Connect with us

Technology

9 in 10 from the Indian LGBTQIA+ community prioritize savings over spending to secure their financial future: Max Life’s IPQ 6.0

Published

on

Key findings

The overall financial protection score stands at 37 points, against the digitally-savvy urban Indians’ score of 54 pointsThe LGBTQIA+ community demonstrates near-universal awareness at 99%; however, life insurance ownership is at 68%, compared to 80% ownership in the digitally-savvy urban Indian cohort

NEW DELHI, May 31, 2024 /PRNewswire/ — The flagship study of Max Life Insurance Company Limited (Max Life), the India Protection Quotient Survey (IPQ), in partnership with KANTAR, has revealed insights into the financial preparedness of the LGBTQIA+ community in India from the perspective of life insurance. This pioneering initiative, conducted in partnership with Pride Circle, one of India’s premier Diversity and Inclusion Advisory firms, represents a significant step forward in understanding and addressing the specific financial needs of the diverse community.

Under the vision of ‘One India-Protection for All’, the PAN-India survey includes the LGBTQIA+ community for the first time to understand their financial preparedness. With a population estimated to be around 135 million people, or around 10% of India’s 1.4 billion population, the LGBTQIA+ community represents a significant segment whose financial preferences and challenges cannot be overlooked.1, 2

With a Protection Quotient of 37 points, the LGBTQIA+ community exhibited a 17-point difference in financial preparedness, as compared to the digitally-savvy urban Indian at 54 points. In contrast, the LGBTQIA+ community has displayed a commendable level of awareness, understanding, and proactive engagement in financial planning, with 99% individuals aware of life insurance products. Despite high awareness, ownership of life insurance in the community stands at 68%, as opposed to 80% ownership in the digital cohort.

Prashant Tripathy, CEO and Managing Director, Max Life said, “As India advances towards a more inclusive and sustainable future, the need to create comprehensive financial solutions for all is more critical than ever. At the heart of this mission is our flagship India Protection Quotient survey, which not only measures awareness levels of life insurance but also strives to achieve a deeper, more unbiased understanding of financial protection. This year, with the inclusion of the LGBTQIA+ community, the India Protection Quotient reaffirms our commitment to diversity, inclusion, and equitable access to financial security for all Indians. We are dedicated to ensuring that everyone has the protection they deserve, driving forward a vision where every life is valued and safeguarded.”

Ramkrishna Sinha, Co-Founder, Pride Circle said, “The inclusion of the LGBTQIA+ community in Max Life’s India Protection Quotient study is an important step to uncovering the gaps and challenges faced. We are optimistic that this will lead to enhanced attention, addressing the needs of this community, and a deeper understanding of the importance of life insurance. We at Pride Circle remain committed to working for the enablement of the LGBTQIA+ community, and this is a step toward financial wellbeing.”

Awareness, Ownership and Barriers of the Indian LGBTQIA+ Community

The LGBTQIA+ community demonstrates exceptional levels of awareness regarding life insurance products, with 82% awareness of Term Life Insurance, and 88% awareness of Savings Life Insurance products. These figures surpass the slightly lower awareness levels (81% and 79% for Term Life Insurance and Savings Life Insurance products, respectively) observed in the digital segment.

However, high premiums (35%) and a higher inclination towards health insurance (48%) remain the top barriers for the community to adopt life insurance offerings. Additionally, more than 80% of the respondents have made parents nominees in their life insurance policies, in stark contrast to overall India, where 15%-25% of respondents have parents as nominees.

Overall, the cohort remains acutely aware of Term products but lags in ownership compared to the digital audience. Further, ownership and awareness of ULIPs and market-linked products remain lower within the community, presenting an opportunity for focused education and outreach efforts for the industry.

Concerns and attitude towards financial prudence

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. Despite these challenges, the community remains steadfast in their commitment to financial discipline, with 9 in 10 respondents prioritizing savings over spending, embodying a forward-thinking approach to securing their financial future. A significant portion of the community allocates a substantial portion of their income towards savings – 30% as compared to 36% by the digital respondents, albeit with higher proportions dedicated to luxury (19% vs. 14%) and basic expenses (33% vs. 28%) as compared to the digital cohort.

Preference of Life Insurance Players

The LGBTQIA+ community has a strong preference for private companies in the life insurance sector, with close to 80% expressing an inclination, while only 40% of the IPQ digital respondents favour private companies. The respondents also revealed that they are highly influenced by LGBTQIA+ support groups and forums, believing and following influencers from the community while making financial decisions.

