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Lung Health Foundation Teams with Ontario’s Public Health Units to Introduce ‘Brief Conversations Toolkit’ on World No Tobacco Day

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Robust digital resource marks new era of empowerment for caring adults to navigate the topic of youth vaping

TORONTO, May 31, 2024 /CNW/ – In alignment with World No Tobacco Day, the Lung Health Foundation has partnered with Ontario’s Public Health Units to introduce the Brief Conversations Toolkit, a robust bilingual online resource that aims to shrink the unprecedented youth vaping crisis in Canada by increasing brief contact intervention (BCI) knowledge and application among those who work with or care for the nation’s youth.

For parents, guardians, teachers, coaches, mentors, youth workers, counsellors, community leaders and the many others invested in the health and well-being of Canada’s under-30 population, the Brief Conversations Toolkit serves to empower caring adults by demonstrating the evidence based BCI behavioural change concept through simple lessons with video and downloadable resources.

An invaluable roadmap that is practical, supportive and free for all, the content of the Brief Conversations Toolkit was developed by public health experts at Ontario Public Health Units and is hosted by Quash, the judgement-free youth vaping and smoking quit program powered by Lung Health Foundation. The Toolkit adds a new element to the Quash website, offering adult allies quick and easy instructions for constructive talks about vaping and smoking. “The partnership between the group melded seamlessly and Lung Health Foundation considers the collaboration invaluable and essential,” says Erin Dufour, Implementation Manager for Quash at LHF. Operating since World No Tobacco Day 2021, Quash was introduced earlier this month in more than 100 Ontario high schools in partnership with the Ministry of Education.

About the Toolkit

The Brief Conversations Toolkit came to life through a partnership between Ontario’s public health units and the Lung Health Foundation and was made possible through funding from the Ontario Ministry of Education.The Brief Conversations Toolkit content development was driven by Ontario’s Youth Nicotine Dependence Advisory Committee (YNDAC) and adapted for digital use by the Lung Health Foundation.The Brief Conversations Toolkit is hosted on quashapp.com, the home of the Lung Health Foundation’s youth smoking and vaping quit program, Quash.In English, the Brief Conversations Toolkit is found at quashapp.com/conversations.In French, The Brief Conversations Toolkit is found at quashapp.com/fr/conversations.For conversations on vaping, click on https://youtu.be/cce8bvRNrqQ

Lung Health Foundation CEO Jessica Buckley says: “Life is busy, but you can make a life-changing impact in less than three minutes. Brushing up on your short conversation skills is an effective way to engage with youth using a sensitive and non-judgmental approach that both motivates and supports them.”

According to Buckley, the urgency of the youth vaping crisis and the potential impact of the Brief Conversations Toolkit have never been greater. “Daily vaping rates are still too high, and we need to see them come down.”

Jeff Moco, Health Educator/Youth Engagement Coordinator of Chatham-Kent Public Health, and co-chair of the working group says, “We are proud to have supported the development of this toolkit with our public health unit colleagues from across Ontario and its launch this World No Tobacco Day. As public health staff, we want to encourage all youth allies to engage in meaningful conversations with youth about vaping. Together, this will help us to support youth behaviour change and increased access to programs and supports across our communities.”

For anyone who engages with youth, the Brief Conversations Toolkit recommends starting with these two steps:

ASK: If you know or suspect a young person is vaping, approach the topic gently with open-ended questions so that you can learn more about their thoughts on vaping and whether they are interested in quitting or making a change.

and then

ACT: If the young person seems open to change, now is a good time to provide them with some information that will help them start a quit journey. If a young person indicates they are not interested in changing, your goal as a supportive adult is to help them come to realize that their vaping is causing more harm than good. You can continue to ask questions to build rapport, learn their perspective and raise awareness of risks, challenges, and alternatives.

About the issue of youth vaping

Youth vaping is NOT harm reduction. Per the Canadian Tobacco and Nicotine Survey (CTNS, 2022), only 6% of youth who vape report doing it in an effort to quit smoking, and the act of vaping actually makes a young person 3.6 times more likely to smoke in the future (source).Some youth have heightened risk factors for vaping behaviour. LGBTQ+ youth are 1.5 times more likely to vape compared to heterosexual or cisgender youth. In addition, Indigenous youth are 1.5 times more likely to vape compared to non-Indigenous Youth. (CTNS, 2022)Youth experiencing poor mental health are 1.8 times more likely to vape, and 31% of all youth who vape report doing it as a form of stress reduction (CTNS, 2022). However, vaping can actually increase anxiety and depressive symptoms (source).

About the Lung Health Foundation:

The Lung Health Foundation (LHF) is a non-profit organization dedicated to ending gaps in the prevention, diagnosis, and care of lung disease in Canada. It invests in the future by driving groundbreaking research and gives individuals with living experience, and their families, the essential programs and support they need today. Building on the legacy of the Ontario Lung Association (OLA), which for over a century served as the recognized leader, voice, and primary resource in lung health, LHF has expanded its efforts nationally. To learn more, visit lunghealth.ca or for further assistance email info@lunghealth.ca. Visit LHF on Instagram @lunghealthfoundation, Facebook at lunghealthfoundation, and on X at @LungHealthFdn.

About the Quash program:

Developed with funding from Health Canada and designed with the help of passionate youth and experts in the field, Quash is the Lung Health Foundation’s free vaping and smoking cessation program. It combines a judgement-free mobile quit app with comprehensive facilitator training and a resource-rich website (quashapp.com).

About the Youth Nicotine Dependence Advisory Committee:

The YNDAC is a partnership of Public Health Units and other organizations, groups, and agencies with a focus on youth commercial tobacco, vaping and nicotine product use prevention, cessation and enforcement in Ontario. The committee works to provide a forum for provincial partners to collaborate to develop, implement and evaluate a comprehensive, coordinated, evidence-informed approach to reduce rates of nicotine addiction among Ontario youths by:

Maintaining the Youth Smoking and Vaping Situational Assessment, through the ongoing review and collection of evidence related to adult tobacco and/or vaping use prevention, cessation and/or enforcement.Identifying opportunities for collaborative action that will reduce duplication, increase effectiveness, and contribute to the achievement of the project goals and objectives.The development and implementation of collaborative programming, using Public Health Ontario’s (2018) Planning Health Promotion Programs process.

SOURCE Lung Health Foundation

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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