segment is projected to manifest the highest CAGR of 13.7% from 2023 to 2032, owing to technological advancement and a rise in awareness among the people, which is projected to attract many new consumers. These factors are expected to boost the global market. 

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The mental health and well-being program segment to maintain its leadership status throughout the forecast period

Based on the program, the fitness program segment held the highest market share in 2022, accounting for more than two-thirds of the global wellness and activity-based health insurance market revenue. This is attributed to an expanding consumer base seeking comprehensive life insurance solutions with tailored features. However, the mental health and well-being program segment is projected to manifest the highest CAGR of 13.5% from 2023 to 2032, owing to the increasing convergence of financial services and the rising demand for comprehensive financial solutions. 

The healthcare providers segment to maintain its leadership status throughout the forecast period

Based on the service provider, the insurance companies segment held the highest market share in 2022, accounting for nearly half of the global wellness and activity-based health insurance market revenue. This is attributed to the increasing demand for health insurance globally, major companies are expanding their product portfolios in different countries to strengthen their presence for these products and solutions in the market. However, the healthcare provider segment is projected to manifest the highest CAGR of 14.8% from 2023 to 2032, owing to the increasing convergence of financial services and the rising demand for comprehensive financial solutions.

Asia-Pacific to maintain its dominance by 2032

Based on region, North America held the highest market share in terms of revenue in 2022, accounting for more than one-third of the global wellness and activity-based health insurance market revenue. The major factors that drive the growth of the market in this region include the presence of key players and the rise in the purchase of insurance. However, the Asia-Pacific region is expected to witness the fastest CAGR of 16.2% from 2023 to 2032 and is likely to dominate the market during the forecast period, owing to the surge in adoption of mobile telematics technology by insurance companies among the developing nations such as China and India.

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Leading Market Players: –

Allianz SEAllstate CorporationAvivaAXAInsuretheboxLiberty Mutual InsuranceMapfre S.A.Nationwide Mutual Insurance CompanyProgressive CorporationUNIPOLSAI ASSICURAZIONI S.P.A.

The report provides a detailed analysis of these key players of the global wellness and activity-based health insurance market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.  

Key Benefits for Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the global wellness and activity-based health insurance market analysis from 2023 to 2032 to identify the prevailing global wellness and activity-based health insurance market opportunity.Market research is offered along with information related to key drivers, restraints, and opportunities.Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.In-depth analysis of the global wellness and activity-based health insurance market outlook, segmentation assists to determine the prevailing market opportunities.Major countries in each region are mapped according to their revenue contribution to the global wellness and activity-based health insurance market forecast.Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.The report includes the analysis of the regional as well as global wellness and activity-based health insurance market trends, key players, market segments, application areas, and market growth strategies.

𝐀𝐜𝐜𝐞𝐬𝐬 𝐀𝐕𝐄𝐍𝐔𝐄 – 𝐀 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐋𝐢𝐛𝐫𝐚𝐫𝐲 (𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐎𝐧-𝐃𝐞𝐦𝐚𝐧𝐝, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐥) @ https://bit.ly/3ULFjLi

Equipment Finance Services Market Report Highlights:

By Type

Individual PlansGroup PlansBy ProgramFitness ProgramsMental Health and Well-being Programs

By Service Provider

Insurance CompaniesHealthcare providersOthers

By Region

North America (U.S., Canada)Europe (UK, Germany, France, Italy, Spain, Rest of Europe)Asia-Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)Latin America (Brazil, Argentina, Rest of Latin America)Middle East and Africa (Gcc Countries, South Africa, Rest of Middle East And Africa)

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About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact Us:
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TrailIntel Acquires GPS Trailmasters Software Platform to Advance Next-Generation Outdoor Navigation

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This advancement significantly expands the capabilities available to riders, introducing a more powerful, connected, and scalable navigation experience across Garmin, Mobile and Web.

STRONG, Maine, April 23, 2026 /PRNewswire-PRWeb/ — TrailIntel, the industry’s leading vertically integrated outdoor technology platform, today announced the acquisition and integration of GPS Trailmasters’ Garmin and mobile software products. This milestone builds on the longstanding relationship between the two companies and marks a significant step forward in delivering a more connected, intuitive, and scalable navigation experience for outdoor enthusiasts across North America.

“This is a major leap forward for outdoor recreation,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving trusted mapping while delivering a more connected, simplified navigation experience on and off the trail.”

For over 18 years, GPS Trailmasters has been a trusted leader in electronic trail mapping, known for delivering highly accurate and reliable data to riders throughout the Northeastern United States. By integrating this proven dataset into TrailIntel’s modern platform, the combined solution introduces enhanced functionality, real-time capabilities, and a streamlined user experience across both Garmin and mobile devices.

TrailIntel’s mission is to deliver a complete, easy-to-use platform that connects planning, navigation, real-time trail conditions, and community engagement—enhancing safety, simplifying operations, and improving the outdoor experience.