Max Life continues to remain keenly attuned to the evolving demands of its consumers across all cohorts and social groups. Through initiatives like the India Protection Quotient survey, the company remains committed to derive valuable insights into the financial preparedness of the nation and develop tailored financial security solutions that meet the needs of modern consumers.

https://orfonline.org/expert-speak/indias-pink-economy (Kinsey scale)

2 https://kinseyinstitute.org/research/publications/kinsey-scale.php

About India Protection Quotient

Instituted in 2019, India Protection Quotient is an annual property by Max Life Insurance in association with KANTAR aimed at understanding the pulse of Indian consumers in the financial protection space. Launched with the underlying objective of increasing penetration of term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of urban Indians with regards to current financial security levels, changing savings and investment patterns, key anxieties, and triggers of financial protection in a contemporary world. The India Protection Quotient is a proprietary tool developed by Max Life in partnership with KANTAR to gauge the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (term, endowment, and ULIP).

Disclaimer:

The study is conducted in partnership with KANTAR in the top 25 Urban metros, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities in Urban India only.

Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, MumbaiTier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, PuneTier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, TiruchirappalliIPQ 6.0 vs IPQ 5.0 data comparison is amongst 25 markets only (6 metros, 9 Tier 1 and 10 Tier 2)The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964%

*Findings represented here are as per the IPQ 6.0 survey and Max Life doesn’t assume responsibility or liability for any contradictions.

**The LGBTQIA+ edition of IPQ 6.0 was administered digitally and hence the comparison with online results of the mainstream IPQ 6.0 Survey.

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2022-23, Max Life has achieved a gross written premium of INR 25,342 Cr.

For more information, please visit the Company’s website at www.maxlifeinsurance.com.

About KANTAR

KANTAR is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioral data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

For more information, visit www.kantar.com

About Pride Circle

India’s Premier Diversity & Inclusion Advisory Consultancy with a mission of Social Equity by affirmative action for LGBTQIA+ community in India. They have partnered with over 450 companies across India to provide Executive Leadership Development, comprehensive Diversity & Inclusion Training, Sensitization, Consultation, Industry Roundtables, Research & Publications, job placements and professional networking opportunities that build safe, inclusive, and welcoming work environments. 

With their experience and growing roster of national and international partner companies, government & non-profit organizations, Pride Circle is leading the LGBT+ inclusion revolution in India. They conduct Audits & Assessments, Training & Sensitization, Industry Roundtables, Job Placement, Research & Publications.

Logo: https://mma.prnewswire.com/media/1992948/4492032/Max_Life_Insurance_Logo.jpg

 

View original content:https://www.prnewswire.com/in/news-releases/9-in-10-from-the-indian-lgbtqia-community-prioritize-savings-over-spending-to-secure-their-financial-future-max-lifes-ipq-6-0–302160580.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Tineco Heats Up Autumn With Up To 56% Off Amazon Range from the Global Leader In Hard Floor Cleaning

Published

on

By

SYDNEY, April 20, 2026 /PRNewswire/ — Tineco, the world’s #1 leader in wet and dry hard floor cleaning, has today announced details of its Autumn Amazon sale commencing today, delivering Australians up to 56% off world-leading floorcare technology that makes it easier than ever to ditch the mop and bucket and upgrade the cleaning routine to include smarter, faster, more effective tools.

With Autumn setting in and kids sports season kicking off this month, Aussie households are already experiencing more dirt, dust and mess being tracked into living spaces. As the #1 wet & dry floor cleaner brand on Amazon in Australia for three years running, Tineco’s range brings thoughtful design and a deep understanding of everyday cleaning needs.

From today through to May 3, 2026, Tineco is offering up to $500 OFF select models in its Amazon range that features Tineco’s proprietary HyperSteam, HyperStretch and FlashDry self-cleaning technologies. When combined, these features enhance the everyday cleaning routines of busy Aussie households, for a hygienic home environment.

Available via Amazon Australia, models include:

FLOOR ONE Stretch S6 – was $899, NOW $399 – 56% OFFFLOOR ONE Switch S7 Stretch – was $1199, NOW $799 – 33% offFLOOR ONE S7 Artist – was $899, NOW $579 – 36% OFFFLOOR ONE i7 Stretch Steam – was $999, NOW $599 – 40% offCARPET ONE Cruiser – was $1,199, NOW $699 – 42% OFF

What makes Tineco floor cleaners stand out?

