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Mobility-as-a-Service Market size is set to grow by USD 639.92 billion from 2024-2028, Increase in use of smart connected devices boost the market, Technavio

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NEW YORK, May 30, 2024 /PRNewswire/ — The global mobility-as-a-service market size is estimated to grow by USD 639.92 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 35.15%  during the forecast period. 

For more insights on the forecast market size and historic data (2018 – 2022) – Download a Sample Report

Segment Overview 

Service 1.1 Ride hailing1.2 Car sharing1.3 Bus sharing and othersVehicle Type2.1 Cars2.2 Buses2.3 Two-wheelersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Ride hailing-  The ride-hailing segment in the mobility-as-a-service market is experiencing significant growth due to its flexibility and affordability. Major players, Uber and Lyft, are increasing brand awareness through extensive advertising efforts. Ride-hailing services offer reduced waiting times, real-time location updates, and advanced pricing algorithms. Millennials are particularly drawn to these user-friendly services. Urbanization and rising disposable income are also driving market growth. These factors will continue to fuel the expansion of the ride-hailing segment during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Mobility-as-a-Service Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 35.15%

Market growth 2024-2028

USD 639.92 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

32.55

Regional analysis

APAC, Europe, North America, Middle East and
Africa, and South America

Performing market contribution

APAC at 46%

Key countries

US, China, Japan, France, and UK

Key companies profiled

Aptiv Plc, Avis Budget Group Inc., Beeline.com
Ltd., Bolt Technology OU, Communauto Group,
EAN Services LLC, Europcar Mobility Group SA,
GoEuro Corp., Greenlines Technology Inc., GT
Gettaxi UK Ltd., Hertz Systems Ltd. Sp. z.o.o,
Lyft Inc., MaaS Global Oy, Mercedes Benz
Group AG, MOBIKO GmbH, Mobius Mobility
LLC, movmi Shared Transportation Services
Inc., Sway Mobility Inc., Tranzer BV, and Uber
Technologies Inc.

Market Driver

The mobility-as-a-service (MaaS) market is experiencing significant growth due to the increasing interest from independent car-hailing companies and automotive manufacturers. Notable players, such as Daimler AG, Uber Technologies Inc., and BMW AG, are investing in developing their own MaaS platforms.

Uber aims to expand its mobile app into a multimodal platform, offering seamless access to car-hailing, bike-sharing, and public transit networks. Automobile manufacturers, including Daimler AG’s Moovel Group, Volkswagen AG, General Motors, and Tesla, are also investing in MaaS platforms to broaden their service offerings. These investments will fuel the growth of the global MaaS market during the forecast period. 

The Mobility-as-a-Service (MaaS) market is experiencing significant growth, with technologies like Transit API and Real-time Electronic Ticketing becoming key drivers. Carbon-neutral modes of transport such as bike-sharing and ride-sharing are trending, with companies providing comprehensive solutions including parking and traffic management.

Consumers are increasingly looking for convenient, cost-effective, and sustainable transport options. The use of vehicle provisioning and traffic prediction technologies is also on the rise, enabling seamless and efficient mobility solutions. The market is expected to continue growing, with a focus on enhancing user experience and promoting sustainable transport. 

Market Challenges

The mobility-as-a-service market faces challenges due to the high power consumption and bandwidth requirements of connected devices, particularly in transportation. Seamless connectivity for multiple devices necessitates high-bandwidth networks. Expensive Internet connections with sufficient bandwidth are necessary for managing devices and sensors in transportation vehicles.Vendors must implement MaaS solutions to reduce bandwidth usage and optimize network traffic. Accessing cloud-based data requires efficient IT systems and high bandwidth for faster retrieval. Cloud-based solutions offer benefits such as faster data access and smooth operations. However, connectivity issues, data isolation, and low bandwidth in cloud-infrastructure can hinder market growth.The Mobility-as-a-Service market is experiencing significant growth, with an increasing number of consumers turning to transportation solutions that are convenient and efficient. However, this market also faces several challenges. One challenge is the integration of various modes of transportation, such as cars, buses, trains, and bikes, into a seamless and interoperable system. Another challenge is the development of cost-effective and sustainable solutions that can cater to the diverse needs of consumers.Additionally, ensuring the security and privacy of user data is a major concern. Furthermore, traffic management and congestion are ongoing issues that need to be addressed to ensure the smooth operation of Mobility-as-a-Service systems. Lastly, regulatory frameworks and policies need to be put in place to ensure the safe and reliable operation of these services.

Research report provides comprehensive data on impact of trend, driver and challenges – Request a sample report!

Research Analysis

In the rapidly evolving mobility landscape, Technology plays a pivotal role in transforming traditional Transportation modes. The emergence of Ride sharing and Car sharing services, along with Bike commuting and Public transport, is revolutionizing consumer behavior. Smart Cities are embracing these innovations, integrating them with Infrastructure and 5G/4G LTE networks for seamless Journey planning and Utilization.

Electric Vehicles and Commercial vehicles are key components of this transition, reducing Carbon dioxide emissions. However, Trust remains a critical factor, with safety and Government support essential for widespread adoption. Consumers increasingly demand awareness and knowledge of various Transportation modes, including Wi-Fi connectivity during their Journey. Accidents and infrastructure challenges necessitate ongoing improvements.

Market Research Overview

The Mobility-as-a-Service (MaaS) market refers to the delivery of various forms of transportation services through a single interface, allowing users to plan, book, and pay for multiple modes of transport as part of a single journey. This concept integrates various modes of transport, including public transportation, ride-hailing services, bike-sharing, and car-sharing, among others. MaaS aims to provide a seamless and efficient transportation experience, reducing the need for personal vehicle ownership and promoting sustainable mobility solutions.

The market is driven by factors such as increasing urbanization, growing demand for flexible and convenient transportation options, and the integration of advanced technologies like artificial intelligence and the Internet of Things. MaaS is expected to significantly impact the future of transportation, offering a more integrated, efficient, and sustainable solution for urban mobility.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ServiceRide HailingCar SharingBus Sharing And OthersVehicle TypeCarsBusesTwo-wheelersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

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SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage

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