“The evolution of GPS Trailmasters into TrailIntel represents a major leap forward for the outdoor recreation industry,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving the trusted mapping foundation riders rely on, while introducing a more powerful, connected experience that simplifies navigation and expands what’s possible both on and off the trail.”

As part of the transition, Eric Murphy, owner of GPS Trailmasters, joins TrailIntel as Chief Geospatial Officer, where he will lead mapping strategy, expansion, and ongoing data development across all supported regions. “I’ve always believed in building high-quality maps and strong relationships within the riding community,” said Murphy. “With TrailIntel, we’re able to take everything GPS Trailmasters has built and scale it nationally, while continuing to deliver the same level of quality, service, and trust our customers expect.”

What This Means for Riders. The integration delivers a seamless upgrade for existing GPS Trailmasters customers, while introducing new capabilities across the TrailIntel platform: for Garmin users: simplified installation and map updates, expanded device compatibility, automatic route syncing from TrailIntel, streamlined experience with no third-party software required.

For Mobile Users: Real-time trail updates and conditions, offline navigation and breadcrumb tracking, turn-by-turn routing, community-driven insights and shared content advancing the outdoor experience.

The combination of GPS Trailmasters’ trusted mapping data with TrailIntel’s modern technology platform creates a comprehensive solution designed to serve the entire outdoor ecosystem: riders gain better planning tools, safer navigation, and more confidence on the trail. Clubs benefit from improved tools to manage, maintain, and grow their trail systems. Businesses and communities gain increased visibility and new opportunities driven by outdoor tourism

A key initiative of TrailIntel is continuing to support the organizations that sustain outdoor recreation, including opportunities to drive engagement and funding back to local clubs and trail systems.

Expanded Role for GPS Trailmasters. GPS Trailmasters will continue to operate under its brand, taking on an expanded role focused on nationwide hardware distribution and support, including: garmin device sales, ride Ready tablets, mounting systems and accessories.

This evolution allows GPS Trailmasters to extend its reach beyond the Northeast while supporting the growing demand for integrated hardware and software solutions.

A Pivotal Moment for Outdoor Recreation. The integration represents a long-term investment in the future of outdoor navigation, one that prioritizes accuracy, usability, and real-time connectivity. By combining legacy expertise with modern technology, TrailIntel is redefining how riders discover, plan, and experience the outdoors.

About TrailIntel:

TrailIntel is the industry’s first vertically integrated outdoor technology platform, designed to connect riders, clubs, businesses, and first responders through mapping, navigation, and real-time data. The platform delivers a seamless experience across mobile, web, and Garmin devices, helping users plan smarter and explore with confidence. For more information about TrailIntel, visit www.trailintel.com and follow along on Facebook and Instagram at @TrailIntel.

About GPS Trailmasters:

GPS Trailmasters has been a trusted provider of trail mapping technology for over 18 years, delivering high-quality GPS-based navigation solutions for snowmobile and ATV riders. The company will continue operations as a leading hardware provider supporting the TrailIntel ecosystem. For more information about GPS Trailmasters, visit www.gpstrailmasters.com and follow along on Facebook.

Media Contact

Brian Gavin, Trailintel, 1 207-241-4745, brian@trailintel.com, trailintel.com

View original content:https://www.prweb.com/releases/trailintel-acquires-gps-trailmasters-software-platform-to-advance-next-generation-outdoor-navigation-302750997.html

SOURCE Trailintel

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Z3 Technology Enables Rapid Project Development with the EXOSENS MicroCube XP Thermal Cores

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LINCOLN, Neb., April 23, 2026 /PRNewswire/ — Z3 Technology, LLC, a leader in embedded camera encoding systems, today announces the release of our CIB-EX22 Camera Interface Board, which enables direct control and power to the EXOSENS MicroCube 640 XP shutterless thermal camera from Z3 OEM Video Encoder solutions through an LVDS digital video output connector, via 30-pin KEL cable. Jumpstart your camera system development with Z3’s cutting-edge hardware encoding technology for real-time video streaming.

Designed for efficiency and performance, our video encoders combine top-tier video compression and ultra-low bandwidth usage into a solution consuming <5W of power. Full camera and encoder control is available through serial or remote APIs, while multiple UART and GPIO interfaces enable seamless integration with external devices such as pan/tilt mounts, heater and wiper triggers, GPS, and range finders. User custom development is supported through our comprehensive SDK and OEM Starter Kits, allowing for rapid adaptation of evolving mission requirements. Hardware Specification documents, 3D model files, and interface schematics are available upon request to accelerate development progress. Z3 Technology solutions support simultaneous video streaming and recording across a wide range of camera models, delivering flexible, reliable video performance at the tactical edge.