MHCBS (Maintain Hygiene Clean Brush System) Technology: Continuously cleans the brush roller with fresh water while removing dirty water at high speed, helping prevent streaks and deliver a more hygienic, residue-free clean. This makes a significant difference in the effectiveness of the floor clean, with only clean water used at all times of the cleaning process.iLoop Smart Sensor Technology: Automatically detects dirt and adjusts suction power and water flow.HyperStretch Technology: 180° lay-flat design that fully reclines to make it easy to get into hard-to-reach places – giving dust nowhere to hide.FlashDry Self-cleaning: With the push of one button the appliance cleans itself from the rollers to the brush in just 5 minutes.Hypersteam Technology: 140°C steam works to remove stains, bacteria, and naturally disinfect floors – providing a hygienic environment for kids and pets.

Further detail about Tineco’s models on sale via Amazon Australia, along with links to imagery are available below:

FLOOR ONE Stretch S6 I NOW $399 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Stretch S6 cleans up wet and dry messes in one step and offers Dual-sided Edge Cleaning to get close up to skirtings and walls. Its 45° swivel design helps easily manoeuvre around furniture such as chairs and table legs and combined with a lay-flat design that reduces to just 13cm to get under low furniture, the Stretch S6 has daily spot cleaning covered. The inclusion of Tineco’s signature FlashDry self-cleaning system that uses 70° fresh water and air to clean and dry from the pipes to the rollers means hands-free maintenance and an appliance that is always at the ready for its next task.

FLOOR ONE Switch S7 Stretch I NOW $799 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Switch S7 Stretch is a 5-in-1 multi-function cleaner that features a SwitchPro Motor to switch between floor washer and vacuum for whole-house cleaning on the go. DualBlock Anti-Tangle design and ZeroTangle Brush design targets hair messes and pet fur with ease and prevents tangling. An upgraded FlashDry self-cleaning system uses fresh water heated to 85°C to effectively dissolve stains from the pipe to the brush roller after use and the 85°C hot air effectively dries every part of the machine.

FLOOR ONE S7 Artist I NOW $579 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Boasting an elegant design, Tineco’s FLOOR ONE S7 Artist subtly blends into the aesthetic of modern homes while retaining high performance, effective deep cleaning with powerful 22kPa suction and a 50-min run time. Its ultra-slim lay-flat design means the appliance compresses to just 12.85cm to fit under beds and sofas, and DualBlock Anti-Tangle scrapers prevent hair tangling and clogging – ideal for homes with fur-friends sharing living areas. FlashDry self-cleaning also features in this model, giving consumers every reason to smile thanks to a value-packed deal.

FLOOR ONE i7 Stretch Steam I NOW $599 (was $999) I Available from 20th April to 3rd May 2026 at Amazon Australia
Featuring Tineco’s premium HyperSteam Technology, the FLOOR ONE i7 Stretch Steam uses super-heated steam (up to 140℃ and reaching the floor at no less than 99℃) to dissolve stubborn grease, stains and sticky residue from floor surfaces. The 180° lay-flat design effortlessly reaches low areas, enabling the cleaning of hidden dust at heights as low as 13 cm. An 80-min run time allows for whole-house cleaning on a single charge and FlashDry self-cleaning makes post-use clean up quick and easy.

CARPET ONE Cruiser I NOW $699 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
The CARPET ONE Cruiser integrates SmoothPower Technology and bi-directional assist-wheels which improve maneuverability across carpeted surfaces. Combined with a repositioned water tank, less effort is required by the user to push and pull the appliance during the carpet cleaning process. It also incorporates clever high temperature PowerDry Technology that extracts water powerfully and dries washed carpets with 75°C heated air to accelerate the drying process. It reduces drying time by 50% or more compared to traditional models, helping to prevent mould and mildew and allowing carpeted areas to be used sooner. The CARPET ONE Cruiser includes additional cleaning tools for spot cleaning. For hands-free maintenance, the CARPET ONE Cruiser features FlashDry Technology – an automatic, two-minute self-cleaning cycle that flushes the brush, suction inlet, and roller cover, followed by a five-minute 55°C flash drying cycle that completely dries each component, preventing odours. Plus, iLoop Smart Sensors to automatically adjust water flow and suction power based on the level of dirt and debris detected.

