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Clicktripz and Discover Puerto Rico announce results of first-ever AI-powered conversational media unit, CHIME

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HERMOSA BEACH, Calif., May 30, 2024 /PRNewswire/ — Clicktripz, a leader in travel technology solutions, together with advertising agency R&R Partners and Discover Puerto Rico, has announced the initial results of a groundbreaking AI-powered conversational media unit designed specifically for destination marketing organizations (DMOs).

Clicktripz and Discover Puerto Rico announce results of first-ever AI-powered conversational media unit, CHIME

The proprietary technology is nicknamed CHIME, which stands for Chat to Inspire Meaningful Engagement. CHIME is an AI-powered conversational advertisement that turns travelers’ questions into inspiration and ultimately travel bookings. Specifically, CHIME enables DMO brands to speak in their own voice and in real-time to their target audiences when and where they are searching for trip inspiration.

“Our clients are keen to incorporate AI into their marketing strategies, realizing the power and scale it can provide,” said Lindsey Patterson, SVP of Media & Publishing for R&R Partners, “but there are potential pitfalls of AI at this stage. Clicktripz has been able to develop a solution trained exclusively on client content, guaranteeing brand safety, and that’s been critical for our adoption and success with the model.”

CHIME is unique in its ability to converse with users through display media. Only Clicktripz can offer this capability by leveraging direct integrations with Clicktripz’s extensive network of travel publishers. This ensures that every interaction is not only brand-safe and engaging but also highly relevant to the user’s interests and real-time search activities.

As the CHIME launch partner, Discover Puerto Rico’s first campaign garnered tremendous success not previously seen in traditional display media. In the first three months, the model received, responded to, and logged over 1,000 consumer queries through CHIME, providing valuable insights into what’s top of mind for travelers considering Puerto Rico. Moreover, the interactive nature of the media unit generated an engagement rate of 10% and drove over 48,000 visits to www.discoverpuertorico.com  in the first 12 weeks alone. Due to hyper contextual targeting in the media placements, CHIME also drove the most efficient Cost-per-acquisition of any travel endemic partner on R&R Partners media plan for the destination.

“We pride ourselves on testing first-to-market advertising solutions. As an agile Destination Marketing Organization, we prioritize opportunities to elevate innovation in our marketing strategies and tactics. We are very excited about the results Clicktripz has generated with their program,” said Karinna Sostre, CHDM, Web Content Manager for Discover Puerto Rico.

“CHIME Reach sets a new standard for how destination marketers interact with potential visitors while they actively research their options across 100’s of travel websites,” Jamie Claudio, SVP of Marketing and Destination Strategy, “CHIME is an indispensable tool for any destination looking to enhance its digital strategy in an era where cookie depreciation and demand for greater personalization are rapidly shifting the marketing landscape.” 

For more information about CHIME and how it can revolutionize your marketing efforts, visit Clicktripz’s website.

For media inquiries, please contact:
Jamie Claudio
SVP, Marketing & Destination Strategy
jamie@clicktripz.com, 631.291.0552

About Clicktripz:
Clicktripz is among the world’s largest travel endemic ad networks, giving travel brands exclusive access to 100 million travel shoppers per month. Our direct publisher integrations do not rely on ad exchanges, and combine destination-specific contextual targeting with large format ad units, which yield the highest engagement rates of any online media channel. All media is purchased on a CPC, guaranteeing highly qualified new travel audience traffic for DMOs. Founded in 2010, Clicktripz generated more than $1BB in sales for our travel advertisers in 2023. For more information, visit www.clicktripz.com

About Discover Puerto Rico:
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.

About R&R Partners:
Founded in 1975, R&R Partners is a full-service advertising agency with a long-standing tradition of producing award-winning creative solutions for some of the world’s most iconic brands in the travel, tourism and hospitality, technology and innovation and purpose categories. As an independent agency, we are free to do what’s necessary to help our partners achieve their goals. We don’t shy away from taking on social issues and monumental tasks that transcend marketing because our people and our talents transcend what you’d find at a typical agency. Simply put, we’re built to do what other agencies can’t. With a footprint in major markets across North America, yet global span via our Worldwide Partners independent agency network, we never let location get in the way of producing the best work for our clients, which include the Las Vegas Convention and Visitors Authority (LVCVA), Brand USA, Discover Puerto Rico, Formula 1 Las Vegas Grand Prix, Boeing, Allegiant Air, Las Vegas Raiders, Brand USA, CoralTree, Firestone Walker, Cox Business, Intermountain Healthcare, and many others. For more information, visit www.rrpartners.com.

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SOURCE Clicktripz

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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