“Z3 Technology is excited to announce our support of EXOSENS MicroCube XP series of shutterless thermal camera cores. Our new CIB-EX22 will enable seamless integration and control via our series of Z3 OEM Video Encoders for numerous markets including unmanned vehicles, security, surveillance, and remote sensing,” said Aaron Caldwell CEO of Z3 Technology, LLC.

Our miniature Q603 product line is the perfect platform to compliment efforts that the EXOSENS team has shown, considering the minimal footprint design of the MicroCube 640 XP. Development teams contemplating the addition of a 2nd thermal sensor or a visible zoom block camera should look no further than our FV2K and FV4K models, which have an additional video input for dual camera streaming up to 4Kp30. Proven product applications include camera systems in industries like Security & Surveillance, Unmanned Systems, and Military Video Solutions.

“In a win-win approach, this first bundle CIB-EX22 / MicroCube 640 XP values the true SWaP approach of EXOSENS LWIR thermal cores, required for highly integrated electro-optic systems,” said Mr. Guillaume Bunoz, Executive General Manager of EXOSENS Advanced Imaging Business Unit. “Microcube XP features many USPs (e.g. 1pt-NUC shutterless, tunable functions, OSD, low latency) that make it successful, especially in UAS market segment. This bundle with Z3 enables users to easily implement the DV CMOS 16 bits variant, beside the existing popular MIPI and UVC product versions of the MicroCube 640 XP.”

Explore What’s Possible with Z3 Technology
All Z3 video solutions are Made in the USA and fully compliant with NDAA, TAA, REACH, and RoHS requirements. Product design and manufacturing are performed by Z3 Technology, LLC, an ISO 9001–certified manufacturer.

Z3’s flexible embedded video encoder solutions can help power your next innovation. Learn more about our hardware encoding solutions and contact us to discuss your integration needs.

For more information on Z3 Technology’s SD to 4K Embedded Encoders and Camera Solutions, contact us today. Email sales@z3technology.com or visit our website at https://z3technology.com/products/oem/ to explore available options.

All product and company names mentioned within are trademarks™ or registered® trademarks of their respective owners.

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CareScout Joins Ensight™ Intelligent Quote LTC & Life Marketplace

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Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform.

SAN DIEGO, April 23, 2026 /PRNewswire-PRWeb/ — Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform. This partnership marks a significant milestone for CareScout, signaling its rapid growth and commitment to a more integrated model for planning, finding, and funding care.

“By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

CareScout Care Assurance is a simple, personalized LTC insurance solution designed to help protect clients and their families from future care costs. When choosing CareScout, policyholders gain access to a unified ecosystem that brings together financial protection, expert guidance, and connections to trusted care providers – supporting families across every stage of the aging journey.

“CareScout represents an important and unique value-added addition to the growing range of solutions available in the long-term care market,” said Bill Unrue, CEO of Ensight. “We are thrilled to add the CareScout Care Assurance solution to the Ensight Intelligent Quote marketplace, providing distributors and financial professionals access to a holistic insurance product that expands the value of financial protection with additional integrated services.”

A modern LTC solution built for families, not just policyholders:

Care Assurance connects policyholders and their families to CareScout’s platform, helping them navigate care decisions, identify quality providers, and access trusted resources. This integrated approach reflects CareScout’s belief that insurance alone is incomplete without services, and that families benefit most when coverage, navigation, and support are unified.

“Families don’t experience aging or caregiving in silos,” said Samir Shah, CEO of CareScout. “By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

Supporting advisors in a changing long-term care landscape:

Ensight’s Intelligent Quote Platform enables financial professionals to efficiently illustrate and compare life, LTC, and annuity products while supporting more informed client conversations. With the addition of CareScout Care Assurance, Ensight’s growing distributor community gains access to an innovative solution built for today’s realities: rising longevity, increasing caregiving responsibilities, and families seeking clarity across planning, care, and funding.

About Ensight™

Ensight™ is the leading cloud-based insurance sales acceleration platform for more than 500 life, long-term care (LTC) and annuity distributors, thousands of financial professionals, as well as many of the largest North American insurance carriers. Headquartered in San Diego, California, Ensight helps drive sales growth and productivity, while addressing the entire sales lifecycle experience – from prospect to policyholder, new business to inforce.

To learn more about Ensight, visit https://www.ensightcloud.com/

About CareScout

CareScout helps older adults and their families navigate the aging journey, find, and fund quality care. Inspired by a mission to simplify and dignify the aging experience, we’re building an integrated ecosystem of care and funding solutions. To learn more about CareScout, visit www.CareScout.com. CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW). CareScout is the marketing name for CareScout Holdings, Inc., its affiliates and entities. Affiliates and entities are solely and separately responsible for their own financial and contractual obligations.

Media Contact
Matt Essick, Ensight, 1 (619) 430-0587, messick@ensightcloud.com, https://ensightcloud.com
Evans Mandes, CareScout, 1 804-629-6582, evans.mandes@carescout.com, https://www.carescout.com/ 

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