Tineco’s ongoing commitment to provide feature-rich and value-for-money cleaning solutions for consumers has led the company to be recognised as the #1 global leader in the household wet & dry floor cleaner category* for the fourth consecutive year by Euromonitor International, the world’s leading independent provider of strategic market research.

To learn more about Tineco’s Amazon range of intelligent stick vacuums, floor washers, and carpet cleaners, visit https://www.amazon.com.au/tineco

ABOUT TINECO
Tineco (“tin-co”) was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 23 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit https://au.tineco.com/  

*Source: Euromonitor International (Shanghai) Co., Ltd.; measured in terms of the brand & global retail sales volume (in units) of household wet & dry vacuum cleaners in 2022, 2023, 2024, and 2025. Household wet & dry vacuum cleaners are defined as household cleaners that dispense clean water (or cleaning solution) to wash hard floors and vacuum the dirty water and debris thereafter. Based on research completed in March 2026.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tineco-heats-up-autumn-with-up-to-56-off-amazon-range-from-the-global-leader-in-hard-floor-cleaning-302745786.html

SOURCE Tineco

Continue Reading

Technology

LG Innotek to Supply Cutting-Edge Automotive Wi-Fi 7 Communication Module to a leading European automotive parts company

Published

on

By

Order value of approximately USD 68M with mass production to begin in 2027Offering data transmission speed three times faster, with no speed degradation even with multiple devices connected simultaneouslyChanging perception of car considered as ‘a second living space’…Trend enhancing growth of Automotive Wi-Fi market, expected to grow 9.6% annually

SEOUL, South Korea, April 20, 2026 /PRNewswire/ — LG Innotek (CEO Moon Hyuksoo) announced on the 20th of this month that it will supply its Automotive Wi-Fi 7 Communication Module, featuring cutting-edge Wi-Fi technology, to a leading European automotive parts company.

The order is worth approximately USD 68M. Mass production of the module will begin in 2027. LG Innotek’s Automotive Wi-Fi 7 Communication Module will be integrated into Audio, Video, and Navigation(AVN) systems, which will then be delivered to the global OEM customer.  

By commercializing its first Automotive Wi-Fi 7 communication module from 2005, LG Innotek expects to cement its leading position in the global automotive connectivity solution market.

LG Innotek’s Automotive Wi-Fi 7 Communication Module supports an ultra-wide bandwidth of 320MHz, doubling the bandwidth per channel (width of the path radio waves travel) compared to existing Wi-Fi 6E (6th Generation Extended) modules. Consequently, data throughput and transmission speeds are three times faster than before.  The module is also equipped with 4K-QAM technology which increases the data processing quantity by 20%.

Furthermore, LG Innotek designed the module to support up to two antennas by applying Multiple-Input Multiple-Output(MIMO) technology which helps significantly reduce signal loss. A single antenna might miss some signals while handling data transmission, whereas if there is another supplementary antenna, all those missed signals can be covered. This is the reason why several devices, connected at the same time in the same vehicle, can transmit and receive large amounts of data using ultra-high-speed Wi-Fi without experiencing any interruption or latency.

LG Innotek’s Automotive Wi-Fi 7 Communication Module incorporates over 150 components, including a Qualcomm communication chip, RF circuitry, and antennas. The module is also compact and slim, measuring about one-sixth the size of a credit card.

In addition, the new module can withstand extreme external temperatures ranging from -40°C to 105°C (-40°F to 221°F). It also resists deformation even when exposed to the heat generated by transmitting large amounts of data or the cold when parked outdoors for extended periods in the dead of winter. This is because it was developed with a larger surface area at the circuit-bonding points, allowing it to withstand repeated contraction and expansion.

LG Innotek is also actively promoting the Automotive Wi-Fi 7 Communication Module for European and Japanese OEM customers.

AVN system will not be the exclusive application of the module. LG Innotek is indeed planning to expand the product’s application area to RSE(Rear Seat Entertainment) systems, TCU (Telematics Control Unit) and DCU (Domain Control Unit).

LG Innotek is thus accelerating the expansion of its global market share with automotive connectivity solutions that deliver differentiated customer value, including not only its new automotive Wi-Fi 7 module but also the 5G-V2X Communication Module, 5G-NAD Communication Module, and Automotive AP Module.

Moon Hyuksoo, CEO of LG Innotek stated, “Growth is expected to gain further momentum, driven by Mobility Solution revenue, which is projected to grow by an average of 20% annually for the foreseeable future, particularly as sales of automotive AP modules begin in earnest in the fourth quarter of this year. LG Innotek will continue to lead the market by introducing innovative solutions that deliver differentiated driving experiences.”

[Glossary] Automotive Wi-Fi communication module:
This is a short-range wireless communication component that connects the infotainment(IVI: In-Vehicle Infotainment) system, which controls vehicle operation information and multimedia content, to internal smart devices and external routers. It is primarily installed in the front AVN(Audio Video Navigation) system and rear seat displays. With this Wi-Fi module, all passengers can use video conferencing services, stream videos, listen to music, and more without worrying about data consumption or smartphone tethering.
As cars evolve beyond mere transportation into a “second living space,” the automotive Wi-Fi communication module is gaining attention as a core electronic component for the connected car and autonomous driving era.

[Glossary] QAM (Quadrature Amplitude Modulation)
QAM refers to a method of transmitting data by embedding it in wireless signals. The higher the QAM level, the more data can be transmitted at once. Wi‑Fi 7 supports 4,096 (4K) QAM, which is four times higher than the previous generation.

[Reference] Global In-Vehicle Wi-Fi Market Size
According to Global Market Insights (GMI), the global in-vehicle Wi‑Fi market is projected to grow at a compound annual growth rate (CAGR) of 9.6%, expanding from USD 20.9 billion in 2025 to USD 47.7 billion by 2035. In line with this market trend, global automakers are increasingly launching new vehicles equipped with Wi‑Fi communication modules as a standard feature.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/lg-innotek-to-supply-cutting-edge-automotive-wi-fi-7-communication-module-to-a-leading-european-automotive-parts-company-302745819.html

SOURCE LG Innotek

Continue Reading

Technology

BrightParent Introduces Personalized Parenting App for Parents of Kids Ages 5 to 17

Published

on

By

BrightParent gives parents personalized support, in-the-moment guidance, and 7-day programs for everyday challenges like bedtime battles, homework conflict, big emotions, and sibling tension.

MONTREAL, April 19, 2026 /PRNewswire-PRWeb/ — BrightParent, a new parenting app for iPhone and iPad, is now available on the App Store.

“BrightParent was created as a parenting tool that can not only help in the moment, but also support families as they work through patterns that come up again and again.”

Designed for parents of children ages 5 to 17, BrightParent was created to address a gap many families run into every day: parenting advice often sounds good in theory but can feel too generic, too idealized, or too hard to use when real situations are unfolding at home.

“Parents are often trying to respond well in moments that are messy, emotional, and moving fast,” said Claire Bennett, media contact for BrightParent. “What is missing in a lot of existing advice is something that feels calm, practical, and specific enough to help with the child and situation right in front of you.”

BrightParent focuses on common parenting situations such as bedtime resistance, homework struggles, emotional outbursts, sibling conflict, screen time transitions, difficult mornings, and everyday boundary issues.

The app begins with a detailed onboarding process that helps parents build a fuller picture of their child and family context. That information helps shape the support BrightParent provides, so the guidance reflects the child’s age, the situation the parent describes, and the broader family context.

Parents can type in what is happening and receive practical guidance along with simple, natural scripts they can use with their child. For families working through recurring challenges, BrightParent also offers structured 7-day programs, including custom programs parents can create around the specific issues they want help addressing over time.

“The goal was not to build another general-purpose chatbot,” Bennett said. “BrightParent was created as a parenting tool that can not only help in the moment, but also support families as they work through patterns that come up again and again.”

BrightParent is built specifically for everyday parenting support. It is not a general purpose chatbot and does not provide medical, clinical, therapeutic, diagnostic, or crisis services.

BrightParent is available now on the App Store for iPhone and iPad.

Website: https://www.brightparent.app/

App Store: https://apps.apple.com/app/id6759067566

Media page: https://www.brightparent.app/media/

About BrightParent

BrightParent is a parenting app for iPhone and iPad designed for parents of children ages 5 to 17. It offers age-appropriate guidance, practical scripts, and structured support for everyday parenting situations, with personalization informed by the child and family context shared during setup.

Media Contact

Claire Bennett, BrightParent, 1 514-558-4664, media@brightparent.app, https://www.brightparent.app/

View original content to download multimedia:https://www.prweb.com/releases/brightparent-introduces-personalized-parenting-app-for-parents-of-kids-ages-5-to-17-302746332.html

SOURCE BrightParent

Continue Reading

Trending